Matomo Analytics for WordPress
Full Matomo analytics platform running inside WordPress, with ecommerce, goals, tag manager and GDPR tools; premium plugins add heatmaps and more.
86
Koko Analytics
Minimal, open-source WordPress analytics that runs on your own server with a sub-1 KB script and no cookies; Pro adds events, geo and email reports.
Free installs70K+WordPress.org, active
Est. Pro installs~3KLikely 1.5K–6K
Rating5.0/5245 reviews
Price from$6/moFreemium
Last updated24 Sep 2026Version 2.5.3
Overview
Koko Analytics is a deliberately simple, open-source analytics plugin from ibericode, the developer behind Mailchimp for WordPress. It counts visitors and pageviews on your own server, stores only aggregated numbers and sends nothing to third parties, which makes it one of the lightest options in this category.
The tracking snippet adds less than 1 KB to each page, the collection endpoint bypasses WordPress for speed, and it works with any page cache. Cookies are optional: by default it can detect returning visitors without them. The free dashboard shows visitors, pageviews, top pages and referrers for any URL path, including archives and search results. You can exclude roles or IP addresses, prune old data automatically, show popular posts with a widget, block or shortcode, display a pageview counter, and import history from tools such as Jetpack Stats, Plausible and Burst.
Koko Analytics Pro
Pro is a separate add-on that runs alongside the free plugin. It adds country statistics, browser/OS/device reports, custom event tracking (outbound clicks, form submissions and your own events), UTM campaign measurement, periodic email reports, traffic-spike alerts, CSV export, an admin-bar chart, a sortable pageviews column in post lists and a password-protected public dashboard. Plans are priced per month.
Limitations
- No goals or conversion rates, WooCommerce revenue reports or Search Console data.
- Giving other roles access needs a capability change via code or a role editor.
- Multisite support is not documented.
Koko is a strong pick for bloggers, developers and privacy-conscious sites that want honest traffic numbers with almost no performance cost, and do not need marketing attribution.
Best for: Bloggers and privacy-conscious sites that want simple, fast traffic counts with no cookies and no external service.
Koko Analytics does a small job very well: accurate, cache-friendly visitor and pageview counts with almost no front-end weight. It is not a marketing analytics suite, so stores and campaign-driven sites will outgrow it, but for content sites it is hard to beat on speed and privacy.
Pros
- Tracking script under 1 KB and a collection endpoint that bypasses WordPress
- Works cookieless and stores only aggregated, non-personal data
- Imports history from Jetpack Stats, Plausible, Burst and others
- Popular posts widget/block and pageview counter in the free version
- Open source with a 5/5 WordPress.org rating and a 30-day Pro refund
Cons
- Country, device stats and email reports are Pro-only
- No goals, conversion rates or WooCommerce revenue tracking
- No Search Console integration
- Role access needs a capability change via code or a role editor
Key features
What Koko Analytics highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Visitors and pageviews dashboard
- Top pages and referrers
- Path-based tracking for any URL
- Optional cookieless tracking
- Script adds under 1 KB
- Works with any page cache
- No external services or accounts
- Exclude roles and IP addresses
- Automatic old-data cleanup
- Import from Jetpack, Plausible, Burst
- Popular posts widget and block
- Pageview counter shortcode
Pro / paid adds From $6/mo
- Visitor country statistics
- Browser, OS and device stats
- Custom event tracking
- Outbound click and form submission events
- UTM campaign measurement
- Periodic email reports
- Traffic spike alerts
- CSV export
- Admin bar pageviews chart
- Pageviews column in post lists
- Password-protected public dashboard
Feature checklist
19 of 27 features we track in Analytics Plugins, feature score 69/100
Tracking setup 4/7
Google Analytics 4 integration Key
Connects a GA4 property and adds the tracking code for you.
A Google Analytics alternative; it does not connect GA4.
Not included
Self-hosted stats Key
Tracks visits itself and stores data in your WordPress database.
Runs on your own server and stores aggregated counts in your database.
Included
Cookieless tracking Key
Counts visits without setting tracking cookies.
Cookies are optional; returning visitors detected without them.
Included
Real-time stats
Shows who is on the site right now.
Dashboard has a realtime pageview component; no live visitor list.
Partial
Google Tag Manager
Adds or works with Google Tag Manager containers.
No Google Tag Manager integration is offered.
Not included
Server-side tracking
Records hits on the server, unaffected by ad blockers.
Hits are sent by a small JS beacon to a fast local endpoint.
Not included
Lightweight tracking script
Small or no front-end script, so tracking does not slow pages.
Adds less than 1 KB to pages; endpoint bypasses WordPress.
Included
Events & ecommerce 4/7
Link, click & download tracking Key
Tracks outbound links, file downloads and button clicks.
Outbound link clicks and custom JS or class-based events.
Paid version Pro
Form conversion tracking
Tracks form views and submissions.
Form submissions tracked as events.
Paid version Pro
WooCommerce tracking Key
Tracks orders, revenue and products from WooCommerce.
Pro events can count actions like add-to-cart; no order or revenue reports.
Partial
Campaign & UTM reports
Reports on UTM campaigns, sources and mediums.
