Bloom vs Popup Maker
Updated 6 Oct 2026. 25 features compared side by side.
Email opt-in plugin from Elegant Themes with popups, fly-ins, inline and locked-content forms, split testing and stats, included with every membership.
Self-hosted WordPress popup plugin for modals, slide-ins and bars, with deep form-plugin support and Pro targeting and analytics.
Choose Bloom if…
- You need A/B split testing and content lockers
- You want the lower entry price ($89/yr vs $99/yr)
Choose Popup Maker if…
- You need exit intent and floating bars
- You also want fullscreen welcome mats and geo-location targeting
- You want the more complete feature set (84/100 vs 63/100)
- You want to start with a free version
Bloom includes 2 features that Popup Maker lacks, including Content lockers and A/B split testing; Popup Maker has 7 that Bloom lacks, including Floating bars, Fullscreen welcome mats and Exit intent. Both include 13 of the 25 features we track. 2 features are not yet verified for one or both plugins.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Bloom Popup MakerCampaign types4/75/7
Automatic popup opt-ins over the page.
Modal popups with theme and overlay controls in the free plugin.
Fly-in opt-ins slide up from a corner of the screen.
Slide-in popups with custom positioning are free.
None of Bloom's six opt-in types is a sticky top or bottom bar.
Content bars/banners are a free popup type.
No full-screen mat or welcome gate type among the six opt-in types.
Fullscreen overlays are supported in the free plugin.
Inline (shortcode), below-post and widget opt-ins.
Popup-focused; the free subscription form shortcode can be placed inline in content.
No spin-to-win or gamified opt-in types.
No coupon wheel or gamified campaign type in free, Pro or Pro+.
Locked Content opt-in hides content until the visitor subscribes.
No opt-in content locker in the plugin or Pro plans.
Triggers & targeting3/88/8
Trigger list has no exit-intent option.
Exit-intent trigger requires Popup Maker Pro.
Time delay, inactivity, scroll %, bottom of post, after comment and click triggers.
Time-delay and click triggers are free; scroll triggers need Pro.
Show or exclude by homepage, archives, categories, tags, post types, posts and pages.
Target posts, pages, CPTs, taxonomies, URLs, roles and login status for free.
Free can disable on mobile/tablet; full device and browser conditions need Pro.
Display settings are content-based only; no location rules.
Geolocation targeting is part of Pro advanced targeting.
No referrer or URL parameter rules in display settings.
Referrer, search-engine and query-argument conditions in Pro.
Cookie rules control reappearance, including an on-conversion cookie.
Only an after-purchase trigger for WooCommerce buyers; no cart rules.
Basic WooCommerce integration in Pro; purchase-history targeting in Pro+.
Design & testing4/43/4
Settings-based design panel with live preview, not a drag-and-drop builder.
Popups built in the block editor with a live-preview theme editor.
Over 100 pre-made opt-in templates.
Customisable style themes rather than a ready-made campaign template library.
Split test several variations of one opt-in form.
No A/B or split testing listed for any plan.
Opt-in forms and dashboard are responsive on small screens.
Popups are responsive across devices.
Integrations & analytics4/66/6
About 20 providers incl. Mailchimp, ConvertKit, ActiveCampaign, Brevo and MailerLite.
Mailchimp and FluentCRM integrations come with Pro; free form stores subscribers locally.
Direct HubSpot, Salesforce, Infusionsoft and Ontraport links; no Zapier or webhooks.
FluentCRM tagging and automations in Pro; no native Zapier or webhooks listed.
Opt-ins use Bloom's own email form; no embedding of other form plugins documented.
Native support for CF7, Gravity Forms, WPForms, Ninja, Fluent, Formidable and more.
Stats dashboard with conversion rates and list growth.
Free view/conversion counts; Pro adds the analytics dashboard.
Self-hosted plugin; subscribers go straight to your email provider.
Self-hosted; popups, subscribers and stats stay in your database.
No native consent checkbox documented; a third-party GDPR overlay add-on exists.
Subscription form has optional or required consent checkbox/radio.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Bloom Premium
| Divi Yearly | $89 per year, Unlimited |
|---|---|
| Divi Lifetime | $249 lifetime, Unlimited |
| Divi Pro | $277 per year, Unlimited |
Popup Maker Freemium
| Free | $0 |
|---|---|
| Pro | $99 per year, 1 site |
| Pro+ | $249 per year, 1 site |
Downloads trend
Bloom
No WordPress.org download data (premium-only plugin).
Popup Maker
22,548 downloads last week
Verdict
Popup Maker scores higher on our feature checklist (84/100 against 63/100) and includes exit intent, floating bars and fullscreen welcome mats that Bloom does not. Bloom still has the edge on A/B split testing and content lockers. Only Popup Maker has a free version. Check the features you rely on in the table below before deciding.
Biggest differences
Bloom: not included. Popup Maker: paid version (Pro). Exit-intent trigger requires Popup Maker Pro.
Bloom: included. Popup Maker: not included. Split test several variations of one opt-in form.
Bloom: not included. Popup Maker: included. Content bars/banners are a free popup type.
Bloom: not included. Popup Maker: included. Fullscreen overlays are supported in the free plugin.
Bloom: included. Popup Maker: not included. Locked Content opt-in hides content until the visitor subscribes.
Bloom: not included. Popup Maker: paid version (Pro). Geolocation targeting is part of Pro advanced targeting.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
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FAQ
Which is better, Bloom or Popup Maker?
Popup Maker scores higher on our feature checklist (84/100 against 63/100) and includes exit intent, floating bars and fullscreen welcome mats that Bloom does not. Bloom still has the edge on A/B split testing and content lockers. Only Popup Maker has a free version. Check the features you rely on in the table below before deciding.
Which has more features?
Popup Maker includes 22 of the 25 features we track, against 15 for Bloom. Feature count is only part of the picture; check which of the differences matter to you.
Is Bloom free?
Bloom is premium only. Paid plans start at $89/yr.
Is Popup Maker free?
Popup Maker has a free version on WordPress.org. Paid plans start at $99/yr.
Feature data last changed 6 Oct 2026. Spotted something wrong? Suggest an edit to Bloom or Popup Maker. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.