OptinMonster
Hosted lead-generation and popup platform with a free WordPress connector; popups, bars, slide-ins and gamified campaigns for marketers.
98
Convert Pro
Premium self-hosted popup and opt-in builder from Brainstorm Force, with A/B testing, geotargeting and unlimited-site licences.
Est. active installs~30KLikely 15K–60K
Price from$99/yrPremium
Overview
Convert Pro is a premium popup and lead-capture plugin from Brainstorm Force, the company behind Astra. It has no free version on WordPress.org: you buy an annual or lifetime licence, and every licence includes all features and use on unlimited websites. The plugin runs on your own WordPress site, so there is no external account or impression quota.
Call-to-actions are designed in a drag-and-drop editor with ready-made templates and a separate mobile view for adjusting the design on small screens. Formats include modal popups, info bars, slide-ins, fullscreen overlays and welcome mats, inline and after-post forms, widgets and multi-step or yes/no forms.
Triggers, targeting and testing
Launch triggers cover exit intent, time delay, scroll depth, user inactivity, clicks on elements or links, elements entering the viewport, page-visit counts, cookies and AdBlock detection, with scheduling. Targeting includes page-level rules, device detection, referrer detection and country-based geolocation (with EU and non-EU groups); UTM parameters can be targeted with a documented code filter. A bundled A/B Test add-on runs split tests, and the Analytics add-on shows impressions and conversions in the dashboard, with Google Analytics and Tag Manager support.
Integrations and data
Around 40 mailer and CRM connections are documented, including Mailchimp, ActiveCampaign, ConvertKit, Brevo, Klaviyo, HubSpot, FluentCRM, Zapier and OttoKit. Forms support unticked GDPR consent checkboxes. Leads are passed to your email tool; Convert Pro does not keep its own subscriber list in WordPress.
Limitations
- No free version to try first (a 14-day refund window is offered).
- No gamified spin-to-win campaigns or dedicated content locker.
- WooCommerce targeting is limited to page rules such as the order-received page.
Convert Pro suits agencies and site owners who want a self-hosted alternative to SaaS popup tools, with split testing and unlimited-site use for one fixed price.
Best for: Agencies and WordPress site owners who want SaaS-level popup features, including split testing, self-hosted on unlimited sites for one price.
Convert Pro offers an unusually complete feature set for a self-hosted plugin, and the unlimited-site and lifetime licences make it strong value for agencies. It lacks a free tier, local lead storage and gamified formats, and its WooCommerce targeting is basic compared with OptinMonster's Growth plan.
Pros
- All features in every licence, including A/B testing and geotargeting
- Unlimited-site licence and a lifetime option
- Self-hosted with no impression limits or external account
- Wide set of launch triggers, including inactivity, viewport and page-visit rules
- Around 40 documented email, CRM and automation integrations
Cons
- No free version on WordPress.org
- Leads are not stored in WordPress; you need an email/CRM integration
- No spin wheels or dedicated content-locker campaigns
- UTM targeting and some advanced rules need custom code filters
Key features
What Convert Pro highlights on its own website, split by version.
Included features From $99/yr
- Drag-and-drop call-to-action editor
- Ready-to-use templates
- Modal, info bar, slide-in and fullscreen
- Inline, after-post and widget forms
- Yes/No and multi-step forms
- Exit intent, scroll, time and inactivity triggers
- Page, device and referrer targeting
- Country geolocation targeting
- A/B split testing add-on
- Impressions and conversion analytics
- Google Analytics integration
- 30+ mailer and CRM integrations
- Unlimited websites per licence
- Lifetime licence option
Feature checklist
24 of 25 features we track in Popups & Lead Generation, feature score 93/100
Campaign types 6/7
Lightbox popups Key
Classic modal popups over the page.
Modal popups included in every licence.
Included
Slide-ins
Small boxes that slide in from a corner.
Slide-in call-to-actions in all plans.
Included
Floating bars
Sticky top or bottom bars.
Info bars at the top or bottom of the page are included.
Included
Fullscreen welcome mats
Full-screen overlays or welcome gates.
Full-screen popups and welcome mats are included.
Included
Inline & after-post forms Key
Opt-in forms embedded in content or after posts.
After-post and inline call-to-actions plus widgets.
Included
Spin-to-win & gamified
Coupon wheels or other gamified opt-ins.
No spin-to-win or gamified format is listed.
Not included
Content lockers
Hide part of a post until the visitor opts in.
Gating content for subscribers is listed as a use case, but there is no dedicated in-post locker.
Partial
Triggers & targeting 8/8
Exit intent Key
Shows a campaign when the visitor is about to leave.
Exit-intent trigger included in every licence.
Included
Scroll, time & click triggers Key
Trigger after time on page, scroll depth or a click.
Time delay, scroll, inactivity, click and viewport triggers.
Included
Page & content targeting
Show campaigns on specific pages, posts, categories or URLs.
Page-level targeting rules on all licences.
Included
Device targeting
Different campaigns for mobile and desktop.
Device detection for mobiles and tablets, plus mobile-specific edits.
Included
Geo-location targeting
Target visitors by country or region.
Show or hide by country, EU or non-EU groups, with exclusions.
Included
Referrer & UTM targeting
Target by traffic source, referrer or UTM parameters.
