Elementor
The most widely installed visual page builder for WordPress, with a free drag-and-drop editor and Pro plans adding theme, popup, form and…
90
Oxygen Builder
Developer-focused visual builder from Soflyy with direct CSS control, sold as one lifetime licence for unlimited sites; Oxygen 6 runs on the Breakdance engine.
Est. active installs~110KLikely 72K–170K
Vendor claims100K+Vendor's own figure
Price from$199.50 lifetimePremium
Overview
Oxygen is a visual site builder aimed at developers and CSS-literate designers. Like Breakdance, its sibling from Soflyy, it replaces the theme and builds every part of the site: headers, footers, singles, archives, search and 404 templates. The current generation, Oxygen 6, is a ground-up rebuild on the Breakdance engine, with version 6.2 in release candidate in late 2026.
How it works
Oxygen 6 favours a class-first workflow with direct CSS control rather than abstracted design panels. You get CSS variables for design systems, components for reusable parts, an interactions engine for animations and behaviour, display conditions (including PHP conditions), and post, term and repeater loops fed by dynamic data from WordPress and ACF. Element Studio lets developers build their own elements, and WP-CLI and custom code areas cover advanced needs.
Pricing
Oxygen is sold as a single lifetime licence for $199.50, covering unlimited personal, client, staging and local sites with lifetime updates and a 60-day refund. The current bundle includes the Breakdance Elements (100+ extra elements, mega menus), Breakdance Forms and Breakdance WooCommerce extensions, which are otherwise $49.99/year each. Soflyy has said pricing may change, and Oxygen 6’s future standard price has been quoted as $399.99.
Strengths
- Lean output and a CSS-first approach developers appreciate.
- One-time price for unlimited sites.
- Role-based access, a design library and shareable design sets.
- MCP-based AI so agents can build and edit sites.
Limitations
Oxygen is not for beginners. Popups are assembled with interactions rather than a dedicated popup builder, forms and WooCommerce rely on the bundled Breakdance extensions, and there is no free version or documented white-label setting. Oxygen 6 is a new platform, so moving older Oxygen Classic sites takes planning.
Who should pick it: developers who want a CSS-centric visual builder with no recurring fees.
Best for: Developers who want a CSS-first visual builder with lean output and no recurring licence fees.
Oxygen 6 is an excellent value developer tool: one payment covers unlimited sites, and the class-first workflow keeps output lean. Non-technical users and anyone wanting turnkey popups will be happier with Breakdance, Elementor or Divi.
Pros
- One-time lifetime price for unlimited sites
- Direct CSS control with classes, variables and components
- Lean, optimised front-end output
- Element Studio, WP-CLI and custom PHP for developers
- Bundled Breakdance extensions add 100+ elements, forms and WooCommerce
- 60-day money-back guarantee
Cons
- Steep learning curve for non-developers
- No dedicated popup builder; popups are built with interactions
- Forms and WooCommerce depend on separate extensions
- No free version or documented white-label option
- Oxygen 6 is a new platform separate from Oxygen Classic
Key features
What Oxygen Builder highlights on its own website, split by version.
Included features From $199.50 lifetime
- Lifetime licence for unlimited sites
- Class-first workflow with direct CSS
- CSS variables and reusable components
- Headers, footers and full templating
- Post, term and repeater loops
- Dynamic data with ACF support
- Display and PHP conditions
- Interactions and entrance animations
- Revisions system
- Design library and shareable design sets
- Element Studio and WP-CLI
- AI site building via MCP agents
Feature checklist
22 of 25 features we track in Page Builders, feature score 90/100
Editing 7/8
Visual front-end editor Key
Edit pages visually on the front end, seeing the real design as you build.
Visual editor with live layout and styling control.
Included
Built on the block editor
Works inside Gutenberg as blocks rather than a separate editor.
Separate editor; Gutenberg integration is only for content editors.
Not included
Responsive controls Key
Separate settings per breakpoint for desktop, tablet and mobile.
Responsive breakpoints supported in the editor.
Included
Global styles & design tokens
Site-wide colours, fonts and spacing reused across elements.
CSS variables and a class-first system for site-wide styling.
Included
Flexbox & CSS grid layouts
Modern container layouts using flexbox and CSS grid.
Direct CSS layout control, including flexbox and grid.
Included
Custom CSS per element
Add custom CSS to individual elements or sections.
Direct CSS control plus custom CSS, HTML and PHP code.
Included
Revision history & undo
Step back through changes and restore earlier versions.
Revisions system for page history is documented.
Included
AI assistant
Generate layouts, text, images or code with built-in AI.
AI site building through MCP-connected agents rather than a built-in generator.
Partial
Elements & templates 5/5
Template library Key
Ready-made page and section templates.
Design Library with full-site imports.
Included
Large element library
Wide range of widgets/elements (sliders, tabs, galleries, pricing tables and more).
Core elements plus 100+ from bundled Breakdance Elements (else $49.99/year).
Included
Popup builder
Design popups with triggers and display conditions.
No dedicated popup builder; popups are built with interactions.
Partial
Built-in forms
Contact or lead forms built into the builder.
Bundled Breakdance Forms extension adds multi-step forms (else $49.99/year).
Included
Motion effects & animations
Entrance animations, scroll and hover effects.
Entrance animations, scroll effects and interactions engine.
