Hustle vs Popup Maker
Updated 6 Oct 2026. 25 features compared side by side.
WPMU DEV's free popup, slide-in and embed opt-in plugin with built-in email lists, broad targeting and 20+ email integrations.
Self-hosted WordPress popup plugin for modals, slide-ins and bars, with deep form-plugin support and Pro targeting and analytics.
Choose Hustle if…
- Site owners who want a full-featured, self-hosted popup and opt-in tool for free, or WPMU DEV members who already have Pro
Choose Popup Maker if…
- You want the lower entry price ($99/yr vs $120/yr)
- You prefer the more widely used option
- You weigh user ratings (4.9 vs 4.4 on WordPress.org)
Hustle and Popup Maker include the same 22 of the 25 features we track, so the choice comes down to pricing, approach and ecosystem.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Hustle Popup MakerCampaign types5/75/7
Popup modules are free (up to 3 in the free version).
Modal popups with theme and overlay controls in the free plugin.
Slide-ins in nine positions; 3 allowed in the free version.
Slide-in popups with custom positioning are free.
Slide-ins can sit top/bottom-centre and share bars float, but no dedicated opt-in bar.
Content bars/banners are a free popup type.
Popup width/height are customisable; no dedicated fullscreen welcome-mat type.
Fullscreen overlays are supported in the free plugin.
Embeds place opt-ins above/below content, in widgets or via shortcode.
Popup-focused; the free subscription form shortcode can be placed inline in content.
No spin-to-win or gamified module type.
No coupon wheel or gamified campaign type in free, Pro or Pro+.
No content-locking module; types are popup, slide-in, embed and social share.
No opt-in content locker in the plugin or Pro plans.
Triggers & targeting8/88/8
Exit-intent trigger is included in the free plugin.
Exit-intent trigger requires Popup Maker Pro.
Time, scroll (percent or element) and click triggers for free.
Time-delay and click triggers are free; scroll triggers need Pro.
Rules for posts, pages, categories, tags, archives, templates and URLs.
Target posts, pages, CPTs, taxonomies, URLs, roles and login status for free.
Visitor device and browser conditions are free.
Free can disable on mobile/tablet; full device and browser conditions need Pro.
Visitor's country condition is part of the free advanced rules.
Geolocation targeting is part of Pro advanced targeting.
Referrer and source-of-arrival rules; UTM/query values can be captured too.
Referrer, search-engine and query-argument conditions in Pro.
Hide on page or site-wide after close/conversion, with reset periods.
Cookie rules control reappearance, including an on-conversion cookie.
Targets WooCommerce pages, products, categories and tags, not cart value.
Basic WooCommerce integration in Pro; purchase-history targeting in Pro+.
Design & testing3/43/4
Step-by-step module editor with layouts, palettes and animations.
Popups built in the block editor with a live-preview theme editor.
Designer-made templates for newsletters, discounts and seasonal sales.
Customisable style themes rather than a ready-made campaign template library.
A/B testing is not documented in free or Pro.
No A/B or split testing listed for any plan.
Responsive modules with mobile appearance options.
Popups are responsive across devices.
Integrations & analytics6/66/6
Mailchimp, ActiveCampaign, Brevo, Kit, AWeber, GetResponse, MailerLite and more.
Mailchimp and FluentCRM integrations come with Pro; free form stores subscribers locally.
HubSpot, Keap and Zoho CRM integrations plus Zapier via webhook.
FluentCRM tagging and automations in Pro; no native Zapier or webhooks listed.
Integrates with Forminator; other forms only via shortcodes in content.
Native support for CF7, Gravity Forms, WPForms, Ninja, Fluent, Formidable and more.
Views, conversions and conversion rate per module, plus dashboard widget.
Free view/conversion counts; Pro adds the analytics dashboard.
Self-hosted; opt-ins are kept in local email lists.
Self-hosted; popups, subscribers and stats stay in your database.
GDPR approval field plus IP tracking and retention privacy settings.
Subscription form has optional or required consent checkbox/radio.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Hustle Freemium
| Free | $0 |
|---|---|
| Pro Basic (WPMU DEV) | $120 per year, 1 site |
| Pro Standard (WPMU DEV) | $180 per year, 3 sites |
| Pro Plus (WPMU DEV) | $360 per year, 10 sites |
Popup Maker Freemium
| Free | $0 |
|---|---|
| Pro | $99 per year, 1 site |
| Pro+ | $249 per year, 1 site |
Downloads trend
Hustle
14,382 downloads last week
Popup Maker
22,548 downloads last week
Verdict
Hustle and Popup Maker are closely matched on features (84/100 and 84/100). Paid plans start at $120/yr for Hustle and $99/yr for Popup Maker. Check the features you rely on in the table below before deciding.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
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Hustle vs others
FAQ
Which is better, Hustle or Popup Maker?
Hustle and Popup Maker are closely matched on features (84/100 and 84/100). Paid plans start at $120/yr for Hustle and $99/yr for Popup Maker. Check the features you rely on in the table below before deciding.
Which has more features?
They are level: both include 22 of the 25 popups & lead generation features we track.
Is Hustle free?
Hustle has a free version on WordPress.org. Paid plans start at $120/yr.
Is Popup Maker free?
Popup Maker has a free version on WordPress.org. Paid plans start at $99/yr.
Feature data last changed 6 Oct 2026. Spotted something wrong? Suggest an edit to Hustle or Popup Maker. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.