Elementor
The most widely installed visual page builder for WordPress, with a free drag-and-drop editor and Pro plans adding theme, popup, form and…
90
Bricks Builder
Premium site builder delivered as a WordPress theme, popular with developers for clean output, query loops and every feature in every plan.
Est. active installs~150KLikely 75K–300K
Price from$79/yrPremium
Overview
Bricks is a visual site builder that installs as a WordPress theme rather than a plugin. It launched in 2021 and has built a loyal following among developers and agencies who want a modern, performance-minded alternative to Elementor. Bricks is premium-only, and every plan includes the full feature set; plans differ only by the number of sites.
How it works
You design whole sites in a front-end editor: pages, headers, footers, archives, single templates, popups and WooCommerce pages, all assigned with template conditions. Layouts use flexbox and CSS grid, styling runs on global classes, variables and theme styles, and you can set unlimited custom breakpoints, desktop-first or mobile-first. The Query Loop Builder lets any container repeat over posts, terms, users or custom queries, with AJAX pagination and infinite scroll. Dynamic data covers ACF, Meta Box, Pods, JetEngine and Toolset.
Strengths
- Lean front-end output, with assets loaded only as needed.
- 110+ elements plus menu, popup, form and WooCommerce builders in every plan.
- Interactions, element conditions, components and per-element custom CSS.
- Builder Access profiles, including content-only editing for clients.
- Revisions (100 per post by default) and a developer API for custom elements.
- Fair pricing: $79/year for one site, $249/year unlimited or $599 lifetime, with a 60-day refund window.
Limitations
Bricks assumes some CSS and layout knowledge, so beginners face a steeper learning curve than with Elementor or Divi. There is no free version, no official white-label option and no built-in AI content generator. Bricks 2.4 instead exposes AI abilities to external agents over MCP. Because it is a theme, switching away means replacing your theme as well, and content is only mirrored into the block editor if you turn that setting on.
Who should pick it: developers and technically confident designers who want fast, clean sites, strong dynamic data and an all-inclusive licence.
Best for: Developers and agencies who want a fast, clean-coded site builder with deep dynamic data and no feature tiers.
Bricks is one of the strongest choices for performance-minded builders: every plan gets the whole toolkit and output stays lean. Beginners may find it more technical than Elementor or Divi, and agencies wanting white-label tools will be disappointed.
Pros
- Every feature in every plan, including WooCommerce and popups
- Lean, performance-focused front-end output
- Powerful Query Loop Builder and broad custom-field support
- Global classes, variables, components and unlimited breakpoints
- Granular Builder Access with content-only client mode
- 60-day money-back guarantee and a lifetime option
Cons
- No free version
- Steeper learning curve for non-technical users
- No official white-label feature
- No built-in AI content generator; AI works through external MCP agents
- Installs as a theme, so leaving Bricks means changing theme too
Key features
What Bricks Builder highlights on its own website, split by version.
Included features From $79/yr
- All features in every plan
- 110+ elements
- Theme templates with conditions
- Query Loop Builder with AJAX pagination
- Dynamic data for ACF, Meta Box, Pods
- Popup, menu and form builders
- WooCommerce shop to checkout builder
- Global classes, variables and theme styles
- Unlimited custom breakpoints
- Interactions and element conditions
- Builder Access and client content mode
- Revisions and custom element API
Feature checklist
23 of 25 features we track in Page Builders, feature score 93/100
Editing 7/8
Visual front-end editor Key
Edit pages visually on the front end, seeing the real design as you build.
Front-end visual editor for full site editing.
Included
Built on the block editor
Works inside Gutenberg as blocks rather than a separate editor.
Separate builder; can convert content to and from Gutenberg blocks.
Not included
Responsive controls Key
Separate settings per breakpoint for desktop, tablet and mobile.
Unlimited custom breakpoints, desktop-first or mobile-first.
Included
Global styles & design tokens
Site-wide colours, fonts and spacing reused across elements.
Global colours, classes, variables and theme styles.
Included
Flexbox & CSS grid layouts
Modern container layouts using flexbox and CSS grid.
Flexbox and CSS grid layouts throughout.
Included
Custom CSS per element
Add custom CSS to individual elements or sections.
Custom CSS per element plus custom code areas.
Included
Revision history & undo
Step back through changes and restore earlier versions.
Revisions panel keeps up to 100 per post by default.
Included
AI assistant
Generate layouts, text, images or code with built-in AI.
No built-in generator; AI abilities let external MCP agents edit the site.
Partial
Elements & templates 5/5
Template library Key
Ready-made page and section templates.
Pre-made templates, wireframes and community templates in all plans.
