Fluent Forms
Fast WordPress form builder from WPManageNinja with a generous free tier (conversational forms, Stripe, AI builder) and one-tier Pro licences.
99
WPForms
Beginner-friendly drag-and-drop form builder from Awesome Motive with a free Lite plugin, 2,100+ templates and tiered Pro plans for payments and CRMs.
Free installs5M+WordPress.org, active
Est. Pro installs~990KLikely 640K–1.5M
Vendor claims6M+Vendor's own figure
Rating4.8/514,387 reviews
Price from$99/yrFreemium
Last updated29 Oct 2026Version 2.0.3.1
Overview
WPForms is a drag-and-drop form builder launched in 2016 and owned by Awesome Motive. It is one of the most installed form plugins on WordPress.org, where WPForms Lite reports 5 million+ active installs, and it targets site owners who want forms working quickly without code.
Lite covers simple contact and payment forms. You get the visual builder, a library of 2,100+ templates, AI form generation, form themes and block-editor styling, email notifications and confirmations, and GDPR options. Spam protection includes a built-in honeypot-based anti-spam token, minimum time to submit, reCAPTCHA, hCaptcha, Cloudflare Turnstile and Akismet. Lite can also take Stripe, PayPal and Square payments, including Stripe subscriptions, but a 3% platform fee applies until you buy Pro or higher.
Two Lite limits matter. Entries are not viewable in the dashboard; they are emailed and backed up through Lite Connect so they appear once you upgrade. And conditional logic, file uploads, multi-page forms and repeater fields require a paid licence.
Paid plans
- Basic: entries, conditional logic, file uploads, multi-page and repeater fields.
- Plus: adds email marketing add-ons such as Mailchimp.
- Pro: removes payment fees and adds calculations, conversational forms, save and resume, signatures, quizzes, surveys and polls, form abandonment, post submissions, user registration, PDF, Google Sheets and Zapier.
- Elite: adds webhooks, Salesforce, HubSpot, Authorize.Net and multisite.
WPForms’ strengths are its polished interface, very large template library and strong documentation. Its weaknesses are the pricing ladder: most advanced features cluster in Pro, webhooks and major CRMs are Elite-only, and advertised prices are first-year discounts that roughly double at renewal. Developers may also find it less flexible than code-oriented builders.
WPForms suits small businesses, bloggers and non-technical site owners who want a simple builder now and a clear upgrade path later.
Best for: Non-technical site owners and small businesses who want polished forms quickly with a clear upgrade path.
WPForms is one of the easiest form builders to pick up, and Lite now covers payments, AI generation and styling. The catch is a steep pricing ladder: serious features land in Pro and integrations like webhooks need Elite, so check renewal prices before committing.
Pros
- Very easy drag-and-drop builder with 2,100+ templates
- Free Lite version takes Stripe, PayPal and Square payments
- AI form generation and form themes available in Lite
- Strong built-in anti-spam plus Turnstile, reCAPTCHA and hCaptcha
- Extensive documentation and tutorials
- Lite Connect backs up entries for when you upgrade
Cons
- Lite cannot show entries in the dashboard or use conditional logic
- 3% payment fee on Lite, Basic and Plus
- Webhooks, HubSpot and Salesforce are Elite-only
- Advertised prices are first-year discounts; renewals cost about double
- Less flexible for developers than code-centric builders
Key features
What WPForms highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Drag-and-drop form builder
- 2,100+ pre-built form templates
- AI form generation
- Form themes and block styling
- Stripe, PayPal and Square payments
- Stripe subscription payments
- Email notifications and confirmations
- Built-in anti-spam protection
- reCAPTCHA, hCaptcha and Turnstile
- GDPR enhancements
- Lite Connect entry backup
- Gutenberg block
Pro / paid adds From $99/yr
- Entry management in the dashboard
- Conditional logic
- File uploads and multi-page forms
- Repeater fields
- Calculations
- Conversational forms and form pages
- Save and resume
- Signatures
- Quizzes, surveys and polls
- Form abandonment capture
- Post submissions and user registration
- PDF generation
- No payment platform fees from Pro
- Webhooks, HubSpot and Salesforce on Elite
Feature checklist
36 of 36 features we track in Form Builders, feature score 100/100
Building 14/14
Drag & drop builder Key
Visual editor for adding and arranging fields without code.
Visual drag-and-drop builder included in Lite.
Included
Multi-step forms
Split long forms into pages with a progress indicator.
Page Break field for multi-page forms requires a paid licence.
