AffiliateWP vs Ultimate Affiliate Pro
Updated 5 Oct 2026. 33 features compared side by side.
Premium self-hosted affiliate platform for WordPress with 20+ e-commerce integrations, built-in payouts and higher plans for recurring, lifetime and MLM rates.
Premium all-in-one affiliate plugin by WPIndeed with MLM, ranks, wallet, PayPal/Stripe payouts and integrations for WooCommerce, EDD and memberships.
Choose AffiliateWP if…
- You prefer the more widely used option
Choose Ultimate Affiliate Pro if…
- You need performance bonuses
Ultimate Affiliate Pro has 1 that AffiliateWP lacks, including Performance bonuses. Both include 30 of the 33 features we track. 2 features are not yet verified for one or both plugins.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
AffiliateWP Ultimate Affiliate ProAffiliate Programs: Tracking6/66/6
Referral links with pretty permalinks on all plans.
Unique referral links with friendly-link option.
Tracked affiliate coupons on all plans. Vanity coupon codes need Pro.
Static Coupons add-on ties coupon codes to affiliates.
Affiliate Landing Pages are included from the Pro plan.
Affiliate Landing Pages add-on included.
Smart affiliate review on all plans. The full Fraud Prevention Suite is Pro.
Fraud Protection Pro add-on limits repeat visits/purchases from one IP.
Logs referral visits and conversions as part of core tracking.
Click and visit tracking with reports.
Pretty links can use the affiliate's username. Fully personalised referral URLs are Pro.
Custom Affiliate Slug add-on included.
Affiliate Programs: Commissions6/77/7
Global and per-affiliate referral rates, percentage or flat.
Rates by affiliate, rank and globally.
Per-product, per-variation and per-category rates in the WooCommerce integration.
Per-product and per-category commission rates.
Tiered Affiliate Rates are included from Pro.
Ranks raise affiliate rates as performance grows.
Recurring Referrals for subscription payments.
Recurring Referrals add-on for subscription sales.
Multi-Tier Commissions add up to five commission levels.
Included MLM add-on with uni-level, binary and matrix plans.
Lifetime Commissions link customers to affiliates permanently.
Lifetime Commissions add-on included.
Official sign-up/welcome bonus (Plus). Milestone bonuses need third-party Bonus Referrals for AffiliateWP.
Bonus on Ranks rewards affiliates reaching ranks.
Affiliate Programs: Payouts4/44/4
PayPal Payouts built in, configured in the Payouts tab (since v2.29).
PayPal payouts including mass payments.
Stripe payouts to affiliates' bank accounts on all plans.
Stripe Payout add-on included.
Store credit is a built-in payout method. The separate add-on is no longer needed.
Wallet add-on converts earnings into store credit.
Pay Affiliates screen pays many affiliates in one run. Automatic scheduled payouts are Pro.
One-click mass PayPal payouts.
Affiliate Programs: Affiliate tools6/66/6
Self-service Affiliate Area. The upgraded Affiliate Portal is Pro.
Front-end affiliate account page with stats and custom tabs.
Built-in registration with manual or auto approval. Gravity/Ninja Forms registration needs Plus.
Affiliate registration with email verification options.
Unlimited creatives (banners, text links) for affiliates.
Unlimited banners and creatives.
Email notifications for affiliates and admins, with email marketing integrations.
Referral notifications for affiliates and admins plus periodic reports.
Real-time reports for affiliates, referrals, visits and payouts.
Real-time reports and trend charts.
Migration Assistant (e.g. from Affiliates Pro) plus CSV import of affiliates.
Migration add-ons for AffiliateWP, Affiliates Pro and WP Affiliate.
Affiliate Programs: Compatibility3/33/3
Native WooCommerce integration.
Native WooCommerce integration.
Native Easy Digital Downloads integration.
Easy Digital Downloads integration.
Multi-Currency Commissions from the Plus plan.
Custom currencies included; Exchange Rate conversion is a Pro add-on.
WooCommerce Affiliate Plugins: WooCommerce7/75/7
Dynamic coupons generate a unique WooCommerce coupon per affiliate from a template.
Dynamic Coupons Pro add-on auto-generates WooCommerce coupons per affiliate.
Recurring Referrals support subscription renewal payments, with product-level settings.
WooCommerce Subscriptions Tracking is a Pro add-on.
Referrals can be rejected automatically when an order is refunded.
Changelog adds automatic commission rejection on refund (v8.6).
Adds an Affiliate Area link to the My Account menu. The dashboard itself stays on its own page.
Woo Account Page Integration add-on included.
Assign or reassign WooCommerce orders to an affiliate from the order screen.
Manual Affiliate Order Assignment is a Pro add-on.
HPOS support added in v2.20.0.
WooCommerce Blocks checkout compatibility for referral tracking (v2.28.1).
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
AffiliateWP Premium
| Personal | $299 per year, 1 site |
|---|---|
| Plus | $399 per year, 2 sites |
| Pro | $599 per year, 5 sites |
| Growth Bundle | $699 per year, 10 sites |
Ultimate Affiliate Pro Premium
| Pro | $122 per year, 1 site |
|---|---|
| Full Package | $249 per year, 3 sites |
| Agency | $450 per year, 10 sites |
| CodeCanyon Regular License | $99 one-off, 1 site |
Verdict
AffiliateWP and Ultimate Affiliate Pro are closely matched on features (98/100 and 100/100). The differences are in the details: Ultimate Affiliate Pro adds performance bonuses. Check the features you rely on in the table below before deciding.
Biggest differences
AffiliateWP: third-party. Ultimate Affiliate Pro: included. Bonus on Ranks rewards affiliates reaching ranks.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
Which would you choose?
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FAQ
Which is better, AffiliateWP or Ultimate Affiliate Pro?
AffiliateWP and Ultimate Affiliate Pro are closely matched on features (98/100 and 100/100). The differences are in the details: Ultimate Affiliate Pro adds performance bonuses. Check the features you rely on in the table below before deciding.
Which has more features?
Ultimate Affiliate Pro includes 26 of the 26 features we track, against 25 for AffiliateWP. Feature count is only part of the picture; check which of the differences matter to you.
Is AffiliateWP free?
AffiliateWP is premium only. Paid plans start at $299/yr.
Is Ultimate Affiliate Pro free?
Ultimate Affiliate Pro is premium only. Paid plans start at $99.
Feature data last changed 5 Oct 2026. Spotted something wrong? Suggest an edit to AffiliateWP or Ultimate Affiliate Pro. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.