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Brave Popup Builder vs Hustle

Updated 6 Oct 2026. 25 features compared side by side.

Brave Popup Builder

★★★★★★★★★★ 4.8 (209)

Freemium drag-and-drop popup and conversion widget builder for WordPress: popups, slide-ins, sticky bars, multi-step forms, quizzes and A/B tests.

Free installs20K+
From$59/yr
UpdatedOct 2026
Visit site Full profile
VS

Hustle

★★★★★★★★★★ 4.4 (859)

WPMU DEV's free popup, slide-in and embed opt-in plugin with built-in email lists, broad targeting and 20+ email integrations.

Free installs80K+
From$120/yr
UpdatedOct 2026
Visit site Full profile

Choose Brave Popup Builder if…

  • You need A/B split testing and content lockers
  • You want the more complete feature set (96/100 vs 84/100)
  • You want the lower entry price ($59/yr vs $120/yr)
  • You weigh user ratings (4.8 vs 4.4 on WordPress.org)

Choose Hustle if…

  • You prefer the more widely used option

Brave Popup Builder includes 2 features that Hustle lacks, including Content lockers and A/B split testing. Both include 22 of the 25 features we track.

At a glance

Brave Popup Builder
Hustle
96/100
Feature score
84/100
24 of 25
Features included
22 of 25
4.8/5
WordPress.org rating
4.4/5
20K+
Active installs
80K+
100%
Support threads resolved
83%

Feature comparison

Click a screenshot to see both plugins side by side.

Feature
Brave Popup Builder
Hustle
Campaign types6/75/7
Lightbox popups KeyClassic modal popups over the page.
Brave Popup Builder Included

Popups, modals and lightboxes in the free version.

Hustle Included

Popup modules are free (up to 3 in the free version).

Slide-insSmall boxes that slide in from a corner.
Brave Popup Builder Included

Slide-ins and notification boxes in the free version.

Hustle Included

Slide-ins in nine positions; 3 allowed in the free version.

Floating barsSticky top or bottom bars.
Brave Popup Builder Included

Sticky header bars and floating bars are free campaign types.

Hustle Partial

Slide-ins can sit top/bottom-centre and share bars float, but no dedicated opt-in bar.

Fullscreen welcome matsFull-screen overlays or welcome gates.
Brave Popup Builder Included

Full-screen popup layout listed among Brave's widget types.

Hustle Partial

Popup width/height are customisable; no dedicated fullscreen welcome-mat type.

Inline & after-post forms KeyOpt-in forms embedded in content or after posts.
Brave Popup Builder Paid version Pro

Embedding campaigns in posts by shortcode or auto-embed requires Pro.

Hustle Included

Embeds place opt-ins above/below content, in widgets or via shortcode.

Spin-to-win & gamifiedCoupon wheels or other gamified opt-ins.
Brave Popup Builder Not included

Element list has no spin wheel or similar gamified element.

Hustle Not included

No spin-to-win or gamified module type.

Content lockersHide part of a post until the visitor opts in.
Brave Popup Builder Paid version Pro

Embedded campaigns can lock content below until the goal is completed.

Hustle Not included

No content-locking module; types are popup, slide-in, embed and social share.

Triggers & targeting8/88/8
Exit intent KeyShows a campaign when the visitor is about to leave.
Brave Popup Builder Paid version Pro

Exit intent is one of the advanced display options in Pro.

Hustle Included

Exit-intent trigger is included in the free plugin.

Scroll, time & click triggers KeyTrigger after time on page, scroll depth or a click.
Brave Popup Builder Included

Page load, time spent and click triggers; scroll trigger needs Pro.

Hustle Included

Time, scroll (percent or element) and click triggers for free.

Page & content targetingShow campaigns on specific pages, posts, categories or URLs.
Brave Popup Builder Included

Target specific pages, posts, products, categories and tags.

Hustle Included

Rules for posts, pages, categories, tags, archives, templates and URLs.

Device targetingDifferent campaigns for mobile and desktop.
Brave Popup Builder Paid version Pro

Desktop or mobile audience targeting is an advanced Pro option.

Hustle Included

Visitor device and browser conditions are free.

Geo-location targetingTarget visitors by country or region.
Brave Popup Builder Paid version Pro

Country and city targeting listed among advanced display settings.

Hustle Included

Visitor's country condition is part of the free advanced rules.

Referrer & UTM targetingTarget by traffic source, referrer or UTM parameters.
Brave Popup Builder Paid version Pro

Traffic-source/referrer targeting and UTM keyword filters.

Hustle Included

Referrer and source-of-arrival rules; UTM/query values can be captured too.

Frequency & cookie controlsControl how often a visitor sees a campaign.
Brave Popup Builder Included

Display frequency settings to limit repeat views, free.

Hustle Included

Hide on page or site-wide after close/conversion, with reset periods.