Included
Large element library
Wide range of widgets/elements (sliders, tabs, galleries, pricing tables and more).
110+ elements included in every plan.
Included
Popup builder
Design popups with triggers and display conditions.
Popup Builder with triggers and conditions in all plans.
Included
Built-in forms
Contact or lead forms built into the builder.
Form element with customisable fields and actions.
Included
Motion effects & animations
Entrance animations, scroll and hover effects.
Interactions on click, hover, scroll and load.
Included
Theme & dynamic 6/6
Theme builder Key
Design headers, footers, archives and single templates.
Header, footer, archive and single templates with conditions.
Included
Dynamic content Key
Pull post fields, custom fields and site data into designs.
Dynamic data tags throughout the builder.
Included
ACF / custom field support
Use Advanced Custom Fields, Meta Box or similar in designs.
Supports ACF, Meta Box, Pods, JetEngine and Toolset.
Included
Query loops & listings
Build custom post grids/listings with your own loop design.
Query Loop Builder with AJAX pagination and infinite scroll.
Included
Display conditions
Show elements or templates based on rules (user role, page type, date…).
Element and template conditions to show or hide content.
Included
WooCommerce builder Key
Design product, shop, cart and checkout templates.
Shop, product, cart and checkout templates in every plan.
Included
Performance & workflow 5/6
Lightweight output Key
Minimal markup/CSS/JS on the front end; assets loaded only when used.
Lean, minimal markup is a central design goal.
Included
Content survives deactivation
Pages keep readable content (not shortcodes) if the builder is removed.
Optional setting saves Bricks content as block editor data too; off by default.
Partial
Role & client permissions
Limit what clients or roles can edit.
Builder Access: full, edit-content-only, none, or custom capabilities per role.
Included
White label
Rebrand the builder for client sites.
No official rebranding feature listed.
Not included
Developer API
Hooks/APIs for custom elements and integrations.
Developer API for custom elements and integrations.
Included
Cloud templates / multisite
Save and reuse templates across sites (cloud library).
Remote templates let you pull templates from other sites.
Included
Pricing
Starter
$79per year1 site
All features, updates and support. Local and staging sites don't count.
Business
$149per year3 sites
All features for three sites.
Agency
$249per yearUnlimited
Unlimited sites; eligible for Bricks Expert listing.
Ultimate Lifetime
$599lifetimeUnlimited
One-time payment for lifetime updates and support.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Bricks Builder?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
—
No free version on WordPress.org.
Vendor claim
—
The vendor does not publish a total.
Estimated active installs
~150K
Our estimate, see method below.
How we estimated this: Premium-only and no customer count published. Community group passed 20K members by 2024; assumed ~40K-50K licence holders x ~3 live sites -> 120K-180K, midpoint ~150K. Likely range: 75K to 300K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Company & policy
| Founded | 2021 (source, 5 Oct 2026) Launched March 2021 by Thomas Ehrig. |
|---|---|
| Refund policy | 60-day money-back (initial purchase) (source, 5 Oct 2026) |
Bricks Builder compared
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FAQ
Is Bricks Builder free?
No. Bricks Builder is a premium plugin. Paid plans start at $79/yr.
How many sites use Bricks Builder?
We estimate around 150K active installs.
Does Bricks Builder have visual front-end editor?
Yes: included. Front-end visual editor for full site editing.
Does Bricks Builder have responsive controls?
Yes: included. Unlimited custom breakpoints, desktop-first or mobile-first.
Does Bricks Builder have template library?
Yes: included. Pre-made templates, wireframes and community templates in all plans.
Does Bricks Builder have theme builder?
Yes: included. Header, footer, archive and single templates with conditions.
Does Bricks Builder have dynamic content?
Yes: included. Dynamic data tags throughout the builder.
Does Bricks Builder have woocommerce builder?
Yes: included. Shop, product, cart and checkout templates in every plan.
Does Bricks Builder have lightweight output?
Yes: included. Lean, minimal markup is a central design goal.
Is Bricks a theme or a plugin?
Bricks installs as a WordPress theme, normally used with its child theme. It replaces your existing theme and builds headers, footers and all templates itself.
Do cheaper Bricks plans have fewer features?
No. Starter, Business, Agency and Lifetime all include every feature; they differ only in how many sites you can activate.
Does Bricks have AI?
Bricks 2.4 added AI abilities that let external MCP-compatible agents read and edit your design system, templates and elements. It has no built-in text or image generator.
What happens to my content if I leave Bricks?
Bricks stores its data separately by default. You can enable 'Save Bricks data as Block editor data' so content is also saved as normal WordPress blocks, making migration easier.
Last updated 5 Oct 2026. Spotted something wrong? Suggest an edit.