Included
Theme & dynamic 6/6
Theme builder Key
Design headers, footers, archives and single templates.
Templates for headers, footers, singles, archives, search and 404.
Included
Dynamic content Key
Pull post fields, custom fields and site data into designs.
Dynamic data from post types and fields.
Included
ACF / custom field support
Use Advanced Custom Fields, Meta Box or similar in designs.
ACF fields supported in dynamic data.
Included
Query loops & listings
Build custom post grids/listings with your own loop design.
Post loops, term loops and repeater fields.
Included
Display conditions
Show elements or templates based on rules (user role, page type, date…).
Display conditions plus custom PHP conditions.
Included
WooCommerce builder Key
Design product, shop, cart and checkout templates.
Bundled Breakdance WooCommerce extension for shop to checkout (else $49.99/year).
Included
Performance & workflow 4/6
Lightweight output Key
Minimal markup/CSS/JS on the front end; assets loaded only when used.
Clean output with minimal dependencies is a core claim.
Included
Content survives deactivation
Pages keep readable content (not shortcodes) if the builder is removed.
No documentation found on content after removing Oxygen.
Not verified
Role & client permissions
Limit what clients or roles can edit.
Role-based access control included.
Included
White label
Rebrand the builder for client sites.
No white-label documentation found for Oxygen 6.
Not verified
Developer API
Hooks/APIs for custom elements and integrations.
Element Studio for custom elements, plus WP-CLI.
Included
Cloud templates / multisite
Save and reuse templates across sites (cloud library).
Create and share Design Sets for reuse on other sites.
Included
Pricing
Lifetime License
$199.50lifetimeUnlimited
One-time payment; unlimited sites, lifetime updates and support; bundles Breakdance Elements, Forms and WooCommerce extensions. Vendor warns pricing may change.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Oxygen Builder?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
—
No free version on WordPress.org.
Vendor claim
100K+
Sites/users claimed on the vendor's website. source
Estimated active installs
~110K
Our estimate, see method below.
How we estimated this: The vendor says 100K+ sites use it; we take 80% of that (80K) because vendor counts are rounded up and include lapsed sites. Website scans by WPoptic find the paid plugin (folder oxygen) on 206,061 live sites; the scans reach roughly 38% of WordPress sites, so each site found stands for about 2.6, giving 540K. 30,000 paying customers or sales over 9 years; assuming 40% still use it and 1.3 sites per licence gives 16K. Combining these (weighted average) gives about 110K. Likely range: 72K to 170K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Company & policy
| Paying customers claimed | 30K+ (source, 5 Oct 2026) Pricing page claims 30,000+ customers. |
|---|---|
| Refund policy | 60-day money-back (source, 5 Oct 2026) |
Oxygen Builder compared
Alternatives to Oxygen Builder
Kadence Blocks
Free Gutenberg block suite with row layouts, forms, a design library and AI writing tools; Pro adds dynamic content, query loops and…
94
Bricks Builder
Premium site builder delivered as a WordPress theme, popular with developers for clean output, query loops and every feature in every plan.
93
Divi
Premium visual theme and builder from Elegant Themes with unlimited-site licences, 2,000+ layouts and the rebuilt Divi 5 engine.
92
Beaver Builder
Stable, developer-friendly front-end page builder with a free Lite version; paid plans now include the Beaver Themer theme builder.
92
Brizy
Visual drag-and-drop page builder with in-place text editing and 500+ pre-made blocks; Pro adds theme, popup and WooCommerce builders plus AI site…
88
FAQ
Is Oxygen Builder free?
No. Oxygen Builder is a premium plugin. Paid plans start at $199.50 lifetime.
How many sites use Oxygen Builder?
The vendor claims 100K+ sites in total. We estimate around 110K active installs.
Does Oxygen Builder have visual front-end editor?
Yes: included. Visual editor with live layout and styling control.
Does Oxygen Builder have responsive controls?
Yes: included. Responsive breakpoints supported in the editor.
Does Oxygen Builder have template library?
Yes: included. Design Library with full-site imports.
Does Oxygen Builder have theme builder?
Yes: included. Templates for headers, footers, singles, archives, search and 404.
Does Oxygen Builder have dynamic content?
Yes: included. Dynamic data from post types and fields.
Does Oxygen Builder have woocommerce builder?
Yes: included. Bundled Breakdance WooCommerce extension for shop to checkout (else $49.99/year).
Does Oxygen Builder have lightweight output?
Yes: included. Clean output with minimal dependencies is a core claim.
Is Oxygen a one-time purchase?
Yes. The current licence is $199.50 once for unlimited sites with lifetime updates and support. Soflyy has warned that pricing may change for new buyers.
How is Oxygen 6 different from Oxygen Classic?
Oxygen 6 is rebuilt on the Breakdance engine with a class-first workflow, variables, components and a new interactions engine. It is a new platform, so plan carefully before moving Classic sites.
Does Oxygen include forms and WooCommerce?
They come from the Breakdance Forms and Breakdance WooCommerce extensions. The current lifetime bundle includes these extensions, which are otherwise $49.99/year each.
Oxygen or Breakdance?
Both share an engine and a developer. Breakdance is friendlier and has more out of the box, while Oxygen gives developers direct CSS control and a one-time price.
Last updated 5 Oct 2026. Spotted something wrong? Suggest an edit.