WooCommerce targetingTarget by cart contents, cart value or products viewed.
Brave Popup Builder Paid version Pro

Target by WooCommerce cart, products and purchase history.

Hustle Partial

Targets WooCommerce pages, products, categories and tags, not cart value.

Design & testing4/43/4
Drag & drop editor KeyVisual campaign builder without code.
Brave Popup Builder Included

Free-form drag-and-drop editor with 10 elements in the free version.

Hustle Included

Step-by-step module editor with layouts, palettes and animations.

Template libraryReady-made campaign templates.
Brave Popup Builder Included

15 free presets; Pro unlocks 100 presets.

Hustle Included

Designer-made templates for newsletters, discounts and seasonal sales.

A/B split testing KeyTest variations of a campaign against each other.
Brave Popup Builder Paid version Pro

Create variations served at random and pick a winner.

Hustle Not included

A/B testing is not documented in free or Pro.

Mobile-specific designsMobile-optimised layouts or separate mobile designs.
Brave Popup Builder Included

Design desktop and mobile versions separately or auto-scale.

Hustle Included

Responsive modules with mobile appearance options.

Integrations & analytics6/66/6
Email marketing integrations KeyMailchimp, ActiveCampaign, ConvertKit, Brevo and similar.
Brave Popup Builder Included

About 25 services incl. Mailchimp, Brevo, ConvertKit, Klaviyo and MailerLite.

Hustle Included

Mailchimp, ActiveCampaign, Brevo, Kit, AWeber, GetResponse, MailerLite and more.

CRM, Zapier & webhooksSend leads to CRMs, Zapier or webhooks.
Brave Popup Builder Included

HubSpot, FluentCRM and Pabbly listed free; full Zapier form integration in Pro.

Hustle Included

HubSpot, Keap and Zoho CRM integrations plus Zapier via webhook.

Use your form plugin in popupsShow forms from WPForms, Gravity Forms, CF7 and similar inside popups.
Brave Popup Builder Included

Code element accepts shortcodes, so other plugins' forms can be shown.

Hustle Partial

Integrates with Forminator; other forms only via shortcodes in content.

Conversion analytics KeyViews, conversions and conversion rate per campaign.
Brave Popup Builder Included

Views and conversions free; advanced analytics and GA tracking in Pro.

Hustle Included

Views, conversions and conversion rate per module, plus dashboard widget.

Runs fully in WordPressNo external SaaS account required; campaigns and leads stay on your site.
Brave Popup Builder Included

Self-hosted plugin; no external account needed to run campaigns.

Hustle Included

Self-hosted; opt-ins are kept in local email lists.

GDPR consent optionsConsent checkboxes and privacy controls.
Brave Popup Builder Partial

Cookie-consent and terms popups can be built; no dedicated GDPR settings documented.

Hustle Included

GDPR approval field plus IP tracking and retention privacy settings.

Statuses: Yes Pro Add-on Partial 3rd-party No ?

Pricing compared

Brave Popup Builder Freemium

Free$0
Brave Pro$59 per year, 1 site
Brave Mega$99 per year, 10 sites
Brave Ultimate$199 per year, 100 sites

Hustle Freemium

Free$0
Pro Basic (WPMU DEV)$120 per year, 1 site
Pro Standard (WPMU DEV)$180 per year, 3 sites
Pro Plus (WPMU DEV)$360 per year, 10 sites

Downloads trend

Brave Popup Builder

7,481 downloads last week

Hustle

14,382 downloads last week

Verdict

Based on our feature data Checked 6 Oct 2026

Brave Popup Builder scores higher on our feature checklist (96/100 against 84/100) and includes A/B split testing and content lockers that Hustle does not. Paid plans start at $59/yr for Brave Popup Builder and $120/yr for Hustle. Check the features you rely on in the table below before deciding.

Biggest differences

A/B split testing

Brave Popup Builder: paid version (Pro). Hustle: not included. Create variations served at random and pick a winner.

Content lockers

Brave Popup Builder: paid version (Pro). Hustle: not included. Embedded campaigns can lock content below until the goal is completed.

Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.

Which would you choose?

0 votes so far. Vote to see the results.

FAQ

Which is better, Brave Popup Builder or Hustle?

Brave Popup Builder scores higher on our feature checklist (96/100 against 84/100) and includes A/B split testing and content lockers that Hustle does not. Paid plans start at $59/yr for Brave Popup Builder and $120/yr for Hustle. Check the features you rely on in the table below before deciding.

Which has more features?

Brave Popup Builder includes 24 of the 25 features we track, against 22 for Hustle. Feature count is only part of the picture; check which of the differences matter to you.

Is Brave Popup Builder free?

Brave Popup Builder has a free version on WordPress.org. Paid plans start at $59/yr.

Is Hustle free?

Hustle has a free version on WordPress.org. Paid plans start at $120/yr.

Feature data last changed 6 Oct 2026. Spotted something wrong? Suggest an edit to Brave Popup Builder or Hustle. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.