WPML
Premium multilingual plugin for WordPress with a side-by-side translation editor, AI translation credits, WooCommerce support and team workflows.
98
GTranslate
Google-powered website translation for WordPress: a free on-the-fly language switcher, plus paid hosted plans that add indexable, editable translated URLs.
Free installs900K+WordPress.org, active
Est. Pro installs~49KLikely 25K–98K
Vendor claims1M+Vendor's own figure
Rating4.9/54,962 reviews
Price from$120/yrFreemium
Last updated23 Oct 2026Version 5.0.2
Overview
GTranslate translates a WordPress site into 100+ languages using Google’s machine translation. It is one of the most widely installed translation plugins on WordPress.org and works with practically any theme or plugin, because it translates the page as it is rendered rather than individual posts in the database.
How it works
The free plugin adds a language selector (floating, dropdown, flags, globe or popup styles) and translates pages on the fly in the visitor’s browser. Translated pages have no separate URLs, so they are not indexed by search engines, and the free service is restricted to non-commercial sites. Paid plans switch to GTranslate’s Translation Delivery Network, a cloud proxy that serves each language under a sub-directory (/fr/) or sub-domain (fr.example.com), stores the translations and makes them indexable.
Free vs paid
- Free: all languages, automatic translation, browser-language auto-switching, RTL support, WooCommerce pages and theme/plugin text, but no SEO value and no editing.
- Custom ($120/yr): commercial use, neural/AI translation, search engine indexing and in-context editing, limited to one extra language (bilingual).
- Startup ($250/yr): the same with all languages.
- Business ($350/yr): adds translated URL slugs.
- Enterprise ($500/yr): adds language hosting on separate domains such as example.fr.
All paid plans list unlimited words and page views, which is unusual among proxy translation services, and come with a 15-day free trial.
Strengths and limitations
GTranslate is quick to set up, has no server requirements and keeps a flat price no matter how much content you have. Paid plans add hreflang tags, meta and schema translation, Yoast compatibility, WooCommerce email translation, image localisation and a usage dashboard. The trade-offs are that translations live on GTranslate’s servers rather than in your database, translated slugs and separate domains require the more expensive plans, and there is no multi-currency, glossary database or documented XLIFF exchange. Human translation is available, but as a separately quoted service.
It suits site owners who want broad, low-maintenance machine translation at a fixed annual price, and non-commercial sites that only need a free visitor-side translator.
Best for: Sites that want low-maintenance machine translation of everything on the page at a flat yearly price, regardless of content size.
GTranslate is the simplest way to put a translated version of a whole site online, and its unlimited-word paid plans are good value for large sites. The free tier is really a visitor-side translator with no SEO value, and serious multilingual SEO means the Business plan or higher, with translations living on GTranslate's servers.
Pros
- Unlimited words and page views on every paid plan
- Works with any theme or plugin because it translates rendered pages
- Large free install base with a no-cost widget for non-commercial sites
- Paid plans offer sub-directory, sub-domain or separate-domain hosting
- In-context editing, hreflang and meta/schema translation on paid plans
- 15-day free trial and 30-day refund window
Cons
- Free version gives no SEO benefit and is not allowed on commercial sites
- Translations are hosted on GTranslate's proxy, not in your database
- Translated URL slugs need the Business plan and separate domains need Enterprise
- No multi-currency, translator workflow or documented XLIFF export
- Cheapest paid plan is limited to a single extra language
Key features
What GTranslate highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Automatic Google machine translation
- 100+ languages including RTL
- Translates posts, menus, widgets and themes
- Floating, dropdown, flag and globe switchers
- Auto-switch by browser language
- WooCommerce shop pages translated
- Lightweight script with no dependencies
- Shortcode and widget placement
- No API key required
- Non-commercial use only
Pro / paid adds From $120/yr
- Unlimited words and page views
- Neural/AI machine translation
- Indexable sub-directory or sub-domain URLs
- In-context translation editor
- hreflang tags added automatically
- Meta, schema and Yoast data translated
- Translated URL slugs (Business+)
- Separate language domains (Enterprise)
- Image localisation per language
- WooCommerce email translation
- Usage dashboard with analytics
- 15-day free trial
Feature checklist
21 of 27 features we track in Multilingual & Translation, feature score 78/100
Translating content 8/9
Visual front-end editor Key
Translate while looking at the live page.
