AffiliateWP vs Coupon Affiliates
Updated 5 Oct 2026. 33 features compared side by side.
Premium self-hosted affiliate platform for WordPress with 20+ e-commerce integrations, built-in payouts and higher plans for recurring, lifetime and MLM rates.
WooCommerce-only affiliate plugin that ties each affiliate to a coupon code, with referral links, a front-end dashboard and a PRO tier for payouts and…
Choose AffiliateWP if…
- You need easy digital downloads
- You prefer the more widely used option
Choose Coupon Affiliates if…
- You need performance bonuses
- You want to start with a free version
- You want the lower entry price ($179.99/yr vs $299/yr)
AffiliateWP includes 1 feature that Coupon Affiliates lacks, including Easy Digital Downloads; Coupon Affiliates has 1 that AffiliateWP lacks, including Performance bonuses. Both include 31 of the 33 features we track.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
AffiliateWP Coupon AffiliatesAffiliate Programs: Tracking6/66/6
Referral links with pretty permalinks on all plans.
Referral URLs use ?coupon=CODE and apply the coupon automatically. The parameter name can be changed.
Tracked affiliate coupons on all plans. Vanity coupon codes need Pro.
Core model: each affiliate is assigned one or more WooCommerce coupon codes.
Affiliate Landing Pages are included from the Pro plan.
Affiliate and dynamic landing pages are PRO features.
Smart affiliate review on all plans. The full Fraud Prevention Suite is Pro.
Free: no commission on own orders, new-customers-only, domain/visitor blacklists. PRO adds delayed commission.
Logs referral visits and conversions as part of core tracking.
Click tracking with conversion rate on the referral URL tab. Campaign tracking is in PRO.
Pretty links can use the affiliate's username. Fully personalised referral URLs are Pro.
Links carry the affiliate's own coupon code, so each link has a readable, custom code. PRO adds short URLs.
Affiliate Programs: Commissions6/77/7
Global and per-affiliate referral rates, percentage or flat.
Global percentage/fixed rates are free. Per-affiliate (per-coupon), user role and group rates need PRO.
Per-product, per-variation and per-category rates in the WooCommerce integration.
Custom percentage and/or fixed commission per product.
Tiered Affiliate Rates are included from Pro.
Tiered structures through groups and bonus rate increases.
Recurring Referrals for subscription payments.
Commission on WooCommerce Subscriptions renewals is free. PRO can limit how many renewals earn commission.
Multi-Tier Commissions add up to five commission levels.
Multi-level affiliates with unlimited tiers, network tree and invites.
Lifetime Commissions link customers to affiliates permanently.
Links the customer to the affiliate for future orders, with optional expiry.
Official sign-up/welcome bonus (Plus). Milestone bonuses need third-party Bonus Referrals for AffiliateWP.
Goal-based bonuses such as extra commission, store credit, rate increases or gifts.
Affiliate Programs: Payouts4/44/4
PayPal Payouts built in, configured in the Payouts tab (since v2.29).
One-click payouts via PayPal Payouts.
Stripe payouts to affiliates' bank accounts on all plans.
One-click payouts via Stripe Connect.
Store credit is a built-in payout method. The separate add-on is no longer needed.
Pay commission as store credit (built-in or wallet plugins).
Pay Affiliates screen pays many affiliates in one run. Automatic scheduled payouts are Pro.
Bulk Pay settles all pending payout requests across methods in one click. Payouts export to CSV/PDF.
Affiliate Programs: Affiliate tools6/66/6
Self-service Affiliate Area. The upgraded Affiliate Portal is Pro.
Front-end dashboard with stats, referred orders, referral links and a floating widget.
Built-in registration with manual or auto approval. Gravity/Ninja Forms registration needs Plus.
Registration form with approval. Custom fields and auto-accept need PRO.
Unlimited creatives (banners, text links) for affiliates.
Downloadable banners and a creatives tab on the dashboard.
