Matomo Analytics for WordPress
Full Matomo analytics platform running inside WordPress, with ecommerce, goals, tag manager and GDPR tools; premium plugins add heatmaps and more.
86
ExactMetrics
Freemium Google Analytics dashboard plugin from Awesome Motive, a close sibling of MonsterInsights, adding GA4 tracking and reports to WordPress.
Free installs200K+WordPress.org, active
Est. Pro installs~3.2KLikely 2.1K–4.8K
Vendor claims1M+Vendor's own figure
Rating2.5/51,546 reviews
Price from$199/yrFreemium
Last updated16 Sep 2026Version 10.3.0
Overview
ExactMetrics (formerly Google Analytics Dashboard for WP) is a Google Analytics plugin owned by Awesome Motive, the company behind MonsterInsights. The two products share a very similar feature set, interface and pricing structure. ExactMetrics connects WordPress to a GA4 property through Google sign-in, adds the tracking code, and then displays Google Analytics data in reports inside the WordPress admin.
The free Lite version covers the GA4 connection, an Overview report and dashboard widget, automatic tracking of outbound, download, email and phone links, role-based report permissions, exclusion of admins and editors from tracking, and a monthly summary email. The WordPress.org listing describes a long list of reports, but most of them are upgrade features rather than part of Lite.
What the paid plans add
- Plus: real-time, Traffic, Publishers, Search Keywords, Campaigns, Landing Page, Technology and Site Speed reports, scroll and media tracking, Page Insights, weekly email summaries, PDF export and the EU Compliance add-on.
- Pro: enhanced eCommerce for WooCommerce, Easy Digital Downloads and MemberPress, form conversion tracking, custom dimensions, coupon reports, user journeys and PPC ad tracking.
- Agency / More Sites: 25 or more sites, multisite support, advanced access control and exception reports.
Limitations: the WordPress.org rating is low (about 2.5 out of 5), with many one-star reviews, and active installs have fallen to around 300,000. Like any Google Analytics plugin it is affected by consent requirements and ad blockers, and the advertised prices are first-year discounts that renew at full price. There is little reason to choose it over MonsterInsights unless you prefer its branding or already hold a licence.
Who should pick it: existing ExactMetrics users, or site owners who want a point-and-click GA4 setup with eCommerce and form tracking and are happy with Awesome Motive’s pricing model.
Best for: Existing ExactMetrics customers or sites wanting a GA4 setup tool with eCommerce and form tracking from Awesome Motive.
ExactMetrics does the same job as MonsterInsights, with near-identical features and pricing. It works well enough for GA4 setup, but the free version is limited, renewals are expensive and user ratings are weak, so new buyers will usually be better served by MonsterInsights, Site Kit or a self-hosted tool.
Pros
- Point-and-click GA4 setup without code
- Automatic outbound, download, email and phone link tracking in Lite
- Pro handles GA4 eCommerce for WooCommerce, EDD and MemberPress
- Custom dimensions for authors, categories and SEO scores
- Role-based permissions for viewing reports
Cons
- Low WordPress.org rating with many one-star reviews
- Most listed reports are paid; Lite is mostly an Overview
- Renewals at full price, double the first-year offer
- Largely duplicates MonsterInsights from the same company
- Multisite support only on Agency and above
Key features
What ExactMetrics highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- GA4 connection without code
- Overview report in WordPress
- Customisable dashboard widget
- Outbound and download link tracking
- Email and phone link tracking
- Excludes admins and editors by default
- Role-based report permissions
- Monthly summary email
Pro / paid adds From $199/yr
- Real-time visitor report
- Search Keywords and Campaigns reports
- Scroll and media tracking
- Admin bar Page Insights
- Weekly email summaries and PDF exports
- EU Compliance add-on
- WooCommerce, EDD and MemberPress eCommerce
- Form conversion tracking
- Custom dimensions tracking
- User journeys and coupon reports
- PPC ad conversion tracking
- Multisite support on Agency
Feature checklist
24 of 27 features we track in Analytics Plugins, feature score 82/100
Tracking setup 4/7
Google Analytics 4 integration Key
Connects a GA4 property and adds the tracking code for you.
Connects a GA4 property via Google sign-in and inserts the tracking code without editing files.
