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Bloom vs MailOptin

Updated 6 Oct 2026. 25 features compared side by side.

Email opt-in plugin from Elegant Themes with popups, fly-ins, inline and locked-content forms, split testing and stats, included with every membership.

Est. installs~180K
From$89/yr
ModelPremium
Visit site Full profile
VS

MailOptin

★★★★★★★★★★ 4.8 (438)

Freemium popup, opt-in form and email newsletter plugin with 50+ email/CRM integrations, WooCommerce targeting, A/B tests and automated post emails.

Free installs10K+
From$99/yr
UpdatedOct 2026
Visit site Full profile

Choose Bloom if…

  • You want the lower entry price ($89/yr vs $99/yr)
  • You prefer the more widely used option

Choose MailOptin if…

  • You need exit intent and floating bars
  • You also want referrer & UTM targeting and use your form plugin in popups
  • You want the more complete feature set (93/100 vs 63/100)
  • You want to start with a free version

MailOptin has 5 that Bloom lacks, including Floating bars, Exit intent and Referrer & UTM targeting. Both include 15 of the 25 features we track. 3 features are not yet verified for one or both plugins.

At a glance

Bloom
MailOptin
63/100
Feature score
93/100
15 of 25
Features included
22 of 25
—
WordPress.org rating
4.8/5
n/a
Active installs
10K+
n/a
Support threads resolved
0%

Feature comparison

Click a screenshot to see both plugins side by side.

Feature
Bloom
MailOptin
Campaign types4/75/7
Lightbox popups KeyClassic modal popups over the page.
Bloom Included

Automatic popup opt-ins over the page.

MailOptin Included

Lightbox popups are included in the free Lite version.

Slide-insSmall boxes that slide in from a corner.
Bloom Included

Fly-in opt-ins slide up from a corner of the screen.

MailOptin Paid version Standard

Slide-in opt-ins are a premium optin type.

Floating barsSticky top or bottom bars.
Bloom Not included

None of Bloom's six opt-in types is a sticky top or bottom bar.

MailOptin Paid version Standard

Top or bottom notification bars are premium.

Fullscreen welcome matsFull-screen overlays or welcome gates.
Bloom Not included

No full-screen mat or welcome gate type among the six opt-in types.

MailOptin Not verified
Inline & after-post forms KeyOpt-in forms embedded in content or after posts.
Bloom Included

Inline (shortcode), below-post and widget opt-ins.

MailOptin Included

Before/after post and sidebar forms in Lite; shortcode embeds are premium.

Spin-to-win & gamifiedCoupon wheels or other gamified opt-ins.
Bloom Not included

No spin-to-win or gamified opt-in types.

MailOptin Not included

No spin-to-win or gamified optin types are offered.

Content lockersHide part of a post until the visitor opts in.
Bloom Included

Locked Content opt-in hides content until the visitor subscribes.

MailOptin Paid version Standard

Content locker requires an email opt-in to reveal content.

Triggers & targeting3/87/8
Exit intent KeyShows a campaign when the visitor is about to leave.
Bloom Not included

Trigger list has no exit-intent option.

MailOptin Paid version Standard

Exit-intent trigger for popups, bars and slide-ins.

Scroll, time & click triggers KeyTrigger after time on page, scroll depth or a click.
Bloom Included

Time delay, inactivity, scroll %, bottom of post, after comment and click triggers.

MailOptin Paid version Standard

Time on site, scroll, pageview and click-launch triggers are premium.

Page & content targetingShow campaigns on specific pages, posts, categories or URLs.
Bloom Included

Show or exclude by homepage, archives, categories, tags, post types, posts and pages.

MailOptin Included

Page-level targeting by post, page, post type and category in Lite.

Device targetingDifferent campaigns for mobile and desktop.
Bloom Not verified
MailOptin Paid version Standard

Device targeting is among the premium display rules.

Geo-location targetingTarget visitors by country or region.
Bloom Not included

Display settings are content-based only; no location rules.

MailOptin Not included

Premium display rules list no country or location targeting.

Referrer & UTM targetingTarget by traffic source, referrer or UTM parameters.
Bloom Not included

No referrer or URL parameter rules in display settings.

MailOptin Paid version Standard

Referrer detection plus show/hide rules by URL query string.

Frequency & cookie controlsControl how often a visitor sees a campaign.
Bloom Not verified
MailOptin Included

Exit and success cookies plus global cookies set how often campaigns reappear.

WooCommerce targetingTarget by cart contents, cart value or products viewed.
Bloom Partial

Only an after-purchase trigger for WooCommerce buyers; no cart rules.

MailOptin Paid version Standard

Rules for cart total, items in cart, purchase history and customer spend.