Email notifications for affiliates and admins, with email marketing integrations.
Email notifications when an affiliate's coupon is used. PRO adds periodic email reports.
Real-time reports for affiliates, referrals, visits and payouts.
Basic admin and affiliate stats are free. PRO adds unlimited ranges, comparisons and exports.
Migration Assistant (e.g. from Affiliates Pro) plus CSV import of affiliates.
No importer for other plugins' data, but the full order history of existing coupons is read automatically.
Affiliate Programs: Compatibility3/32/3
Native WooCommerce integration.
Built exclusively for WooCommerce.
Native Easy Digital Downloads integration.
WooCommerce-only. Easy Digital Downloads is not supported.
Multi-Currency Commissions from the Plus plan.
Manual conversion rates are free. Automatic exchange-rate updates need PRO.
WooCommerce Affiliate Plugins: WooCommerce7/77/7
Dynamic coupons generate a unique WooCommerce coupon per affiliate from a template.
A unique coupon is created from a template coupon when an affiliate is approved.
Recurring Referrals support subscription renewal payments, with product-level settings.
Recurring commission toggle for WooCommerce Subscriptions. Renewal limit in PRO.
Referrals can be rejected automatically when an order is refunded.
Automatic refund handling is listed among PRO fraud/security features.
Adds an Affiliate Area link to the My Account menu. The dashboard itself stays on its own page.
Optional Affiliate link in My Account, which can show the dashboard inside My Account.
Assign or reassign WooCommerce orders to an affiliate from the order screen.
Assign referral coupons to existing orders from the order meta box or in bulk.
HPOS support added in v2.20.0.
Declares custom_order_tables (HPOS) compatibility in the main plugin file.
WooCommerce Blocks checkout compatibility for referral tracking (v2.28.1).
Declares Cart and Checkout blocks compatibility.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
AffiliateWP Premium
| Personal | $299 per year, 1 site |
|---|---|
| Plus | $399 per year, 2 sites |
| Pro | $599 per year, 5 sites |
| Growth Bundle | $699 per year, 10 sites |
Coupon Affiliates Freemium
| Free | $0 |
|---|---|
| PRO 1 Site (yearly) | $179.99 per year, 1 site |
| PRO 10 Sites (yearly) | $299.99 per year, 10 sites |
| PRO 25 Sites (yearly) | $599.99 per year, 25 sites |
| PRO 1 Site (lifetime) | $599.99 lifetime, 1 site |
Downloads trend
AffiliateWP
No WordPress.org download data (premium-only plugin).
Coupon Affiliates
3,301 downloads last week
Verdict
AffiliateWP and Coupon Affiliates are closely matched on features (98/100 and 97/100). The differences are in the details: AffiliateWP adds easy digital downloads, while Coupon Affiliates adds performance bonuses. Only Coupon Affiliates has a free version. Check the features you rely on in the table below before deciding.
Biggest differences
AffiliateWP: third-party. Coupon Affiliates: paid version (PRO). Goal-based bonuses such as extra commission, store credit, rate increases or gifts.
AffiliateWP: included. Coupon Affiliates: not included. Native Easy Digital Downloads integration.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
Which would you choose?
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FAQ
Which is better, AffiliateWP or Coupon Affiliates?
AffiliateWP and Coupon Affiliates are closely matched on features (98/100 and 97/100). The differences are in the details: AffiliateWP adds easy digital downloads, while Coupon Affiliates adds performance bonuses. Only Coupon Affiliates has a free version. Check the features you rely on in the table below before deciding.
Which has more features?
They are level: both include 25 of the 26 affiliate programs features we track.
Is AffiliateWP free?
AffiliateWP is premium only. Paid plans start at $299/yr.
Is Coupon Affiliates free?
Coupon Affiliates has a free version on WordPress.org. Paid plans start at $179.99/yr.
Feature data last changed 5 Oct 2026. Spotted something wrong? Suggest an edit to AffiliateWP or Coupon Affiliates. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.