MonsterInsights
Freemium Google Analytics plugin from Awesome Motive that adds GA4 tracking and in-dashboard reports, with eCommerce, forms and custom dimensions in paid…
84
Matomo Analytics for WordPress
Full Matomo analytics platform running inside WordPress, with ecommerce, goals, tag manager and GDPR tools; premium plugins add heatmaps and more.
Free installs100K+WordPress.org, active
Est. Pro installs~7.4KLikely 3.7K–15K
Vendor claims1M+Vendor's own figure
Rating4.6/5178 reviews
Price fromFreeFreemium
Last updated15 Sep 2026Version 5.13.1
Overview
Matomo Analytics for WordPress packages the open-source Matomo analytics platform (formerly Piwik) as a WordPress plugin. Instead of a lightweight counter, you get a full analytics suite installed inside your site, with data stored in your WordPress database and no data sampling.
The free plugin includes real-time reports and a visitor log, visitor profiles, segmentation, customisable dashboards, goals, event and campaign tracking, geolocation maps, row evolution and period comparisons, JavaScript error tracking and scheduled email reports. Ecommerce tracking works out of the box with WooCommerce, Easy Digital Downloads and MemberPress. A built-in Matomo Tag Manager is included (except on multisite), and historical data can be imported from Google Analytics or WP Statistics.
Privacy and access
A GDPR manager handles data export and deletion, with IP anonymisation, data retention rules, an opt-out shortcode and the option to track without cookies. WordPress roles can be mapped to Matomo view, write or admin access, and roles, visitors and pages can be excluded from tracking. Multisite networks are supported, with each site keeping its own data.
Premium features
Paid premium plugins, sold through the Matomo Marketplace or as a WordPress Premium Bundle with a 30-day trial, add heatmaps and session recordings, form analytics, media analytics, funnels, Search Engine Keywords Performance (Search Console data), SEO Web Vitals, custom reports, cohorts, users flow and multi-channel attribution. A/B testing, white label and roll-up reporting do not work in the WordPress version.
Trade-offs
- It is resource-hungry; Matomo recommends its cloud or on-premise editions for high-traffic sites.
- The interface is powerful but has a steeper learning curve than simple counters.
- The matomo.js tracker is heavier than minimalist alternatives.
Matomo suits stores, marketers and organisations that want Google Analytics-level depth while keeping full data ownership.
Best for: Stores, marketers and organisations that want GA-level analytics depth while keeping all data on their own server.
Matomo is the most capable self-hosted option here, with ecommerce, goals, events and a tag manager in the free plugin. That depth comes with heavier server load and a more complex interface, so smaller blogs may prefer a lighter tool.
Pros
- Full analytics suite with segments, visitor log, goals, events and funnels
- Ecommerce tracking for WooCommerce, EDD and MemberPress at no cost
- Built-in tag manager and scheduled email reports
- Role-to-access mapping and multisite support
- GDPR manager, anonymisation and cookieless option
- Imports historical Google Analytics and WP Statistics data
Cons
- Heavy on server resources for busy sites
- Steeper learning curve than simple counters
- Heatmaps, form analytics and Search Console data are paid premium plugins
- Premium pricing is not shown up front
- Tag Manager does not work on multisite
Key features
What Matomo Analytics for WordPress highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Full Matomo analytics inside WordPress
- No data sampling
- Real-time reports and visitor log
- Visitor profiles and segmentation
- Goals, events and campaign tracking
- WooCommerce, EDD and MemberPress ecommerce
- Built-in Matomo Tag Manager
- Scheduled email reports
- GDPR manager and IP anonymisation
- Map WordPress roles to report access
- Exclude roles, visitors and pages
- Import Google Analytics data
- Multisite support
Pro / paid adds From Free
- Heatmaps and session recordings
- Form analytics
- Media analytics
- Funnels
- Search Engine Keywords Performance
- SEO Web Vitals
- Custom reports
- Cohorts and users flow
- Multi-channel conversion attribution
- Advertising conversion export
- 30-day free trial of the bundle
Feature checklist
25 of 27 features we track in Analytics Plugins, feature score 86/100
Tracking setup 6/7
Google Analytics 4 integration Key
Connects a GA4 property and adds the tracking code for you.
Replaces GA rather than connecting GA4; it can import historical GA data.