Design & testing4/44/4
Drag & drop editor KeyVisual campaign builder without code.
Bloom Partial

Settings-based design panel with live preview, not a drag-and-drop builder.

MailOptin Included

Drag-and-drop form and template builder with live preview.

Template libraryReady-made campaign templates.
Bloom Included

Over 100 pre-made opt-in templates.

MailOptin Included

Library of responsive optin templates for each campaign type.

A/B split testing KeyTest variations of a campaign against each other.
Bloom Included

Split test several variations of one opt-in form.

MailOptin Paid version Standard

A/B split testing of optin campaigns.

Mobile-specific designsMobile-optimised layouts or separate mobile designs.
Bloom Included

Opt-in forms and dashboard are responsive on small screens.

MailOptin Included

Templates are responsive and mobile-optimised.

Integrations & analytics4/66/6
Email marketing integrations KeyMailchimp, ActiveCampaign, ConvertKit, Brevo and similar.
Bloom Included

About 20 providers incl. Mailchimp, ConvertKit, ActiveCampaign, Brevo and MailerLite.

MailOptin Included

Mailchimp, Kit, ActiveCampaign, Brevo, MailerLite and 40+ more.

CRM, Zapier & webhooksSend leads to CRMs, Zapier or webhooks.
Bloom Partial

Direct HubSpot, Salesforce, Infusionsoft and Ontraport links; no Zapier or webhooks.

MailOptin Included

HubSpot, Salesforce, Zoho CRM, Dynamics 365 and webhooks; no native Zapier app listed.

Use your form plugin in popupsShow forms from WPForms, Gravity Forms, CF7 and similar inside popups.
Bloom Not included

Opt-ins use Bloom's own email form; no embedding of other form plugins documented.

MailOptin Included

Paste a WPForms, Gravity Forms or CF7 shortcode via the custom HTML option.

Conversion analytics KeyViews, conversions and conversion rate per campaign.
Bloom Included

Stats dashboard with conversion rates and list growth.

MailOptin Paid version Standard

Advanced analytics on impressions and conversions are premium.

Runs fully in WordPressNo external SaaS account required; campaigns and leads stay on your site.
Bloom Included

Self-hosted plugin; subscribers go straight to your email provider.

MailOptin Included

Self-hosted plugin; premium lead bank stores leads on your site.

GDPR consent optionsConsent checkboxes and privacy controls.
Bloom Third-party

No native consent checkbox documented; a third-party GDPR overlay add-on exists.

MailOptin Included

Acceptance checkbox with consent saved to your email provider.

Statuses: Yes Pro Add-on Partial 3rd-party No ?

Pricing compared

Bloom Premium

Divi Yearly$89 per year, Unlimited
Divi Lifetime$249 lifetime, Unlimited
Divi Pro$277 per year, Unlimited

MailOptin Freemium

Free$0
Standard$99 per year, 1 site
Pro$289 per year, 3 sites
Agency$499 per year, Unlimited
Lifetime$999 lifetime, 3 sites

Downloads trend

Bloom

No WordPress.org download data (premium-only plugin).

MailOptin

2,403 downloads last week

Verdict

Based on our feature data Checked 6 Oct 2026

MailOptin scores higher on our feature checklist (93/100 against 63/100) and includes exit intent, floating bars and referrer & UTM targeting that Bloom does not. Only MailOptin has a free version. Check the features you rely on in the table below before deciding.

Biggest differences

Exit intent

Bloom: not included. MailOptin: paid version (Standard). Exit-intent trigger for popups, bars and slide-ins.

Floating bars

Bloom: not included. MailOptin: paid version (Standard). Top or bottom notification bars are premium.

Referrer & UTM targeting

Bloom: not included. MailOptin: paid version (Standard). Referrer detection plus show/hide rules by URL query string.

Use your form plugin in popups

Bloom: not included. MailOptin: included. Paste a WPForms, Gravity Forms or CF7 shortcode via the custom HTML option.

GDPR consent options

Bloom: third-party. MailOptin: included. Acceptance checkbox with consent saved to your email provider.

Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.

Which would you choose?

0 votes so far. Vote to see the results.

FAQ

Which is better, Bloom or MailOptin?

MailOptin scores higher on our feature checklist (93/100 against 63/100) and includes exit intent, floating bars and referrer & UTM targeting that Bloom does not. Only MailOptin has a free version. Check the features you rely on in the table below before deciding.

Which has more features?

MailOptin includes 22 of the 25 features we track, against 15 for Bloom. Feature count is only part of the picture; check which of the differences matter to you.

Is Bloom free?

Bloom is premium only. Paid plans start at $89/yr.

Is MailOptin free?

MailOptin has a free version on WordPress.org. Paid plans start at $99/yr.

Feature data last changed 6 Oct 2026. Spotted something wrong? Suggest an edit to Bloom or MailOptin. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.