Matomo Analytics for WordPress
Full Matomo analytics platform running inside WordPress, with ecommerce, goals, tag manager and GDPR tools; premium plugins add heatmaps and more.
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Burst Statistics
Self-hosted, privacy-focused WordPress analytics with goals, real-time stats and optional cookieless tracking; Pro adds UTM, forms and WooCommerce.
Free installs200K+WordPress.org, active
Est. Pro installs~1.2KLikely 780–1.8K
Vendor claims200K+Vendor's own figure
Rating4.9/5186 reviews
Price from$49/yrFreemium
Last updated29 Oct 2026Version 3.7.4
Overview
Burst Statistics is a self-hosted analytics plugin from Really Simple Plugins, the team behind Complianz and Really Simple Security. It records visits with a small JavaScript tracker and stores everything in your own WordPress database, so there is no external account and no data sent to Google or other third parties.
The free plugin covers the basics most site owners check: visitors, sessions, pageviews, bounce rate, top pages, referrers, devices and country-level location, plus a live view of who is on the site. It also includes goal tracking for clicks, page views and WordPress hooks, weekly or monthly email reports, period comparisons and an optional Google Search Console panel. Tracking can run with cookies, in a cookieless mode, or in a hybrid mode that only sets cookies after consent.
Free vs Pro
Pro is sold in three tiers. Creator adds UTM campaign and URL-parameter reports, city-level geography, form, outgoing-link, 404 and site-search tracking, campaign-filtered dashboards, CSV export and data archiving. Business adds WooCommerce revenue, product, cart-abandonment and funnel analytics with sales attribution. Agency adds customisable, branded PDF/email client reports, shareable reports and a MainWP integration, with unlimited sites.
Strengths
- Clean, simple dashboard that non-technical owners can read quickly.
- Script under 4 KB with a Turbo mode and ghost mode for renamed assets.
- Integrations with common form plugins, WooCommerce, EDD and Complianz.
- Unlimited tracking on the free version; no visit caps.
Limitations
Historical data from other analytics plugins cannot be imported, user-role access is handled by capabilities rather than a settings screen, and the most useful marketing reports (UTM, forms, WooCommerce) sit behind paid tiers. There is no GA4 or Google Tag Manager integration because Burst is designed to replace them.
Burst suits bloggers, small businesses and agencies that want an easy, privacy-first replacement for Google Analytics inside WordPress, especially those already using Complianz.
Best for: Small businesses and bloggers who want a simple, privacy-friendly Google Analytics replacement inside WordPress.
Burst Statistics is one of the easiest self-hosted analytics plugins to live with: the free version covers traffic, goals and email summaries well. Marketers who need campaign, form or WooCommerce attribution will need a paid tier, but pricing is modest.
Pros
- Free version tracks unlimited pageviews with goals, real-time view and email reports
- All data stays in your WordPress database with an optional cookieless mode
- Tracking script under 4 KB plus Turbo mode for faster pages
- Integrations with major form plugins, WooCommerce, EDD and Complianz
- Affordable Pro entry price with a 14-day trial and 30-day refund
Cons
- UTM campaigns, form tracking and CSV export need the paid Creator tier
- WooCommerce revenue reports need the Business tier
- No import of historical data from other analytics tools
- Role access is capability-based with no settings screen
- Multisite support is not documented
Key features
What Burst Statistics highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Visitors, sessions, pageviews and bounce rate
- Live count of active visitors
- Top pages and referrer lists
- Device and country breakdowns
- Goal tracking for clicks and hooks
- Weekly or monthly email reports
- Optional cookieless tracking
- Data stored in your own database
- Tracking script under 4 KB
- Google Search Console panel
- Exclude roles and IP addresses
- Pageviews counter block
Pro / paid adds From $49/yr
- UTM and campaign tracking (Creator)
- City-level geographic data
- Form and outgoing link tracking
- 404 and site search tracking
- CSV export and data archiving
- WooCommerce revenue and product analytics (Business)
- Cart abandonment and funnel reports
- Sales by location and attribution
- Branded PDF client reports (Agency)
- MainWP integration (Agency)
- Unlimited sites on Agency
Feature checklist
23 of 27 features we track in Analytics Plugins, feature score 78/100
Tracking setup 5/7
Google Analytics 4 integration Key
Connects a GA4 property and adds the tracking code for you.