Referrer detection built in; UTM/URL parameters via a documented code filter.
Included
Frequency & cookie controls
Control how often a visitor sees a campaign.
Hide a call-to-action for a set period after close or conversion; cookie rules.
Included
WooCommerce targeting
Target by cart contents, cart value or products viewed.
Can target WooCommerce pages such as order-received; no cart-value rules.
Partial
Design & testing 4/4
Drag & drop editor Key
Visual campaign builder without code.
Drag-and-drop editor for designing call-to-actions.
Included
Template library
Ready-made campaign templates.
Ready-to-use templates included.
Included
A/B split testing Key
Test variations of a campaign against each other.
Split/A/B testing via the bundled A/B Test add-on.
Included
Mobile-specific designs
Mobile-optimised layouts or separate mobile designs.
Responsive designs with mobile-specific editing.
Included
Integrations & analytics 6/6
Email marketing integrations Key
Mailchimp, ActiveCampaign, ConvertKit, Brevo and similar.
Mailchimp, ActiveCampaign, ConvertKit, Brevo, Klaviyo and 30+ more.
Included
CRM, Zapier & webhooks
Send leads to CRMs, Zapier or webhooks.
HubSpot, Ontraport, FluentCRM, Zapier and OttoKit integrations.
Included
Use your form plugin in popups
Show forms from WPForms, Gravity Forms, CF7 and similar inside popups.
Third-party forms embedded by pasting a shortcode into an HTML element.
Partial
Conversion analytics Key
Views, conversions and conversion rate per campaign.
Analytics add-on shows impressions and conversions in WordPress.
Included
Runs fully in WordPress
No external SaaS account required; campaigns and leads stay on your site.
No SaaS account needed, but leads are not stored in WordPress.
Partial
GDPR consent options
Consent checkboxes and privacy controls.
Add one or more consent checkboxes that are unticked by default.
Included
Pricing
Annual
$99per yearUnlimited
All features; 1 year of updates and support. Shown discounted to $89 at time of checking.
Lifetime
$399lifetimeUnlimited
One-time payment with lifetime updates and support. Shown discounted to $349 at time of checking.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Convert Pro?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
—
No free version on WordPress.org.
Vendor claim
—
The vendor does not publish a total.
Estimated active installs
~30K
Our estimate, see method below.
How we estimated this: Premium-only with no public install or customer claim; launched 2017 with unlimited-site licences. Rough editorial estimate 15K–50K active sites, ~30K. Likely range: 15K to 60K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Company & policy
| Founded | 2017 (source, 6 Oct 2026) Product launch year (homepage published 2017); developer Brainstorm Force. |
|---|---|
| Refund policy | 14-day money-back (source, 6 Oct 2026) |
Convert Pro compared
Alternatives to Convert Pro
Brave Popup Builder
Freemium drag-and-drop popup and conversion widget builder for WordPress: popups, slide-ins, sticky bars, multi-step forms, quizzes and A/B tests.
96
Popup Maker
Self-hosted WordPress popup plugin for modals, slide-ins and bars, with deep form-plugin support and Pro targeting and analytics.
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MailOptin
Freemium popup, opt-in form and email newsletter plugin with 50+ email/CRM integrations, WooCommerce targeting, A/B tests and automated post emails.
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Thrive Leads
Premium WordPress list-building plugin from Thrive Themes with popups, ribbons, slide-ins, screen fillers, content locks, A/B testing and lead reports.
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Hustle
WPMU DEV's free popup, slide-in and embed opt-in plugin with built-in email lists, broad targeting and 20+ email integrations.
84
FAQ
Is Convert Pro free?
No. Convert Pro is a premium plugin. Paid plans start at $99/yr.
How many sites use Convert Pro?
We estimate around 30K active installs.
Does Convert Pro have lightbox popups?
Yes: included. Modal popups included in every licence.
Does Convert Pro have inline & after-post forms?
Yes: included. After-post and inline call-to-actions plus widgets.
Does Convert Pro have exit intent?
Yes: included. Exit-intent trigger included in every licence.
Does Convert Pro have scroll, time & click triggers?
Yes: included. Time delay, scroll, inactivity, click and viewport triggers.
Does Convert Pro have drag & drop editor?
Yes: included. Drag-and-drop editor for designing call-to-actions.
Does Convert Pro have a/b split testing?
Yes: included. Split/A/B testing via the bundled A/B Test add-on.
Does Convert Pro have email marketing integrations?
Yes: included. Mailchimp, ActiveCampaign, ConvertKit, Brevo, Klaviyo and 30+ more.
Does Convert Pro have conversion analytics?
Yes: included. Analytics add-on shows impressions and conversions in WordPress.
Is there a free version of Convert Pro?
No. It is premium-only, priced at $99/yr or $399 lifetime (often discounted), with a 14-day refund window.
Are features split between plans?
No. Both the annual and lifetime licences include every feature and unlimited website use.
Does Convert Pro store leads in WordPress?
No. Leads are sent to a connected email or CRM service; the vendor states it does not store submission data in WordPress.
Can I use forms from other plugins?
Yes, by pasting a form shortcode into an HTML element; the docs show this with Elementor forms.
Last updated 6 Oct 2026. Spotted something wrong? Suggest an edit.