OptinMonster
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Thrive Leads
Premium WordPress list-building plugin from Thrive Themes with popups, ribbons, slide-ins, screen fillers, content locks, A/B testing and lead reports.
Est. active installs~33KLikely 17K–66K
Price from$199/yrPremium
Overview
Thrive Leads is a premium opt-in and popup plugin from Thrive Themes. It is sold as a standalone plugin and is also bundled in Thrive Suite alongside Thrive Architect, Thrive Quiz Builder, Thrive Apprentice and the other Thrive tools. There is no free version on WordPress.org.
How it works
Forms are organised into Lead Groups, which decide where a set of forms may appear (front page, posts, pages, categories, tags, custom post types, archives and specific URLs) and on which devices. Inside a group you add form types: popups, sticky ribbons, slide-ins, full-screen screen fillers, scroll mats, in-content forms and widgets. Separately you can create ThriveBoxes (click-triggered lightboxes), shortcode forms, content locks and Signup Segue links that let existing subscribers join a new list in one click. Each form is designed in a drag-and-drop editor built on Thrive Architect, with a large template library and separate mobile tweaks.
Overlay forms can fire on a time delay, scroll distance, the bottom of the page or, on popups, the SmartExit exit-intent trigger, and they have simple frequency settings (always, once a day or after a set number of days). SmartLinks can hide forms from people who are already subscribers.
Testing and reporting
A/B testing is built in for every form type, and the reporting dashboard shows impressions, conversions and conversion rate over time, plus which traffic sources convert best. Subscribers are passed to your email service via Thrive’s API connections, which cover 50+ providers plus Zapier.
Limitations
- Targeting is content- and device-based: there are no geo-location, referrer/UTM or WooCommerce cart rules.
- No spin-to-win or other gamified opt-ins (quizzes need Thrive Quiz Builder).
- Standalone pricing is quoted for one site and renews at full price after a discounted first year.
Thrive Leads suits bloggers, course creators and marketers who want deep on-site list building with A/B testing and no monthly SaaS fees, especially if they already use, or plan to buy, Thrive Suite.
Best for: Content sites and course creators who want many opt-in formats plus A/B testing inside WordPress, ideally as part of Thrive Suite.
Thrive Leads remains one of the most complete self-hosted list-building plugins for form variety and split testing. Its targeting is limited to content and device rules, so stores that need cart- or location-based campaigns should look elsewhere. It is best value when bought as part of Thrive Suite.
Pros
- Very wide choice of form types, including screen fillers, scroll mats, ribbons and content locks
- A/B testing available on every form type with no extra plan required
- Lead Groups make it easy to show different offers by category, tag or post type
- SmartLinks and Signup Segue reduce nagging of people who already subscribed
- Drag-and-drop editor shared with Thrive Architect, with many templates
- Runs fully inside WordPress with no per-visitor or pageview limits
Cons
- No geo-location, referrer/UTM or WooCommerce cart targeting
- No gamified opt-ins such as spin-to-win wheels
- Standalone licence covers only one site and renews at roughly double the first-year price
- The builder and Lead Group structure take some time to learn
Key features
What Thrive Leads highlights on its own website, split by version.
Included features From $199/yr
- Popups, ribbons, slide-ins and screen fillers
- Scroll mats and in-content forms
- Click-triggered ThriveBoxes and shortcodes
- Content lock opt-ins
- Yes/No and multiple-choice forms
- SmartExit exit-intent trigger
- Lead Groups for content targeting
- Device visibility controls
- SmartLinks hide forms from subscribers
- A/B testing on every form type
- Conversion and traffic-source reports
- Drag-and-drop editor with templates
- 50+ email services plus Zapier
- Included in Thrive Suite
Feature checklist
21 of 25 features we track in Popups & Lead Generation, feature score 89/100
Campaign types 6/7
Lightbox popups Key
Classic modal popups over the page.
Popup lightbox forms plus click-triggered ThriveBoxes.
Included
Slide-ins
Small boxes that slide in from a corner.
Slide-in forms animate in from the edge of the screen.
Included
Floating bars
Sticky top or bottom bars.
Sticky Ribbon form type fixed to the top of the page.
Included
Fullscreen welcome mats
Full-screen overlays or welcome gates.
Screen Filler (fullscreen) and Scroll Mat form types.
Included
Inline & after-post forms Key
Opt-in forms embedded in content or after posts.
In-content forms, widgets, PHP insert and shortcode forms.
Included
Spin-to-win & gamified
Coupon wheels or other gamified opt-ins.
No spin-to-win or similar gamified forms; only yes/no and multiple-choice forms.
Not included
Content lockers
Hide part of a post until the visitor opts in.
Content Lock form type hides content until the visitor opts in.
Included
Triggers & targeting 5/8
Exit intent Key
Shows a campaign when the visitor is about to leave.
SmartExit and SmartExit+ exit-intent triggers on popup forms.
Included
Scroll, time & click triggers Key
Trigger after time on page, scroll depth or a click.
Time delay, scroll distance and bottom-of-page triggers; ThriveBoxes open on click.
Included
Page & content targeting
Show campaigns on specific pages, posts, categories or URLs.
Lead Groups target posts, pages, categories, tags, post types, archives and URLs.
Included
Device targeting
Different campaigns for mobile and desktop.
