WPForms
Beginner-friendly drag-and-drop form builder from Awesome Motive with a free Lite plugin, 2,100+ templates and tiered Pro plans for payments and CRMs.
100
Fluent Forms
Fast WordPress form builder from WPManageNinja with a generous free tier (conversational forms, Stripe, AI builder) and one-tier Pro licences.
Free installs800K+WordPress.org, active
Est. Pro installs~58KLikely 38K–87K
Vendor claims700K+Vendor's own figure
Rating4.8/5808 reviews
Price from$79/yrFreemium
Last updated2 Nov 2026Version 6.2.17
Overview
Fluent Forms is a drag-and-drop form builder from WPManageNinja, the team behind FluentCRM and FluentSMTP. The free plugin on WordPress.org has 700,000+ active installs, and a single Pro add-on unlocks the rest; every Pro licence includes the same features, so pricing depends only on the number of sites.
The free version is one of the more generous in the category. It includes conditional logic, conversational (one-question-at-a-time) forms, a built-in AI form builder, reusable templates, multi-column layouts, a Gutenberg styler, entry management with CSV, Excel, ODS and JSON export, email notifications, form scheduling and restrictions, and a reporting dashboard. Stripe payments and a subscription field work in free with a 1.9% transaction fee. Spam protection covers reCAPTCHA, hCaptcha, Cloudflare Turnstile and a honeypot, and there is a GDPR agreement field. Free integrations include Mailchimp, Slack and the Fluent product family, and the free Fluent PDF Generator add-on handles PDFs.
What Pro adds
- File and image uploads, repeater fields and multi-step forms
- Numeric calculations, quiz scoring and survey reports
- Save and resume, partial entries, user registration and post creation
- PayPal, Square, Mollie, Razorpay and other gateways, with Stripe’s fee removed
- 60+ integrations including Zapier, HubSpot, Google Sheets and Salesforce, plus webhooks
Fluent Forms is known for lightweight front-end output and a fast builder. Pro pricing is lower than most rivals and includes a lifetime option. The limitations are that file uploads and multi-step forms, which many users need early, are Pro-only, the signature field is a separately sold add-on, and the third-party ecosystem is smaller than older players’.
Fluent Forms suits budget-conscious site owners and agencies who want a capable free version and an affordable, all-inclusive Pro upgrade, especially if they already use other Fluent products.
Best for: Budget-conscious site owners and agencies wanting a strong free builder and an affordable all-features Pro licence.
Fluent Forms offers one of the best free-to-paid balances among form plugins, with conversational forms, Stripe and AI generation free. Pro is reasonably priced and not split into tiers, though file uploads and multi-step forms being Pro-only will push many users to upgrade.
Pros
- Free version includes conditional logic, conversational forms and an AI builder
- Stripe payments and subscriptions in the free plugin
- All Pro features in every licence; pricing only scales by sites
- Lifetime licence option available
- Free PDF Generator add-on and Mailchimp integration
- Lightweight output and fast builder
Cons
- File uploads, repeaters and multi-step forms are Pro-only
- 1.9% Stripe fee in the free version
- Signature field is a separately priced add-on
- Webhooks, Zapier and Google Sheets need Pro
- Smaller third-party ecosystem than Gravity Forms or WPForms
Key features
What Fluent Forms highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Drag-and-drop builder
- Conditional logic
- Conversational forms
- Built-in AI form builder
- Reusable form templates
- Gutenberg form styler
- Stripe payments and subscriptions
- Entry export to CSV, Excel and JSON
- Email notifications
- reCAPTCHA, hCaptcha and Turnstile
- Honeypot and GDPR agreement field
- Mailchimp and Slack integrations
- Form scheduling and restrictions
Pro / paid adds From $79/yr
- 55+ additional input fields
- File and image uploads
- Repeater fields and multi-step forms
- Numeric calculations
- Quiz and survey module
- Save and resume with partial entries
- Advanced form styler
- PayPal, Square, Mollie and more gateways
- No Stripe transaction fee
- User registration and post creation
- Webhooks and Zapier
- 60+ integrations incl. HubSpot and Salesforce
- Landing pages and double opt-in
Feature checklist
36 of 36 features we track in Form Builders, feature score 99/100
Building 14/14
Drag & drop builder Key
Visual editor for adding and arranging fields without code.
