1
OptinMonster
Marketers and ecommerce teams who want a hosted conversion platform with advanced behavioural targeting and are happy to pay a monthly-equivalent subscription.
95overall scoreDetails
Best WordPress Popup & Lead Generation Plugins (2026)
Popups, slide-ins, floating bars, exit intent, targeting and A/B tests: how the main WordPress lead generation plugins compare.
About Popup & Lead Generation Plugins
Most visitors leave a website without buying or getting in touch. Popup and lead generation plugins give you a second chance: a well-timed popup, slide-in, floating bar or inline opt-in form can turn a passing visitor into an email subscriber, a lead or a sale with a discount code.
We compare the most popular WordPress popup and lead generation tools, including OptinMonster, Popup Maker, Hustle, Convert Pro, Thrive Leads, Bloom, MailOptin and Brave. Each one is checked against 25 features covering campaign types, triggers and targeting, design and testing, and integrations and analytics. Some run entirely inside WordPress, while others connect your site to a hosted service.
Every feature is marked as free, paid, add-on, partial or not offered, with a note and a link to the source. The ranking blends feature coverage with popularity and ratings.
The ranking
Overall score = 55% features, 20% popularity, 25% ratings. Filter by the features you need, or tick two plugins to compare them.
Must have
2
Brave Popup Builder
Budget-conscious site owners and agencies who want design-heavy popups, bars and multi-step forms with solid targeting.
89overall scoreDetails
3
Convert Pro
Agencies and WordPress site owners who want SaaS-level popup features, including split testing, self-hosted on unlimited sites for one price.
88overall scoreDetails
4
Popup Maker
WordPress sites that want self-hosted popups built around their existing form plugin, without paying per impression.
88overall scoreDetails
5
MailOptin
Publishers and WooCommerce stores that want popups connected to many email/CRM services, with optional built-in newsletters.
86overall scoreDetails
6
Thrive Leads
Content sites and course creators who want many opt-in formats plus A/B testing inside WordPress, ideally as part of Thrive Suite.
85overall scoreDetails
7
Hustle
Site owners who want a full-featured, self-hosted popup and opt-in tool for free, or WPMU DEV members who already have Pro.
84overall scoreDetails
8
Bloom
Elegant Themes members who want simple popup, fly-in and inline email opt-ins without paying for another plugin.
70overall scoreDetails
No plugin matches every filter you selected. Try removing one.
Pricing compared
Entry and top plans on the same billing period, plus any lifetime deal. Prices are list prices before discounts or tax.
| Plugin | Free version | Entry plan | Top plan | Lifetime | Paid plans |
|---|---|---|---|---|---|
| OptinMonster |
Yes | $210/yrBasic, 1 site | $1,470/yrGrowth, 5 sites | — | 4 |
| Brave Popup Builder |
Yes | $59/yrBrave Pro, 1 site | $199/yrBrave Ultimate, 100 sites | — | 3 |
| Convert Pro |
No | $99/yrAnnual, Unlimited | — | $399Lifetime, Unlimited | 2 |
| Popup Maker |
Yes | $99/yrPro, 1 site | $249/yrPro+, 1 site | — | 2 |
| MailOptin |
Yes | $99/yrStandard, 1 site | $499/yrAgency, Unlimited | $999Lifetime, 3 sites | 4 |
| Thrive Leads |
No | $199/yrThrive Leads, 1 site | $599/yrThrive Suite, 5 sites | — | 2 |
| Hustle |
Yes | $120/yrPro Basic (WPMU DEV), 1 site | $360/yrPro Plus (WPMU DEV), 10 sites | — | 3 |
| Bloom |
No | $89/yrDivi Yearly, Unlimited | $277/yrDivi Pro, Unlimited | $249Divi Lifetime, Unlimited | 3 |
Spotted an out-of-date price? Suggest an edit.
