Brave Popup Builder vs Popup Maker
Updated 6 Oct 2026. 25 features compared side by side.
Freemium drag-and-drop popup and conversion widget builder for WordPress: popups, slide-ins, sticky bars, multi-step forms, quizzes and A/B tests.
Self-hosted WordPress popup plugin for modals, slide-ins and bars, with deep form-plugin support and Pro targeting and analytics.
Choose Brave Popup Builder if…
- You need A/B split testing and content lockers
- You want the more complete feature set (96/100 vs 84/100)
- You want the lower entry price ($59/yr vs $99/yr)
Choose Popup Maker if…
- You prefer the more widely used option
Brave Popup Builder includes 2 features that Popup Maker lacks, including Content lockers and A/B split testing. Both include 22 of the 25 features we track.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Brave Popup Builder Popup MakerCampaign types6/75/7
Popups, modals and lightboxes in the free version.
Modal popups with theme and overlay controls in the free plugin.
Slide-ins and notification boxes in the free version.
Slide-in popups with custom positioning are free.
Sticky header bars and floating bars are free campaign types.
Content bars/banners are a free popup type.
Full-screen popup layout listed among Brave's widget types.
Fullscreen overlays are supported in the free plugin.
Embedding campaigns in posts by shortcode or auto-embed requires Pro.
Popup-focused; the free subscription form shortcode can be placed inline in content.
Element list has no spin wheel or similar gamified element.
No coupon wheel or gamified campaign type in free, Pro or Pro+.
Embedded campaigns can lock content below until the goal is completed.
No opt-in content locker in the plugin or Pro plans.
Triggers & targeting8/88/8
Exit intent is one of the advanced display options in Pro.
Exit-intent trigger requires Popup Maker Pro.
Page load, time spent and click triggers; scroll trigger needs Pro.
Time-delay and click triggers are free; scroll triggers need Pro.
Target specific pages, posts, products, categories and tags.
Target posts, pages, CPTs, taxonomies, URLs, roles and login status for free.
Desktop or mobile audience targeting is an advanced Pro option.
Free can disable on mobile/tablet; full device and browser conditions need Pro.
Country and city targeting listed among advanced display settings.
Geolocation targeting is part of Pro advanced targeting.
Traffic-source/referrer targeting and UTM keyword filters.
Referrer, search-engine and query-argument conditions in Pro.
Display frequency settings to limit repeat views, free.
Cookie rules control reappearance, including an on-conversion cookie.
Target by WooCommerce cart, products and purchase history.
Basic WooCommerce integration in Pro; purchase-history targeting in Pro+.
Design & testing4/43/4
Free-form drag-and-drop editor with 10 elements in the free version.
Popups built in the block editor with a live-preview theme editor.
15 free presets; Pro unlocks 100 presets.
Customisable style themes rather than a ready-made campaign template library.
Create variations served at random and pick a winner.
No A/B or split testing listed for any plan.
Design desktop and mobile versions separately or auto-scale.
Popups are responsive across devices.
Integrations & analytics6/66/6
About 25 services incl. Mailchimp, Brevo, ConvertKit, Klaviyo and MailerLite.
Mailchimp and FluentCRM integrations come with Pro; free form stores subscribers locally.
HubSpot, FluentCRM and Pabbly listed free; full Zapier form integration in Pro.
FluentCRM tagging and automations in Pro; no native Zapier or webhooks listed.
Code element accepts shortcodes, so other plugins' forms can be shown.
Native support for CF7, Gravity Forms, WPForms, Ninja, Fluent, Formidable and more.
Views and conversions free; advanced analytics and GA tracking in Pro.
Free view/conversion counts; Pro adds the analytics dashboard.
Self-hosted plugin; no external account needed to run campaigns.
Self-hosted; popups, subscribers and stats stay in your database.
Cookie-consent and terms popups can be built; no dedicated GDPR settings documented.
Subscription form has optional or required consent checkbox/radio.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Brave Popup Builder Freemium
| Free | $0 |
|---|---|
| Brave Pro | $59 per year, 1 site |
| Brave Mega | $99 per year, 10 sites |
| Brave Ultimate | $199 per year, 100 sites |
Popup Maker Freemium
| Free | $0 |
|---|---|
| Pro | $99 per year, 1 site |
| Pro+ | $249 per year, 1 site |
Downloads trend
Brave Popup Builder
8,071 downloads last week
Popup Maker
21,539 downloads last week
Verdict
Brave Popup Builder scores higher on our feature checklist (96/100 against 84/100) and includes A/B split testing and content lockers that Popup Maker does not. Paid plans start at $59/yr for Brave Popup Builder and $99/yr for Popup Maker. Check the features you rely on in the table below before deciding.
Biggest differences
Brave Popup Builder: paid version (Pro). Popup Maker: not included. Create variations served at random and pick a winner.
Brave Popup Builder: paid version (Pro). Popup Maker: not included. Embedded campaigns can lock content below until the goal is completed.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
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FAQ
Which is better, Brave Popup Builder or Popup Maker?
Brave Popup Builder scores higher on our feature checklist (96/100 against 84/100) and includes A/B split testing and content lockers that Popup Maker does not. Paid plans start at $59/yr for Brave Popup Builder and $99/yr for Popup Maker. Check the features you rely on in the table below before deciding.
Which has more features?
Brave Popup Builder includes 24 of the 25 features we track, against 22 for Popup Maker. Feature count is only part of the picture; check which of the differences matter to you.
Is Brave Popup Builder free?
Brave Popup Builder has a free version on WordPress.org. Paid plans start at $59/yr.
Is Popup Maker free?
Popup Maker has a free version on WordPress.org. Paid plans start at $99/yr.
Feature data last changed 6 Oct 2026. Spotted something wrong? Suggest an edit to Brave Popup Builder or Popup Maker. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.