Elementor vs WPBakery Page Builder
Updated 5 Oct 2026. 25 features compared side by side.
The most widely installed visual page builder for WordPress, with a free drag-and-drop editor and Pro plans adding theme, popup, form and WooCommerce builders.
Long-running premium drag-and-drop builder with front-end and back-end editors, a grid builder and role manager, sold as a one-time lifetime licence.
Choose Elementor if…
- You need theme builder and popup builder
- You also want built-in forms and display conditions
- You want the more complete feature set (90/100 vs 57/100)
- You want to start with a free version
Choose WPBakery Page Builder if…
- You want the lower entry price ($59/yr vs $60/yr)
Elementor includes 5 features that WPBakery Page Builder lacks, including Popup builder, Built-in forms and Theme builder. Both include 18 of the 25 features we track.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Elementor WPBakery Page BuilderEditing7/87/8
Live drag-and-drop editing on the front end in the free plugin.
Front-end editor with drag and drop and inline text editing.
Uses its own separate editor rather than Gutenberg blocks.
Uses its own front-end and back-end editors, storing content as shortcodes.
Per-device settings with custom breakpoints in the free version.
Responsive column and visibility settings per device; fewer per-breakpoint style controls than modern builders.
Global colours and fonts, plus v4 classes and variables, are free.
Skin Builder sets colours and spacing for the builder; no global colour/font token system.
Flexbox and grid containers are part of the free editor.
Row and column grid with equal-height and content position options; no flexbox container element.
Per-element and page custom CSS need Advanced Solo or higher.
Custom CSS from the builder or in advanced settings.
Revision history and undo/redo are included free.
Relies on WordPress post revisions; no dedicated builder history panel confirmed.
AI for text, images, code and layouts with limited free credits; larger allowances come with One plans.
WPBakery AI helps generate content and code; included with licences.
Elements & templates5/53/5
Free template library and kits; Pro unlocks more templates.
100+ predefined templates plus a downloadable cloud template library.
40+ free widgets; Pro adds up to 85 more such as sliders and pricing tables.
50+ built-in content elements plus 250+ third-party add-ons.
Popup Builder with triggers and conditions starts at Advanced Solo.
No popup builder; available through third-party add-ons.
Form widget in Essential; stored submissions require Advanced Solo.
No native form element; embeds Contact Form 7, Gravity Forms and Ninja Forms.
Entrance animations free; scroll and mouse motion effects are Pro.
CSS entrance animations and parallax backgrounds on rows and elements.
Theme & dynamic6/64/6
Headers, footers, singles and archives in every Pro plan.
No header, footer or archive template builder in the plugin.
Dynamic tags for post and site data from Essential upward.
Grid Builder and ACF element show post data and custom fields; no general dynamic tags.
Full custom-field and custom post type support listed from Advanced Solo.
Use ACF fields on pages, posts and grid elements.
Loop Grid and Loop Carousel are in Advanced Solo and higher.
Grid Builder designs custom post, portfolio and media grids.
Element display conditions by date, role or page type need an Advanced-level plan.
No rule-based display conditions beyond device visibility.
Product, shop, cart and checkout templates from Advanced Solo.
WooCommerce shortcodes available as elements; no product or checkout template builder.
Performance & workflow5/64/6
v4 atomic elements render leaner HTML; legacy widgets add wrapper markup.
Shortcode-based output; v9.0 added smarter asset loading and smaller frontend assets.
Content is kept on removal, but layouts and styling depend on the plugin.
Content is stored as shortcodes that remain if the plugin is removed.
Free can block roles from the editor; Pro adds content-only editing.
Role Manager controls which roles can use the builder and on which post types.
No official rebranding option; agencies rely on third-party plugins.
No white-label option is listed.
Documented APIs for custom widgets, controls and dynamic tags.
Documented API for building custom elements; Shortcode Mapper for plugin shortcodes.
Cloud Templates reusable across sites; 10 items on Essential, more on higher plans.
Cloud template library from WPBakery; your own templates are saved per site.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Elementor Freemium
| Free | $0 |
|---|---|
| Essential | $60 per year, 1 site |
| Advanced Solo | $84 per year, 1 site |
| Advanced | $108 per year, 3 sites |
| Expert | $204 per year, 25 sites |
| One | $228 per year, 1 site |
| One Agency | $540 per year, Unlimited |
WPBakery Page Builder Premium
| Regular | $82 lifetime, 1 site |
|---|---|
| 5 Sites Bundle | $299 lifetime, 5 sites |
| 10 Sites Bundle | $592 lifetime, 10 sites |
| Support Plus | $59 per year, 1 site |
Downloads trend
Elementor
1,205,057 downloads last week
WPBakery Page Builder
No WordPress.org download data (premium-only plugin).
Verdict
Elementor scores higher on our feature checklist (90/100 against 57/100) and includes theme builder, popup builder and built-in forms that WPBakery Page Builder does not. Only Elementor has a free version. Check the features you rely on in the table below before deciding.
Biggest differences
Elementor: paid version (Essential). WPBakery Page Builder: not included. Headers, footers, singles and archives in every Pro plan.
Elementor: paid version (Advanced Solo). WPBakery Page Builder: third-party. Popup Builder with triggers and conditions starts at Advanced Solo.
Elementor: paid version (Essential). WPBakery Page Builder: third-party. Form widget in Essential; stored submissions require Advanced Solo.
Elementor: paid version (Advanced Solo). WPBakery Page Builder: not included. Element display conditions by date, role or page type need an Advanced-level plan.
Elementor: partial. WPBakery Page Builder: not included. Content is kept on removal, but layouts and styling depend on the plugin.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
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FAQ
Which is better, Elementor or WPBakery Page Builder?
Elementor scores higher on our feature checklist (90/100 against 57/100) and includes theme builder, popup builder and built-in forms that WPBakery Page Builder does not. Only Elementor has a free version. Check the features you rely on in the table below before deciding.
Which has more features?
Elementor includes 23 of the 25 features we track, against 18 for WPBakery Page Builder. Feature count is only part of the picture; check which of the differences matter to you.
Is Elementor free?
Elementor has a free version on WordPress.org. Paid plans start at $60/yr.
Is WPBakery Page Builder free?
WPBakery Page Builder is premium only. Paid plans start at $59/yr.
Feature data last changed 5 Oct 2026. Spotted something wrong? Suggest an edit to Elementor or WPBakery Page Builder. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.