Full feature matrix
Every plugin against every feature. Scroll sideways on small screens.
| Feature | OptinMonster | Brave Popup Builder | Convert Pro | Popup Maker | MailOptin | Thrive Leads | Hustle | Bloom |
|---|---|---|---|---|---|---|---|---|
| Campaign types | ||||||||
| Lightbox popups | ||||||||
| Slide-ins | ||||||||
| Floating bars | ||||||||
| Fullscreen welcome mats | ||||||||
| Inline & after-post forms | ||||||||
| Spin-to-win & gamified | ||||||||
| Content lockers | ||||||||
| Triggers & targeting | ||||||||
| Exit intent | ||||||||
| Scroll, time & click triggers | ||||||||
| Page & content targeting | ||||||||
| Device targeting | ||||||||
| Geo-location targeting | ||||||||
| Referrer & UTM targeting | ||||||||
| Frequency & cookie controls | ||||||||
| WooCommerce targeting | ||||||||
| Design & testing | ||||||||
| Drag & drop editor | ||||||||
| Template library | ||||||||
| A/B split testing | ||||||||
| Mobile-specific designs | ||||||||
| Integrations & analytics | ||||||||
| Email marketing integrations | ||||||||
| CRM, Zapier & webhooks | ||||||||
| Use your form plugin in popups | ||||||||
| Conversion analytics | ||||||||
| Runs fully in WordPress | ||||||||
| GDPR consent options | ||||||||
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Head-to-head comparisons
Bloom/Thrive LeadsBrave Popup Builder/MailOptinHustle/MailOptinConvert Pro/Thrive LeadsConvert Pro/MailOptinBrave Popup Builder/Thrive LeadsBloom/OptinMonsterBloom/Brave Popup BuilderBloom/Popup MakerBloom/HustleBrave Popup Builder/OptinMonsterBloom/Convert ProBrave Popup Builder/Popup MakerMailOptin/Thrive LeadsBrave Popup Builder/HustleBloom/MailOptinBrave Popup Builder/Convert ProOptinMonster/Thrive LeadsMailOptin/OptinMonsterPopup Maker/Thrive LeadsMailOptin/Popup MakerHustle/Thrive LeadsOptinMonster/Popup MakerHustle/OptinMonsterHustle/Popup MakerConvert Pro/OptinMonsterConvert Pro/Popup MakerConvert Pro/Hustle Buyer's guide
Targeting beats volume
A popup that shows to everyone, on every page, annoys visitors and hurts conversions. Exit intent, scroll and time triggers, page targeting and frequency limits let you show the right offer to the right person once. Advanced targeting such as referrer, UTM, geo-location or WooCommerce cart rules is usually in paid plans.
Hosted or self-hosted
OptinMonster runs campaigns from its own platform and charges a monthly or yearly subscription based on page views. Plugins such as Popup Maker, Hustle and Convert Pro run inside WordPress, keep leads on your own site and use a licence instead. Consider privacy, speed and pricing as your traffic grows.
Integrations
Check your email marketing or CRM tool is supported natively. If you already use a form plugin, a popup tool that can display those forms saves duplicating your setup.
Testing and reporting
Conversion analytics and A/B testing are what turn guesses into improvements. Without them you cannot tell which offer or design works.
Mobile and SEO
Search engines penalise intrusive interstitials on mobile. Prefer slide-ins, bars and inline forms on small screens, and make sure popups can be closed easily.
Browse by feature
Lightbox popups (8)
Slide-ins (8)
Floating bars (7)
Fullscreen welcome mats (6)
Inline & after-post forms (8)
Content lockers (6)
Exit intent (7)
Scroll, time & click triggers (8)
Page & content targeting (8)
Device targeting (7)
Geo-location targeting (5)
Referrer & UTM targeting (6)
Frequency & cookie controls (7)
WooCommerce targeting (7)
Drag & drop editor (8)
Template library (8)
A/B split testing (6)
Mobile-specific designs (8)
Email marketing integrations (8)
CRM, Zapier & webhooks (8)
Use your form plugin in popups (7)
Conversion analytics (8)
Runs fully in WordPress (7)
GDPR consent options (7)