Matomo Analytics for WordPress
Full Matomo analytics platform running inside WordPress, with ecommerce, goals, tag manager and GDPR tools; premium plugins add heatmaps and more.
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WP Statistics
Long-running self-hosted WordPress analytics plugin with cookieless tracking, detailed content, referral and geo reports, and paid add-ons for marketing.
Free installs500K+WordPress.org, active
Est. Pro installs~23KLikely 12K–46K
Vendor claims600K+Vendor's own figure
Rating4.1/5758 reviews
Price from$39/yrFreemium
Last updated23 Oct 2026Version 14.16.18
Overview
WP Statistics, developed by VeronaLabs, is one of the oldest self-hosted analytics plugins for WordPress. It tracks visitors with its own script, keeps the data in your WordPress database and needs no external account. Tracking is cookieless by default, IP addresses are hashed with a daily salt, and Do Not Track and the WP Consent API are respected.
The free plugin is unusually broad. It includes content, category, tag and author analytics, entry pages and bounce rate, five referral reports (including search engines and social), country, city and device reports, a live online-visitors view, scheduled email reports, role-based access and exclusions by role, IP, country or URL. Per-post view counts can appear in post lists, in the editor and in the admin bar, and data can be exported to XML, CSV or TSV. Multisite networks can view combined or per-site analytics.
Add-ons and Premium
Extra functionality is split into add-ons, all bundled in WP Statistics Premium. Data Plus adds custom post types and taxonomies, outbound-link and download tracking and per-author detail. Marketing adds Google Search Console data, campaign/UTM reports with a link builder, click events and pageview goals. Others cover a real-time dashboard, advanced branded reports with an export button, an admin-bar mini chart, white-labelling and REST API access.
Things to weigh
- Premium is pricier than some rivals, starting at $119/year for one site.
- There are no WooCommerce revenue or order reports.
- The legacy server-side tracking mode is deprecated in favour of the JS tracker.
- WordPress.org reviews are more mixed than for newer competitors.
WP Statistics fits content sites, publishers and multisite networks that want detailed traffic reports in WordPress without Google, and are happy to buy add-ons for marketing attribution.
Best for: Content sites, publishers and multisite networks that want detailed, cookieless traffic reports inside WordPress.
WP Statistics offers the most report depth of the free self-hosted options, with exports, email reports and multisite support at no cost. Marketing attribution and real-time dashboards are paid add-ons, and shops get no revenue tracking, so it is best for content-led sites.
Pros
- Very complete free version including email reports, online visitors and role access
- Cookieless by default with hashed IPs, DNT and WP Consent API support
- Per-post views in post lists, the editor and the admin bar
- Multisite support with combined or per-site views
- Free XML, CSV and TSV data export
Cons
- Campaign reports, goals and Search Console need the paid Marketing add-on
- No WooCommerce order or revenue analytics
- Premium bundle is relatively expensive
- Mixed WordPress.org rating (4.1/5) compared with newer rivals
- Interface is denser than minimalist alternatives
Key features
What WP Statistics highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Cookieless tracking with hashed IPs
- Content, category and author analytics
- Referral, search engine and social reports
- Country, city and device details
- Online visitors monitoring
- Scheduled email reports
- Role-based access to reports
- Exclude roles, IPs, countries and URLs
- Views column and editor stats
- Export to XML, CSV and TSV
- Multisite network support
- WP Consent API integration
- Ad-blocker resistant tracker
Pro / paid adds From $39/yr
- All add-ons in Premium bundle
- Google Search Console data (Marketing)
- UTM campaign reports and link builder
- Click events and pageview goals
- Outbound link and download tracking (Data Plus)
- Custom post type and taxonomy reports
- Real-time stats dashboard
- Branded advanced email and PDF reports
- Admin bar mini chart
- White-label branding
- REST API endpoints
Feature checklist
22 of 27 features we track in Analytics Plugins, feature score 73/100
Tracking setup 4/7
Google Analytics 4 integration Key
Connects a GA4 property and adds the tracking code for you.
Built as a GA alternative; does not connect a GA4 property (can run alongside GA).
Not included
Self-hosted stats Key
Tracks visits itself and stores data in your WordPress database.
Data is collected and stored in your WordPress database.
Included
Cookieless tracking Key
Counts visits without setting tracking cookies.
Cookieless by default, with IPs hashed using a daily salt.
Included
Real-time stats
Shows who is on the site right now.
Free online-visitors view; a fuller Real-Time Stats dashboard is an add-on.
Included
Google Tag Manager
Adds or works with Google Tag Manager containers.
No Google Tag Manager features are listed.
Not included
Server-side tracking
Records hits on the server, unaffected by ad blockers.
Legacy server-side mode is deprecated; JS tracker is the default method.
Partial
Lightweight tracking script
Small or no front-end script, so tracking does not slow pages.
Script size is not published; vendor says impact is minimal.
Not verified
Events & ecommerce 5/7
Link, click & download tracking Key
Tracks outbound links, file downloads and button clicks.
Link/download tracking in Data Plus; click events in Marketing (paid).
Via add-on
Form conversion tracking
Tracks form views and submissions.
No dedicated form reports; Marketing click events can track submit buttons.
Partial
WooCommerce tracking Key
Tracks orders, revenue and products from WooCommerce.
No WooCommerce order or revenue reports in the plugin or add-ons.
Not included
Campaign & UTM reports
Reports on UTM campaigns, sources and mediums.
Free tracks UTM parameters; campaign reports and UTM builder are in Marketing.
Partial
Goals & conversions
Set goals and see conversion rates.
Pageview and event goals in the paid Marketing add-on.
