Brave Popup Builder
Freemium drag-and-drop popup and conversion widget builder for WordPress: popups, slide-ins, sticky bars, multi-step forms, quizzes and A/B tests.
96
OptinMonster
Hosted lead-generation and popup platform with a free WordPress connector; popups, bars, slide-ins and gamified campaigns for marketers.
Free installs1M+WordPress.org, active
Est. Pro installs~110KLikely 55K–220K
Vendor claims1.2M+Vendor's own figure
Rating4.3/5821 reviews
Price from$210/yrFreemium
Last updated14 Aug 2026Version 2.17.1
Overview
OptinMonster is a hosted (SaaS) lead-generation platform. The free plugin on WordPress.org is a connector: it links your site to an OptinMonster account, embeds campaigns and adds a Gutenberg block and Elementor widget for inline campaigns. The campaigns themselves are designed, stored and served from OptinMonster’s own app, which also works on Shopify, Wix, Squarespace and plain HTML sites.
Installing the plugin gives you a starter account with three campaigns and 500 impression credits; beyond that you need one of four paid plans (Basic, Plus, Pro, Growth), which differ by sites, monthly impressions and targeting depth. Every plan includes lightbox popups, floating bars, slide-ins, fullscreen overlays, inline and sidebar forms, the drag-and-drop builder and a library of 700+ templates.
Targeting and triggers
OptinMonster’s strength is its rule engine. Time, scroll and inactivity triggers, page targeting and cookie-based frequency settings are on every plan. Plus adds device targeting, content locking and A/B testing; Pro adds Exit-Intent detection, referrer and UTM targeting, countdown timers, Zapier and webhooks, and revenue attribution; Growth unlocks geolocation, OnSite Retargeting, follow-up campaigns, coupon wheels and the WooCommerce rules for cart totals, cart contents and products viewed.
Integrations and data
Native connections cover the major email and CRM tools (Mailchimp, HubSpot, Klaviyo, ActiveCampaign, ConvertKit and others), and WPForms can be dropped into a campaign as a block. Leads are sent to your email provider, with optional backup in OptinMonster’s MonsterLeads; a GDPR checkbox field and a data processing agreement are available.
Limitations
- Requires an external account; campaigns stop showing if the subscription lapses or impressions run out.
- Headline features (exit intent, geolocation, coupon wheels, WooCommerce rules) are locked to the two most expensive plans.
- Renewal prices are roughly double the discounted first-year price.
OptinMonster suits marketers and stores that want a mature, fully hosted conversion toolkit across several platforms and are willing to pay a recurring subscription for advanced targeting.
Best for: Marketers and ecommerce teams who want a hosted conversion platform with advanced behavioural targeting and are happy to pay a monthly-equivalent subscription.
OptinMonster has one of the most complete targeting and testing toolkits in the popup space, and the hosted builder is easy to use. The catch is cost: the features most people buy it for sit in the Pro and Growth plans, and the SaaS model means a recurring bill tied to impressions.
Pros
- Very deep targeting: referrer, UTM, cookies, geolocation, AdBlock and inactivity rules
- Large template library (700+) and polished drag-and-drop builder
- Works on WordPress and non-WordPress sites from one account
- A/B testing and revenue attribution built into the platform
- WooCommerce cart total, cart contents and product-viewed rules on Growth
Cons
- Hosted SaaS: campaigns depend on an active subscription and impression quota
- Exit intent needs the Pro plan; geolocation, coupon wheels and WooCommerce rules need Growth
- Renewal prices are about double the first-year intro price
- Leads are stored with your email provider or OptinMonster, not in WordPress
Key features
What OptinMonster highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Connects WordPress to an OptinMonster account
- Free starter account: 3 campaigns
- 500 impression credits included
- Gutenberg block for inline campaigns
- Elementor widget support
- Lightbox, bar, slide-in and fullscreen campaigns
- 700+ campaign templates
- WooCommerce and EDD integration
- GDPR privacy checkbox field
- MonsterLeads lead backup
Pro / paid adds From $210/yr
- Exit-Intent detection (Pro plan)
- A/B split testing (Plus plan)
- Device targeting (Plus plan)
- Content locking (Plus plan)
- Referrer and UTM targeting (Pro plan)
- Countdown timers and Smart Tags
- Zapier and webhooks (Pro plan)
- Revenue attribution reporting
- Geolocation targeting (Growth plan)
- Gamified coupon wheels (Growth plan)
- WooCommerce cart rules (Growth plan)
- OnSite Retargeting and follow-ups
- Sub-accounts and custom branding
Feature checklist
24 of 25 features we track in Popups & Lead Generation, feature score 98/100
Campaign types 7/7
Lightbox popups Key
Classic modal popups over the page.