Built as a GA replacement; it does not add or connect a GA4 property.
Not included
Self-hosted stats Key
Tracks visits itself and stores data in your WordPress database.
All statistics are stored locally in your WordPress database.
Included
Cookieless tracking Key
Counts visits without setting tracking cookies.
Optional cookieless mode, plus a hybrid mode that sets cookies only after consent.
Included
Real-time stats
Shows who is on the site right now.
Live count of active users, the pages they are on and their sources.
Included
Google Tag Manager
Adds or works with Google Tag Manager containers.
No Google Tag Manager integration is offered or documented.
Not included
Server-side tracking
Records hits on the server, unaffected by ad blockers.
Pageviews come from a JS beacon; goals and ecommerce can be recorded server-side via hooks.
Partial
Lightweight tracking script
Small or no front-end script, so tracking does not slow pages.
Tracking script under 4 KB, with Turbo mode to defer loading.
Included
Events & ecommerce 6/7
Link, click & download tracking Key
Tracks outbound links, file downloads and button clicks.
Free click goals; automatic outgoing link tracking needs Creator.
Partial
Form conversion tracking
Tracks form views and submissions.
Automatic form tracking with CF7, WPForms, Gravity Forms and others.
Paid version Creator
WooCommerce tracking Key
Tracks orders, revenue and products from WooCommerce.
Revenue, products, cart abandonment, AOV and funnels.
Paid version Business
Campaign & UTM reports
Reports on UTM campaigns, sources and mediums.
UTM campaign and URL parameter reports with campaign-filtered dashboards.
Paid version Creator
Goals & conversions
Set goals and see conversion rates.
Goals for views, clicks, WordPress hooks and custom events with conversion stats.
Included
Custom dimensions
Report by author, category, post type, user role and similar.
No reports by author, category or user role are documented.
Not verified
Scroll depth tracking
Measures how far visitors scroll.
Free plan lists engagement and reading tracking; no dedicated scroll-depth report confirmed.
Partial
Reports in WordPress 8/8
Reports inside WordPress Key
Traffic reports in the WordPress admin, no need to open another tool.
Dashboard, Insights and Sources screens inside wp-admin.
Included
Top pages & posts
Shows which content gets the most visits.
Top pages and posts ranked by views.
Included
Traffic sources & referrers
Where visitors come from.
Referral sources listed free; deeper source analysis in Creator.
Included
Location & device reports
Country, browser and device breakdowns.
Country and device breakdowns free; city-level data needs Creator.
Included
Stats per post
Visit numbers shown on each post or in the editor.
Pageviews Counter block shows views on a page; no editor panel documented.
Partial
Search Console data
Search queries and rankings from Google Search Console.
Optional integration shows Google search data in the dashboard.
Included
Email summaries Key
Scheduled email reports with key stats.
Weekly or monthly email reports; Agency adds branded PDF client reports.
Included
Export reports
Export to CSV or PDF.
CSV export (listed as coming soon on the pricing page).
Paid version Creator
Privacy & admin 4/5
GDPR & consent tools Key
IP anonymisation, consent mode or cookie-banner integration.
Cookieless mode, Do Not Track support and Complianz consent integration.
Included
Exclude users & roles
Leave admins or chosen roles out of the stats.
Exclude chosen user roles and IPv4/IPv6 addresses from tracking.
Included
Bot filtering
Filters out bots and crawlers.
Known crawlers are not tracked; custom user-agent and referrer block rules.
Included
Report access by role
Choose which user roles can view reports.
Access uses view_burst_statistics and manage_burst_statistics capabilities; no role UI.
