FluentCRM
Self-hosted email marketing and CRM plugin by WPManageNinja: unlimited contacts, campaigns and automation funnels, sending through your own SMTP or ESP.
91
Brevo
Free WordPress connector for the Brevo (formerly Sendinblue) SaaS platform: sign-up forms, contact sync, SMTP and campaigns sent from Brevo.
Free installs100K+WordPress.org, active
Est. Pro installs~7.5KLikely 3.8K–15K
Rating4.1/5284 reviews
Price from$9/moFreemium
Last updated24 Jun 2026Version 3.3.5
Overview
Brevo, known as Sendinblue until 2023, is a hosted marketing platform covering email, SMS, WhatsApp, web push, chat and a light CRM. The WordPress plugin is a free connector: you paste a Brevo API key, and the plugin then syncs contacts, embeds Brevo sign-up forms through a widget or shortcode, and can route WordPress mail through Brevo’s SMTP relay. Contacts, campaigns, automations and reports all live in your Brevo account rather than in the WordPress database.
How it works
Campaigns are designed in Brevo’s drag-and-drop editor and sent from Brevo’s infrastructure, so deliverability, bounce processing and unsubscribes are handled for you. An RSS integration in Brevo can turn new blog posts into scheduled campaigns, and the visual workflow builder covers welcome series, re-engagement and other trigger-based emails. WooCommerce stores normally add the separate, free Brevo for WooCommerce plugin, which syncs orders, sends transactional emails through Brevo and powers abandoned-cart workflows.
Free vs paid
The plugin costs nothing and Brevo’s Free plan stores up to 100,000 contacts, but sending is capped at 300 emails per day, every email carries Brevo branding, and only 2,000 contacts can enter automations. Paid plans are priced by monthly email volume rather than list size:
- Starter removes the daily cap (from 5,000 emails a month).
- Standard adds unlimited multi-step automations, A/B testing, send-time optimisation and advanced reports.
- Professional and Enterprise add AI segmentation, more seats and ecommerce extras.
Strengths and limitations
Brevo’s strength is breadth: email, SMS and transactional mail in one account, a mature editor, proper bounce handling and a generous contact allowance. Pricing by sends rather than contacts suits large lists that are emailed occasionally. The trade-offs are that your data sits with a third party, the WordPress plugin itself is thin (most work happens on brevo.com), the 300-a-day free cap makes the Free plan impractical for regular newsletters, and integrations with WordPress form, membership and LMS plugins depend on those plugins or tools such as WP Fusion and Zapier.
Pick Brevo if you want a hosted service that handles deliverability for you, need SMS or transactional email alongside newsletters, and are comfortable managing campaigns outside WordPress.
Best for: Sites that want a hosted email and SMS service with managed deliverability rather than sending from WordPress.
Brevo is a capable hosted platform with a well-built editor, real bounce handling and a contact-friendly pricing model. The WordPress plugin is only a bridge, and the Free plan's 300-a-day cap means most active senders will need a paid plan, but Standard is reasonably priced for what it adds.
Pros
- Sending, bounces and deliverability handled by Brevo's own infrastructure
- Free plan stores up to 100,000 contacts
- Mature drag-and-drop editor and visual workflow builder
- Email, SMS, WhatsApp and transactional mail in one account
- Priced by emails sent rather than list size
- Free official WooCommerce add-on for order sync and abandoned carts
Cons
- Free plan capped at 300 emails per day with Brevo branding
- Contacts and campaigns live on Brevo's servers, not in WordPress
- A/B testing and unlimited automations need Standard or above
- WordPress plugin is a thin connector; most work happens on brevo.com
- No native triggers for WordPress membership or LMS plugins
Key features
What Brevo highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Connect site with a Brevo API key
- Drag-and-drop sign-up forms
- Widget and shortcode form placement
- Double opt-in confirmation emails
- Two-way WordPress contact sync
- Unlimited lists and contact attributes
- Brevo SMTP for WordPress emails
- Delivery, open and click statistics
- Visual automation workflows
- Free plan with 300 emails per day
Pro / paid adds From $9/mo
- No daily sending cap from Starter
- Remove Brevo branding
- A/B testing on Standard
- Unlimited multi-step automations
- Send-time optimisation
- Click heatmaps and advanced reports
- Landing pages and pop-ups
- AI segmentation on Professional
- Multiple user seats
- SMS and WhatsApp campaigns
Feature checklist
21 of 25 features we track in Email Marketing & Newsletters, feature score 80/100
Campaigns 5/5
Drag & drop email builder Key
Design newsletters visually without code.