Paid version Basic
Conditional logic Key
Show or hide fields and change actions based on answers.
Not available in Lite; included from the Basic plan.
Paid version Basic
Calculations
Compute totals, quotes or scores from field values.
Calculations add-on requires a Pro licence or higher.
Paid version Pro
File uploads
Let visitors attach files to a submission.
File Upload field is a paid feature from Basic.
Paid version Basic
Repeater fields
Let visitors add repeating sets of fields.
Repeater field is labelled a Basic feature.
Paid version Basic
Form templates
Ready-made forms to start from.
2,100+ templates available; some use Pro-only fields.
Included
Save and resume
Visitors can save a partial entry and finish later.
Save and Resume add-on included from the Pro plan.
Paid version Pro
Conversational forms
One-question-at-a-time, typeform-style layout.
Conversational Forms add-on included from the Pro plan.
Paid version Pro
Signature field
Capture a drawn or typed signature on a form.
Signatures add-on included from the Pro plan.
Paid version Pro
Quizzes
Scored quizzes with right and wrong answers.
Quiz addon requires a Pro licence or higher.
Paid version Pro
Surveys and polls
Survey fields such as Likert scales and poll results reporting.
Surveys and Polls add-on with Likert, NPS and reports from Pro.
Paid version Pro
Visual styling controls
Change colours, spacing and layout without writing CSS.
Form themes and block-editor style controls opened to all users in 2025.
Included
AI form builder
Generate a form from a written prompt.
WPForms AI generates forms from prompts in Lite and Pro; daily rate limit.
Included
Payments 4/4
Stripe payments Key
Take card payments through Stripe.
Stripe in Lite with a 3% fee; fee removed on Pro and higher.
Included
PayPal payments
Take payments through PayPal.
PayPal Commerce available in Lite with a 3% platform fee.
Included
Square payments
Take payments through Square.
Square usable in Lite with a fee; Square Pro add-on (Pro plan) removes it.
Included
Recurring payments
Subscriptions or repeating charges.
Lite's Stripe integration supports subscription payments (3% fee).
Included
Entries & workflow 7/7
Entry management Key
Browse, search and export submissions in the dashboard.
Lite only emails and backs up entries; dashboard entry management from Basic.
Paid version Basic
Custom email notifications
Configurable admin and user emails per form.
Customisable email notifications included in Lite.
Included
Webhooks
Send submissions to any URL.
Webhooks addon requires the Elite licence.
Paid version Elite
User registration
Create WordPress users from a form.
User Registration add-on included from the Pro plan.
Paid version Pro
Front-end post submissions
Create posts or custom post types from a form.
Post Submissions add-on included from the Pro plan.
Paid version Pro
Partial entries
Capture what visitors typed before abandoning a form.
Form Abandonment add-on captures partial entries from Pro.
Paid version Pro
PDF generation
Create PDFs from submissions, for example receipts or applications.
PDF addon requires a Pro licence or higher.
Paid version Pro
Integrations 5/5
Mailchimp
Add subscribers to Mailchimp lists.
Mailchimp addon requires a Plus licence or higher.
Paid version Plus
Zapier
Connect submissions to thousands of apps via Zapier.
Zapier addon requires a Pro licence or higher.
Paid version Pro
HubSpot
Send leads to HubSpot CRM.
HubSpot addon requires the Elite licence.
Paid version Elite
Google Sheets
Append submissions to a Google Sheet.
Google Sheets addon requires a Pro licence or higher.
Paid version Pro
Salesforce
Send leads and contacts to Salesforce.
Salesforce add-on is included only with Elite.
Paid version Elite
Spam & compliance 4/4
reCAPTCHA
Google reCAPTCHA spam protection.
Google reCAPTCHA available in all versions including Lite.
Included
Cloudflare Turnstile
Privacy-friendly CAPTCHA alternative.
Cloudflare Turnstile available in all versions including Lite.
Included
Honeypot / built-in anti-spam
Invisible spam filtering without a CAPTCHA.
Built-in honeypot-based anti-spam token and minimum submit time in Lite.
Included
GDPR tools
Consent fields, data export/erasure, IP storage controls.
GDPR Agreement field, cookie/IP disabling and no-store option for all users.
Included
Developer 2/2
Developer hooks & API
Actions, filters and/or REST API for custom work.
Large set of documented actions and filters in developer docs.
Included
Block editor block
Embed forms with a native block.
WPForms Gutenberg block with style controls included in Lite.
