OptinMonster
Hosted lead-generation and popup platform with a free WordPress connector; popups, bars, slide-ins and gamified campaigns for marketers.
98
Bloom
Email opt-in plugin from Elegant Themes with popups, fly-ins, inline and locked-content forms, split testing and stats, included with every membership.
Est. active installs~180KLikely 90K–360K
Price from$89/yrPremium
Overview
Bloom is the email opt-in plugin from Elegant Themes, the company behind Divi. It is not sold on its own: every Elegant Themes membership (yearly or lifetime) includes Bloom alongside Divi, Extra and Monarch, with unlimited site use. It first launched in 2015.
How it works
Bloom offers six opt-in types: automatic popups, corner fly-ins, below-post forms, inline forms placed by shortcode, widget forms and locked-content forms that reveal part of a post once the visitor subscribes. Each opt-in is set up in a three-step admin screen: connect an email account, style the form, then choose where and when it appears. Display rules cover the whole site, the homepage, archives, categories, tags, post types and individual posts or pages, with include and exclude lists.
Popups and fly-ins can fire after a delay, after inactivity, at the bottom of a post, after scrolling a set percentage, after a visitor comments, after a WooCommerce purchase, or when a chosen element is clicked. Bloom uses whichever trigger happens first.
Design, testing and stats
There are 100+ templates, and the design panel controls orientation, image placement, borders, edges, colours and fonts with a live preview, rather than a free-form drag-and-drop canvas. Split testing lets you run several variations of one opt-in, and the stats dashboard reports conversion rates and list growth. Subscribers are sent to about 20 providers, including Mailchimp, ConvertKit, ActiveCampaign, HubSpot, Salesforce and MailPoet.
Limitations
- No exit-intent trigger, floating bars or full-screen mats.
- No geo, referrer/UTM or cart-based targeting, and no Zapier or webhook connection.
- No built-in GDPR consent checkbox documented; a third-party add-on exists for that.
Bloom is a sensible choice for existing Elegant Themes members who need straightforward list-building forms at no extra cost. Anyone needing advanced targeting or many campaign formats will outgrow it.
Best for: Elegant Themes members who want simple popup, fly-in and inline email opt-ins without paying for another plugin.
Bloom covers the basics of list building well and is effectively free for Divi users, with split testing and stats included. Its feature set has not kept pace with newer popup tools: there is no exit intent, no bars or full-screen mats and only content-based targeting. Choose it for value, not depth.
Pros
- Included at no extra cost with every Elegant Themes membership, on unlimited sites
- Lifetime membership option removes renewals entirely
- Six opt-in types including locked content and below-post forms
- Useful behavioural triggers such as after commenting, after purchase and inactivity
- Split testing and a stats dashboard are built in
- 100+ templates that are easy to restyle
Cons
- No exit-intent trigger, floating bars or full-screen campaigns
- Targeting limited to site content; no geo, referrer, UTM or cart rules
- No Zapier or webhook integration
- Template-and-settings design panel rather than a free-form visual builder
- No native GDPR consent checkbox documented
Key features
What Bloom highlights on its own website, split by version.
Included features From $89/yr
- Popup and fly-in opt-ins
- Inline, below-post and widget forms
- Locked content opt-ins
- Seven behavioural triggers
- After-comment and after-purchase triggers
- Target posts, pages, categories and tags
- 100+ customisable templates
- Built-in split testing
- Conversion and list growth stats
- About 20 email provider integrations
- Import and export opt-ins
- Included in every Elegant Themes plan
- Unlimited site usage
Feature checklist
15 of 25 features we track in Popups & Lead Generation, feature score 63/100
Campaign types 4/7
Lightbox popups Key
Classic modal popups over the page.
Automatic popup opt-ins over the page.
Included
Slide-ins
Small boxes that slide in from a corner.
Fly-in opt-ins slide up from a corner of the screen.
Included
Floating bars
Sticky top or bottom bars.
None of Bloom's six opt-in types is a sticky top or bottom bar.
Not included
Fullscreen welcome mats
Full-screen overlays or welcome gates.
No full-screen mat or welcome gate type among the six opt-in types.
Not included
Inline & after-post forms Key
Opt-in forms embedded in content or after posts.
Inline (shortcode), below-post and widget opt-ins.
Included
Spin-to-win & gamified
Coupon wheels or other gamified opt-ins.
No spin-to-win or gamified opt-in types.
Not included
Content lockers
Hide part of a post until the visitor opts in.
Locked Content opt-in hides content until the visitor subscribes.
Included
Triggers & targeting 3/8
Exit intent Key
Shows a campaign when the visitor is about to leave.
Trigger list has no exit-intent option.
Not included
Scroll, time & click triggers Key
Trigger after time on page, scroll depth or a click.
Time delay, inactivity, scroll %, bottom of post, after comment and click triggers.
Included
Page & content targeting
Show campaigns on specific pages, posts, categories or URLs.
Show or exclude by homepage, archives, categories, tags, post types, posts and pages.
Included
Device targeting
Different campaigns for mobile and desktop.
Not verified
Geo-location targeting
Target visitors by country or region.
Display settings are content-based only; no location rules.
