Divi vs Elementor
Updated 5 Oct 2026. 25 features compared side by side.
Premium visual theme and builder from Elegant Themes with unlimited-site licences, 2,000+ layouts and the rebuilt Divi 5 engine.
The most widely installed visual page builder for WordPress, with a free drag-and-drop editor and Pro plans adding theme, popup, form and WooCommerce builders.
Choose Divi if…
- Agencies and freelancers who want an all-in-one theme and builder licensed for unlimited client sites
Choose Elementor if…
- You want to start with a free version
- You want the lower entry price ($60/yr vs $89/yr)
- You prefer the more widely used option
Divi and Elementor include the same 23 of the 25 features we track, so the choice comes down to pricing, approach and ecosystem.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Divi ElementorEditing7/87/8
Real-time on-canvas visual builder in every plan.
Live drag-and-drop editing on the front end in the free plugin.
Uses its own Visual Builder rather than working as Gutenberg blocks.
Uses its own separate editor rather than Gutenberg blocks.
Seven predefined breakpoints with adjustable widths in Divi 5.
Per-device settings with custom breakpoints in the free version.
Design variables plus class-based presets that update site-wide.
Global colours and fonts, plus v4 classes and variables, are free.
Divi 5 adds flexbox and CSS grid layout systems.
Flexbox and grid containers are part of the free editor.
Custom CSS on modules, rows, sections and pages.
Per-element and page custom CSS need Advanced Solo or higher.
Undo, redo and history states inside the builder.
Revision history and undo/redo are included free.
Divi AI is a paid service ($193/year alone or in Divi Pro); limited free trial use.
AI for text, images, code and layouts with limited free credits; larger allowances come with One plans.
Elements & templates5/55/5
2,000+ premade layouts included.
Free template library and kits; Pro unlocks more templates.
200+ modules covering sliders, tabs, galleries, pricing tables and more.
40+ free widgets; Pro adds up to 85 more such as sliders and pricing tables.
Popups built with Divi 5 Canvases and interactions rather than a separate tool.
Popup Builder with triggers and conditions starts at Advanced Solo.
Contact form and email opt-in modules included.
Form widget in Essential; stored submissions require Advanced Solo.
Entrance animations, scroll effects, hover states and interactions.
Entrance animations free; scroll and mouse motion effects are Pro.
Theme & dynamic6/66/6
Global headers, footers and custom templates in every plan.
Headers, footers, singles and archives in every Pro plan.
Dynamic content from post data and custom fields.
Dynamic tags for post and site data from Essential upward.
Custom field values, including ACF fields, available through dynamic content.
Full custom-field and custom post type support listed from Advanced Solo.
Divi 5 Loop Builder for posts, terms and users.
Loop Grid and Loop Carousel are in Advanced Solo and higher.
Conditions by user role, device, date, cart status and more.
Element display conditions by date, role or page type need an Advanced-level plan.
Woo modules for product, cart and checkout templates in the Theme Builder.
Product, shop, cart and checkout templates from Advanced Solo.
Performance & workflow5/65/6
Divi 5 adds critical CSS and on-demand scripts, though output is still heavier than lean builders.
v4 atomic elements render leaner HTML; legacy widgets add wrapper markup.
Divi 5 drops shortcodes for a block-style format, but layouts still need Divi to render.
Content is kept on removal, but layouts and styling depend on the plugin.
Role Editor restricts modules, tabs and settings per role, allowing content-only edits.
Free can block roles from the editor; Pro adds content-only editing.
No built-in rebranding; third-party plugins such as Divi Ghoster fill the gap.
No official rebranding option; agencies rely on third-party plugins.
Divi 5 ships a new API for custom modules and integrations.
Documented APIs for custom widgets, controls and dynamic tags.
Divi Cloud syncs layouts across sites; 50 items free, unlimited with Divi Pro.
Cloud Templates reusable across sites; 10 items on Essential, more on higher plans.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Divi Premium
| Divi | $89 per year, Unlimited |
|---|---|
| Divi Pro | $277 per year, Unlimited |
| Divi Lifetime | $249 lifetime, Unlimited |
| Divi Lifetime + Pro | $297 lifetime, Unlimited |
Elementor Freemium
| Free | $0 |
|---|---|
| Essential | $60 per year, 1 site |
| Advanced Solo | $84 per year, 1 site |
| Advanced | $108 per year, 3 sites |
| Expert | $204 per year, 25 sites |
| One | $228 per year, 1 site |
| One Agency | $540 per year, Unlimited |
Downloads trend
Divi
No WordPress.org download data (premium-only plugin).
Elementor
1,222,499 downloads last week
Verdict
Divi and Elementor are closely matched on features (92/100 and 90/100). Only Elementor has a free version. Check the features you rely on in the table below before deciding.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
Which would you choose?
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FAQ
Which is better, Divi or Elementor?
Divi and Elementor are closely matched on features (92/100 and 90/100). Only Elementor has a free version. Check the features you rely on in the table below before deciding.
Which has more features?
They are level: both include 23 of the 25 page builders features we track.
Is Divi free?
Divi is premium only. Paid plans start at $89/yr.
Is Elementor free?
Elementor has a free version on WordPress.org. Paid plans start at $60/yr.
Feature data last changed 5 Oct 2026. Spotted something wrong? Suggest an edit to Divi or Elementor. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.