Koko Analytics vs Site Kit by Google
Updated 10 Oct 2026. 27 features compared side by side.
Minimal, open-source WordPress analytics that runs on your own server with a sub-1 KB script and no cookies; Pro adds events, geo and email…
Google's free official plugin that connects Analytics, Search Console, Tag Manager, AdSense and PageSpeed Insights and shows their data in WordPress.
Choose Koko Analytics if…
- You need self-hosted stats and cookieless tracking
- You also want real-time stats
- You weigh user ratings (5.0 vs 4.2 on WordPress.org)
Choose Site Kit by Google if…
- You need Google Analytics 4 integration and Google Tag manager
- You also want server-side tracking and goals & conversions
- You prefer the more widely used option
Koko Analytics includes 3 features that Site Kit by Google lacks, including Self-hosted stats, Cookieless tracking and Real-time stats; Site Kit by Google has 7 that Koko Analytics lacks, including Google Analytics 4 integration, Google Tag Manager and Server-side tracking. Both include 16 of the 27 features we track. 1 feature is not yet verified for one or both plugins.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Koko Analytics Site Kit by GoogleTracking setup4/74/7
A Google Analytics alternative; it does not connect GA4.
Creates or connects a GA4 property during setup and places the Google tag automatically.
Runs on your own server and stores aggregated counts in your database.
Shows data from Google services; nothing is tracked or stored in your own database.
Cookies are optional; returning visitors detected without them.
Uses Google Analytics, which sets cookies; consent mode can limit this until consent.
Dashboard has a realtime pageview component; no live visitor list.
Docs state the dashboard does not include real-time data; use analytics.google.com for that.
No Google Tag Manager integration is offered.
Tag Manager module creates or connects a GTM container and inserts its snippet.
Hits are sent by a small JS beacon to a fast local endpoint.
Google tag gateway serves measurement through a script on your own domain; tracking still starts in the browser.
Adds less than 1 KB to pages; endpoint bypasses WordPress.
Adds Google's standard gtag.js; no plugin-specific tracker, but the Google tag is not small.
Events & ecommerce4/77/7
Outbound link clicks and custom JS or class-based events.
Relies on GA4 Enhanced Measurement for downloads and outbound clicks; custom events via GTM or GA4.
Form submissions tracked as events.
Plugin conversion tracking records leads from CF7, WPForms, Ninja Forms, Mailchimp, OptinMonster and Popup Maker.
Pro events can count actions like add-to-cart; no order or revenue reports.
Conversion tracking sends WooCommerce and EDD events to GA4/Ads; no dedicated revenue report in WordPress.
UTM campaign measurement.
Traffic widget breaks visits down by channel; there is no UTM campaign report in the dashboard.
Event counts only; no goals or conversion rates.
Site goals and conversion key metrics summarise leads and sales from GA4 conversion events.
No author, category or role breakdowns.
Key metrics for top authors and categories; Site Kit creates the needed GA4 custom dimensions.
Scroll depth is not tracked.
Only via GA4 Enhanced Measurement's scroll event; no scroll report in WordPress.
Reports in WordPress7/88/8
Analytics dashboard under Dashboard > Analytics in wp-admin.
Site Kit dashboard plus a WordPress dashboard widget show Analytics, Search Console and speed data.
Top posts and pages, plus a popular posts widget and block.
Top content widget lists pages with pageviews, sessions and engagement rate.
Referrer statistics showing which sites send traffic.
Shows traffic by channel (referral, organic, social, direct) rather than a list of referring sites.
Country plus browser, OS and device statistics.
Traffic chart splits visits by top countries and by desktop, mobile and tablet.
Free pageview counter block/shortcode; Pro adds a post-list pageviews column.
Admin toolbar shows users, sessions, impressions and clicks for the page you are viewing.
No Google Search Console integration.
Search Console is a core module: impressions, clicks and top search queries in WordPress.
Periodic email reports and traffic spike alerts.
Weekly, monthly or quarterly email reports for any user with dashboard access.
Export dashboard data to CSV.
Export PDF from the dashboard header, choosing which sections to include; no CSV export documented.
Privacy & admin4/55/5
No personal data stored, cookieless option, no third parties.
Built-in Google consent mode toggle and compatibility with consent plugins such as Complianz and CookieYes.
Exclude pageviews by user role or IP address.
Logged-in users are excluded from Analytics tracking by default; this can be changed.
Bot filter lists exclude crawlers, expanded in recent releases.
No plugin-level filter; GA4 automatically excludes known bots and spiders.
Grant view_koko_analytics capability via code or a role editor plugin.
Dashboard sharing grants view-only access per service to roles with edit_posts.
Multisite support is not documented by the developer.
Multisite networks are not supported; it can be activated and set up on each site individually.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Koko Analytics Freemium
| Free | $0 |
|---|---|
| Free | Free per year, Unlimited |
| Pro Single | $6 per month, 1 site |
| Pro Multi | $18 per month, 10 sites |
| Pro Unlimited | $30 per month, Unlimited |
Site Kit by Google Free
| Free | $0 |
|---|---|
| Free | Free per year, Unlimited |
Downloads trend
Koko Analytics
4,104 downloads last week
Site Kit by Google
509,221 downloads last week
Verdict
Koko Analytics and Site Kit by Google are closely matched on features (69/100 and 70/100). The differences are in the details: Koko Analytics adds self-hosted stats and cookieless tracking, while Site Kit by Google adds Google Analytics 4 integration and Google Tag manager. Check the features you rely on in the table below before deciding.
Biggest differences
Koko Analytics: not included. Site Kit by Google: included. Creates or connects a GA4 property during setup and places the Google tag automatically.
Koko Analytics: included. Site Kit by Google: not included. Runs on your own server and stores aggregated counts in your database.
Koko Analytics: included. Site Kit by Google: not included. Cookies are optional; returning visitors detected without them.
Koko Analytics: partial. Site Kit by Google: not included. Dashboard has a realtime pageview component; no live visitor list.
Koko Analytics: not included. Site Kit by Google: included. Tag Manager module creates or connects a GTM container and inserts its snippet.
Koko Analytics: not included. Site Kit by Google: partial. Google tag gateway serves measurement through a script on your own domain; tracking still starts in the browser.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
Which would you choose?
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FAQ
Which is better, Koko Analytics or Site Kit by Google?
Koko Analytics and Site Kit by Google are closely matched on features (69/100 and 70/100). The differences are in the details: Koko Analytics adds self-hosted stats and cookieless tracking, while Site Kit by Google adds Google Analytics 4 integration and Google Tag manager. Check the features you rely on in the table below before deciding.
Which has more features?
Site Kit by Google includes 24 of the 27 features we track, against 19 for Koko Analytics. Feature count is only part of the picture; check which of the differences matter to you.
Is Koko Analytics free?
Koko Analytics has a free version on WordPress.org. Paid plans start at $6/mo.
Is Site Kit by Google free?
Site Kit by Google has a free version on WordPress.org.
Feature data last changed 10 Oct 2026. Spotted something wrong? Suggest an edit to Koko Analytics or Site Kit by Google. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.