OptinMonster
Hosted lead-generation and popup platform with a free WordPress connector; popups, bars, slide-ins and gamified campaigns for marketers.
98
Popup Maker
Self-hosted WordPress popup plugin for modals, slide-ins and bars, with deep form-plugin support and Pro targeting and analytics.
Free installs600K+WordPress.org, active
Est. Pro installs~79KLikely 51K–120K
Vendor claims780K+Vendor's own figure
Rating4.9/54,515 reviews
Price from$99/yrFreemium
Last updated11 Sep 2026Version 1.25.0
Overview
Popup Maker, from Code Atlantic, is a popup builder that runs entirely inside WordPress. Popups are a post type edited in the block editor, so any content, shortcode or form can go inside them, and their look is controlled by reusable themes edited with a live preview. Subscribers, analytics and settings stay in your own database rather than on a third-party service.
The free plugin covers modal popups, slide-ins, top and bottom bars and fullscreen overlays, auto-open (time delay) and click triggers, cookie-based frequency rules, and targeting by post, page, taxonomy, URL, login status and user role. It also has native support for a long list of form plugins, including Contact Form 7, Gravity Forms, WPForms, Ninja Forms, Fluent Forms, Formidable, Forminator and Elementor forms, so a popup can open, close or set a cookie when a form is submitted. A built-in subscription form stores sign-ups locally with an optional consent checkbox.
Pro and Pro+
Popup Maker Pro adds exit-intent and scroll triggers, advanced targeting (device, browser, referrer, query strings, cookies, geolocation, scheduling), an analytics dashboard, the Mailchimp and FluentCRM integrations and basic WooCommerce, Easy Digital Downloads and LifterLMS hooks. Pro+ adds revenue attribution, ROI reporting and purchase-history targeting for stores. Both plans include unlimited popups and impressions and older extensions keep working after the licence lapses.
Limitations
- No A/B testing, gamified wheels or content-locker campaigns.
- Template support is limited to style themes rather than a large ready-made campaign library.
- Direct email-service integrations are thin: Mailchimp and FluentCRM, with others handled through form plugins.
Popup Maker is a strong fit for WordPress site owners who already use a form plugin and want flexible, self-hosted popups without per-impression pricing.
Best for: WordPress sites that want self-hosted popups built around their existing form plugin, without paying per impression.
Popup Maker is a dependable, flexible popup engine with excellent form-plugin compatibility and a generous free tier. It is less of a marketing suite than OptinMonster or Convert Pro, with no split testing or gamified campaigns, but Pro is good value for exit intent, advanced targeting and analytics.
Pros
- Free version runs fully in WordPress with no impression limits
- Native support for 15+ form plugins, including CF7, Gravity Forms and WPForms
- Popups edited in the block editor, so any block or shortcode can be used
- Cookie and targeting rules are flexible, with role and login conditions free
- Pro includes unlimited popups and impressions at a modest annual price
Cons
- Exit intent, scroll triggers and most advanced targeting need Pro
- No A/B testing, spin wheels or content lockers
- Only style themes, not a large library of ready-made campaigns
- Few direct email-marketing integrations
Key features
What Popup Maker highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Unlimited popups, no impression caps
- Modals, slide-ins, bars and fullscreen
- Time-delay and click triggers
- Post, page, taxonomy and URL targeting
- User role and login-status rules
- Cookie-based frequency controls
- Works with 15+ form plugins
- Block editor popup content
- Theme editor with live preview
- Built-in subscriber form with consent
- Basic view and conversion counts
- Disable on mobile or tablet
Pro / paid adds From $99/yr
- Exit-intent and scroll triggers
- Advanced targeting conditions
- Geolocation targeting
- Referrer and query-string rules
- Browser and device conditions
- Date and time scheduling
- Analytics dashboard
- Mailchimp and FluentCRM integrations
- Basic WooCommerce, EDD and LifterLMS
- Revenue attribution (Pro+)
- Purchase-history targeting (Pro+)
- CTA import/export and bulk tools
Feature checklist
22 of 25 features we track in Popups & Lead Generation, feature score 84/100
Campaign types 5/7
Lightbox popups Key
Classic modal popups over the page.