Lightbox popups are included on every plan.
Included
Slide-ins
Small boxes that slide in from a corner.
Slide-in scroll boxes are available on all plans.
Included
Floating bars
Sticky top or bottom bars.
Sticky floating header/footer bars on every plan.
Included
Fullscreen welcome mats
Full-screen overlays or welcome gates.
Fullscreen overlays / welcome gates included on all plans.
Included
Inline & after-post forms Key
Opt-in forms embedded in content or after posts.
Inline and after-post forms on all plans; Gutenberg block embeds them.
Included
Spin-to-win & gamified
Coupon wheels or other gamified opt-ins.
Spin-to-win coupon wheel campaigns require the Growth plan.
Paid version Growth
Content lockers
Hide part of a post until the visitor opts in.
Content locking turns part of a post into gated content; Plus plan and up.
Paid version Plus
Triggers & targeting 8/8
Exit intent Key
Shows a campaign when the visitor is about to leave.
Exit-Intent technology is included from the Pro plan.
Paid version Pro
Scroll, time & click triggers Key
Trigger after time on page, scroll depth or a click.
Time-on-page, scroll, inactivity and click (MonsterLinks) triggers on all plans.
Included
Page & content targeting
Show campaigns on specific pages, posts, categories or URLs.
Page-level targeting by URL and content is on every plan.
Included
Device targeting
Different campaigns for mobile and desktop.
Show or hide campaigns by device from the Plus plan.
Paid version Plus
Geo-location targeting
Target visitors by country or region.
Geolocation targeting by country/region needs the Growth plan.
Paid version Growth
Referrer & UTM targeting
Target by traffic source, referrer or UTM parameters.
Referrer detection and UTM targeting from the Pro plan.
Paid version Pro
Frequency & cookie controls
Control how often a visitor sees a campaign.
Per-campaign and global cookies set how soon a campaign reappears.
Included
WooCommerce targeting
Target by cart contents, cart value or products viewed.
Cart total/subtotal, products in cart and viewed-product rules; Growth plan.
Paid version Growth
Design & testing 4/4
Drag & drop editor Key
Visual campaign builder without code.
Hosted drag-and-drop campaign builder with custom CSS and fonts.
Included
Template library
Ready-made campaign templates.
700+ ready-made templates on all plans.
Included
A/B split testing Key
Test variations of a campaign against each other.
A/B split testing of campaign variations from the Plus plan.
Paid version Plus
Mobile-specific designs
Mobile-optimised layouts or separate mobile designs.
Campaigns are responsive and mobile-specific templates are provided.
Included
Integrations & analytics 5/6
Email marketing integrations Key
Mailchimp, ActiveCampaign, ConvertKit, Brevo and similar.
Basic integrations on all plans (Mailchimp, Klaviyo, ActiveCampaign, ConvertKit…); more on higher plans.
Included
CRM, Zapier & webhooks
Send leads to CRMs, Zapier or webhooks.
Zapier and webhooks need the Pro plan; HubSpot and other CRMs are native integrations.
Paid version Pro
Use your form plugin in popups
Show forms from WPForms, Gravity Forms, CF7 and similar inside popups.
WPForms forms can be added to campaigns as a block; CF7 and Gravity Forms also integrate.
Included
Conversion analytics Key
Views, conversions and conversion rate per campaign.
Simple analytics on Basic; full conversion reporting from Plus, revenue attribution from Pro.
Included
Runs fully in WordPress
No external SaaS account required; campaigns and leads stay on your site.
SaaS: campaigns are built and served from an OptinMonster account.
Not included
GDPR consent options
Consent checkboxes and privacy controls.
GDPR privacy checkbox field plus a data processing agreement.
Included
Pricing
Free
$0On WordPress.org
Free account
Freeper month1 site
Starter account created through the WordPress plugin: 3 campaigns and 500 impression credits in total.
