FluentCRM
Self-hosted email marketing and CRM plugin by WPManageNinja: unlimited contacts, campaigns and automation funnels, sending through your own SMTP or ESP.
91
Noptin
Lightweight self-hosted newsletter plugin with opt-in forms, new-post emails and automation rules; premium unlocks the visual editor, lists and sequences.
Free installs10K+WordPress.org, active
Est. Pro installs~1.2KLikely 600–2.4K
Vendor claims15K+Vendor's own figure
Rating4.5/5120 reviews
Price from$149/yrFreemium
Last updated28 Oct 2026Version 4.4.3
Overview
Noptin is a newsletter and email automation plugin by Brian Mutende (Hizzle) that keeps subscribers and campaigns in your WordPress database and sends through wp_mail. It positions itself as a lightweight, self-hosted alternative to Mailchimp for bloggers, WooCommerce stores and membership sites.
How it works
The free plugin provides unlimited subscribers, subscription forms (shortcodes, blocks, popups, slide-ins and widgets), opt-in checkboxes on comment, registration, checkout and many form plugins, double opt-in, custom subscriber fields, CSV import and export, and newsletters written in the classic, HTML or plain-text editors. New-post notifications, post digests and automation rules triggered by WooCommerce orders, form submissions and other events are included, along with per-campaign open, click and unsubscribe stats. Because sending uses wp_mail, any SMTP plugin is picked up automatically, and sending limits per hour can be set.
Free vs premium
All paid plans include the same features and differ only by site count and AI credits. A licence unlocks:
- The drag-and-drop visual email editor and reusable email templates
- Subscriber lists, recipient filtering by tags and segments, and a subscription-preferences page
- Email sequences, welcome series and conditional logic in automations
- Abandoned-cart and lifetime-value WooCommerce triggers, plus LMS and membership integrations
- Revenue tracking per campaign, attachments, webhooks and ESP/CRM connectors
Strengths and limitations
Noptin is light on resources, integrates with a long list of WordPress plugins and lets you keep full ownership of subscriber data. However, the free version is more restricted than its WordPress.org listing suggests: the visual editor, lists and recipient segmentation all need a licence, there is no A/B testing or visual workflow canvas, bounce handling is limited to Amazon SES, and there is no built-in sending service.
Pick Noptin if you want a fast, self-hosted newsletter tool with deep WordPress integrations and are happy to buy a licence (including a lifetime option) to unlock the editor and segmentation.
Best for: WordPress site owners who want a lightweight, self-hosted newsletter with strong plugin integrations and are open to a one-off lifetime licence.
Noptin is a lean, well-integrated self-hosted newsletter plugin, and its free version handles forms, post notifications and simple automations well. Most growing lists will want a licence for the visual editor, lists and segmentation, but lifetime pricing makes that easier to justify.
Pros
- Unlimited subscribers and sending in the free version
- Large list of free form, WooCommerce and multilingual integrations
- New-post notifications and post digests included free
- Lightweight and stores everything in WordPress
- Lifetime licences available
- 30-day no-questions refund
Cons
- Visual drag-and-drop editor and templates require a licence
- Lists and filtering recipients by tag or segment are premium
- No A/B testing or visual automation canvas
- Bounce handling only for Amazon SES
- No built-in sending service
Key features
What Noptin highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Unlimited subscribers and newsletters
- Forms, popups, slide-ins and blocks
- Opt-in checkboxes on many form plugins
- Double opt-in with custom emails
- New-post notifications and digests
- Automation rules for Woo orders and forms
- Custom subscriber fields
- CSV import and export
- Open, click and unsubscribe stats
- Sends via wp_mail and any SMTP plugin
- Per-hour sending limits
- Multisite and WPML/Polylang support
Pro / paid adds From $149/yr
- Drag-and-drop visual email editor
- 50+ email templates
- Subscriber lists and segment filters
- Email sequences and welcome series
- Subscription preferences page
- WooCommerce abandoned cart triggers
- LMS and membership integrations
- Revenue tracking per campaign
- Bulk email to WP users and customers
- Webhooks and email attachments
- ESP and CRM connectors
- Noptin AI email generation
Feature checklist
22 of 25 features we track in Email Marketing & Newsletters, feature score 80/100
Campaigns 4/5
Drag & drop email builder Key
Design newsletters visually without code.
