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Convert Pro vs Thrive Leads

Updated 6 Oct 2026. 25 features compared side by side.

Premium self-hosted popup and opt-in builder from Brainstorm Force, with A/B testing, geotargeting and unlimited-site licences.

Est. installs~30K
From$99/yr
ModelPremium
Visit site Full profile
VS

Premium WordPress list-building plugin from Thrive Themes with popups, ribbons, slide-ins, screen fillers, content locks, A/B testing and lead reports.

Est. installs~33K
From$199/yr
ModelPremium
Visit site Full profile

Choose Convert Pro if…

  • You need geo-location targeting and referrer & UTM targeting
  • You also want WooCommerce targeting
  • You want the more complete feature set (93/100 vs 89/100)
  • You want the lower entry price ($99/yr vs $199/yr)

Choose Thrive Leads if…

  • Content sites and course creators who want many opt-in formats plus A/B testing inside WordPress, ideally as part of Thrive Suite

Convert Pro includes 3 features that Thrive Leads lacks, including Geo-location targeting, Referrer & UTM targeting and WooCommerce targeting. Both include 21 of the 25 features we track.

At a glance

Convert Pro
Thrive Leads
93/100
Feature score
89/100
24 of 25
Features included
21 of 25

Feature comparison

Click a screenshot to see both plugins side by side.

Feature
Convert Pro
Thrive Leads
Campaign types6/76/7
Lightbox popups KeyClassic modal popups over the page.
Convert Pro Included

Modal popups included in every licence.

Thrive Leads Included

Popup lightbox forms plus click-triggered ThriveBoxes.

Slide-insSmall boxes that slide in from a corner.
Convert Pro Included

Slide-in call-to-actions in all plans.

Thrive Leads Included

Slide-in forms animate in from the edge of the screen.

Floating barsSticky top or bottom bars.
Convert Pro Included

Info bars at the top or bottom of the page are included.

Thrive Leads Included

Sticky Ribbon form type fixed to the top of the page.

Fullscreen welcome matsFull-screen overlays or welcome gates.
Convert Pro Included

Full-screen popups and welcome mats are included.

Thrive Leads Included

Screen Filler (fullscreen) and Scroll Mat form types.

Inline & after-post forms KeyOpt-in forms embedded in content or after posts.
Convert Pro Included

After-post and inline call-to-actions plus widgets.

Thrive Leads Included

In-content forms, widgets, PHP insert and shortcode forms.

Spin-to-win & gamifiedCoupon wheels or other gamified opt-ins.
Convert Pro Not included

No spin-to-win or gamified format is listed.

Thrive Leads Not included

No spin-to-win or similar gamified forms; only yes/no and multiple-choice forms.

Content lockersHide part of a post until the visitor opts in.
Convert Pro Partial

Gating content for subscribers is listed as a use case, but there is no dedicated in-post locker.

Thrive Leads Included

Content Lock form type hides content until the visitor opts in.

Triggers & targeting8/85/8
Exit intent KeyShows a campaign when the visitor is about to leave.
Convert Pro Included

Exit-intent trigger included in every licence.

Thrive Leads Included

SmartExit and SmartExit+ exit-intent triggers on popup forms.

Scroll, time & click triggers KeyTrigger after time on page, scroll depth or a click.
Convert Pro Included

Time delay, scroll, inactivity, click and viewport triggers.

Thrive Leads Included

Time delay, scroll distance and bottom-of-page triggers; ThriveBoxes open on click.

Page & content targetingShow campaigns on specific pages, posts, categories or URLs.
Convert Pro Included

Page-level targeting rules on all licences.

Thrive Leads Included

Lead Groups target posts, pages, categories, tags, post types, archives and URLs.

Device targetingDifferent campaigns for mobile and desktop.
Convert Pro Included

Device detection for mobiles and tablets, plus mobile-specific edits.

Thrive Leads Included

Lead Group device visibility for desktop, tablet and mobile.

Geo-location targetingTarget visitors by country or region.
Convert Pro Included

Show or hide by country, EU or non-EU groups, with exclusions.

Thrive Leads Not included

Lead Group conditions have no location or country rules.

Referrer & UTM targetingTarget by traffic source, referrer or UTM parameters.
Convert Pro Included

Referrer detection built in; UTM/URL parameters via a documented code filter.

Thrive Leads Not included

No referrer or UTM conditions; SmartLinks only identify existing subscribers.

Frequency & cookie controlsControl how often a visitor sees a campaign.
Convert Pro Included

Hide a call-to-action for a set period after close or conversion; cookie rules.

Thrive Leads Included

Overlay forms can show always, once a day or after a set number of days.

WooCommerce targetingTarget by cart contents, cart value or products viewed.
Convert Pro Partial

Can target WooCommerce pages such as order-received; no cart-value rules.