Not included
Referrer & UTM targeting
Target by traffic source, referrer or UTM parameters.
No referrer or URL parameter rules in display settings.
Not included
Frequency & cookie controls
Control how often a visitor sees a campaign.
Not verified
WooCommerce targeting
Target by cart contents, cart value or products viewed.
Only an after-purchase trigger for WooCommerce buyers; no cart rules.
Partial
Design & testing 4/4
Drag & drop editor Key
Visual campaign builder without code.
Settings-based design panel with live preview, not a drag-and-drop builder.
Partial
Template library
Ready-made campaign templates.
Over 100 pre-made opt-in templates.
Included
A/B split testing Key
Test variations of a campaign against each other.
Split test several variations of one opt-in form.
Included
Mobile-specific designs
Mobile-optimised layouts or separate mobile designs.
Opt-in forms and dashboard are responsive on small screens.
Included
Integrations & analytics 4/6
Email marketing integrations Key
Mailchimp, ActiveCampaign, ConvertKit, Brevo and similar.
About 20 providers incl. Mailchimp, ConvertKit, ActiveCampaign, Brevo and MailerLite.
Included
CRM, Zapier & webhooks
Send leads to CRMs, Zapier or webhooks.
Direct HubSpot, Salesforce, Infusionsoft and Ontraport links; no Zapier or webhooks.
Partial
Use your form plugin in popups
Show forms from WPForms, Gravity Forms, CF7 and similar inside popups.
Opt-ins use Bloom's own email form; no embedding of other form plugins documented.
Not included
Conversion analytics Key
Views, conversions and conversion rate per campaign.
Stats dashboard with conversion rates and list growth.
Included
Runs fully in WordPress
No external SaaS account required; campaigns and leads stay on your site.
Self-hosted plugin; subscribers go straight to your email provider.
Included
GDPR consent options
Consent checkboxes and privacy controls.
No native consent checkbox documented; a third-party GDPR overlay add-on exists.
Third-party
Pricing
Divi Yearly
$89per yearUnlimited
Elegant Themes membership: Divi, Extra, Bloom and Monarch.
Divi Lifetime
$249lifetimeUnlimited
One-time payment for lifetime access to all themes and plugins, including Bloom.
Divi Pro
$277per yearUnlimited
Adds Divi AI, Cloud, VIP support and Teams; Bloom is included as with every plan.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Bloom?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
—
No free version on WordPress.org.
Vendor claim
974K+
Paying customers claimed by the vendor. source
Estimated active installs
~180K
Our estimate, see method below.
How we estimated this: Website scans by WPoptic find the paid plugin (folder bloom) on 70,296 live sites; the scans reach roughly 38% of WordPress sites, so each site found stands for about 2.6, giving 180K. Likely range: 90K to 360K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Company & policy
| Paying customers claimed | 974K+ (source, 6 Oct 2026) Elegant Themes states 974,872 customers build sites with Divi; every membership includes Bloom. |
|---|---|
| Founded | 2015 (source, 6 Oct 2026) Bloom launch post on the Elegant Themes blog (March 2015). |
| Refund policy | 30-day money-back (source, 6 Oct 2026) |
Bloom compared
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Thrive Leads
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FAQ
Is Bloom free?
No. Bloom is a premium plugin. Paid plans start at $89/yr.
How many sites use Bloom?
We estimate around 180K active installs.
Does Bloom have lightbox popups?
Yes: included. Automatic popup opt-ins over the page.
Does Bloom have inline & after-post forms?
Yes: included. Inline (shortcode), below-post and widget opt-ins.
Does Bloom have exit intent?
No: not included. Trigger list has no exit-intent option.
Does Bloom have scroll, time & click triggers?
Yes: included. Time delay, inactivity, scroll %, bottom of post, after comment and click triggers.
Does Bloom have drag & drop editor?
Yes: partial. Settings-based design panel with live preview, not a drag-and-drop builder.
Does Bloom have a/b split testing?
Yes: included. Split test several variations of one opt-in form.
Does Bloom have email marketing integrations?
Yes: included. About 20 providers incl. Mailchimp, ConvertKit, ActiveCampaign, Brevo and MailerLite.
Does Bloom have conversion analytics?
Yes: included. Stats dashboard with conversion rates and list growth.
Can I buy Bloom on its own?
No. Bloom is only available through an Elegant Themes membership, which also includes Divi, Extra and Monarch. The yearly plan is $89 and the lifetime plan is a one-time $249, both for unlimited sites.
Does Bloom have exit-intent popups?
No. Its triggers are time delay, inactivity, bottom of post, scroll percentage, after commenting, after a WooCommerce purchase and on click.
Which email services does Bloom connect to?
About 20, including Mailchimp, AWeber, ConvertKit, ActiveCampaign, Constant Contact, GetResponse, HubSpot, Salesforce, Infusionsoft, MailerLite, MailPoet, Mailster, Ontraport and Brevo (Sendinblue). There is no Zapier or webhook option.
Do I need Divi to use Bloom?
No. Bloom is a standalone WordPress plugin that works with any theme; it simply comes with the Elegant Themes membership.
Last updated 6 Oct 2026. Spotted something wrong? Suggest an edit.