Visual drag-and-drop editor falls back to the classic editor without a licence.
Paid version Personal
Email templates
Ready-made newsletter and email templates.
Reusable templates and the 50+ template library are licence features.
Paid version Personal
New post notifications Key
Automatically email subscribers when you publish (RSS to email).
New posts trigger emails free; other post types and user or customer recipients need premium.
Included
Scheduled campaigns
Schedule newsletters for a set date and time.
Newsletters can be scheduled, and recurring digests go out daily, weekly, monthly or yearly.
Included
A/B testing
Test subject lines or content variations.
A/B testing is not mentioned on the plugin page, docs or pricing page.
Not included
Automation 3/4
Automation workflows Key
Welcome series, drip sequences and trigger-based emails.
Trigger-based automated emails free; sequences, welcome series and conditional logic need a licence.
Partial
WooCommerce marketing emails Key
Abandoned cart, purchase follow-ups and customer segments from WooCommerce.
Order and product triggers free; abandoned cart and lifetime-order triggers are premium.
Partial
Visual automation builder
Build workflows on a visual canvas with conditions and delays.
Automations use a rule editor (trigger, conditions, action), not a visual canvas.
Not included
Membership & LMS triggers
Automations triggered by membership, course or form events.
Form and PMPro level-change triggers free; LearnDash, MemberPress and other LMS triggers premium.
Partial
Subscribers & lists 7/7
Sign-up forms Key
Embedded, popup or slide-in subscription forms.
Unlimited forms as shortcodes, blocks, popups, slide-ins and widgets.
Included
Double opt-in
Confirmation emails before subscribers are added.
Double opt-in with fully customisable confirmation emails.
Included
Lists, tags & segments Key
Organise subscribers with lists, tags and dynamic segments.
Tags can be added free, but lists and filtering recipients by tag or segment are premium.
Paid version Personal
Custom subscriber fields
Store extra data such as birthday or company.
Create custom subscriber fields, including date fields for triggers and merge tags.
Included
CRM contact profiles
Full contact timeline with emails, purchases and activity.
Single subscriber view with fields and campaign activity; no CRM-style timeline.
Partial
Import & export subscribers
CSV import/export or migration from other services.
CSV import from Mailchimp, AWeber, ConvertKit, MailPoet and others, plus CSV export.
Included
Unsubscribe & preference centre
Subscribers manage lists or unsubscribe themselves.
Subscription preferences page is part of the premium add-ons.
Paid version Personal
Sending & deliverability 4/5
Subscribers stored in WordPress Key
Contacts and campaigns live in your own WordPress database.
Subscribers, forms and emails are stored on your WordPress site.
Included
Send through your own SMTP or ESP
Use Amazon SES, SendGrid, Mailgun or your own SMTP to send.
Sends via wp_mail, so any SMTP plugin is used automatically.
Included
Built-in sending service
Vendor-run sending service included or available.
No vendor sending service; Noptin relies on your WordPress mail setup.
Not included
Bounce handling
Detects bounced emails and cleans the list.
Includes an Amazon SES bounce handler only.
Partial
No subscriber cap in the free version
Free plan has no low limit on subscribers or emails.
Free version has no subscriber cap and unlimited newsletter sending.
Included
Reports & integrations 4/4
Open & click reports Key
Track opens, clicks and unsubscribes per campaign.
Per-campaign opens, clicks and unsubscribes plus link click reports.
Included
Revenue tracking
Attributes WooCommerce or other sales to emails.
Campaign revenue tracking is only active with a licence.
Paid version Personal
Form plugin integrations
Add subscribers from WPForms, Gravity Forms, Fluent Forms and similar.
CF7, WPForms, Gravity Forms, Fluent Forms, Ninja Forms and Elementor forms are free integrations.
