Koko Analytics vs Matomo Analytics for WordPress
Updated 10 Oct 2026. 27 features compared side by side.
Minimal, open-source WordPress analytics that runs on your own server with a sub-1 KB script and no cookies; Pro adds events, geo and email…
Full Matomo analytics platform running inside WordPress, with ecommerce, goals, tag manager and GDPR tools; premium plugins add heatmaps and more.
Choose Koko Analytics if…
- You weigh user ratings (5.0 vs 4.6 on WordPress.org)
Choose Matomo Analytics for WordPress if…
- You need Google Tag manager and server-side tracking
- You also want goals & conversions and custom dimensions
- You want the more complete feature set (86/100 vs 69/100)
Matomo Analytics for WordPress has 6 that Koko Analytics lacks, including Google Tag Manager, Server-side tracking and Goals & conversions. Both include 18 of the 27 features we track. 2 features are not yet verified for one or both plugins.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Koko Analytics Matomo Analytics for WordPressTracking setup4/76/7
A Google Analytics alternative; it does not connect GA4.
Replaces GA rather than connecting GA4; it can import historical GA data.
Runs on your own server and stores aggregated counts in your database.
Data stored in your WordPress installation, no third party.
Cookies are optional; returning visitors detected without them.
Cookies can be disabled so visits are tracked without them.
Dashboard has a realtime pageview component; no live visitor list.
Real-time reports and a live visits log.
No Google Tag Manager integration is offered.
Includes its own Matomo Tag Manager rather than Google Tag Manager; not on multisite.
Hits are sent by a small JS beacon to a fast local endpoint.
JS tracker by default; optional REST API endpoint can route hits through WordPress.
Adds less than 1 KB to pages; endpoint bypasses WordPress.
Uses the full matomo.js tracker, heavier than minimalist counters.
Events & ecommerce4/77/7
Outbound link clicks and custom JS or class-based events.
Event tracking with automatic outlink and download tracking.
Form submissions tracked as events.
Paid Form Analytics premium plugin.
Pro events can count actions like add-to-cart; no order or revenue reports.
Ecommerce tracking for WooCommerce, EDD and MemberPress out of the box.
UTM campaign measurement.
Campaign tracking for UTM and Matomo campaign parameters.
Event counts only; no goals or conversion rates.
Goals with conversion rates and revenue; funnels are a premium plugin.
No author, category or role breakdowns.
Free Custom Dimensions plugin from the Matomo Marketplace.
Scroll depth is not tracked.
Scroll maps via the paid Heatmap & Session Recording plugin.
Reports in WordPress7/87/8
Analytics dashboard under Dashboard > Analytics in wp-admin.
Full Matomo reporting UI and dashboards inside wp-admin.
Top posts and pages, plus a popular posts widget and block.
Page URL and page title reports rank the most visited content.
Referrer statistics showing which sites send traffic.
Acquisition reports cover websites, search engines, social and campaigns.
Country plus browser, OS and device statistics.
Geolocation maps plus browser, OS and device reports.
Free pageview counter block/shortcode; Pro adds a post-list pageviews column.
No per-post stats column or editor panel is documented.
No Google Search Console integration.
Paid Search Engine Keywords Performance plugin imports Search Console data.
Periodic email reports and traffic spike alerts.
Scheduled email reports with chosen reports and frequency.
Export dashboard data to CSV.
Reports can be exported (CSV, TSV, XML, JSON and more).
Privacy & admin4/55/5
No personal data stored, cookieless option, no third parties.
GDPR manager, IP anonymisation, opt-out shortcode and retention rules.
Exclude pageviews by user role or IP address.
Exclude specific roles, visitors and pages from tracking.
Bot filter lists exclude crawlers, expanded in recent releases.
Known bots and crawlers are excluded from reports.
Grant view_koko_analytics capability via code or a role editor plugin.
Map each WordPress role to Matomo view, write or admin access.
Multisite support is not documented by the developer.
Supports multisite, network-activated or per site; Tag Manager excluded.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Koko Analytics Freemium
| Free | $0 |
|---|---|
| Free | Free per year, Unlimited |
| Pro Single | $6 per month, 1 site |
| Pro Multi | $18 per month, 10 sites |
| Pro Unlimited | $30 per month, Unlimited |
Matomo Analytics for WordPress Freemium
| Free | $0 |
|---|---|
| Free | Free per year, Unlimited |
Downloads trend
Koko Analytics
4,095 downloads last week
Matomo Analytics for WordPress
5,006 downloads last week
Verdict
Matomo Analytics for WordPress scores higher on our feature checklist (86/100 against 69/100) and includes Google Tag manager, server-side tracking and goals & conversions that Koko Analytics does not. Check the features you rely on in the table below before deciding.
Biggest differences
Koko Analytics: not included. Matomo Analytics for WordPress: partial. Includes its own Matomo Tag Manager rather than Google Tag Manager; not on multisite.
Koko Analytics: not included. Matomo Analytics for WordPress: partial. JS tracker by default; optional REST API endpoint can route hits through WordPress.
Koko Analytics: not included. Matomo Analytics for WordPress: included. Goals with conversion rates and revenue; funnels are a premium plugin.
Koko Analytics: not included. Matomo Analytics for WordPress: via add-on. Free Custom Dimensions plugin from the Matomo Marketplace.
Koko Analytics: not included. Matomo Analytics for WordPress: via add-on. Scroll maps via the paid Heatmap & Session Recording plugin.
Koko Analytics: not included. Matomo Analytics for WordPress: via add-on. Paid Search Engine Keywords Performance plugin imports Search Console data.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
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Koko Analytics vs others
FAQ
Which is better, Koko Analytics or Matomo Analytics for WordPress?
Matomo Analytics for WordPress scores higher on our feature checklist (86/100 against 69/100) and includes Google Tag manager, server-side tracking and goals & conversions that Koko Analytics does not. Check the features you rely on in the table below before deciding.
Which has more features?
Matomo Analytics for WordPress includes 25 of the 27 features we track, against 19 for Koko Analytics. Feature count is only part of the picture; check which of the differences matter to you.
Is Koko Analytics free?
Koko Analytics has a free version on WordPress.org. Paid plans start at $6/mo.
Is Matomo Analytics for WordPress free?
Matomo Analytics for WordPress has a free version on WordPress.org.
Feature data last changed 10 Oct 2026. Spotted something wrong? Suggest an edit to Koko Analytics or Matomo Analytics for WordPress. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.