Matomo Analytics for WordPress Partial
JS tracker by default; optional REST API endpoint can route hits through WordPress.
Records hits on the server, unaffected by ad blockers. 7 of the 8 plugins we track include it.
JS tracker by default; optional REST API endpoint can route hits through WordPress.
Paid eCommerce and form events are sent via GA4's Measurement Protocol; pageviews still use gtag.
A small first-party script posts each view to your own REST API; there is no pure server-log mode.
Pageviews come from a JS beacon; goals and ecommerce can be recorded server-side via hooks.
Google tag gateway serves measurement through a script on your own domain; tracking still starts in the browser.
Paid eCommerce and form events go to GA4 through the Measurement Protocol; pageviews use gtag.
Legacy server-side mode is deprecated; JS tracker is the default method.