Matomo Analytics for WordPress
Full Matomo analytics platform running inside WordPress, with ecommerce, goals, tag manager and GDPR tools; premium plugins add heatmaps and more.
86
Site Kit by Google
Google's free official plugin that connects Analytics, Search Console, Tag Manager, AdSense and PageSpeed Insights and shows their data in WordPress.
Free installs5M+WordPress.org, active
Rating4.2/51,013 reviews
Price fromFreeFree
Last updated2 Nov 2026Version 1.191.0
Overview
Site Kit by Google is Google’s own WordPress plugin. Rather than being an analytics engine itself, it connects your site to Google services and places their code for you: Google Analytics 4, Search Console, Tag Manager, AdSense, PageSpeed Insights, Google Ads, Sign in with Google and Reader Revenue Manager. Each administrator signs in with their own Google account, and the plugin then shows a combined dashboard inside WordPress.
The dashboard covers unique visitors over time, traffic split by channel, country and device, top content, top Search Console queries, PageSpeed results and AdSense earnings. Optional key metrics widgets add views such as top authors, top categories, popular products and lead or sales conversions, and Site Kit creates the custom dimensions these need in your GA4 property. A toolbar panel shows stats for the page you are viewing.
Notable features
- Plugin conversion tracking for WooCommerce, Easy Digital Downloads and popular form and popup plugins.
- Dashboard sharing so editors or other roles get view-only access without a Google login.
- Scheduled email reports (weekly, monthly or quarterly) and PDF export.
- A built-in consent mode setting and the option to serve the Google tag through your own domain (Google tag gateway).
Everything is free, and there is no paid version.
Limitations: reports are deliberately simple. There is no real-time view, no UTM campaign report, no list of referring domains and no in-WordPress eCommerce revenue report, so detailed analysis still happens in GA4. Multisite networks are not supported as a whole, data takes a few days to appear for new properties, and because it uses Google Analytics you still need cookie consent handling where the law requires it.
Who should pick it: site owners who want a free, official way to install Google’s tags and see Analytics and Search Console highlights in WordPress, especially if they also use AdSense or Google Ads.
Best for: Site owners who want a free, official way to add Google's tags and see Analytics and Search Console highlights in WordPress.
Site Kit is the simplest free way to connect Google's services and get a tidy overview in WordPress, and features like conversion tracking, email reports and dashboard sharing have made it more useful over time. Anyone who needs real-time data, campaign reports or eCommerce analysis inside WordPress will need something else alongside it.
Pros
- Free and maintained by Google, with no upsells
- Connects GA4, Search Console, Tag Manager, AdSense and Ads in one setup
- Search Console queries and Analytics data side by side in WordPress
- Dashboard sharing gives non-admins view-only access
- Email reports and PDF export included
- Built-in consent mode and Google tag gateway options
Cons
- No real-time stats or UTM campaign reports in WordPress
- Shallow reporting compared with GA4 itself
- No support for multisite networks as a whole
- Each admin needs their own Google account to set it up
- Depends on Google Analytics, so cookie consent still applies
Key features
What Site Kit by Google highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Official plugin from Google
- GA4 setup without editing code
- Search Console queries in WordPress
- Tag Manager container insertion
- AdSense and Google Ads connection
- PageSpeed Insights reports
- Key metrics for authors and categories
- Plugin conversion tracking for forms and stores
- Admin toolbar stats per page
- Dashboard sharing by user role
- Weekly, monthly or quarterly email reports
- PDF report export
- Consent mode setting
Feature checklist
24 of 27 features we track in Analytics Plugins, feature score 70/100
Tracking setup 4/7
Google Analytics 4 integration Key
Connects a GA4 property and adds the tracking code for you.
Creates or connects a GA4 property during setup and places the Google tag automatically.
Included
Self-hosted stats Key
Tracks visits itself and stores data in your WordPress database.
Shows data from Google services; nothing is tracked or stored in your own database.
Not included
Cookieless tracking Key
Counts visits without setting tracking cookies.
Uses Google Analytics, which sets cookies; consent mode can limit this until consent.
Not included
Real-time stats
Shows who is on the site right now.
Docs state the dashboard does not include real-time data; use analytics.google.com for that.
Not included
Google Tag Manager
Adds or works with Google Tag Manager containers.
Tag Manager module creates or connects a GTM container and inserts its snippet.
Included
Server-side tracking
Records hits on the server, unaffected by ad blockers.
Google tag gateway serves measurement through a script on your own domain; tracking still starts in the browser.
Partial
Lightweight tracking script
Small or no front-end script, so tracking does not slow pages.
Adds Google's standard gtag.js; no plugin-specific tracker, but the Google tag is not small.
Partial
Events & ecommerce 7/7
Link, click & download tracking Key
Tracks outbound links, file downloads and button clicks.
Relies on GA4 Enhanced Measurement for downloads and outbound clicks; custom events via GTM or GA4.
Partial
Form conversion tracking
Tracks form views and submissions.
Plugin conversion tracking records leads from CF7, WPForms, Ninja Forms, Mailchimp, OptinMonster and Popup Maker.
Included
WooCommerce tracking Key
Tracks orders, revenue and products from WooCommerce.
Conversion tracking sends WooCommerce and EDD events to GA4/Ads; no dedicated revenue report in WordPress.
Partial
Campaign & UTM reports
Reports on UTM campaigns, sources and mediums.
Traffic widget breaks visits down by channel; there is no UTM campaign report in the dashboard.
Partial
Goals & conversions
Set goals and see conversion rates.
