1
Matomo Analytics for WordPress
Stores, marketers and organisations that want GA-level analytics depth while keeping all data on their own server.
87overall scoreDetails
Best WordPress Analytics Plugins (2026)
Google Analytics dashboards, privacy-first stats, WooCommerce revenue tracking and email reports: how the main WordPress analytics plugins compare.
About Analytics Plugins
An analytics plugin tells you who visits your WordPress site, where they come from, what they read and whether they buy or sign up. Some connect your site to Google Analytics and bring the key reports into the dashboard; others count visits themselves and keep the data on your own server, often without cookies.
We compare the most popular WordPress analytics plugins, including MonsterInsights, Site Kit by Google, ExactMetrics, Independent Analytics, Burst Statistics, WP Statistics, Koko Analytics and Matomo. Each one is checked against 27 features covering tracking setup, events and ecommerce, reports inside WordPress, and privacy and admin.
Every feature is marked as free, paid, add-on, partial or not offered, with a note and a link to the source. The ranking combines feature coverage with WordPress.org popularity and ratings.
The ranking
Overall score = 55% features, 20% popularity, 25% ratings. Filter by the features you need, or tick two plugins to compare them.
Must have
2
MonsterInsights
Sites that want GA4 with eCommerce, form and content tracking configured from WordPress and are prepared to pay for Pro.
86overall scoreDetails
3
Independent Analytics
Site owners who want simple, cookieless, self-hosted analytics inside WordPress without Google or consent banners.
85overall scoreDetails
4
Burst Statistics
Small businesses and bloggers who want a simple, privacy-friendly Google Analytics replacement inside WordPress.
82overall scoreDetails
5
Site Kit by Google
Site owners who want a free, official way to add Google's tags and see Analytics and Search Console highlights in WordPress.
79overall scoreDetails
6
ExactMetrics
Existing ExactMetrics customers or sites wanting a GA4 setup tool with eCommerce and form tracking from Awesome Motive.
78overall scoreDetails
7
WP Statistics
Content sites, publishers and multisite networks that want detailed, cookieless traffic reports inside WordPress.
78overall scoreDetails
8
Koko Analytics
Bloggers and privacy-conscious sites that want simple, fast traffic counts with no cookies and no external service.
75overall scoreDetails
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Pricing compared
Entry and top plans on the same billing period, plus any lifetime deal. Prices are list prices before discounts or tax.
| Plugin | Free version | Entry plan | Top plan | Lifetime | Paid plans |
|---|---|---|---|---|---|
| Matomo Analytics for WordPress |
Yes | Free only | — | — | — |
| MonsterInsights |
Yes | $199/yrPlus, 1 site | $799/yrAgency, 25 sites | — | 4 |
| Independent Analytics |
Yes | $49/yrPro Standard, 1 site | $199/yrPro Agency, Unlimited | — | 3 |
| Burst Statistics |
Yes | $49/yrCreator, 1 site | $199/yrAgency, Unlimited | — | 3 |
| Site Kit by Google |
Yes | Free only | — | — | — |
| ExactMetrics |
Yes | $199/yrPlus, 1 site | $1,399/yrMore Sites, 100 sites | — | 4 |
| WP Statistics |
Yes | $39/yrMarketing add-on, 1 site | $449/yrPremium Unlimited | — | 4 |
| Koko Analytics |
Yes | $6/moPro Single, 1 site | $30/moPro Unlimited | — | 3 |
Spotted an out-of-date price? Suggest an edit.
Full feature matrix
Every plugin against every feature. Scroll sideways on small screens.