Paid plans let you edit translations in context on the live translated page.
Paid version Custom
Side-by-side editor
Translate posts and pages in an editor next to the original.
Only in-context editing is documented; no list-style editor confirmed.
Not verified
Machine translation Key
Automatic translation with DeepL, Google, Microsoft or similar.
Google machine translation in free; paid plans use neural translation.
Included
AI translation
Context-aware translation with large language models, tone or brand rules.
Paid plans advertise AI/neural translation but no LLM tone or brand-voice controls.
Partial
Auto-translate new content
New and updated content is translated automatically.
Pages are translated on the fly, so new and changed content is covered automatically.
Included
Glossary & translation memory
Terms that should never be translated and reuse of earlier translations.
Exclude text with a notranslate class; paid plans add skip phrases and CSS-selector rules.
Partial
Professional translators
Send content to human translators or agencies from WordPress.
Human translation and proofreading are ordered separately via a quote, not sent from WordPress.
Partial
Theme & plugin strings Key
Translate text from themes, plugins and widgets.
Theme, plugin, menu and widget text on the page is translated.
Included
Media translation
Different images or files per language.
Image localisation is listed among paid-version features.
Paid version Custom
Languages & URLs 5/5
Unlimited languages
No cap on the number of languages.
All 100+ languages in free; the paid Custom plan is bilingual, Startup and up allow all.
Included
Subdirectories, subdomains or domains Key
Choose /fr/, fr.example.com or a separate domain per language.
Paid plans use /fr/ sub-directories or sub-domains; separate domains need Enterprise.
Paid version Custom
Language switcher Key
Menu, widget, block or floating switcher.
Float, dropdown, flags, globe and popup switchers via widget, menu or shortcode.
Included
Language detection & redirect
Send visitors to their language based on browser or location.
Free version can auto-switch language based on the visitor's browser.
Included
Right-to-left languages
Supports Arabic, Hebrew and other RTL languages.
Right-to-left languages are listed as supported in the free version.
Included
Multilingual SEO 3/4
Translated URLs & slugs Key
Each language gets its own translated URL.
URL slug translation is included from the Business plan.
Paid version Business
Hreflang tags Key
Adds hreflang tags so search engines show the right language.
Paid version adds hreflang tags for translated alternatives.
Paid version Custom
Multilingual sitemaps
Translated pages included in XML sitemaps.
No documentation found on translated XML sitemaps.
Not verified
SEO plugin integration
Translate titles and meta from Yoast, Rank Math or similar.
Paid plans translate meta descriptions and schema data and are Yoast-compatible.
Paid version Custom
Compatibility 4/5
WooCommerce translation Key
Translate products, cart, checkout and emails.
Paid plans translate products and WooCommerce emails; free is non-commercial only.
Paid version Custom
Multi-currency
Show prices in different currencies per language or country.
Translation only; no currency switching offered.
Not included
Page builder support
Works with Elementor, Divi, Bricks or the block editor.
Translates the rendered HTML, so content from any builder is covered.
Included
Form plugin translation
Translate forms from popular form plugins.
Visible form labels and messages are translated as part of the page HTML.
Included
Custom fields & ACF
Translate ACF and other custom fields.
Custom field output shown on the page is translated with the rest of the HTML.
Included
Workflow & hosting 1/4
Translations stored in WordPress
Translations live in your own database, not on a vendor proxy.
Paid translations are hosted on GTranslate's proxy; free stores none.
Not included
No word limits
No word or page-view quotas on translated content.
Free and paid plans list unlimited words and page views.
Included
Translator roles & workflow
Translator accounts, review and translation status.
No translator accounts or review workflow documented.
Not verified
XLIFF / PO import & export
Exchange translations in standard file formats.
No XLIFF or file export documented for the WordPress plugin.