Drag-and-drop builder with multi-column layouts in the free plugin.
Included
Multi-step forms
Split long forms into pages with a progress indicator.
Form Step field for multi-step forms is Pro-only.
Paid version Pro
Conditional logic Key
Show or hide fields and change actions based on answers.
Conditional logic included in the free version.
Included
Calculations
Compute totals, quotes or scores from field values.
Numeric calculation is listed as a Pro feature.
Paid version Pro
File uploads
Let visitors attach files to a submission.
File and image upload fields require Pro.
Paid version Pro
Repeater fields
Let visitors add repeating sets of fields.
Repeat field is a Pro advanced field.
Paid version Pro
Form templates
Ready-made forms to start from.
Reusable pre-built templates in the free plugin.
Included
Save and resume
Visitors can save a partial entry and finish later.
Save & Resume field is a Pro feature.
Paid version Pro
Conversational forms
One-question-at-a-time, typeform-style layout.
Conversational one-question-at-a-time forms are free.
Included
Signature field
Capture a drawn or typed signature on a form.
Paid Signature Add-On for Fluent Forms sold separately by WPManageNinja.
Via add-on
Quizzes
Scored quizzes with right and wrong answers.
Quiz & survey module with scoring is Pro-only.
Paid version Pro
Surveys and polls
Survey fields such as Likert scales and poll results reporting.
Survey module, NPS and rating fields with reports in Pro.
Paid version Pro
Visual styling controls
Change colours, spacing and layout without writing CSS.
Free Gutenberg form styler; advanced styler is Pro.
Included
AI form builder
Generate a form from a written prompt.
Built-in AI Form Builder generates forms from a prompt in free.
Included
Payments 4/4
Stripe payments Key
Take card payments through Stripe.
Stripe in free with a 1.9% fee; Pro removes the fee.
Included
PayPal payments
Take payments through PayPal.
PayPal is among Pro payment gateways.
Paid version Pro
Square payments
Take payments through Square.
Square is among Pro payment gateways.
Paid version Pro
Recurring payments
Subscriptions or repeating charges.
Free Subscription field supports recurring Stripe payments (1.9% fee).
Included
Entries & workflow 7/7
Entry management Key
Browse, search and export submissions in the dashboard.
Entries stored with filters and CSV/Excel/ODS/JSON export.
Included
Custom email notifications
Configurable admin and user emails per form.
Email notifications in free; conditional routing in Pro.
Included
Webhooks
Send submissions to any URL.
WebHook integration is part of Pro.
Paid version Pro
User registration
Create WordPress users from a form.
User registration forms require Pro.
Paid version Pro
Front-end post submissions
Create posts or custom post types from a form.
Post/CPT creation from submissions is a Pro feature.
Paid version Pro
Partial entries
Capture what visitors typed before abandoning a form.
Partial entry capture requires Pro.
Paid version Pro
PDF generation
Create PDFs from submissions, for example receipts or applications.
Free Fluent PDF Generator add-on from WordPress.org.
Via add-on
Integrations 5/5
Mailchimp
Add subscribers to Mailchimp lists.
Mailchimp integration included in the free plugin.
Included
Zapier
Connect submissions to thousands of apps via Zapier.
Zapier integration is included with Pro.
Paid version Pro
HubSpot
Send leads to HubSpot CRM.
HubSpot is listed among Pro integrations.
Paid version Pro
Google Sheets
Append submissions to a Google Sheet.
Google Sheets is listed among Pro integrations.
Paid version Pro
Salesforce
Send leads and contacts to Salesforce.
Salesforce is listed among Pro integrations.
Paid version Pro
Spam & compliance 4/4
reCAPTCHA
Google reCAPTCHA spam protection.
reCAPTCHA field available in the free plugin.
Included
Cloudflare Turnstile
Privacy-friendly CAPTCHA alternative.