Basic
$210per year1 site
2,500 impressions/month. First year $108 ($9/mo, 40% intro discount); renews at $210/yr. Monthly billing offered at a higher rate.
Plus
$570per year2 sites
10,000 impressions/month; adds A/B testing, device targeting, content locking. First year $324; renews at $570/yr.
Pro
$870per year3 sites
25,000 impressions/month; adds Exit-Intent, referrer/UTM targeting, Zapier, webhooks, revenue attribution. First year $444; renews at $870/yr.
Growth
$1,470per year5 sites
100,000 impressions/month; adds geolocation, OnSite Retargeting, coupon wheels, eCommerce rules. First year $804; renews at $1,470/yr.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use OptinMonster?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
1M+
Active installations reported by WordPress.org.
Vendor claim
1.2M+
Sites/users claimed on the vendor's website. source
Estimated Pro / paid installs
~110K
Our estimate, see method below.
How we estimated this: WordPress.org shows 1M+ free installs, which could mean anything from 1M to 2M. The vendor says 1.2M+ sites, so we put the free count halfway between the middle of that range and the vendor figure, at about 1.4M. About 1.4M free installs x 8.4% (the usual share of free sites that also run the paid version when a hosted service whose free tier is limited, lower for very large free bases) gives 110K. Likely range: 55K to 220K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
44,066 downloads last week, 134.8M all time
Rating breakdown
| Version | 2.17.1 |
|---|---|
| Last updated | 14 Aug 2026 (81 days ago) |
| Tested up to | WordPress 7.0.8 |
| Requires | WordPress 6.0+, PHP 7.4+ |
| Support threads (2 months) | 0 of 1 resolved |
| On WordPress.org since | 26 Apr 2015 |
Company & policy
| Founded | 2013 (source, 6 Oct 2026) |
|---|---|
| Refund policy | 14-day money-back guarantee (source, 6 Oct 2026) |
OptinMonster compared
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MailOptin
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Thrive Leads
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Hustle
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FAQ
Is OptinMonster free?
Yes. OptinMonster has a free version on WordPress.org. Paid plans start at $210/yr.
How many sites use OptinMonster?
WordPress.org reports 1M+ active installations of the free version. The vendor claims 1.2M+ sites in total. We estimate around 110K sites run the paid version.
Does OptinMonster have lightbox popups?
Yes: included. Lightbox popups are included on every plan.
Does OptinMonster have inline & after-post forms?
Yes: included. Inline and after-post forms on all plans; Gutenberg block embeds them.
Does OptinMonster have exit intent?
Yes: paid version (Pro). Exit-Intent technology is included from the Pro plan.
Does OptinMonster have scroll, time & click triggers?
Yes: included. Time-on-page, scroll, inactivity and click (MonsterLinks) triggers on all plans.
Does OptinMonster have drag & drop editor?
Yes: included. Hosted drag-and-drop campaign builder with custom CSS and fonts.
Does OptinMonster have a/b split testing?
Yes: paid version (Plus). A/B split testing of campaign variations from the Plus plan.
Does OptinMonster have email marketing integrations?
Yes: included. Basic integrations on all plans (Mailchimp, Klaviyo, ActiveCampaign, ConvertKit…); more on higher plans.
Does OptinMonster have conversion analytics?
Yes: included. Simple analytics on Basic; full conversion reporting from Plus, revenue attribution from Pro.
Is OptinMonster free?
The WordPress plugin is free, and it creates a starter account with 3 campaigns and 500 impression credits. Real use needs a paid plan, from $210/yr at renewal ($108 for the first year).
Which plan includes exit-intent popups?
Exit-Intent is included from the Pro plan upwards. Basic and Plus have time, scroll and inactivity triggers but not exit intent.
Does OptinMonster store leads in WordPress?
No. It is a hosted service; leads go to your connected email or CRM tool, with an optional backup in OptinMonster's MonsterLeads.
Can I target WooCommerce cart contents?
Yes, but the WooCommerce integration (cart total, subtotal, products in cart and products viewed) requires the Growth plan.
What happens if I cancel?
Because campaigns are served from OptinMonster's servers, they stop displaying once the subscription ends.
Last updated 6 Oct 2026. Spotted something wrong? Suggest an edit.