| Feature | Matomo Analytics for WordPress | MonsterInsights | Independent Analytics | Burst Statistics | Site Kit by Google | ExactMetrics | WP Statistics | Koko Analytics |
|---|---|---|---|---|---|---|---|---|
| Tracking setup | ||||||||
| Google Analytics 4 integration | ||||||||
| Self-hosted stats | ||||||||
| Cookieless tracking | ||||||||
| Real-time stats | ||||||||
| Google Tag Manager | ||||||||
| Server-side tracking | ||||||||
| Lightweight tracking script | ||||||||
| Events & ecommerce | ||||||||
| Link, click & download tracking | ||||||||
| Form conversion tracking | ||||||||
| WooCommerce tracking | ||||||||
| Campaign & UTM reports | ||||||||
| Goals & conversions | ||||||||
| Custom dimensions | ||||||||
| Scroll depth tracking | ||||||||
| Reports in WordPress | ||||||||
| Reports inside WordPress | ||||||||
| Top pages & posts | ||||||||
| Traffic sources & referrers | ||||||||
| Location & device reports | ||||||||
| Stats per post | ||||||||
| Search Console data | ||||||||
| Email summaries | ||||||||
| Export reports | ||||||||
| Privacy & admin | ||||||||
| GDPR & consent tools | ||||||||
| Exclude users & roles | ||||||||
| Bot filtering | ||||||||
| Report access by role | ||||||||
| Multisite support | ||||||||
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Head-to-head comparisons
Matomo Analytics for WordPress/MonsterInsightsMatomo Analytics for WordPress/Site Kit by GoogleBurst Statistics/Koko AnalyticsExactMetrics/Matomo Analytics for WordPressKoko Analytics/WP StatisticsIndependent Analytics/Matomo Analytics for WordPressKoko Analytics/MonsterInsightsKoko Analytics/Site Kit by GoogleExactMetrics/Koko AnalyticsIndependent Analytics/Koko AnalyticsKoko Analytics/Matomo Analytics for WordPressBurst Statistics/Matomo Analytics for WordPressMatomo Analytics for WordPress/WP StatisticsExactMetrics/WP StatisticsIndependent Analytics/WP StatisticsBurst Statistics/MonsterInsightsBurst Statistics/Site Kit by GoogleBurst Statistics/ExactMetricsBurst Statistics/Independent AnalyticsBurst Statistics/WP StatisticsMonsterInsights/WP StatisticsSite Kit by Google/WP StatisticsIndependent Analytics/MonsterInsightsIndependent Analytics/Site Kit by GoogleExactMetrics/Independent AnalyticsMonsterInsights/Site Kit by GoogleExactMetrics/MonsterInsightsExactMetrics/Site Kit by Google Buyer's guide
Google Analytics or self-hosted
Google Analytics plugins such as MonsterInsights, ExactMetrics and Site Kit make GA4 easier to set up and read, but the data still lives with Google. Self-hosted plugins such as Independent Analytics, Burst Statistics, WP Statistics, Koko Analytics and Matomo store stats in your own database, which is simpler for privacy and works without a Google account, at the cost of some database growth on busy sites.
Privacy and consent
Cookieless tracking, IP anonymisation and consent-mode support can reduce or remove the need for cookie banners for analytics, depending on your jurisdiction. Check what each plugin stores and where before you rely on it for GDPR compliance.
Events and ecommerce
Pageviews are only the start. If you run a store, WooCommerce revenue and product reports are essential. Link, download and form tracking show which content actually converts. These are often paid features.
Reports you will actually read
A clear dashboard inside WordPress, per-post stats and weekly email summaries make it far more likely you will check the numbers. Compare how much of each report is available in the free version.
Performance
Tracking scripts and self-hosted logging both have a cost. Look for a light front-end script, and for self-hosted plugins, data retention settings that keep the database a sensible size.
Browse by feature
Google Analytics 4 integration (3)
Self-hosted stats (5)
Cookieless tracking (5)
Real-time stats (7)
Google Tag Manager (3)
Server-side tracking (7)
Lightweight tracking script (7)
Link, click & download tracking (8)
Form conversion tracking (8)
WooCommerce tracking (7)
Campaign & UTM reports (8)
Goals & conversions (7)
Custom dimensions (6)
Scroll depth tracking (5)
Reports inside WordPress (8)
Top pages & posts (8)
Traffic sources & referrers (8)
Location & device reports (8)
Stats per post (7)
Search Console data (6)
Email summaries (8)
Export reports (8)
GDPR & consent tools (8)
Exclude users & roles (8)
Bot filtering (8)
Report access by role (8)
Multisite support (6)