Elementor
The most widely installed visual page builder for WordPress, with a free drag-and-drop editor and Pro plans adding theme, popup, form and…
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Divi
Premium visual theme and builder from Elegant Themes with unlimited-site licences, 2,000+ layouts and the rebuilt Divi 5 engine.
Est. active installs~1.5MLikely 750K–3M
Price from$89/yrPremium
Overview
Divi is Elegant Themes’ combined theme and visual builder. It ships as the Divi theme and as the standalone Divi Builder plugin for use with other themes. There is no free version: one membership covers every feature on unlimited websites, which is the main reason agencies and freelancers have stuck with it for years.
Divi 5 left public beta and became the stable release on 26 February 2026. It replaces Divi 4’s shortcode storage with a block-style format, adds flexbox and CSS grid layouts, design variables, class-like presets, an interaction builder, a Loop Builder for posts, terms and users, and Canvases for off-canvas content and popups. Elegant Themes says it is backward compatible, so Divi 4 sites can upgrade with one click.
What you get
- 200+ modules and 2,000+ premade layouts.
- Theme Builder for headers, footers, post, archive and WooCommerce templates.
- Dynamic content, custom fields and display conditions.
- Role Editor that can limit clients to editing content only.
- Seven customisable responsive breakpoints and per-element custom CSS.
Paid extras
The core Divi plan costs $89/year or $249 once for lifetime access. Divi AI (layout, text, image and code generation) and unlimited Divi Cloud storage are paid services, bundled with VIP support and Teams seats in Divi Pro at $277/year. Every member gets 50 free Cloud items.
Limitations
Divi has a long history of heavy front-end output. Divi 5’s critical CSS and on-demand scripts help, but it is still not as lean as developer-focused builders. There is no official white-label tool, and leaving Divi still means rebuilding layouts, even though Divi 5 no longer leaves shortcodes behind.
Who should pick it: agencies and freelancers building many client sites who value a one-price unlimited licence, a large layout library and an all-in-one theme plus builder.
Best for: Agencies and freelancers who want an all-in-one theme and builder licensed for unlimited client sites.
Divi offers strong value for anyone building lots of sites, and Divi 5 fixes many long-standing complaints about shortcodes and performance. Developers chasing the leanest markup may still prefer Bricks or Oxygen, but for designers wanting layouts and features out of the box Divi is a solid pick.
Pros
- Every feature on unlimited sites from $89/year or $249 lifetime
- 2,000+ premade layouts and 200+ modules
- Divi 5 adds flexbox, grid, variables, presets and a Loop Builder
- Built-in theme builder, WooCommerce modules and display conditions
- Granular Role Editor for client-safe content editing
- Works as a theme or as a plugin with other themes
Cons
- No free version to try beyond the demo
- Divi AI and unlimited Cloud storage cost extra
- Front-end output still heavier than lean developer builders
- No official white-label option
- Some third-party Divi 4 extensions may need updates for Divi 5
Key features
What Divi highlights on its own website, split by version.
Included features From $89/yr
- Unlimited sites on every plan
- 200+ modules and elements
- 2,000+ premade layouts
- Theme Builder with WooCommerce modules
- Flexbox and CSS grid layouts
- Design variables and class-based presets
- Seven customisable breakpoints
- Loop Builder for posts, terms and users
- Display conditions by role, date or cart
- Interaction builder and scroll effects
- Role Editor for client access
- Optional Divi AI and Divi Cloud
Feature checklist
23 of 25 features we track in Page Builders, feature score 92/100
Editing 7/8
Visual front-end editor Key
Edit pages visually on the front end, seeing the real design as you build.
Real-time on-canvas visual builder in every plan.
Included
Built on the block editor
Works inside Gutenberg as blocks rather than a separate editor.
Uses its own Visual Builder rather than working as Gutenberg blocks.
Not included
Responsive controls Key
Separate settings per breakpoint for desktop, tablet and mobile.
Seven predefined breakpoints with adjustable widths in Divi 5.
Included
Global styles & design tokens
Site-wide colours, fonts and spacing reused across elements.
Design variables plus class-based presets that update site-wide.
Included
Flexbox & CSS grid layouts
Modern container layouts using flexbox and CSS grid.
Divi 5 adds flexbox and CSS grid layout systems.
Included
Custom CSS per element
Add custom CSS to individual elements or sections.
Custom CSS on modules, rows, sections and pages.
Included
Revision history & undo
Step back through changes and restore earlier versions.
Undo, redo and history states inside the builder.
Included
AI assistant
Generate layouts, text, images or code with built-in AI.
Divi AI is a paid service ($193/year alone or in Divi Pro); limited free trial use.
Via add-on
Elements & templates 5/5
Template library Key
Ready-made page and section templates.
2,000+ premade layouts included.
Included
Large element library
Wide range of widgets/elements (sliders, tabs, galleries, pricing tables and more).
200+ modules covering sliders, tabs, galleries, pricing tables and more.
Included
Popup builder
Design popups with triggers and display conditions.