Included
Self-hosted stats Key
Tracks visits itself and stores data in your WordPress database.
Data is collected by Google Analytics and pulled back into WordPress; nothing stored locally.
Not included
Cookieless tracking Key
Counts visits without setting tracking cookies.
Relies on Google Analytics cookies; the EU Compliance add-on handles consent instead.
Not included
Real-time stats
Shows who is on the site right now.
Realtime report requires the Plus plan or higher.
Paid version Plus
Google Tag Manager
Adds or works with Google Tag Manager containers.
Doesn't insert GTM containers; the vendor's own GTM guide uses the separate WPCode plugin.
Not included
Server-side tracking
Records hits on the server, unaffected by ad blockers.
Paid eCommerce and form events go to GA4 through the Measurement Protocol; pageviews use gtag.
Partial Pro
Lightweight tracking script
Small or no front-end script, so tracking does not slow pages.
Adds Google's gtag.js plus its own tracking script; no lightweight mode advertised.
Partial
Events & ecommerce 7/7
Link, click & download tracking Key
Tracks outbound links, file downloads and button clicks.
Outbound, download, email and phone link clicks are tracked automatically; Publishers report needs Plus.
Included
Form conversion tracking
Tracks form views and submissions.
Forms add-on and report track WPForms, Gravity Forms, Formidable, CF7 and more.
Paid version Pro
WooCommerce tracking Key
Tracks orders, revenue and products from WooCommerce.
Enhanced eCommerce for WooCommerce, EDD and MemberPress with an eCommerce report.
Paid version Pro
Campaign & UTM reports
Reports on UTM campaigns, sources and mediums.
Campaigns and Source/Medium reports and a Smart URL Builder come with Plus.
Paid version Plus
Goals & conversions
Set goals and see conversion rates.
Form conversion and eCommerce conversion reports are in the Pro plan.
Paid version Pro
Custom dimensions
Report by author, category, post type, user role and similar.
Custom Dimensions add-on tracks authors, categories, tags, post types, SEO score and focus keyword.
Paid version Pro
Scroll depth tracking
Measures how far visitors scroll.
Scroll tracking is listed under the Plus plan's standard tracking.
Paid version Plus
Reports in WordPress 8/8
Reports inside WordPress Key
Traffic reports in the WordPress admin, no need to open another tool.
Overview report and dashboard widget in Lite; Traffic, Publishers and other reports need Plus.
Included
Top pages & posts
Shows which content gets the most visits.
Overview report includes top posts and pages; dedicated Pages report is a Plus feature.
Included
Traffic sources & referrers
Where visitors come from.
Overview shows top referral sources; Source/Medium report requires Plus.
Included
Location & device reports
Country, browser and device breakdowns.
Overview covers top countries and device breakdown; Technology report needs Plus.
Included
Stats per post
Visit numbers shown on each post or in the editor.
Page Insights add-on (admin bar and post list stats) requires Plus or higher.
Paid version Plus
Search Console data
Search queries and rankings from Google Search Console.
Search Keywords report is listed in the Plus plan.
Paid version Plus
Email summaries Key
Scheduled email reports with key stats.
Lite users get a monthly summary email; weekly brandable summaries are listed in Plus.
Included
Export reports
Export to CSV or PDF.
Brandable PDF exports are part of the Plus plan.
Paid version Plus
Privacy & admin 5/5
GDPR & consent tools Key
IP anonymisation, consent mode or cookie-banner integration.
EU Compliance add-on and Privacy Guard are included from the Plus plan.
Paid version Plus
Exclude users & roles
Leave admins or chosen roles out of the stats.
Admins and editors are excluded by default; more roles can be added under Permissions.
Included
Bot filtering
Filters out bots and crawlers.
No plugin-level filter; GA4 automatically excludes known bots and spiders.
Partial
Report access by role
Choose which user roles can view reports.
Permissions settings choose which roles can see reports or save settings; advanced control is Agency.
Included
Multisite support
Works across a WordPress multisite network.
WordPress Multisite support is listed on the Agency plan.
Paid version Agency
Pricing
Free
$0On WordPress.org
Lite
Freeper yearUnlimited
GA4 connection, Overview report, link tracking, monthly summary email.