Lead Group device visibility for desktop, tablet and mobile.
Included
Geo-location targeting
Target visitors by country or region.
Lead Group conditions have no location or country rules.
Not included
Referrer & UTM targeting
Target by traffic source, referrer or UTM parameters.
No referrer or UTM conditions; SmartLinks only identify existing subscribers.
Not included
Frequency & cookie controls
Control how often a visitor sees a campaign.
Overlay forms can show always, once a day or after a set number of days.
Included
WooCommerce targeting
Target by cart contents, cart value or products viewed.
No WooCommerce cart or product conditions in Lead Group rules.
Not included
Design & testing 4/4
Drag & drop editor Key
Visual campaign builder without code.
Drag-and-drop form editor based on Thrive Architect.
Included
Template library
Ready-made campaign templates.
Large library of opt-in form templates for each form type.
Included
A/B split testing Key
Test variations of a campaign against each other.
Built-in split testing of form variations, included in all licences.
Included
Mobile-specific designs
Mobile-optimised layouts or separate mobile designs.
Hide form types or elements on mobile and tweak responsive layouts.
Included
Integrations & analytics 6/6
Email marketing integrations Key
Mailchimp, ActiveCampaign, ConvertKit, Brevo and similar.
Connects to 50+ email services such as Mailchimp, ConvertKit and ActiveCampaign.
Included
CRM, Zapier & webhooks
Send leads to CRMs, Zapier or webhooks.
Zapier connection available alongside direct email/CRM API connections.
Included
Use your form plugin in popups
Show forms from WPForms, Gravity Forms, CF7 and similar inside popups.
Another form's HTML (e.g. Gravity Forms) can be imported into the lead element, not embedded.
Partial
Conversion analytics Key
Views, conversions and conversion rate per campaign.
Reports on impressions, conversions, conversion rate and traffic sources.
Included
Runs fully in WordPress
No external SaaS account required; campaigns and leads stay on your site.
Self-hosted WordPress plugin; no external SaaS account needed.
Included
GDPR consent options
Consent checkboxes and privacy controls.
Explicit GDPR consent checkbox can be added to opt-in forms.
Included
Pricing
Thrive Leads
$199per year1 site
Standalone plugin; first year currently $99, renews at the full $199/year.
Thrive Suite
$599per year5 sites
All Thrive plugins and Theme Builder; first year currently $299, renewals at full price. Also offered quarterly at $149/quarter.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Thrive Leads?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
—
No free version on WordPress.org.
Vendor claim
114K+
Paying customers claimed by the vendor. source
Estimated active installs
~33K
Our estimate, see method below.
How we estimated this: Website scans by WPoptic find the paid plugin (folder thrive-leads) on 12,615 live sites; the scans reach roughly 38% of WordPress sites, so each site found stands for about 2.6, giving 33K. Likely range: 17K to 66K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Company & policy
| Paying customers claimed | 114K+ (source, 6 Oct 2026) Thrive Leads page states 114,117 customers use Thrive Themes products (all products, not Leads alone). |
|---|---|
| Refund policy | 30-day money-back (source, 6 Oct 2026) |
Thrive Leads compared
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FAQ
Is Thrive Leads free?
No. Thrive Leads is a premium plugin. Paid plans start at $199/yr.
How many sites use Thrive Leads?
We estimate around 33K active installs.
Does Thrive Leads have lightbox popups?
Yes: included. Popup lightbox forms plus click-triggered ThriveBoxes.
Does Thrive Leads have inline & after-post forms?
Yes: included. In-content forms, widgets, PHP insert and shortcode forms.
Does Thrive Leads have exit intent?
Yes: included. SmartExit and SmartExit+ exit-intent triggers on popup forms.
Does Thrive Leads have scroll, time & click triggers?
Yes: included. Time delay, scroll distance and bottom-of-page triggers; ThriveBoxes open on click.
Does Thrive Leads have drag & drop editor?
Yes: included. Drag-and-drop form editor based on Thrive Architect.
Does Thrive Leads have a/b split testing?
Yes: included. Built-in split testing of form variations, included in all licences.
Does Thrive Leads have email marketing integrations?
Yes: included. Connects to 50+ email services such as Mailchimp, ConvertKit and ActiveCampaign.
Does Thrive Leads have conversion analytics?
Yes: included. Reports on impressions, conversions, conversion rate and traffic sources.
Is there a free version of Thrive Leads?
No. Thrive Leads is premium-only, sold either as a standalone one-site licence or as part of Thrive Suite. Thrive offers a 30-day money-back guarantee instead of a free tier.
Should I buy Thrive Leads on its own or Thrive Suite?
The standalone plugin renews at $199/year for one site, while Thrive Suite renews at $599/year for five sites and adds Thrive Architect, Quiz Builder, Apprentice and more. If you need more than one other Thrive tool, the Suite is usually better value.
Can Thrive Leads target WooCommerce shoppers or visitors by country?
Not natively. Lead Group conditions cover content (posts, pages, taxonomies, post types, archives) and device type, but not location, referrer, UTM or cart contents.
Does Thrive Leads support GDPR consent?
Yes. Forms can include an explicit consent checkbox field, which you can make required and pass to your email service.
Last updated 6 Oct 2026. Spotted something wrong? Suggest an edit.