Included
GDPR consent tools
Consent checkboxes, consent records and data export/erase.
GDPR consent option on forms and all data stored locally.
Included
Pricing
Free
$0On WordPress.org
Free
Freeper yearUnlimited
Unlimited subscribers, forms, newsletters, new-post emails and automation rules; classic editor only.
Personal
$149per year1 site
All premium features and 100 AI credits. Shown at $89.40 during a 40%-off promotion. Lifetime option $379.
Growth
$199per year3 sites
All premium features and 200 AI credits. Shown at $119.40 during a 40%-off promotion.
Agency
$349per year50 sites
All premium features and 400 AI credits. Shown at $209.40 during promotion. Lifetime option $679; lifetime Business (5 sites) $479.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Noptin?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
10K+
Active installations reported by WordPress.org.
Vendor claim
15K+
Sites/users claimed on the vendor's website. source
Estimated Pro / paid installs
~1.2K
Our estimate, see method below.
How we estimated this: The vendor figure (15K+) is within WordPress.org's rounding of the free installs, so it says nothing about paid sites. About 15K free installs x 8% (the usual share of free sites that also run the paid version when some key features are paid) gives 1.2K. Likely range: 600 to 2.4K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
6,135 downloads last week, 727K all time
Rating breakdown
| Version | 4.4.3 |
|---|---|
| Last updated | 28 Oct 2026 (6 days ago) |
| Tested up to | WordPress 7.1.4 |
| Requires | WordPress 6.7+, PHP 7.4+ |
| Support threads (2 months) | 5 of 5 resolved |
| On WordPress.org since | 6 Mar 2019 |
Company & policy
| Refund policy | 30-day money-back (source, 11 Oct 2026) No-questions-asked full refund within 30 days. |
|---|
Noptin compared
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FAQ
Is Noptin free?
Yes. Noptin has a free version on WordPress.org. Paid plans start at $149/yr.
How many sites use Noptin?
WordPress.org reports 10K+ active installations of the free version. The vendor claims 15K+ sites in total. We estimate around 1.2K sites run the paid version.
Does Noptin have drag & drop email builder?
Yes: paid version (Personal). Visual drag-and-drop editor falls back to the classic editor without a licence.
Does Noptin have new post notifications?
Yes: included. New posts trigger emails free; other post types and user or customer recipients need premium.
Does Noptin have automation workflows?
Yes: partial. Trigger-based automated emails free; sequences, welcome series and conditional logic need a licence.
Does Noptin have woocommerce marketing emails?
Yes: partial. Order and product triggers free; abandoned cart and lifetime-order triggers are premium.
Does Noptin have sign-up forms?
Yes: included. Unlimited forms as shortcodes, blocks, popups, slide-ins and widgets.
Does Noptin have lists, tags & segments?
Yes: paid version (Personal). Tags can be added free, but lists and filtering recipients by tag or segment are premium.
Does Noptin have subscribers stored in wordpress?
Yes: included. Subscribers, forms and emails are stored on your WordPress site.
Does Noptin have open & click reports?
Yes: included. Per-campaign opens, clicks and unsubscribes plus link click reports.
What is free in Noptin and what needs a licence?
Free covers forms, double opt-in, unlimited subscribers, newsletters in the classic editor, new-post emails, automation rules and basic stats. A licence unlocks the visual editor, templates, lists, recipient segmentation, sequences, revenue tracking and premium integrations.
Do Noptin's paid plans differ in features?
No. Personal, Growth and Agency include the same features; they differ only in the number of sites and AI credits. Lifetime versions are also sold.
How does Noptin send email?
Through WordPress's wp_mail function, so it uses whatever SMTP plugin you have installed. You can set hourly sending limits and send newsletters without relying on WP-Cron.
Can I import subscribers from Mailchimp or MailPoet?
Yes. Export a CSV from your current tool and import it into Noptin; exports to CSV are also supported.
Last updated 11 Oct 2026. Spotted something wrong? Suggest an edit.