Matomo Analytics for WordPress Included
Event tracking with automatic outlink and download tracking.
Tracks outbound links, file downloads and button clicks. 8 of the 8 plugins we track include it.
Event tracking with automatic outlink and download tracking.
Lite tracks outbound links, file downloads and phone clicks; reports, media and custom events need Plus.
Pro click tracking for links, buttons, outbound links, emails and file downloads via link patterns.
Free click goals; automatic outgoing link tracking needs Creator.
Relies on GA4 Enhanced Measurement for downloads and outbound clicks; custom events via GTM or GA4.
Outbound, download, email and phone link clicks are tracked automatically; Publishers report needs Plus.
Link/download tracking in Data Plus; click events in Marketing (paid).
Outbound link clicks and custom JS or class-based events.