Cloudflare Turnstile field available in the free plugin.
Included
Honeypot / built-in anti-spam
Invisible spam filtering without a CAPTCHA.
Built-in honeypot spam protection in free.
Included
GDPR tools
Consent fields, data export/erasure, IP storage controls.
GDPR agreement field free; Pro adds auto-delete of entries.
Included
Developer 2/2
Developer hooks & API
Actions, filters and/or REST API for custom work.
Documented action/filter hooks and REST API for developers.
Included
Block editor block
Embed forms with a native block.
Gutenberg block with built-in form styler.
Included
Pricing
Free
$0On WordPress.org
Single Site
$79per year1 site
First year discounted to $63 (20% off). All Pro features.
Agency
$159per year5 sites
First year discounted to $127.
Unlimited
$299per yearUnlimited
First year discounted to $239.
Single Site Lifetime
$349lifetime1 site
Shown discounted to $279.
Agency Lifetime
$599lifetime5 sites
Shown discounted to $479; instalment option offered.
Unlimited Lifetime
$899lifetimeUnlimited
Shown discounted to $719.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Fluent Forms?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
800K+
Active installations reported by WordPress.org.
Vendor claim
700K+
Sites/users claimed on the vendor's website. source
Estimated Pro / paid installs
~58K
Our estimate, see method below.
How we estimated this: The vendor figure (700K+) is below the WordPress.org count, so it looks out of date and we leave it out. Website scans by WPoptic find the paid plugin (folder fluentformpro) on 13,378 live sites; they find the free version on 199,395 sites against about 850K WordPress.org installs, so each site found stands for about 4.3, giving 57K. About 850K free installs x 8% (the usual share of free sites that also run the paid version when some key features are paid) gives 68K. Combining these (weighted average) gives about 58K. Likely range: 38K to 87K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
83,420 downloads last week, 20.3M all time
Rating breakdown
| Version | 6.2.17 |
|---|---|
| Last updated | 2 Nov 2026 (1 days ago) |
| Tested up to | WordPress 7.1.4 |
| Requires | WordPress 6.4+, PHP 7.4+ |
| Support threads (2 months) | 9 of 9 resolved |
| On WordPress.org since | 29 Dec 2017 |
Company & policy
| Refund policy | 14-day money-back (source, 5 Oct 2026) |
|---|
Fluent Forms compared
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FAQ
Is Fluent Forms free?
Yes. Fluent Forms has a free version on WordPress.org. Paid plans start at $79/yr.
How many sites use Fluent Forms?
WordPress.org reports 800K+ active installations of the free version. The vendor claims 700K+ sites in total. We estimate around 58K sites run the paid version.
Does Fluent Forms have drag & drop builder?
Yes: included. Drag-and-drop builder with multi-column layouts in the free plugin.
Does Fluent Forms have conditional logic?
Yes: included. Conditional logic included in the free version.
Does Fluent Forms have stripe payments?
Yes: included. Stripe in free with a 1.9% fee; Pro removes the fee.
Does Fluent Forms have entry management?
Yes: included. Entries stored with filters and CSV/Excel/ODS/JSON export.
What is free in Fluent Forms?
The free plugin includes the drag-and-drop builder, conditional logic, conversational forms, AI form builder, templates, Stripe payments (1.9% fee), entry management, email notifications, spam protection and integrations like Mailchimp.
Are there feature differences between Fluent Forms Pro plans?
No. Single Site, Agency and Unlimited licences include the same features; they differ only in site count. Each also comes as an annual or lifetime licence.
Does Fluent Forms charge a fee on payments?
Stripe in the free version carries a 1.9% transaction fee. Activating Pro removes the fee and adds PayPal, Square, Mollie, Razorpay and other gateways.
Can Fluent Forms create PDFs and capture signatures?
PDFs come from the free Fluent PDF Generator add-on. Signatures need the separately sold Signature Add-On for Fluent Forms.
Can I migrate from another form plugin?
Yes. Fluent Forms includes migration tools to import forms from several competing form plugins.
Last updated 5 Oct 2026. Spotted something wrong? Suggest an edit.