Partial
Multisite support
Works across a WordPress multisite network.
Multisite support is not documented; Creator offers per-domain filtering only.
Not verified
Pricing
Free
$0On WordPress.org
Free
Freeper yearUnlimited
Unlimited pageviews, real-time stats, goals and email reports.
Creator
$49per year1 site
$79/year for up to 5 sites. 14-day free trial.
Business
$99per year1 site
$119/year for up to 5 sites. Adds WooCommerce analytics.
Agency
$199per yearUnlimited
Adds branded PDF/email client reports and sharing.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Burst Statistics?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
200K+
Active installations reported by WordPress.org.
Vendor claim
200K+
Sites/users claimed on the vendor's website. source
Estimated Pro / paid installs
~1.2K
Our estimate, see method below.
How we estimated this: The vendor figure (200K+) is within WordPress.org's rounding of the free installs, so it says nothing about paid sites. 1,000 paying customers or sales over 3 years; assuming 55% still use it and 1.3 sites per licence gives 720. About 250K free installs x 4% (the usual share of free sites that also run the paid version when most features are free) gives 10K. Combining these (weighted average) gives about 1.2K. Likely range: 780 to 1.8K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
114,274 downloads last week, 9.1M all time
Rating breakdown
| Version | 3.7.4 |
|---|---|
| Last updated | 29 Oct 2026 (4 days ago) |
| Tested up to | WordPress 7.1.4 |
| Requires | WordPress 6.6+, PHP 8.0+ |
| Support threads (2 months) | 22 of 22 resolved |
| On WordPress.org since | 4 Feb 2022 |
Company & policy
| Paying customers claimed | 1,000+ (source, 10 Oct 2026) Testimonials section says 'Trusted by 1000+ customers'. |
|---|---|
| Refund policy | 14-day free trial plus 30-day money-back (source, 10 Oct 2026) |
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FAQ
Is Burst Statistics free?
Yes. Burst Statistics has a free version on WordPress.org. Paid plans start at $49/yr.
How many sites use Burst Statistics?
WordPress.org reports 200K+ active installations of the free version. The vendor claims 200K+ sites in total. We estimate around 1.2K sites run the paid version.
Does Burst Statistics have google analytics 4 integration?
No: not included. Built as a GA replacement; it does not add or connect a GA4 property.
Does Burst Statistics have self-hosted stats?
Yes: included. All statistics are stored locally in your WordPress database.
Does Burst Statistics have cookieless tracking?
Yes: included. Optional cookieless mode, plus a hybrid mode that sets cookies only after consent.
Does Burst Statistics have link, click & download tracking?
Yes: partial. Free click goals; automatic outgoing link tracking needs Creator.
Does Burst Statistics have woocommerce tracking?
Yes: paid version (Business). Revenue, products, cart abandonment, AOV and funnels.
Does Burst Statistics have reports inside wordpress?
Yes: included. Dashboard, Insights and Sources screens inside wp-admin.
Does Burst Statistics have email summaries?
Yes: included. Weekly or monthly email reports; Agency adds branded PDF client reports.
Does Burst Statistics have gdpr & consent tools?
Yes: included. Cookieless mode, Do Not Track support and Complianz consent integration.
Is Burst Statistics really free?
Yes. The free plugin has no tracking limits and includes real-time stats, goals and email reports. Pro tiers add campaign, form, WooCommerce and client-reporting features.
Does Burst need a cookie banner?
Burst sets cookies by default, but you can switch on cookieless tracking or a hybrid mode that only sets cookies after consent. Whether you still need a banner depends on your jurisdiction.
Can I import my old Google Analytics or WP Statistics data?
No. The vendor states historical data from other plugins cannot be imported, so stats start from the day you install Burst.
Which plan do I need for WooCommerce reports?
Basic pageview tracking works on any plan, but revenue, product, cart-abandonment and funnel reports require Burst Pro Business or Agency.
Last updated 10 Oct 2026. Spotted something wrong? Suggest an edit.