ExactMetrics vs Koko Analytics
Updated 10 Oct 2026. 27 features compared side by side.
Freemium Google Analytics dashboard plugin from Awesome Motive, a close sibling of MonsterInsights, adding GA4 tracking and reports to WordPress.
Minimal, open-source WordPress analytics that runs on your own server with a sub-1 KB script and no cookies; Pro adds events, geo and email…
Choose ExactMetrics if…
- You need Google Analytics 4 integration and server-side tracking
- You also want goals & conversions and custom dimensions
- You want the more complete feature set (82/100 vs 69/100)
- You prefer the more widely used option
Choose Koko Analytics if…
- You need self-hosted stats and cookieless tracking
- You weigh user ratings (5.0 vs 2.5 on WordPress.org)
ExactMetrics includes 6 features that Koko Analytics lacks, including Google Analytics 4 integration, Server-side tracking and Goals & conversions; Koko Analytics has 2 that ExactMetrics lacks, including Self-hosted stats and Cookieless tracking. Both include 17 of the 27 features we track. 1 feature is not yet verified for one or both plugins.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
ExactMetrics Koko AnalyticsTracking setup4/74/7
Connects a GA4 property via Google sign-in and inserts the tracking code without editing files.
A Google Analytics alternative; it does not connect GA4.
Data is collected by Google Analytics and pulled back into WordPress; nothing stored locally.
Runs on your own server and stores aggregated counts in your database.
Relies on Google Analytics cookies; the EU Compliance add-on handles consent instead.
Cookies are optional; returning visitors detected without them.
Realtime report requires the Plus plan or higher.
Dashboard has a realtime pageview component; no live visitor list.
Doesn't insert GTM containers; the vendor's own GTM guide uses the separate WPCode plugin.
No Google Tag Manager integration is offered.
Paid eCommerce and form events go to GA4 through the Measurement Protocol; pageviews use gtag.
Hits are sent by a small JS beacon to a fast local endpoint.
Adds Google's gtag.js plus its own tracking script; no lightweight mode advertised.
Adds less than 1 KB to pages; endpoint bypasses WordPress.
Events & ecommerce7/74/7
Outbound, download, email and phone link clicks are tracked automatically; Publishers report needs Plus.
Outbound link clicks and custom JS or class-based events.
Forms add-on and report track WPForms, Gravity Forms, Formidable, CF7 and more.
Form submissions tracked as events.
Enhanced eCommerce for WooCommerce, EDD and MemberPress with an eCommerce report.
Pro events can count actions like add-to-cart; no order or revenue reports.
Campaigns and Source/Medium reports and a Smart URL Builder come with Plus.
UTM campaign measurement.
Form conversion and eCommerce conversion reports are in the Pro plan.
Event counts only; no goals or conversion rates.
Custom Dimensions add-on tracks authors, categories, tags, post types, SEO score and focus keyword.
No author, category or role breakdowns.
Scroll tracking is listed under the Plus plan's standard tracking.
Scroll depth is not tracked.
Reports in WordPress8/87/8
Overview report and dashboard widget in Lite; Traffic, Publishers and other reports need Plus.
Analytics dashboard under Dashboard > Analytics in wp-admin.
Overview report includes top posts and pages; dedicated Pages report is a Plus feature.
Top posts and pages, plus a popular posts widget and block.
Overview shows top referral sources; Source/Medium report requires Plus.
Referrer statistics showing which sites send traffic.
Overview covers top countries and device breakdown; Technology report needs Plus.
Country plus browser, OS and device statistics.
Page Insights add-on (admin bar and post list stats) requires Plus or higher.
Free pageview counter block/shortcode; Pro adds a post-list pageviews column.
Search Keywords report is listed in the Plus plan.
No Google Search Console integration.
Lite users get a monthly summary email; weekly brandable summaries are listed in Plus.
Periodic email reports and traffic spike alerts.
Brandable PDF exports are part of the Plus plan.
Export dashboard data to CSV.
Privacy & admin5/54/5
EU Compliance add-on and Privacy Guard are included from the Plus plan.
No personal data stored, cookieless option, no third parties.
Admins and editors are excluded by default; more roles can be added under Permissions.
Exclude pageviews by user role or IP address.
No plugin-level filter; GA4 automatically excludes known bots and spiders.
Bot filter lists exclude crawlers, expanded in recent releases.
Permissions settings choose which roles can see reports or save settings; advanced control is Agency.
Grant view_koko_analytics capability via code or a role editor plugin.
WordPress Multisite support is listed on the Agency plan.
Multisite support is not documented by the developer.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
ExactMetrics Freemium
| Free | $0 |
|---|---|
| Lite | Free per year, Unlimited |
| Plus | $199 per year, 1 site |
| Pro | $399 per year, 5 sites |
| Agency | $799 per year, 25 sites |
| More Sites | $1,399 per year, 100 sites |
Koko Analytics Freemium
| Free | $0 |
|---|---|
| Free | Free per year, Unlimited |
| Pro Single | $6 per month, 1 site |
| Pro Multi | $18 per month, 10 sites |
| Pro Unlimited | $30 per month, Unlimited |
Downloads trend
ExactMetrics
16,605 downloads last week
Koko Analytics
4,104 downloads last week
Verdict
ExactMetrics scores higher on our feature checklist (82/100 against 69/100) and includes Google Analytics 4 integration, server-side tracking and goals & conversions that Koko Analytics does not. Koko Analytics still has the edge on self-hosted stats and cookieless tracking. Check the features you rely on in the table below before deciding.
Biggest differences
ExactMetrics: included. Koko Analytics: not included. Connects a GA4 property via Google sign-in and inserts the tracking code without editing files.
ExactMetrics: not included. Koko Analytics: included. Runs on your own server and stores aggregated counts in your database.
ExactMetrics: not included. Koko Analytics: included. Cookies are optional; returning visitors detected without them.
ExactMetrics: partial. Koko Analytics: not included. Paid eCommerce and form events go to GA4 through the Measurement Protocol; pageviews use gtag.
ExactMetrics: paid version (Pro). Koko Analytics: not included. Form conversion and eCommerce conversion reports are in the Pro plan.
ExactMetrics: paid version (Pro). Koko Analytics: not included. Custom Dimensions add-on tracks authors, categories, tags, post types, SEO score and focus keyword.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
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FAQ
Which is better, ExactMetrics or Koko Analytics?
ExactMetrics scores higher on our feature checklist (82/100 against 69/100) and includes Google Analytics 4 integration, server-side tracking and goals & conversions that Koko Analytics does not. Koko Analytics still has the edge on self-hosted stats and cookieless tracking. Check the features you rely on in the table below before deciding.
Which has more features?
ExactMetrics includes 24 of the 27 features we track, against 19 for Koko Analytics. Feature count is only part of the picture; check which of the differences matter to you.
Is ExactMetrics free?
ExactMetrics has a free version on WordPress.org. Paid plans start at $199/yr.
Is Koko Analytics free?
Koko Analytics has a free version on WordPress.org. Paid plans start at $6/mo.
Feature data last changed 10 Oct 2026. Spotted something wrong? Suggest an edit to ExactMetrics or Koko Analytics. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.