OptinMonster
Hosted lead-generation and popup platform with a free WordPress connector; popups, bars, slide-ins and gamified campaigns for marketers.
98
Brave Popup Builder
Freemium drag-and-drop popup and conversion widget builder for WordPress: popups, slide-ins, sticky bars, multi-step forms, quizzes and A/B tests.
Free installs20K+WordPress.org, active
Est. Pro installs~1.8KLikely 900–3.6K
Vendor claims20K+Vendor's own figure
Rating4.8/5209 reviews
Price from$59/yrFreemium
Last updated28 Oct 2026Version 0.8.9
Overview
Brave (Brave Conversion Engine, listed on WordPress.org as Brave Popup Builder) is a freemium popup and conversion-widget plugin from AmpleByte. Campaigns are designed on a free-form drag-and-drop canvas where you place elements such as text, images, shapes, buttons, forms, post lists and WooCommerce products, with a separate mobile layout if you want one.
Free version
The free plugin builds popups, modals, slide-ins, sticky header bars, sidebars, notification boxes and full-screen layouts with no limit on the number of campaigns or views and no credit links. It includes 15 starter presets, page/post/category targeting, display-frequency controls, simple view and conversion analytics, custom goals and connections to around 25 email services including Mailchimp, Brevo, ConvertKit, Klaviyo, HubSpot and FluentCRM. A code element lets you drop in shortcodes from other plugins, such as a contact form. Assets load after the page to keep it light.
Brave Pro
Pro adds the advanced triggers (exit intent, scroll and form-submit), device, user-role and traffic-source targeting, geo-targeting by country or city, WooCommerce cart and purchase rules, UTM and cookie-based personalisation, A/B testing, advanced analytics and Google Analytics goal tracking. It also unlocks multi-step popups and forms with branching, quizzes, unlimited form fields, auto-reply emails, Zapier and other webhook-style automations, inline embeds with a lock-content-below option, 100 presets, more elements (video, countdown, stickers, login) and a stock media library. All Pro plans have the same features and differ only in site count.
Limitations
- Exit intent and scroll triggers are not in the free version.
- No spin-to-win wheel element.
- The plugin version is still below 1.0 and documentation is fairly brief.
Brave suits site owners who want design freedom and a wide range of widget types at a low annual price, especially agencies that can use the 10- or 100-site plans.
Best for: Budget-conscious site owners and agencies who want design-heavy popups, bars and multi-step forms with solid targeting.
Brave offers a lot of design freedom and targeting for a modest yearly price, and the free version is usable for basic popups and sticky bars. Key triggers like exit intent sit behind Pro, so most serious users will upgrade. It is good value, though the product and its docs are less mature than the market leaders.
Pros
- Free-form drag-and-drop canvas with separate mobile designs
- Generous free version with unlimited campaigns and no branding
- Low Pro pricing, with 10- and 100-site plans for agencies
- Geo, traffic-source, UTM and WooCommerce targeting in Pro
- Multi-step popups, quizzes and branching forms
- Every Pro plan has the full feature set
Cons
- Exit-intent and scroll triggers require Pro
- No gamified spin-to-win element
- Plugin still at a pre-1.0 version number
- Documentation is brief compared with larger vendors
Key features
What Brave Popup Builder highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Drag-and-drop visual popup editor
- Popups, slide-ins and sticky bars
- Separate desktop and mobile designs
- Unlimited popups with no branding
- 15 starter presets
- Page, post and category targeting
- Display frequency controls
- Views and conversion analytics
- 25 email service integrations
- WooCommerce product popups
- Shortcode and custom code element
- Lightweight asset loading
Pro / paid adds From $59/yr
- Exit-intent, scroll and form-submit triggers
- Device, role and traffic-source targeting
- Geo-targeting by country or city
- WooCommerce cart and purchase targeting
- A/B testing
- Multi-step popups and forms
- Quizzes and surveys
- Inline embeds with content lock
- Zapier and automation connections
- 100 presets and media library
- Advanced analytics and GA tracking
- Email, SMS and push goal alerts
Feature checklist
24 of 25 features we track in Popups & Lead Generation, feature score 96/100
Campaign types 6/7
Lightbox popups Key
Classic modal popups over the page.
Popups, modals and lightboxes in the free version.
Included
Slide-ins
Small boxes that slide in from a corner.
Slide-ins and notification boxes in the free version.
Included
Floating bars
Sticky top or bottom bars.
Sticky header bars and floating bars are free campaign types.
Included
Fullscreen welcome mats
Full-screen overlays or welcome gates.
Full-screen popup layout listed among Brave's widget types.
Included
Inline & after-post forms Key
Opt-in forms embedded in content or after posts.
Embedding campaigns in posts by shortcode or auto-embed requires Pro.
Paid version Pro
Spin-to-win & gamified
Coupon wheels or other gamified opt-ins.
Element list has no spin wheel or similar gamified element.
Not included
Content lockers
Hide part of a post until the visitor opts in.
Embedded campaigns can lock content below until the goal is completed.
Paid version Pro
Triggers & targeting 8/8
Exit intent Key
Shows a campaign when the visitor is about to leave.
Exit intent is one of the advanced display options in Pro.
Paid version Pro
Scroll, time & click triggers Key
Trigger after time on page, scroll depth or a click.
Page load, time spent and click triggers; scroll trigger needs Pro.
Included
Page & content targeting
Show campaigns on specific pages, posts, categories or URLs.
Target specific pages, posts, products, categories and tags.
Included
Device targeting
Different campaigns for mobile and desktop.
Desktop or mobile audience targeting is an advanced Pro option.
Paid version Pro
Geo-location targeting
Target visitors by country or region.
Country and city targeting listed among advanced display settings.