Via add-on
Custom dimensions
Report by author, category, post type, user role and similar.
Author, category and tag reports free; CPT and taxonomies via Data Plus.
Included
Scroll depth tracking
Measures how far visitors scroll.
Scroll depth is not tracked in the plugin or add-ons.
Not included
Reports in WordPress 8/8
Reports inside WordPress Key
Traffic reports in the WordPress admin, no need to open another tool.
Overview, visitor insights, content and referral reports in wp-admin.
Included
Top pages & posts
Shows which content gets the most visits.
Lists most visited posts and pages with content analytics.
Included
Traffic sources & referrers
Where visitors come from.
Referrers, search engines, social media and source categories.
Included
Location & device reports
Country, browser and device breakdowns.
Countries, cities, regions, browsers, OS and device models.
Included
Stats per post
Visit numbers shown on each post or in the editor.
Views column in post lists, editor stats and admin bar stats.
Included
Search Console data
Search queries and rankings from Google Search Console.
Search Console clicks, impressions and queries in the paid Marketing add-on.
Via add-on
Email summaries Key
Scheduled email reports with key stats.
Scheduled email reports free; branded advanced reports via add-on.
Included
Export reports
Export to CSV or PDF.
Exports to XML, CSV or TSV; report-page Export button needs Advanced Reporting.
Included
Privacy & admin 5/5
GDPR & consent tools Key
IP anonymisation, consent mode or cookie-banner integration.
Hashed IPs, DNT, WP Consent API, data export/erase and privacy audit.
Included
Exclude users & roles
Leave admins or chosen roles out of the stats.
Exclude by role, IP, country or URL; logged-in users untracked by default.
Included
Bot filtering
Filters out bots and crawlers.
Filters bots, prefetch requests and headless browsers.
Included
Report access by role
Choose which user roles can view reports.
Choose which roles can view analytics and change settings.
Included
Multisite support
Works across a WordPress multisite network.
Network admin shows combined or per-subsite analytics.
Included
Pricing
Free
$0On WordPress.org
Free
Freeper yearUnlimited
Core analytics, email reports, online visitors and role access.
Premium Single Site
$119per year1 site
All premium add-ons included. Page notes special introductory pricing; renewals at full price.
Premium 5 Sites
$249per year5 sites
All premium add-ons included.
Premium Unlimited
$449per yearUnlimited
Up to 100 sites under fair use; priority support.
Marketing add-on
$39per year1 site
Sold separately: $99/year for 5 sites, $169/year unlimited. Other add-ons also sold individually.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use WP Statistics?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
500K+
Active installations reported by WordPress.org.
Vendor claim
600K+
Sites/users claimed on the vendor's website. source
Estimated Pro / paid installs
~23K
Our estimate, see method below.
How we estimated this: WordPress.org shows 500K+ free installs, which could mean anything from 500K to 600K. The vendor says 600K+ sites, so we put the free count halfway between the middle of that range and the vendor figure, at about 580K. About 580K free installs x 4% (the usual share of free sites that also run the paid version when most features are free) gives 23K. Likely range: 12K to 46K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
72,146 downloads last week, 38.6M all time
Rating breakdown
| Version | 14.16.18 |
|---|---|
| Last updated | 23 Oct 2026 (11 days ago) |
| Tested up to | WordPress 7.1.4 |
| Requires | WordPress 6.6+, PHP 7.4+ |
| Support threads (2 months) | 9 of 10 resolved |
| On WordPress.org since | 20 Mar 2011 |
Company & policy
| Refund policy | 14-day money-back (source, 10 Oct 2026) |
|---|
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FAQ
Is WP Statistics free?
Yes. WP Statistics has a free version on WordPress.org. Paid plans start at $39/yr.
How many sites use WP Statistics?
WordPress.org reports 500K+ active installations of the free version. The vendor claims 600K+ sites in total. We estimate around 23K sites run the paid version.
Does WP Statistics have google analytics 4 integration?
No: not included. Built as a GA alternative; does not connect a GA4 property (can run alongside GA).
Does WP Statistics have self-hosted stats?
Yes: included. Data is collected and stored in your WordPress database.
Does WP Statistics have cookieless tracking?
Yes: included. Cookieless by default, with IPs hashed using a daily salt.
Does WP Statistics have link, click & download tracking?
Yes: via add-on. Link/download tracking in Data Plus; click events in Marketing (paid).
Does WP Statistics have woocommerce tracking?
No: not included. No WooCommerce order or revenue reports in the plugin or add-ons.
Does WP Statistics have reports inside wordpress?
Yes: included. Overview, visitor insights, content and referral reports in wp-admin.
Does WP Statistics have email summaries?
Yes: included. Scheduled email reports free; branded advanced reports via add-on.
Does WP Statistics have gdpr & consent tools?
Yes: included. Hashed IPs, DNT, WP Consent API, data export/erase and privacy audit.
Do I need a cookie banner for WP Statistics?
The plugin tracks without cookies and hashes IPs by default, and the vendor says no banner is needed in its default setup. Check your own legal requirements.
What does WP Statistics Premium include?
Premium bundles every add-on: Data Plus, Marketing, Advanced Reporting, Real-Time Stats, Mini Chart, Customization, Advanced Widgets and REST API. Add-ons can also be bought individually.
Does it work on multisite?
Yes. Network admins can view combined analytics or each subsite separately.
Can WP Statistics track WooCommerce sales?
No. It reports on traffic and content, but no WooCommerce order or revenue reports are listed in the free plugin or add-ons.
Last updated 10 Oct 2026. Spotted something wrong? Suggest an edit.