Not verified
Pricing
Free
$0On WordPress.org
Free
Freelifetime1 site
Non-commercial use only; on-the-fly translation without indexable URLs.
Custom
$120per year1 site
$12/month billed monthly. Bilingual (one translation language); indexing and editing; 15-day free trial.
Startup
$250per year1 site
$25/month billed monthly. All languages; 15-day free trial.
Business
$350per year1 site
$35/month billed monthly. Adds URL translation; 15-day free trial.
Enterprise
$500per year1 site
$50/month billed monthly. Adds language hosting on separate domains; 15-day free trial.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use GTranslate?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
900K+
Active installations reported by WordPress.org.
Vendor claim
1M+
Sites/users claimed on the vendor's website. source
Estimated Pro / paid installs
~49K
Our estimate, see method below.
How we estimated this: WordPress.org shows 900K+ free installs, which could mean anything from 900K to 1M. The vendor says 1M+ sites, so we put the free count halfway between the middle of that range and the vendor figure, at about 980K. About 980K free installs x 5% (the usual share of free sites that also run the paid version when a hosted service whose free tier is generous) gives 49K. Likely range: 25K to 98K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
256,005 downloads last week, 15.9M all time
Rating breakdown
| Version | 5.0.2 |
|---|---|
| Last updated | 23 Oct 2026 (10 days ago) |
| Tested up to | WordPress 7.1.4 |
| Requires | WordPress 6.0.1+ |
| Support threads (2 months) | 22 of 23 resolved |
| On WordPress.org since | 31 Mar 2010 |
Company & policy
| Founded | 2008 (source, 6 Oct 2026) |
|---|---|
| Refund policy | 15-day free trial; refund within 30 days of purchase (source, 6 Oct 2026) |
GTranslate compared
Alternatives to GTranslate
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MultilingualPress
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Weglot
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ConveyThis
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Polylang
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FAQ
Is GTranslate free?
Yes. GTranslate has a free version on WordPress.org. Paid plans start at $120/yr.
How many sites use GTranslate?
WordPress.org reports 900K+ active installations of the free version. The vendor claims 1M+ sites in total. We estimate around 49K sites run the paid version.
Does GTranslate have visual front-end editor?
Yes: paid version (Custom). Paid plans let you edit translations in context on the live translated page.
Does GTranslate have machine translation?
Yes: included. Google machine translation in free; paid plans use neural translation.
Does GTranslate have theme & plugin strings?
Yes: included. Theme, plugin, menu and widget text on the page is translated.
Does GTranslate have subdirectories, subdomains or domains?
Yes: paid version (Custom). Paid plans use /fr/ sub-directories or sub-domains; separate domains need Enterprise.
Does GTranslate have language switcher?
Yes: included. Float, dropdown, flags, globe and popup switchers via widget, menu or shortcode.
Does GTranslate have translated urls & slugs?
Yes: paid version (Business). URL slug translation is included from the Business plan.
Does GTranslate have hreflang tags?
Yes: paid version (Custom). Paid version adds hreflang tags for translated alternatives.
Does GTranslate have woocommerce translation?
Yes: paid version (Custom). Paid plans translate products and WooCommerce emails; free is non-commercial only.
Can I use the free GTranslate plugin on a business or WooCommerce site?
No. The free service is limited to personal, educational, nonprofit and government sites that do not generate revenue; commercial sites need a paid plan.
Will the free version help my SEO?
No. The free version translates pages in the browser without separate URLs, so search engines do not index the translations. Indexing starts with the paid Custom plan.
Do GTranslate's paid plans have word limits?
No. All paid plans are listed with unlimited words and page views; plans differ by number of languages, URL translation and domain hosting.
Where are the translations stored?
On paid plans translations are hosted on GTranslate's Translation Delivery Network proxy, not in your WordPress database, so the plugin needs no server resources for them.
Can I edit machine translations?
Yes, on paid plans. You open a translated page in edit mode and correct text in context; professional human translation can be ordered separately through a quote.
Last updated 6 Oct 2026. Spotted something wrong? Suggest an edit.