Convert Pro vs OptinMonster
Updated 6 Oct 2026. 25 features compared side by side.
Premium self-hosted popup and opt-in builder from Brainstorm Force, with A/B testing, geotargeting and unlimited-site licences.
Hosted lead-generation and popup platform with a free WordPress connector; popups, bars, slide-ins and gamified campaigns for marketers.
Choose Convert Pro if…
- You need runs fully in WordPress
- You want the lower entry price ($99/yr vs $210/yr)
Choose OptinMonster if…
- You need spin-to-win & gamified
- You want the more complete feature set (98/100 vs 93/100)
- You want to start with a free version
- You prefer the more widely used option
Convert Pro includes 1 feature that OptinMonster lacks, including Runs fully in WordPress; OptinMonster has 1 that Convert Pro lacks, including Spin-to-win & gamified. Both include 23 of the 25 features we track.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Convert Pro OptinMonsterCampaign types6/77/7
Modal popups included in every licence.
Lightbox popups are included on every plan.
Slide-in call-to-actions in all plans.
Slide-in scroll boxes are available on all plans.
Info bars at the top or bottom of the page are included.
Sticky floating header/footer bars on every plan.
Full-screen popups and welcome mats are included.
Fullscreen overlays / welcome gates included on all plans.
After-post and inline call-to-actions plus widgets.
Inline and after-post forms on all plans; Gutenberg block embeds them.
No spin-to-win or gamified format is listed.
Spin-to-win coupon wheel campaigns require the Growth plan.
Gating content for subscribers is listed as a use case, but there is no dedicated in-post locker.
Content locking turns part of a post into gated content; Plus plan and up.
Triggers & targeting8/88/8
Exit-intent trigger included in every licence.
Exit-Intent technology is included from the Pro plan.
Time delay, scroll, inactivity, click and viewport triggers.
Time-on-page, scroll, inactivity and click (MonsterLinks) triggers on all plans.
Page-level targeting rules on all licences.
Page-level targeting by URL and content is on every plan.
Device detection for mobiles and tablets, plus mobile-specific edits.
Show or hide campaigns by device from the Plus plan.
Show or hide by country, EU or non-EU groups, with exclusions.
Geolocation targeting by country/region needs the Growth plan.
Referrer detection built in; UTM/URL parameters via a documented code filter.
Referrer detection and UTM targeting from the Pro plan.
Hide a call-to-action for a set period after close or conversion; cookie rules.
Per-campaign and global cookies set how soon a campaign reappears.
Can target WooCommerce pages such as order-received; no cart-value rules.
Cart total/subtotal, products in cart and viewed-product rules; Growth plan.
Design & testing4/44/4
Drag-and-drop editor for designing call-to-actions.
Hosted drag-and-drop campaign builder with custom CSS and fonts.
Ready-to-use templates included.
700+ ready-made templates on all plans.
Split/A/B testing via the bundled A/B Test add-on.
A/B split testing of campaign variations from the Plus plan.
Responsive designs with mobile-specific editing.
Campaigns are responsive and mobile-specific templates are provided.
Integrations & analytics6/65/6
Mailchimp, ActiveCampaign, ConvertKit, Brevo, Klaviyo and 30+ more.
Basic integrations on all plans (Mailchimp, Klaviyo, ActiveCampaign, ConvertKit…); more on higher plans.
HubSpot, Ontraport, FluentCRM, Zapier and OttoKit integrations.
Zapier and webhooks need the Pro plan; HubSpot and other CRMs are native integrations.
Third-party forms embedded by pasting a shortcode into an HTML element.
WPForms forms can be added to campaigns as a block; CF7 and Gravity Forms also integrate.
Analytics add-on shows impressions and conversions in WordPress.
Simple analytics on Basic; full conversion reporting from Plus, revenue attribution from Pro.
No SaaS account needed, but leads are not stored in WordPress.
SaaS: campaigns are built and served from an OptinMonster account.
Add one or more consent checkboxes that are unticked by default.
GDPR privacy checkbox field plus a data processing agreement.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Convert Pro Premium
| Annual | $99 per year, Unlimited |
|---|---|
| Lifetime | $399 lifetime, Unlimited |
OptinMonster Freemium
| Free | $0 |
|---|---|
| Free account | Free per month, 1 site |
| Basic | $210 per year, 1 site |
| Plus | $570 per year, 2 sites |
| Pro | $870 per year, 3 sites |
| Growth | $1,470 per year, 5 sites |
Downloads trend
Convert Pro
No WordPress.org download data (premium-only plugin).
OptinMonster
44,749 downloads last week
Verdict
OptinMonster scores higher on our feature checklist (98/100 against 93/100) and includes spin-to-win & gamified that Convert Pro does not. Convert Pro still has the edge on runs fully in WordPress. Only OptinMonster has a free version. Check the features you rely on in the table below before deciding.
Biggest differences
Convert Pro: not included. OptinMonster: paid version (Growth). Spin-to-win coupon wheel campaigns require the Growth plan.
Convert Pro: partial. OptinMonster: not included. No SaaS account needed, but leads are not stored in WordPress.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
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FAQ
Which is better, Convert Pro or OptinMonster?
OptinMonster scores higher on our feature checklist (98/100 against 93/100) and includes spin-to-win & gamified that Convert Pro does not. Convert Pro still has the edge on runs fully in WordPress. Only OptinMonster has a free version. Check the features you rely on in the table below before deciding.
Which has more features?
They are level: both include 24 of the 25 popups & lead generation features we track.
Is Convert Pro free?
Convert Pro is premium only. Paid plans start at $99/yr.
Is OptinMonster free?
OptinMonster has a free version on WordPress.org. Paid plans start at $210/yr.
Feature data last changed 6 Oct 2026. Spotted something wrong? Suggest an edit to Convert Pro or OptinMonster. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.