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Best WordPress Page Builder Plugins (2026)

Visual editors, theme building, dynamic content and performance: how the main WordPress page builders compare on the features that matter.

Plugins12
Features tracked25
Comparisons60
RankingFeature-weightedHow it works

About Page Builder Plugins

Page builders let you design WordPress pages visually, dragging in sections, columns and elements instead of writing code. The best ones go further, building headers, footers, archive templates and WooCommerce pages, and pulling in dynamic content from custom fields, which turns them into full site builders.

We compare the most popular builders: Elementor, Divi, Beaver Builder, Bricks, Breakdance, Oxygen, WPBakery, Thrive Architect, SeedProd and Brizy, plus block-editor based options such as Spectra and Kadence Blocks. Each one is checked against 25 features covering editing, elements and templates, theme building and dynamic content, and performance and workflow.

Every feature is marked as free, paid, add-on, partial or not offered, with a note and a source link. The ranking combines feature coverage with popularity and ratings, so you can compare beginner-friendly builders with developer-focused ones on the same terms.

The ranking

Overall score = 55% features, 20% popularity, 25% ratings. Filter by the features you need, or tick two plugins to compare them.

12 plugins
Must have
1

Elementor

Site owners and freelancers who want a popular, well-documented visual builder with a huge add-on ecosystem.

23/25 features Feature score 90 10M+ free installs ~5.7M Pro installs (est.) ★ 4.5 $60/yr
91overall scoreDetails
2

Kadence Blocks

Gutenberg-first builders who want a lightweight, capable block suite and may later adopt the wider Kadence ecosystem.

25/25 features Feature score 94 600K+ free installs ~340K Pro installs (est.) ★ 4.8 $99/yr
90overall scoreDetails
3

Bricks Builder

Developers and agencies who want a fast, clean-coded site builder with deep dynamic data and no feature tiers.

23/25 features Feature score 93 ~150K active installs (est.) $79/yr
88overall scoreDetails
4

Divi

Agencies and freelancers who want an all-in-one theme and builder licensed for unlimited client sites.

23/25 features Feature score 92 ~1.5M active installs (est.) $89/yr
87overall scoreDetails
5

Beaver Builder

Agencies and developers who want a dependable, clean-coded builder that clients can edit safely.

23/25 features Feature score 92 100K+ free installs ~770K Pro installs (est.) ★ 4.7 $89/yr
86overall scoreDetails
6

Oxygen Builder

Developers who want a CSS-first visual builder with lean output and no recurring licence fees.

22/25 features Feature score 90 ~110K active installs (est.) $199.50 lifetime
84overall scoreDetails
7

Brizy

Small businesses, freelancers and agencies who want an easy visual builder with affordable multi-site Pro licences.

21/25 features Feature score 88 60K+ free installs ~34K Pro installs (est.) ★ 4.7 $69/yr
83overall scoreDetails
8

Breakdance

Designers and agencies wanting a modern all-in-one builder with strong forms and WooCommerce at a fair unlimited-site price.

22/25 features Feature score 85 ~120K Pro installs (est.) $99.99/yr
82overall scoreDetails
9

Spectra

Gutenberg users, especially on Astra, who want richer blocks and design controls without a separate page builder.

20/25 features Feature score 78 1M+ free installs ~110K Pro installs (est.) ★ 4.7 $69/yr
81overall scoreDetails
10

Thrive Architect

Marketers, coaches and course creators building conversion-focused pages, especially within Thrive Suite.

20/25 features Feature score 79 ~120K active installs (est.) $199/yr
79overall scoreDetails
11

SeedProd

Marketers and small businesses who mainly need landing pages, coming soon or maintenance pages and a simple custom theme.

18/25 features Feature score 69 600K+ free installs ~27K Pro installs (est.) ★ 4.9 $79/yr
76overall scoreDetails
12

WPBakery Page Builder

Owners of themes that bundle WPBakery and buyers who want a lifetime licence rather than a subscription.

18/25 features Feature score 57 ~3M active installs (est.) $59/yr
70overall scoreDetails

Pricing compared

Entry and top plans on the same billing period, plus any lifetime deal. Prices are list prices before discounts or tax.

PluginFree versionEntry planTop planLifetimePaid plans
Elementor Yes $60/yrEssential, 1 site $540/yrOne Agency, Unlimited — 6
Kadence Blocks Yes $99/yrEssentials, Unlimited $499/yrElite, Unlimited — 3
Bricks Builder No $79/yrStarter, 1 site $249/yrAgency, Unlimited $599Ultimate Lifetime, Unlimited 4
Divi No $89/yrDivi, Unlimited $277/yrDivi Pro, Unlimited $249Divi Lifetime, Unlimited 4
Beaver Builder Yes $89/yrStarter, 1 site $546/yrUnlimited — 4
Oxygen Builder No $199.50Lifetime License, Unlimited — $199.50Lifetime License, Unlimited 1
Brizy Yes $69/yrPersonal, 1 site $359/yrWhite Label, 100 sites — 4
Breakdance Yes $99.99/yrPro Single Site, 1 site $199.99/yrPro Unlimited — 2
Spectra Yes $69/yrSpectra Pro, 3 sites $429/yrBusiness Toolkit + AI, 1000 sites — 3
Thrive Architect No $199/yrThrive Architect, 1 site $599/yrThrive Suite, 5 sites — 3
SeedProd Yes $79/yrBasic, 1 site $599/yrElite, 100 sites — 4
WPBakery Page Builder No $59/yrSupport Plus, 1 site — $82Regular, 1 site 4

Spotted an out-of-date price? Suggest an edit.

Full feature matrix

Every plugin against every feature. Scroll sideways on small screens.

Feature ElementorKadence BlocksBricks BuilderDiviBeaver BuilderOxygen BuilderBrizyBreakdanceSpectraThrive ArchitectSeedProdWPBakery Page Builder
Editing
Visual front-end editor
Built on the block editor
Responsive controls
Global styles & design tokens
Flexbox & CSS grid layouts
Custom CSS per element
Revision history & undo
AI assistant
Elements & templates
Template library
Large element library
Popup builder
Built-in forms
Motion effects & animations
Theme & dynamic
Theme builder
Dynamic content
ACF / custom field support
Query loops & listings
Display conditions
WooCommerce builder
Performance & workflow
Lightweight output
Content survives deactivation
Role & client permissions
White label
Developer API
Cloud templates / multisite

Statuses: Yes Pro Add-on Partial 3rd-party No ?

Head-to-head comparisons

Buyer's guide

Visual builder or block editor

Classic page builders such as Elementor, Divi and Beaver Builder use their own editor on top of WordPress. Block-based tools such as Spectra and Kadence Blocks extend the built-in block editor instead. Block-based options tend to produce lighter pages and keep content readable if you switch tools later; dedicated builders usually offer more design control out of the box.

Do you need a full site builder?

If you only design landing pages, a free version may be enough. If you want to design headers, footers, single post templates and archives, check for a theme builder, dynamic content, query loops and display conditions. These are often in paid plans.

Performance and code output

Builders differ a lot in how much HTML, CSS and JavaScript they add. Bricks, Breakdance and Oxygen are known for leaner output and developer-friendly controls; others have improved with container layouts and loading assets only when used. Test a typical page with PageSpeed Insights before committing a whole site.

Lock-in

Some builders store layouts as shortcodes or custom data, so content becomes hard to reuse if you deactivate them. If you might switch in future, check the content survives deactivation feature in our checklist.

Pricing for agencies

Licences range from per-site annual plans to unlimited-site and lifetime deals. If you build for clients, compare white label, role permissions and cloud template libraries as well as price.

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