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Bricks Builder vs WPBakery Page Builder

Updated 5 Oct 2026. 25 features compared side by side.

Premium site builder delivered as a WordPress theme, popular with developers for clean output, query loops and every feature in every plan.

Est. installs~150K
From$79/yr
ModelPremium
Visit site Full profile
VS

Long-running premium drag-and-drop builder with front-end and back-end editors, a grid builder and role manager, sold as a one-time lifetime licence.

Est. installs~3M
From$59/yr
ModelPremium
Visit site Full profile

Choose Bricks Builder if…

  • You need theme builder and popup builder
  • You also want built-in forms and display conditions
  • You want the more complete feature set (93/100 vs 57/100)

Choose WPBakery Page Builder if…

  • You want the lower entry price ($59/yr vs $79/yr)
  • You prefer the more widely used option

Bricks Builder includes 5 features that WPBakery Page Builder lacks, including Popup builder, Built-in forms and Theme builder. Both include 18 of the 25 features we track.

At a glance

Bricks Builder
WPBakery Page Builder
93/100
Feature score
57/100
23 of 25
Features included
18 of 25

Feature comparison

Click a screenshot to see both plugins side by side.

Feature
Bricks Builder
WPBakery Page Builder
Editing7/87/8
Visual front-end editor KeyEdit pages visually on the front end, seeing the real design as you build.
Bricks Builder Included

Front-end visual editor for full site editing.

WPBakery Page Builder Included

Front-end editor with drag and drop and inline text editing.

Built on the block editorWorks inside Gutenberg as blocks rather than a separate editor.
Bricks Builder Not included

Separate builder; can convert content to and from Gutenberg blocks.

WPBakery Page Builder Not included

Uses its own front-end and back-end editors, storing content as shortcodes.

Responsive controls KeySeparate settings per breakpoint for desktop, tablet and mobile.
Bricks Builder Included

Unlimited custom breakpoints, desktop-first or mobile-first.

WPBakery Page Builder Partial

Responsive column and visibility settings per device; fewer per-breakpoint style controls than modern builders.

Global styles & design tokensSite-wide colours, fonts and spacing reused across elements.
Bricks Builder Included

Global colours, classes, variables and theme styles.

WPBakery Page Builder Partial

Skin Builder sets colours and spacing for the builder; no global colour/font token system.

Flexbox & CSS grid layoutsModern container layouts using flexbox and CSS grid.
Bricks Builder Included

Flexbox and CSS grid layouts throughout.

WPBakery Page Builder Partial

Row and column grid with equal-height and content position options; no flexbox container element.

Custom CSS per elementAdd custom CSS to individual elements or sections.
Bricks Builder Included

Custom CSS per element plus custom code areas.

WPBakery Page Builder Included

Custom CSS from the builder or in advanced settings.

Revision history & undoStep back through changes and restore earlier versions.
Bricks Builder Included

Revisions panel keeps up to 100 per post by default.

WPBakery Page Builder Partial

Relies on WordPress post revisions; no dedicated builder history panel confirmed.

AI assistantGenerate layouts, text, images or code with built-in AI.
Bricks Builder Partial

No built-in generator; AI abilities let external MCP agents edit the site.

WPBakery Page Builder Included

WPBakery AI helps generate content and code; included with licences.

Elements & templates5/53/5
Template library KeyReady-made page and section templates.
Bricks Builder Included

Pre-made templates, wireframes and community templates in all plans.

WPBakery Page Builder Included

100+ predefined templates plus a downloadable cloud template library.

Large element libraryWide range of widgets/elements (sliders, tabs, galleries, pricing tables and more).
Bricks Builder Included

110+ elements included in every plan.

WPBakery Page Builder Included

50+ built-in content elements plus 250+ third-party add-ons.

Popup builderDesign popups with triggers and display conditions.
Bricks Builder Included

Popup Builder with triggers and conditions in all plans.

WPBakery Page Builder Third-party

No popup builder; available through third-party add-ons.

Built-in formsContact or lead forms built into the builder.
Bricks Builder Included

Form element with customisable fields and actions.

WPBakery Page Builder Third-party

No native form element; embeds Contact Form 7, Gravity Forms and Ninja Forms.

Motion effects & animationsEntrance animations, scroll and hover effects.
Bricks Builder Included

Interactions on click, hover, scroll and load.

WPBakery Page Builder Included

CSS entrance animations and parallax backgrounds on rows and elements.

Theme & dynamic6/64/6
Theme builder KeyDesign headers, footers, archives and single templates.
Bricks Builder Included

Header, footer, archive and single templates with conditions.

WPBakery Page Builder Not included

No header, footer or archive template builder in the plugin.

Dynamic content KeyPull post fields, custom fields and site data into designs.
Bricks Builder Included

Dynamic data tags throughout the builder.

WPBakery Page Builder Partial

Grid Builder and ACF element show post data and custom fields; no general dynamic tags.

