Brave Popup Builder vs OptinMonster
Updated 6 Oct 2026. 25 features compared side by side.
Freemium drag-and-drop popup and conversion widget builder for WordPress: popups, slide-ins, sticky bars, multi-step forms, quizzes and A/B tests.
Hosted lead-generation and popup platform with a free WordPress connector; popups, bars, slide-ins and gamified campaigns for marketers.
Choose Brave Popup Builder if…
- You need runs fully in WordPress
- You want the lower entry price ($59/yr vs $210/yr)
- You weigh user ratings (4.8 vs 4.3 on WordPress.org)
Choose OptinMonster if…
- You need spin-to-win & gamified
- You prefer the more widely used option
Brave Popup Builder includes 1 feature that OptinMonster lacks, including Runs fully in WordPress; OptinMonster has 1 that Brave Popup Builder lacks, including Spin-to-win & gamified. Both include 23 of the 25 features we track.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Brave Popup Builder OptinMonsterCampaign types6/77/7
Popups, modals and lightboxes in the free version.
Lightbox popups are included on every plan.
Slide-ins and notification boxes in the free version.
Slide-in scroll boxes are available on all plans.
Sticky header bars and floating bars are free campaign types.
Sticky floating header/footer bars on every plan.
Full-screen popup layout listed among Brave's widget types.
Fullscreen overlays / welcome gates included on all plans.
Embedding campaigns in posts by shortcode or auto-embed requires Pro.
Inline and after-post forms on all plans; Gutenberg block embeds them.
Element list has no spin wheel or similar gamified element.
Spin-to-win coupon wheel campaigns require the Growth plan.
Embedded campaigns can lock content below until the goal is completed.
Content locking turns part of a post into gated content; Plus plan and up.
Triggers & targeting8/88/8
Exit intent is one of the advanced display options in Pro.
Exit-Intent technology is included from the Pro plan.
Page load, time spent and click triggers; scroll trigger needs Pro.
Time-on-page, scroll, inactivity and click (MonsterLinks) triggers on all plans.
Target specific pages, posts, products, categories and tags.
Page-level targeting by URL and content is on every plan.
Desktop or mobile audience targeting is an advanced Pro option.
Show or hide campaigns by device from the Plus plan.
Country and city targeting listed among advanced display settings.
Geolocation targeting by country/region needs the Growth plan.
Traffic-source/referrer targeting and UTM keyword filters.
Referrer detection and UTM targeting from the Pro plan.
Display frequency settings to limit repeat views, free.
Per-campaign and global cookies set how soon a campaign reappears.
Target by WooCommerce cart, products and purchase history.
Cart total/subtotal, products in cart and viewed-product rules; Growth plan.
Design & testing4/44/4
Free-form drag-and-drop editor with 10 elements in the free version.
Hosted drag-and-drop campaign builder with custom CSS and fonts.
15 free presets; Pro unlocks 100 presets.
700+ ready-made templates on all plans.
Create variations served at random and pick a winner.
A/B split testing of campaign variations from the Plus plan.
Design desktop and mobile versions separately or auto-scale.
Campaigns are responsive and mobile-specific templates are provided.
Integrations & analytics6/65/6
About 25 services incl. Mailchimp, Brevo, ConvertKit, Klaviyo and MailerLite.
Basic integrations on all plans (Mailchimp, Klaviyo, ActiveCampaign, ConvertKit…); more on higher plans.
HubSpot, FluentCRM and Pabbly listed free; full Zapier form integration in Pro.
Zapier and webhooks need the Pro plan; HubSpot and other CRMs are native integrations.
Code element accepts shortcodes, so other plugins' forms can be shown.
WPForms forms can be added to campaigns as a block; CF7 and Gravity Forms also integrate.
Views and conversions free; advanced analytics and GA tracking in Pro.
Simple analytics on Basic; full conversion reporting from Plus, revenue attribution from Pro.
Self-hosted plugin; no external account needed to run campaigns.
SaaS: campaigns are built and served from an OptinMonster account.
Cookie-consent and terms popups can be built; no dedicated GDPR settings documented.
GDPR privacy checkbox field plus a data processing agreement.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Brave Popup Builder Freemium
| Free | $0 |
|---|---|
| Brave Pro | $59 per year, 1 site |
| Brave Mega | $99 per year, 10 sites |
| Brave Ultimate | $199 per year, 100 sites |
OptinMonster Freemium
| Free | $0 |
|---|---|
| Free account | Free per month, 1 site |
| Basic | $210 per year, 1 site |
| Plus | $570 per year, 2 sites |
| Pro | $870 per year, 3 sites |
| Growth | $1,470 per year, 5 sites |
Downloads trend
Brave Popup Builder
8,071 downloads last week
OptinMonster
43,123 downloads last week
Verdict
Brave Popup Builder and OptinMonster are closely matched on features (96/100 and 98/100). The differences are in the details: Brave Popup Builder adds runs fully in WordPress, while OptinMonster adds spin-to-win & gamified. Paid plans start at $59/yr for Brave Popup Builder and $210/yr for OptinMonster. Check the features you rely on in the table below before deciding.
Biggest differences
Brave Popup Builder: not included. OptinMonster: paid version (Growth). Spin-to-win coupon wheel campaigns require the Growth plan.
Brave Popup Builder: included. OptinMonster: not included. Self-hosted plugin; no external account needed to run campaigns.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
Which would you choose?
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FAQ
Which is better, Brave Popup Builder or OptinMonster?
Brave Popup Builder and OptinMonster are closely matched on features (96/100 and 98/100). The differences are in the details: Brave Popup Builder adds runs fully in WordPress, while OptinMonster adds spin-to-win & gamified. Paid plans start at $59/yr for Brave Popup Builder and $210/yr for OptinMonster. Check the features you rely on in the table below before deciding.
Which has more features?
They are level: both include 24 of the 25 popups & lead generation features we track.
Is Brave Popup Builder free?
Brave Popup Builder has a free version on WordPress.org. Paid plans start at $59/yr.
Is OptinMonster free?
OptinMonster has a free version on WordPress.org. Paid plans start at $210/yr.
Feature data last changed 6 Oct 2026. Spotted something wrong? Suggest an edit to Brave Popup Builder or OptinMonster. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.