Not included
Self-hosted stats Key
Tracks visits itself and stores data in your WordPress database.
Data stored in your WordPress installation, no third party.
Included
Cookieless tracking Key
Counts visits without setting tracking cookies.
Cookies can be disabled so visits are tracked without them.
Included
Real-time stats
Shows who is on the site right now.
Real-time reports and a live visits log.
Included
Google Tag Manager
Adds or works with Google Tag Manager containers.
Includes its own Matomo Tag Manager rather than Google Tag Manager; not on multisite.
Partial
Server-side tracking
Records hits on the server, unaffected by ad blockers.
JS tracker by default; optional REST API endpoint can route hits through WordPress.
Partial
Lightweight tracking script
Small or no front-end script, so tracking does not slow pages.
Uses the full matomo.js tracker, heavier than minimalist counters.
Partial
Events & ecommerce 7/7
Link, click & download tracking Key
Tracks outbound links, file downloads and button clicks.
Event tracking with automatic outlink and download tracking.
Included
Form conversion tracking
Tracks form views and submissions.
Paid Form Analytics premium plugin.
Via add-on
WooCommerce tracking Key
Tracks orders, revenue and products from WooCommerce.
Ecommerce tracking for WooCommerce, EDD and MemberPress out of the box.
Included
Campaign & UTM reports
Reports on UTM campaigns, sources and mediums.
Campaign tracking for UTM and Matomo campaign parameters.
Included
Goals & conversions
Set goals and see conversion rates.
Goals with conversion rates and revenue; funnels are a premium plugin.
Included
Custom dimensions
Report by author, category, post type, user role and similar.
Free Custom Dimensions plugin from the Matomo Marketplace.
Via add-on
Scroll depth tracking
Measures how far visitors scroll.
Scroll maps via the paid Heatmap & Session Recording plugin.
Via add-on
Reports in WordPress 7/8
Reports inside WordPress Key
Traffic reports in the WordPress admin, no need to open another tool.
Full Matomo reporting UI and dashboards inside wp-admin.
Included
Top pages & posts
Shows which content gets the most visits.
Page URL and page title reports rank the most visited content.
Included
Traffic sources & referrers
Where visitors come from.
Acquisition reports cover websites, search engines, social and campaigns.
Included
Location & device reports
Country, browser and device breakdowns.
Geolocation maps plus browser, OS and device reports.
Included
Stats per post
Visit numbers shown on each post or in the editor.
No per-post stats column or editor panel is documented.
Not verified
Search Console data
Search queries and rankings from Google Search Console.
Paid Search Engine Keywords Performance plugin imports Search Console data.
Via add-on
Email summaries Key
Scheduled email reports with key stats.
Scheduled email reports with chosen reports and frequency.
Included
Export reports
Export to CSV or PDF.
Reports can be exported (CSV, TSV, XML, JSON and more).
Included
Privacy & admin 5/5
GDPR & consent tools Key
IP anonymisation, consent mode or cookie-banner integration.
GDPR manager, IP anonymisation, opt-out shortcode and retention rules.
Included
Exclude users & roles
Leave admins or chosen roles out of the stats.
Exclude specific roles, visitors and pages from tracking.
Included
Bot filtering
Filters out bots and crawlers.
Known bots and crawlers are excluded from reports.
Included
Report access by role
Choose which user roles can view reports.
Map each WordPress role to Matomo view, write or admin access.
Included
Multisite support
Works across a WordPress multisite network.
Supports multisite, network-activated or per site; Tag Manager excluded.
Included
Pricing
Free
$0On WordPress.org
Free
Freeper yearUnlimited
Full Matomo core, ecommerce, goals, tag manager and email reports. Premium plugins (heatmaps, form analytics, funnels, Search Console keywords and more) are sold separately or as the WP Premium Bundle with a 30-day trial; prices are shown only in the Matomo shop.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Matomo Analytics for WordPress?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
100K+
Active installations reported by WordPress.org.
Vendor claim
1M+
Sites/users claimed on the vendor's website. source
Estimated Pro / paid installs
~7.4K
Our estimate, see method below.