Modal popups with theme and overlay controls in the free plugin.
Included
Slide-ins
Small boxes that slide in from a corner.
Slide-in popups with custom positioning are free.
Included
Floating bars
Sticky top or bottom bars.
Content bars/banners are a free popup type.
Included
Fullscreen welcome mats
Full-screen overlays or welcome gates.
Fullscreen overlays are supported in the free plugin.
Included
Inline & after-post forms Key
Opt-in forms embedded in content or after posts.
Popup-focused; the free subscription form shortcode can be placed inline in content.
Partial
Spin-to-win & gamified
Coupon wheels or other gamified opt-ins.
No coupon wheel or gamified campaign type in free, Pro or Pro+.
Not included
Content lockers
Hide part of a post until the visitor opts in.
No opt-in content locker in the plugin or Pro plans.
Not included
Triggers & targeting 8/8
Exit intent Key
Shows a campaign when the visitor is about to leave.
Exit-intent trigger requires Popup Maker Pro.
Paid version Pro
Scroll, time & click triggers Key
Trigger after time on page, scroll depth or a click.
Time-delay and click triggers are free; scroll triggers need Pro.
Included
Page & content targeting
Show campaigns on specific pages, posts, categories or URLs.
Target posts, pages, CPTs, taxonomies, URLs, roles and login status for free.
Included
Device targeting
Different campaigns for mobile and desktop.
Free can disable on mobile/tablet; full device and browser conditions need Pro.
Partial
Geo-location targeting
Target visitors by country or region.
Geolocation targeting is part of Pro advanced targeting.
Paid version Pro
Referrer & UTM targeting
Target by traffic source, referrer or UTM parameters.
Referrer, search-engine and query-argument conditions in Pro.
Paid version Pro
Frequency & cookie controls
Control how often a visitor sees a campaign.
Cookie rules control reappearance, including an on-conversion cookie.
Included
WooCommerce targeting
Target by cart contents, cart value or products viewed.
Basic WooCommerce integration in Pro; purchase-history targeting in Pro+.
Paid version Pro
Design & testing 3/4
Drag & drop editor Key
Visual campaign builder without code.
Popups built in the block editor with a live-preview theme editor.
Included
Template library
Ready-made campaign templates.
Customisable style themes rather than a ready-made campaign template library.
Partial
A/B split testing Key
Test variations of a campaign against each other.
No A/B or split testing listed for any plan.
Not included
Mobile-specific designs
Mobile-optimised layouts or separate mobile designs.
Popups are responsive across devices.
Included
Integrations & analytics 6/6
Email marketing integrations Key
Mailchimp, ActiveCampaign, ConvertKit, Brevo and similar.
Mailchimp and FluentCRM integrations come with Pro; free form stores subscribers locally.
Paid version Pro
CRM, Zapier & webhooks
Send leads to CRMs, Zapier or webhooks.
FluentCRM tagging and automations in Pro; no native Zapier or webhooks listed.
Paid version Pro
Use your form plugin in popups
Show forms from WPForms, Gravity Forms, CF7 and similar inside popups.
Native support for CF7, Gravity Forms, WPForms, Ninja, Fluent, Formidable and more.
Included
Conversion analytics Key
Views, conversions and conversion rate per campaign.
Free view/conversion counts; Pro adds the analytics dashboard.
Included
Runs fully in WordPress
No external SaaS account required; campaigns and leads stay on your site.
Self-hosted; popups, subscribers and stats stay in your database.
Included
GDPR consent options
Consent checkboxes and privacy controls.
Subscription form has optional or required consent checkbox/radio.