Thrive Leads Not included

No WooCommerce cart or product conditions in Lead Group rules.

Design & testing4/44/4
Drag & drop editor KeyVisual campaign builder without code.
Convert Pro Included

Drag-and-drop editor for designing call-to-actions.

Thrive Leads Included

Drag-and-drop form editor based on Thrive Architect.

Template libraryReady-made campaign templates.
Convert Pro Included

Ready-to-use templates included.

Thrive Leads Included

Large library of opt-in form templates for each form type.

A/B split testing KeyTest variations of a campaign against each other.
Convert Pro Included

Split/A/B testing via the bundled A/B Test add-on.

Thrive Leads Included

Built-in split testing of form variations, included in all licences.

Mobile-specific designsMobile-optimised layouts or separate mobile designs.
Convert Pro Included

Responsive designs with mobile-specific editing.

Thrive Leads Included

Hide form types or elements on mobile and tweak responsive layouts.

Integrations & analytics6/66/6
Email marketing integrations KeyMailchimp, ActiveCampaign, ConvertKit, Brevo and similar.
Convert Pro Included

Mailchimp, ActiveCampaign, ConvertKit, Brevo, Klaviyo and 30+ more.

Thrive Leads Included

Connects to 50+ email services such as Mailchimp, ConvertKit and ActiveCampaign.

CRM, Zapier & webhooksSend leads to CRMs, Zapier or webhooks.
Convert Pro Included

HubSpot, Ontraport, FluentCRM, Zapier and OttoKit integrations.

Thrive Leads Included

Zapier connection available alongside direct email/CRM API connections.

Use your form plugin in popupsShow forms from WPForms, Gravity Forms, CF7 and similar inside popups.
Convert Pro Partial

Third-party forms embedded by pasting a shortcode into an HTML element.

Thrive Leads Partial

Another form's HTML (e.g. Gravity Forms) can be imported into the lead element, not embedded.

Conversion analytics KeyViews, conversions and conversion rate per campaign.
Convert Pro Included

Analytics add-on shows impressions and conversions in WordPress.

Thrive Leads Included

Reports on impressions, conversions, conversion rate and traffic sources.

Runs fully in WordPressNo external SaaS account required; campaigns and leads stay on your site.
Convert Pro Partial

No SaaS account needed, but leads are not stored in WordPress.

Thrive Leads Included

Self-hosted WordPress plugin; no external SaaS account needed.

GDPR consent optionsConsent checkboxes and privacy controls.
Convert Pro Included

Add one or more consent checkboxes that are unticked by default.

Thrive Leads Included

Explicit GDPR consent checkbox can be added to opt-in forms.

Statuses: Yes Pro Add-on Partial 3rd-party No ?

Pricing compared

Convert Pro Premium

Annual$99 per year, Unlimited
Lifetime$399 lifetime, Unlimited

Thrive Leads Premium

Thrive Leads$199 per year, 1 site
Thrive Suite$599 per year, 5 sites

Verdict

Based on our feature data Checked 6 Oct 2026

Convert Pro scores higher on our feature checklist (93/100 against 89/100) and includes geo-location targeting, referrer & UTM targeting and WooCommerce targeting that Thrive Leads does not. Paid plans start at $99/yr for Convert Pro and $199/yr for Thrive Leads. Check the features you rely on in the table below before deciding.

Biggest differences

Geo-location targeting

Convert Pro: included. Thrive Leads: not included. Show or hide by country, EU or non-EU groups, with exclusions.

Referrer & UTM targeting

Convert Pro: included. Thrive Leads: not included. Referrer detection built in; UTM/URL parameters via a documented code filter.

WooCommerce targeting

Convert Pro: partial. Thrive Leads: not included. Can target WooCommerce pages such as order-received; no cart-value rules.

Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.

Which would you choose?

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FAQ

Which is better, Convert Pro or Thrive Leads?

Convert Pro scores higher on our feature checklist (93/100 against 89/100) and includes geo-location targeting, referrer & UTM targeting and WooCommerce targeting that Thrive Leads does not. Paid plans start at $99/yr for Convert Pro and $199/yr for Thrive Leads. Check the features you rely on in the table below before deciding.

Which has more features?

Convert Pro includes 24 of the 25 features we track, against 21 for Thrive Leads. Feature count is only part of the picture; check which of the differences matter to you.

Is Convert Pro free?

Convert Pro is premium only. Paid plans start at $99/yr.

Is Thrive Leads free?

Thrive Leads is premium only. Paid plans start at $199/yr.

Feature data last changed 6 Oct 2026. Spotted something wrong? Suggest an edit to Convert Pro or Thrive Leads. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.