How we estimated this: About 150K free installs x 4% (the usual share of free sites that also run the paid version when most features are free) gives 6K. The vendor claims 1M+ sites in total. Taking away about 150K free installs leaves 850K, and 80% of that is 680K. Vendor totals are loose, so we only move our figure part of the way toward it, from 6K to 7.4K. Likely range: 3.7K to 15K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
5,006 downloads last week, 3.3M all time
Rating breakdown
| Version | 5.13.1 |
|---|---|
| Last updated | 15 Sep 2026 (49 days ago) |
| Tested up to | WordPress 7.1.0 |
| Requires | WordPress 4.8+, PHP 7.2.5+ |
| Support threads (2 months) | 3 of 3 resolved |
| On WordPress.org since | 13 Feb 2020 |
Matomo Analytics for WordPress compared
Koko Analytics/Matomo Analytics for WordPress
Burst Statistics/Matomo Analytics for WordPress
Matomo Analytics for WordPress/WP StatisticsMatomo Analytics for WordPress/MonsterInsights
Matomo Analytics for WordPress/Site Kit by Google
ExactMetrics/Matomo Analytics for WordPress
Independent Analytics/Matomo Analytics for WordPress Alternatives to Matomo Analytics for WordPress
Independent Analytics
Privacy-friendly, self-hosted WordPress analytics with cookieless tracking and reports in the admin; Pro adds real-time, campaigns, clicks, forms and sales.
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Burst Statistics
Self-hosted, privacy-focused WordPress analytics with goals, real-time stats and optional cookieless tracking; Pro adds UTM, forms and WooCommerce.
78
Site Kit by Google
Google's free official plugin that connects Analytics, Search Console, Tag Manager, AdSense and PageSpeed Insights and shows their data in WordPress.
70
ExactMetrics
Freemium Google Analytics dashboard plugin from Awesome Motive, a close sibling of MonsterInsights, adding GA4 tracking and reports to WordPress.
82
WP Statistics
Long-running self-hosted WordPress analytics plugin with cookieless tracking, detailed content, referral and geo reports, and paid add-ons for marketing.
73
FAQ
Is Matomo Analytics for WordPress free?
Yes. Matomo Analytics for WordPress has a free version on WordPress.org.
How many sites use Matomo Analytics for WordPress?
WordPress.org reports 100K+ active installations of the free version. The vendor claims 1M+ sites in total. We estimate around 7.4K sites run the paid version.
Does Matomo Analytics for WordPress have google analytics 4 integration?
No: not included. Replaces GA rather than connecting GA4; it can import historical GA data.
Does Matomo Analytics for WordPress have self-hosted stats?
Yes: included. Data stored in your WordPress installation, no third party.
Does Matomo Analytics for WordPress have cookieless tracking?
Yes: included. Cookies can be disabled so visits are tracked without them.
Does Matomo Analytics for WordPress have link, click & download tracking?
Yes: included. Event tracking with automatic outlink and download tracking.
Does Matomo Analytics for WordPress have woocommerce tracking?
Yes: included. Ecommerce tracking for WooCommerce, EDD and MemberPress out of the box.
Does Matomo Analytics for WordPress have reports inside wordpress?
Yes: included. Full Matomo reporting UI and dashboards inside wp-admin.
Does Matomo Analytics for WordPress have email summaries?
Yes: included. Scheduled email reports with chosen reports and frequency.
Does Matomo Analytics for WordPress have gdpr & consent tools?
Yes: included. GDPR manager, IP anonymisation, opt-out shortcode and retention rules.
Is Matomo for WordPress the same as Matomo Cloud?
It runs the same open-source Matomo engine, but inside your WordPress install with data in your database. Matomo recommends Cloud or On-Premise for very high traffic or large multisite networks.
Which premium features work in the WordPress version?
Most do, including heatmaps, session recordings, form and media analytics, funnels and custom reports. A/B testing, white label and roll-up reporting are not supported.
Can I migrate from Google Analytics or WP Statistics?
Yes. Matomo can import historical data from Google Analytics and from WP Statistics.
Does Matomo track WooCommerce sales?
Yes. Ecommerce tracking for WooCommerce, Easy Digital Downloads and MemberPress works without extra plugins.
Will it slow down my site?
Tracking is asynchronous, but report processing uses server resources; Matomo suggests a 256 MB memory limit and moving busy sites to Cloud or On-Premise.
Last updated 10 Oct 2026. Spotted something wrong? Suggest an edit.