Site goals and conversion key metrics summarise leads and sales from GA4 conversion events.
Included
Custom dimensions
Report by author, category, post type, user role and similar.
Key metrics for top authors and categories; Site Kit creates the needed GA4 custom dimensions.
Included
Scroll depth tracking
Measures how far visitors scroll.
Only via GA4 Enhanced Measurement's scroll event; no scroll report in WordPress.
Partial
Reports in WordPress 8/8
Reports inside WordPress Key
Traffic reports in the WordPress admin, no need to open another tool.
Site Kit dashboard plus a WordPress dashboard widget show Analytics, Search Console and speed data.
Included
Top pages & posts
Shows which content gets the most visits.
Top content widget lists pages with pageviews, sessions and engagement rate.
Included
Traffic sources & referrers
Where visitors come from.
Shows traffic by channel (referral, organic, social, direct) rather than a list of referring sites.
Partial
Location & device reports
Country, browser and device breakdowns.
Traffic chart splits visits by top countries and by desktop, mobile and tablet.
Included
Stats per post
Visit numbers shown on each post or in the editor.
Admin toolbar shows users, sessions, impressions and clicks for the page you are viewing.
Included
Search Console data
Search queries and rankings from Google Search Console.
Search Console is a core module: impressions, clicks and top search queries in WordPress.
Included
Email summaries Key
Scheduled email reports with key stats.
Weekly, monthly or quarterly email reports for any user with dashboard access.
Included
Export reports
Export to CSV or PDF.
Export PDF from the dashboard header, choosing which sections to include; no CSV export documented.
Included
Privacy & admin 5/5
GDPR & consent tools Key
IP anonymisation, consent mode or cookie-banner integration.
Built-in Google consent mode toggle and compatibility with consent plugins such as Complianz and CookieYes.
Included
Exclude users & roles
Leave admins or chosen roles out of the stats.
Logged-in users are excluded from Analytics tracking by default; this can be changed.
Included
Bot filtering
Filters out bots and crawlers.
No plugin-level filter; GA4 automatically excludes known bots and spiders.
Partial
Report access by role
Choose which user roles can view reports.
Dashboard sharing grants view-only access per service to roles with edit_posts.
Included
Multisite support
Works across a WordPress multisite network.
Multisite networks are not supported; it can be activated and set up on each site individually.
Partial
Pricing
Free
$0On WordPress.org
Free
Freeper yearUnlimited
Entirely free and open source; individual Google products may have their own terms or costs.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Site Kit by Google?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
5M+
Active installations reported by WordPress.org.
Vendor claim
—
The vendor does not publish a total.
Estimated Pro / paid installs
n/a
There is no paid version.
Stats & health
Weekly downloads
492,808 downloads last week, 290.4M all time
Rating breakdown
| Version | 1.191.0 |
|---|---|
| Last updated | 2 Nov 2026 (1 days ago) |
| Tested up to | WordPress 7.1.4 |
| Requires | WordPress 5.2+, PHP 7.4+ |
| Support threads (2 months) | 65 of 90 resolved |
| On WordPress.org since | 31 Oct 2019 |
Company & policy
| Refund policy | Not applicable (free) (source, 10 Oct 2026) |
|---|
Site Kit by Google compared
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FAQ
Is Site Kit by Google free?
Yes. Site Kit by Google has a free version on WordPress.org.
How many sites use Site Kit by Google?
WordPress.org reports 5M+ active installations of the free version.
Does Site Kit by Google have google analytics 4 integration?
Yes: included. Creates or connects a GA4 property during setup and places the Google tag automatically.
Does Site Kit by Google have self-hosted stats?
No: not included. Shows data from Google services; nothing is tracked or stored in your own database.
Does Site Kit by Google have cookieless tracking?
No: not included. Uses Google Analytics, which sets cookies; consent mode can limit this until consent.
Does Site Kit by Google have link, click & download tracking?
Yes: partial. Relies on GA4 Enhanced Measurement for downloads and outbound clicks; custom events via GTM or GA4.
Does Site Kit by Google have woocommerce tracking?
Yes: partial. Conversion tracking sends WooCommerce and EDD events to GA4/Ads; no dedicated revenue report in WordPress.
Does Site Kit by Google have reports inside wordpress?
Yes: included. Site Kit dashboard plus a WordPress dashboard widget show Analytics, Search Console and speed data.
Does Site Kit by Google have email summaries?
Yes: included. Weekly, monthly or quarterly email reports for any user with dashboard access.
Does Site Kit by Google have gdpr & consent tools?
Yes: included. Built-in Google consent mode toggle and compatibility with consent plugins such as Complianz and CookieYes.
Is Site Kit completely free?
Yes. The plugin is free and open source with no paid tier, though connected Google products such as Ads have their own terms and costs.
Does Site Kit show real-time visitors?
No. Google's documentation says the Site Kit dashboard does not include real-time data; you need to open Google Analytics for that.
Can I use Site Kit on a multisite network?
Multisite networks are not supported as a whole, but you can activate and set up Site Kit on each site in the network individually.
Can editors see the reports without a Google account?
Yes. Dashboard sharing lets an admin give view-only access, per service, to roles that have the edit_posts capability.
Can I run Site Kit alongside another Google Analytics plugin?
Only one plugin should place the GA4 tag, otherwise visits can be counted twice. If another plugin already adds Analytics, disable its tag or don't let Site Kit place one.
Last updated 10 Oct 2026. Spotted something wrong? Suggest an edit.