Plus
$199per year1 site
Standard reports, real-time, scroll tracking, PDF export, EU Compliance; 5,000 AI credits. First year shown at $99.50.
Pro
$399per year5 sites
eCommerce, forms, custom dimensions, user journeys; 10,000 AI credits. First year shown at $199.50.
Agency
$799per year25 sites
Multisite, advanced access control, exception reports; 20,000 AI credits. First year shown at $399.50.
More Sites
$1,399per year100 sites
Larger site packs (100/200/500 options listed); 30,000 AI credits. First year shown at $699.50.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use ExactMetrics?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
200K+
Active installations reported by WordPress.org.
Vendor claim
1M+
Sites/users claimed on the vendor's website. source
Estimated Pro / paid installs
~3.2K
Our estimate, see method below.
How we estimated this: Website scans by WPoptic find the paid plugin (folder exactmetrics-premium) on 1,152 live sites; they find the free version on 153,221 sites against about 250K WordPress.org installs, so each site found stands for about 1.6, giving 1.9K. About 250K free installs x 8% (the usual share of free sites that also run the paid version when some key features are paid) gives 20K. Combining these (weighted average) gives about 2.6K. The vendor claims 1M+ sites in total. Taking away about 250K free installs leaves 750K, and 80% of that is 600K. Vendor totals are loose, so we only move our figure part of the way toward it, from 2.6K to 3.2K. Likely range: 2.1K to 4.8K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
17,352 downloads last week, 52.8M all time
Rating breakdown
| Version | 10.3.0 |
|---|---|
| Last updated | 16 Sep 2026 (47 days ago) |
| Tested up to | WordPress 7.1.4 |
| Requires | WordPress 5.6.0+, PHP 7.2+ |
| Support threads (2 months) | 1 of 1 resolved |
| On WordPress.org since | 12 Mar 2013 |
Company & policy
| Refund policy | 14-day money-back (source, 10 Oct 2026) |
|---|
ExactMetrics compared
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FAQ
Is ExactMetrics free?
Yes. ExactMetrics has a free version on WordPress.org. Paid plans start at $199/yr.
How many sites use ExactMetrics?
WordPress.org reports 200K+ active installations of the free version. The vendor claims 1M+ sites in total. We estimate around 3.2K sites run the paid version.
Does ExactMetrics have google analytics 4 integration?
Yes: included. Connects a GA4 property via Google sign-in and inserts the tracking code without editing files.
Does ExactMetrics have self-hosted stats?
No: not included. Data is collected by Google Analytics and pulled back into WordPress; nothing stored locally.
Does ExactMetrics have cookieless tracking?
No: not included. Relies on Google Analytics cookies; the EU Compliance add-on handles consent instead.
Does ExactMetrics have link, click & download tracking?
Yes: included. Outbound, download, email and phone link clicks are tracked automatically; Publishers report needs Plus.
Does ExactMetrics have woocommerce tracking?
Yes: paid version (Pro). Enhanced eCommerce for WooCommerce, EDD and MemberPress with an eCommerce report.
Does ExactMetrics have reports inside wordpress?
Yes: included. Overview report and dashboard widget in Lite; Traffic, Publishers and other reports need Plus.
Does ExactMetrics have email summaries?
Yes: included. Lite users get a monthly summary email; weekly brandable summaries are listed in Plus.
Does ExactMetrics have gdpr & consent tools?
Yes: paid version (Plus). EU Compliance add-on and Privacy Guard are included from the Plus plan.
What is the difference between ExactMetrics and MonsterInsights?
Both are owned by Awesome Motive and offer very similar features, reports and pricing. MonsterInsights has a much larger user base and better WordPress.org ratings.
What does the free version include?
Lite connects GA4, tracks outbound and download links, shows an Overview report and dashboard widget, and sends a monthly summary email. Most other reports need Plus or Pro.
Which plan do I need for eCommerce tracking?
Enhanced eCommerce tracking and the eCommerce report are included from the Pro plan.
Does ExactMetrics support multisite?
The pricing page lists WordPress Multisite support on the Agency and More Sites plans.
Last updated 10 Oct 2026. Spotted something wrong? Suggest an edit.