Included
Pricing
Free
$0On WordPress.org
Basic
$99per year1 site
First year shown at $49.50. Entries, conditional logic, file uploads, multi-page forms.
Plus
$199per year3 sites
First year shown at $99.50. Adds email marketing add-ons such as Mailchimp.
Pro
$399per year5 sites
First year shown at $199.50. No payment platform fees; most add-ons incl. calculations, quizzes, surveys, PDF.
Elite
$599per yearUnlimited
First year shown at $299.50. Adds webhooks, Salesforce, HubSpot, Authorize.Net, multisite.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use WPForms?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
5M+
Active installations reported by WordPress.org.
Vendor claim
6M+
Sites/users claimed on the vendor's website. source
Estimated Pro / paid installs
~990K
Our estimate, see method below.
How we estimated this: WordPress.org shows 5M+ free installs, which could mean anything from 5M to 10M. The vendor says 6M+ sites, so we put the free count halfway between the middle of that range and the vendor figure, at about 6.8M. Website scans by WPoptic find the paid plugin (folder wpforms) on 99,248 live sites; they find the free version on 654,133 sites against about 6.8M WordPress.org installs, so each site found stands for about 10, giving 990K. About 6.8M free installs x 14% (the usual share of free sites that also run the paid version when many key features are paid, lower for very large free bases) gives 940K. Combining these (weighted average) gives about 990K. Likely range: 640K to 1.5M. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
2,556,305 downloads last week, 366.7M all time
Rating breakdown
| Version | 2.0.3.1 |
|---|---|
| Last updated | 29 Oct 2026 (4 days ago) |
| Tested up to | WordPress 7.1.4 |
| Requires | WordPress 5.5+, PHP 7.2+ |
| Support threads (2 months) | 16 of 21 resolved |
| On WordPress.org since | 14 Mar 2016 |
Company & policy
| Founded | 2016 (source, 5 Oct 2026) |
|---|---|
| Refund policy | 14-day money-back (source, 5 Oct 2026) |
WPForms compared
Alternatives to WPForms
Gravity Forms
Premium-only WordPress form builder from Rocketgenius with deep conditional logic, calculations and an official add-on library for payments and CRMs.
94
Formidable Forms
Drag-and-drop WordPress form builder with a visual styler, calculators, quizzes and Views for turning entries into directories and listings.
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SureForms
Block-editor form builder from Brainstorm Force with AI form creation and free Stripe forms; paid plans add logic, multi-step and integrations.
96
Forminator
Generous free form, quiz and poll builder from WPMU DEV with payments, logic and integrations included; Pro adds PDFs, e-signatures and subscriptions.
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Everest Forms
Drag-and-drop WordPress form builder from WPEverest with a free AI form builder; one Pro licence unlocks all add-ons, payments and integrations.
96
FAQ
Is WPForms free?
Yes. WPForms has a free version on WordPress.org. Paid plans start at $99/yr.
How many sites use WPForms?
WordPress.org reports 5M+ active installations of the free version. The vendor claims 6M+ sites in total. We estimate around 990K sites run the paid version.
Does WPForms have drag & drop builder?
Yes: included. Visual drag-and-drop builder included in Lite.
Does WPForms have conditional logic?
Yes: paid version (Basic). Not available in Lite; included from the Basic plan.
Does WPForms have stripe payments?
Yes: included. Stripe in Lite with a 3% fee; fee removed on Pro and higher.
Does WPForms have entry management?
Yes: paid version (Basic). Lite only emails and backs up entries; dashboard entry management from Basic.
Is WPForms Lite really free?
Yes. Lite is free on WordPress.org and handles basic forms and payments, but payment transactions carry a 3% WPForms fee and entries are only viewable after upgrading.
Which WPForms plan removes the payment fee?
The Pro plan or higher removes the 3% platform fee on Stripe, PayPal and Square. Basic and Plus still pay it.
Which plan do I need for webhooks or HubSpot?
Webhooks, HubSpot and Salesforce add-ons require the Elite licence. Mailchimp starts at Plus, while Zapier and Google Sheets start at Pro.
What happens to my Lite entries when I upgrade?
If Lite Connect is enabled, entries submitted while on Lite are backed up and can be imported into the dashboard after you install a paid licence.
Are the prices on the WPForms pricing page what I pay every year?
No. The headline prices are first-year discounts of about 50%; renewals are at the regular list price, e.g. $99/year for Basic.
Last updated 5 Oct 2026. Spotted something wrong? Suggest an edit.