UTM campaign measurement.
Paid version Pro
Goals & conversions
Set goals and see conversion rates.
Event counts only; no goals or conversion rates.
Not included
Custom dimensions
Report by author, category, post type, user role and similar.
No author, category or role breakdowns.
Not included
Scroll depth tracking
Measures how far visitors scroll.
Scroll depth is not tracked.
Not included
Reports in WordPress 7/8
Reports inside WordPress Key
Traffic reports in the WordPress admin, no need to open another tool.
Analytics dashboard under Dashboard > Analytics in wp-admin.
Included
Top pages & posts
Shows which content gets the most visits.
Top posts and pages, plus a popular posts widget and block.
Included
Traffic sources & referrers
Where visitors come from.
Referrer statistics showing which sites send traffic.
Included
Location & device reports
Country, browser and device breakdowns.
Country plus browser, OS and device statistics.
Paid version Pro
Stats per post
Visit numbers shown on each post or in the editor.
Free pageview counter block/shortcode; Pro adds a post-list pageviews column.
Included
Search Console data
Search queries and rankings from Google Search Console.
No Google Search Console integration.
Not included
Email summaries Key
Scheduled email reports with key stats.
Periodic email reports and traffic spike alerts.
Paid version Pro
Export reports
Export to CSV or PDF.
Export dashboard data to CSV.
Paid version Pro
Privacy & admin 4/5
GDPR & consent tools Key
IP anonymisation, consent mode or cookie-banner integration.
No personal data stored, cookieless option, no third parties.
Included
Exclude users & roles
Leave admins or chosen roles out of the stats.
Exclude pageviews by user role or IP address.
Included
Bot filtering
Filters out bots and crawlers.
Bot filter lists exclude crawlers, expanded in recent releases.
Included
Report access by role
Choose which user roles can view reports.
Grant view_koko_analytics capability via code or a role editor plugin.
Partial
Multisite support
Works across a WordPress multisite network.
Multisite support is not documented by the developer.
Not verified
Pricing
Free
$0On WordPress.org
Free
Freeper yearUnlimited
Open source (GPL); stays free.
Pro Single
$6per month1 site
Listed as $6/month excl. VAT; recurring subscription (README describes Pro as paid yearly).
Pro Multi
$18per month10 sites
Listed as $18/month excl. VAT.
Pro Unlimited
$30per monthUnlimited
Listed as $30/month excl. VAT.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Koko Analytics?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
70K+
Active installations reported by WordPress.org.
Vendor claim
—
The vendor does not publish a total.
Estimated Pro / paid installs
~3K
Our estimate, see method below.
How we estimated this: About 75K free installs x 4% (the usual share of free sites that also run the paid version when most features are free) gives 3K. Likely range: 1.5K to 6K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
4,095 downloads last week, 2.5M all time
Rating breakdown
| Version | 2.5.3 |
|---|---|
| Last updated | 24 Sep 2026 (40 days ago) |
| Tested up to | WordPress 7.1.4 |
| Requires | WordPress 6.2+, PHP 7.4+ |
| Support threads (2 months) | 1 of 1 resolved |
| On WordPress.org since | 5 Nov 2019 |
Company & policy
| Refund policy | 30-day money-back (source, 10 Oct 2026) |
|---|
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FAQ
Is Koko Analytics free?
Yes. Koko Analytics has a free version on WordPress.org. Paid plans start at $6/mo.
How many sites use Koko Analytics?
WordPress.org reports 70K+ active installations of the free version. We estimate around 3K sites run the paid version.
Does Koko Analytics have google analytics 4 integration?
No: not included. A Google Analytics alternative; it does not connect GA4.
Does Koko Analytics have self-hosted stats?
Yes: included. Runs on your own server and stores aggregated counts in your database.
Does Koko Analytics have cookieless tracking?
Yes: included. Cookies are optional; returning visitors detected without them.
Does Koko Analytics have link, click & download tracking?
Yes: paid version (Pro). Outbound link clicks and custom JS or class-based events.
Does Koko Analytics have woocommerce tracking?
Yes: partial. Pro events can count actions like add-to-cart; no order or revenue reports.
Does Koko Analytics have reports inside wordpress?
Yes: included. Analytics dashboard under Dashboard > Analytics in wp-admin.
Does Koko Analytics have email summaries?
Yes: paid version (Pro). Periodic email reports and traffic spike alerts.
Does Koko Analytics have gdpr & consent tools?
Yes: included. No personal data stored, cookieless option, no third parties.
Does Koko Analytics use cookies?
Cookies are optional. You can run it cookieless and it still detects returning visitors without them; it stores no personal data.
What do I get with Koko Analytics Pro?
Pro is an add-on to the free plugin that adds country and device stats, event tracking, UTM campaigns, email reports, spike alerts, CSV export and post-list pageview columns.
Can I bring my existing stats over?
Yes. Koko can import historical data from several plugins and services, including Jetpack Stats, Plausible and Burst Statistics.
Will it slow my site down?
It adds less than 1 KB to pages and its collection endpoint skips loading WordPress, so the performance impact is very small.
Last updated 10 Oct 2026. Spotted something wrong? Suggest an edit.