Included
Pricing
Free
$0On WordPress.org
Pro
$99per year1 site
First year $59.40 (40% off). Exit intent, scroll triggers, advanced targeting, analytics, Mailchimp/FluentCRM, basic WooCommerce/EDD. Multi-site licences available.
Pro+
$249per year1 site
First year $149.40 (40% off). Adds revenue attribution, ROI reports, purchase-history targeting and advanced WooCommerce/EDD/LifterLMS.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Popup Maker?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
600K+
Active installations reported by WordPress.org.
Vendor claim
780K+
Sites/users claimed on the vendor's website. source
Estimated Pro / paid installs
~79K
Our estimate, see method below.
How we estimated this: The vendor counts 780K+ sites in total; taking away about 650K free installs (the middle of the WordPress.org range) leaves 130K, of which we count 80% (100K). About 650K free installs x 4% (the usual share of free sites that also run the paid version when most features are free) gives 26K. Combining these (weighted average) gives about 79K. Likely range: 51K to 120K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
22,343 downloads last week, 21.5M all time
Rating breakdown
| Version | 1.25.0 |
|---|---|
| Last updated | 11 Sep 2026 (53 days ago) |
| Tested up to | WordPress 7.1.4 |
| Requires | WordPress 6.7+, PHP 7.4+ |
| Support threads (2 months) | 4 of 8 resolved |
| On WordPress.org since | 17 Nov 2014 |
Company & policy
| Refund policy | 30-day money-back guarantee (source, 6 Oct 2026) |
|---|
Popup Maker compared
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Freemium drag-and-drop popup and conversion widget builder for WordPress: popups, slide-ins, sticky bars, multi-step forms, quizzes and A/B tests.
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Convert Pro
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MailOptin
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Thrive Leads
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Hustle
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84
FAQ
Is Popup Maker free?
Yes. Popup Maker has a free version on WordPress.org. Paid plans start at $99/yr.
How many sites use Popup Maker?
WordPress.org reports 600K+ active installations of the free version. The vendor claims 780K+ sites in total. We estimate around 79K sites run the paid version.
Does Popup Maker have lightbox popups?
Yes: included. Modal popups with theme and overlay controls in the free plugin.
Does Popup Maker have inline & after-post forms?
Yes: partial. Popup-focused; the free subscription form shortcode can be placed inline in content.
Does Popup Maker have exit intent?
Yes: paid version (Pro). Exit-intent trigger requires Popup Maker Pro.
Does Popup Maker have scroll, time & click triggers?
Yes: included. Time-delay and click triggers are free; scroll triggers need Pro.
Does Popup Maker have drag & drop editor?
Yes: included. Popups built in the block editor with a live-preview theme editor.
Does Popup Maker have a/b split testing?
No: not included. No A/B or split testing listed for any plan.
Does Popup Maker have email marketing integrations?
Yes: paid version (Pro). Mailchimp and FluentCRM integrations come with Pro; free form stores subscribers locally.
Does Popup Maker have conversion analytics?
Yes: included. Free view/conversion counts; Pro adds the analytics dashboard.
What does the free Popup Maker include?
Unlimited popups (modal, slide-in, bar, fullscreen), auto-open and click triggers, page/taxonomy/role targeting, cookies and native support for most form plugins.
Is exit intent free?
No. Exit-intent and scroll triggers are part of Popup Maker Pro ($99/yr, first year $59.40).
Does it work with my form plugin?
Very likely: Contact Form 7, Gravity Forms, WPForms, Ninja Forms, Fluent Forms, Formidable, Forminator, Elementor forms and others are supported natively.
What happens if my Pro licence expires?
The vendor says extensions keep working; you stop receiving updates and support.
Does Popup Maker do A/B testing?
No split-testing feature is listed in the free plugin or the Pro and Pro+ plans.
Last updated 6 Oct 2026. Spotted something wrong? Suggest an edit.