ACF / custom field supportUse Advanced Custom Fields, Meta Box or similar in designs.
Bricks Builder Included

Supports ACF, Meta Box, Pods, JetEngine and Toolset.

WPBakery Page Builder Included

Use ACF fields on pages, posts and grid elements.

Query loops & listingsBuild custom post grids/listings with your own loop design.
Bricks Builder Included

Query Loop Builder with AJAX pagination and infinite scroll.

WPBakery Page Builder Included

Grid Builder designs custom post, portfolio and media grids.

Display conditionsShow elements or templates based on rules (user role, page type, date…).
Bricks Builder Included

Element and template conditions to show or hide content.

WPBakery Page Builder Not included

No rule-based display conditions beyond device visibility.

WooCommerce builder KeyDesign product, shop, cart and checkout templates.
Bricks Builder Included

Shop, product, cart and checkout templates in every plan.

WPBakery Page Builder Partial

WooCommerce shortcodes available as elements; no product or checkout template builder.

Performance & workflow5/64/6
Lightweight output KeyMinimal markup/CSS/JS on the front end; assets loaded only when used.
Bricks Builder Included

Lean, minimal markup is a central design goal.

WPBakery Page Builder Partial

Shortcode-based output; v9.0 added smarter asset loading and smaller frontend assets.

Content survives deactivationPages keep readable content (not shortcodes) if the builder is removed.
Bricks Builder Partial

Optional setting saves Bricks content as block editor data too; off by default.

WPBakery Page Builder Not included

Content is stored as shortcodes that remain if the plugin is removed.

Role & client permissionsLimit what clients or roles can edit.
Bricks Builder Included

Builder Access: full, edit-content-only, none, or custom capabilities per role.

WPBakery Page Builder Included

Role Manager controls which roles can use the builder and on which post types.

White labelRebrand the builder for client sites.
Bricks Builder Not included

No official rebranding feature listed.

WPBakery Page Builder Not included

No white-label option is listed.

Developer APIHooks/APIs for custom elements and integrations.
Bricks Builder Included

Developer API for custom elements and integrations.

WPBakery Page Builder Included

Documented API for building custom elements; Shortcode Mapper for plugin shortcodes.

Cloud templates / multisiteSave and reuse templates across sites (cloud library).
Bricks Builder Included

Remote templates let you pull templates from other sites.

WPBakery Page Builder Partial

Cloud template library from WPBakery; your own templates are saved per site.

Statuses: Yes Pro Add-on Partial 3rd-party No ?

Pricing compared

Bricks Builder Premium

Starter$79 per year, 1 site
Business$149 per year, 3 sites
Agency$249 per year, Unlimited
Ultimate Lifetime$599 lifetime, Unlimited

WPBakery Page Builder Premium

Regular$82 lifetime, 1 site
5 Sites Bundle$299 lifetime, 5 sites
10 Sites Bundle$592 lifetime, 10 sites
Support Plus$59 per year, 1 site

Verdict

Based on our feature data Checked 5 Oct 2026

Bricks Builder scores higher on our feature checklist (93/100 against 57/100) and includes theme builder, popup builder and built-in forms that WPBakery Page Builder does not. Paid plans start at $79/yr for Bricks Builder and $59/yr for WPBakery Page Builder. Check the features you rely on in the table below before deciding.

Biggest differences

Theme builder

Bricks Builder: included. WPBakery Page Builder: not included. Header, footer, archive and single templates with conditions.

Popup builder

Bricks Builder: included. WPBakery Page Builder: third-party. Popup Builder with triggers and conditions in all plans.

Built-in forms

Bricks Builder: included. WPBakery Page Builder: third-party. Form element with customisable fields and actions.

Display conditions

Bricks Builder: included. WPBakery Page Builder: not included. Element and template conditions to show or hide content.

Content survives deactivation

Bricks Builder: partial. WPBakery Page Builder: not included. Optional setting saves Bricks content as block editor data too; off by default.

Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.

Which would you choose?

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FAQ

Which is better, Bricks Builder or WPBakery Page Builder?

Bricks Builder scores higher on our feature checklist (93/100 against 57/100) and includes theme builder, popup builder and built-in forms that WPBakery Page Builder does not. Paid plans start at $79/yr for Bricks Builder and $59/yr for WPBakery Page Builder. Check the features you rely on in the table below before deciding.

Which has more features?

Bricks Builder includes 23 of the 25 features we track, against 18 for WPBakery Page Builder. Feature count is only part of the picture; check which of the differences matter to you.

Is Bricks Builder free?

Bricks Builder is premium only. Paid plans start at $79/yr.

Is WPBakery Page Builder free?

WPBakery Page Builder is premium only. Paid plans start at $59/yr.

Feature data last changed 5 Oct 2026. Spotted something wrong? Suggest an edit to Bricks Builder or WPBakery Page Builder. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.