Paid version Pro
Referrer & UTM targeting
Target by traffic source, referrer or UTM parameters.
Traffic-source/referrer targeting and UTM keyword filters.
Paid version Pro
Frequency & cookie controls
Control how often a visitor sees a campaign.
Display frequency settings to limit repeat views, free.
Included
WooCommerce targeting
Target by cart contents, cart value or products viewed.
Target by WooCommerce cart, products and purchase history.
Paid version Pro
Design & testing 4/4
Drag & drop editor Key
Visual campaign builder without code.
Free-form drag-and-drop editor with 10 elements in the free version.
Included
Template library
Ready-made campaign templates.
15 free presets; Pro unlocks 100 presets.
Included
A/B split testing Key
Test variations of a campaign against each other.
Create variations served at random and pick a winner.
Paid version Pro
Mobile-specific designs
Mobile-optimised layouts or separate mobile designs.
Design desktop and mobile versions separately or auto-scale.
Included
Integrations & analytics 6/6
Email marketing integrations Key
Mailchimp, ActiveCampaign, ConvertKit, Brevo and similar.
About 25 services incl. Mailchimp, Brevo, ConvertKit, Klaviyo and MailerLite.
Included
CRM, Zapier & webhooks
Send leads to CRMs, Zapier or webhooks.
HubSpot, FluentCRM and Pabbly listed free; full Zapier form integration in Pro.
Included
Use your form plugin in popups
Show forms from WPForms, Gravity Forms, CF7 and similar inside popups.
Code element accepts shortcodes, so other plugins' forms can be shown.
Included
Conversion analytics Key
Views, conversions and conversion rate per campaign.
Views and conversions free; advanced analytics and GA tracking in Pro.
Included
Runs fully in WordPress
No external SaaS account required; campaigns and leads stay on your site.
Self-hosted plugin; no external account needed to run campaigns.
Included
GDPR consent options
Consent checkboxes and privacy controls.
Cookie-consent and terms popups can be built; no dedicated GDPR settings documented.
Partial
Pricing
Free
$0On WordPress.org
Brave Pro
$59per year1 site
All Pro features; auto-renews yearly.
Brave Mega
$99per year10 sites
Same features as Pro for 10 sites.
Brave Ultimate
$199per year100 sites
Same features as Pro for 100 sites.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Brave Popup Builder?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
20K+
Active installations reported by WordPress.org.
Vendor claim
20K+
Sites/users claimed on the vendor's website. source
Estimated Pro / paid installs
~1.8K
Our estimate, see method below.
How we estimated this: WordPress.org shows 20K+ free installs, which could mean anything from 20K to 30K. The vendor says 20K+ sites, so we put the free count halfway between the middle of that range and the vendor figure, at about 23K. About 23K free installs x 8% (the usual share of free sites that also run the paid version when some key features are paid) gives 1.8K. Likely range: 900 to 3.6K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
7,672 downloads last week, 601.7K all time
Rating breakdown
| Version | 0.8.9 |
|---|---|
| Last updated | 28 Oct 2026 (6 days ago) |
| Tested up to | WordPress 7.1.4 |
| Requires | WordPress 5.2+, PHP 7.2.24+ |
| Support threads (2 months) | 1 of 1 resolved |
| On WordPress.org since | 30 Nov 2019 |
Company & policy
| Refund policy | 30-day money-back (source, 6 Oct 2026) |
|---|
Brave Popup Builder compared
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Popup Maker
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MailOptin
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Thrive Leads
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Hustle
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FAQ
Is Brave Popup Builder free?
Yes. Brave Popup Builder has a free version on WordPress.org. Paid plans start at $59/yr.
How many sites use Brave Popup Builder?
WordPress.org reports 20K+ active installations of the free version. The vendor claims 20K+ sites in total. We estimate around 1.8K sites run the paid version.
Does Brave Popup Builder have lightbox popups?
Yes: included. Popups, modals and lightboxes in the free version.
Does Brave Popup Builder have inline & after-post forms?
Yes: paid version (Pro). Embedding campaigns in posts by shortcode or auto-embed requires Pro.
Does Brave Popup Builder have exit intent?
Yes: paid version (Pro). Exit intent is one of the advanced display options in Pro.
Does Brave Popup Builder have scroll, time & click triggers?
Yes: included. Page load, time spent and click triggers; scroll trigger needs Pro.
Does Brave Popup Builder have drag & drop editor?
Yes: included. Free-form drag-and-drop editor with 10 elements in the free version.
Does Brave Popup Builder have a/b split testing?
Yes: paid version (Pro). Create variations served at random and pick a winner.
Does Brave Popup Builder have email marketing integrations?
Yes: included. About 25 services incl. Mailchimp, Brevo, ConvertKit, Klaviyo and MailerLite.
Does Brave Popup Builder have conversion analytics?
Yes: included. Views and conversions free; advanced analytics and GA tracking in Pro.
What is the difference between Brave free and Pro?
Free covers the visual editor, popups, slide-ins and sticky bars, basic targeting, frequency settings, analytics and email integrations. Pro adds exit-intent and scroll triggers, advanced targeting (device, geo, referrer, UTM, WooCommerce), A/B testing, multi-step forms, quizzes and inline embeds.
How much does Brave Pro cost?
$59/year for one site, $99/year for 10 sites or $199/year for 100 sites, with the same features on every plan and a 30-day refund window.
Does Brave add branding to my popups?
No. Neither the free nor the paid version adds 'powered by' credit links to campaigns.
Can I put a Contact Form 7 or WPForms form in a Brave popup?
Yes. The Code element accepts shortcodes, so you can place another plugin's form inside a campaign, or use Brave's own form builder.
Last updated 6 Oct 2026. Spotted something wrong? Suggest an edit.