Popups built with Divi 5 Canvases and interactions rather than a separate tool.
Included
Built-in forms
Contact or lead forms built into the builder.
Contact form and email opt-in modules included.
Included
Motion effects & animations
Entrance animations, scroll and hover effects.
Entrance animations, scroll effects, hover states and interactions.
Included
Theme & dynamic 6/6
Theme builder Key
Design headers, footers, archives and single templates.
Global headers, footers and custom templates in every plan.
Included
Dynamic content Key
Pull post fields, custom fields and site data into designs.
Dynamic content from post data and custom fields.
Included
ACF / custom field support
Use Advanced Custom Fields, Meta Box or similar in designs.
Custom field values, including ACF fields, available through dynamic content.
Included
Query loops & listings
Build custom post grids/listings with your own loop design.
Divi 5 Loop Builder for posts, terms and users.
Included
Display conditions
Show elements or templates based on rules (user role, page type, date…).
Conditions by user role, device, date, cart status and more.
Included
WooCommerce builder Key
Design product, shop, cart and checkout templates.
Woo modules for product, cart and checkout templates in the Theme Builder.
Included
Performance & workflow 5/6
Lightweight output Key
Minimal markup/CSS/JS on the front end; assets loaded only when used.
Divi 5 adds critical CSS and on-demand scripts, though output is still heavier than lean builders.
Partial
Content survives deactivation
Pages keep readable content (not shortcodes) if the builder is removed.
Divi 5 drops shortcodes for a block-style format, but layouts still need Divi to render.
Partial
Role & client permissions
Limit what clients or roles can edit.
Role Editor restricts modules, tabs and settings per role, allowing content-only edits.
Included
White label
Rebrand the builder for client sites.
No built-in rebranding; third-party plugins such as Divi Ghoster fill the gap.
Third-party
Developer API
Hooks/APIs for custom elements and integrations.
Divi 5 ships a new API for custom modules and integrations.
Included
Cloud templates / multisite
Save and reuse templates across sites (cloud library).
Divi Cloud syncs layouts across sites; 50 items free, unlimited with Divi Pro.
Included
Pricing
Divi
$89per yearUnlimited
Divi theme, Divi Builder plugin and Divi Dash; 50 free Divi Cloud items. 30-day money-back.
Divi Pro
$277per yearUnlimited
Adds Divi AI, unlimited Divi Cloud, VIP support and Divi Teams (4 seats).
Divi Lifetime
$249lifetimeUnlimited
One-time payment for lifetime updates and support.
Divi Lifetime + Pro
$297lifetimeUnlimited
Lifetime Divi plus Pro services, which then cost $212/year.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Divi?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
—
No free version on WordPress.org.
Vendor claim
974,872
Paying customers claimed by the vendor. source
Estimated active installs
~1.5M
Our estimate, see method below.
How we estimated this: Premium-only. ~975K cumulative customers; assumed about half still active, averaging ~3 live sites each on unlimited licences -> 1.2M-1.8M, midpoint ~1.5M. Likely range: 750K to 3M. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Company & policy
| Paying customers claimed | 974,872 (source, 5 Oct 2026) Pricing page counter reads 974,872 customers; the Divi page says over 1,000,000 customers. |
|---|---|
| Refund policy | 30-day money-back (source, 5 Oct 2026) |
Divi compared
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FAQ
Is Divi free?
No. Divi is a premium plugin. Paid plans start at $89/yr.
How many sites use Divi?
We estimate around 1.5M active installs.
Does Divi have visual front-end editor?
Yes: included. Real-time on-canvas visual builder in every plan.
Does Divi have responsive controls?
Yes: included. Seven predefined breakpoints with adjustable widths in Divi 5.
Does Divi have template library?
Yes: included. 2,000+ premade layouts included.
Does Divi have theme builder?
Yes: included. Global headers, footers and custom templates in every plan.
Does Divi have dynamic content?
Yes: included. Dynamic content from post data and custom fields.
Does Divi have woocommerce builder?
Yes: included. Woo modules for product, cart and checkout templates in the Theme Builder.
Does Divi have lightweight output?
Yes: partial. Divi 5 adds critical CSS and on-demand scripts, though output is still heavier than lean builders.
Is there a free version of Divi?
No. Divi is only available with an Elegant Themes membership, from $89/year or $249 for lifetime access. Both include every builder feature on unlimited sites, backed by a 30-day refund window.
Is Divi 5 stable?
Yes. Divi 5 moved from public beta to the stable release on 26 February 2026 and is included free for existing members. Divi 4 sites can be upgraded, and legacy modules remain supported.
Do I need Divi Pro?
Only if you want Divi AI, unlimited Divi Cloud storage, VIP support or team seats. The core builder, theme builder and WooCommerce modules are in the base Divi plan.
Can I use Divi with another theme?
Yes. The Divi Builder plugin, included in the membership, adds the visual builder to other WordPress themes.
Last updated 5 Oct 2026. Spotted something wrong? Suggest an edit.