Brevo's drag-and-drop email editor is available on the Free plan; campaigns are designed on brevo.com.
Included
Email templates
Ready-made newsletter and email templates.
Ready-made responsive templates are included on all plans.
Included
New post notifications Key
Automatically email subscribers when you publish (RSS to email).
RSS campaign integration creates campaigns from new posts on a daily, weekly or monthly check.
Included
Scheduled campaigns
Schedule newsletters for a set date and time.
Campaigns can be scheduled, though Free plan sends stop at 300 per day and cannot roll into the next day.
Included
A/B testing
Test subject lines or content variations.
A/B testing is excluded from Free and Starter and included from Standard.
Paid version Standard
Automation 3/4
Automation workflows Key
Welcome series, drip sequences and trigger-based emails.
Visual workflows on Free, but only 2,000 unique contacts can enter automations; unlimited from Standard.
Included
WooCommerce marketing emails Key
Abandoned cart, purchase follow-ups and customer segments from WooCommerce.
Free official Brevo for WooCommerce plugin adds order sync, transactional emails and abandoned-cart workflows.
Via add-on
Visual automation builder
Build workflows on a visual canvas with conditions and delays.
Workflow builder with triggers, conditions and delays for welcome, cart and win-back flows.
Included
Membership & LMS triggers
Automations triggered by membership, course or form events.
No native WordPress membership or LMS triggers; connectors such as WP Fusion or Zapier fill the gap.
Third-party
Subscribers & lists 7/7
Sign-up forms Key
Embedded, popup or slide-in subscription forms.
Drag-and-drop embedded forms via widget or shortcode; Brevo pop-ups are not on the Free plan.
Included
Double opt-in
Confirmation emails before subscribers are added.
Forms support double opt-in with a confirmation email.
Included
Lists, tags & segments Key
Organise subscribers with lists, tags and dynamic segments.
Unlimited lists plus segments by attributes, behaviour, purchases and engagement.
Included
Custom subscriber fields
Store extra data such as birthday or company.
Unlimited contact attributes such as birthday or company.
Included
CRM contact profiles
Full contact timeline with emails, purchases and activity.
Contact records with attributes and behaviour-based data; a full per-contact timeline is not documented in these sources.
Partial
Import & export subscribers
CSV import/export or migration from other services.
Contact import plus migration paths from Mailchimp, Omnisend and Klaviyo.
Included
Unsubscribe & preference centre
Subscribers manage lists or unsubscribe themselves.
Unsubscribe and profile-update forms let contacts change details and list subscriptions.
Included
Sending & deliverability 3/5
Subscribers stored in WordPress Key
Contacts and campaigns live in your own WordPress database.
Contacts, campaigns and stats are stored in Brevo's cloud, not in the WordPress database.
Not included
Send through your own SMTP or ESP
Use Amazon SES, SendGrid, Mailgun or your own SMTP to send.
Campaigns always send through Brevo's own infrastructure; you cannot plug in SES or another ESP.
Not included
Built-in sending service
Vendor-run sending service included or available.
Brevo runs the sending service, including an SMTP relay for WordPress transactional mail.
Included
Bounce handling
Detects bounced emails and cleans the list.
Brevo tracks deliveries and bounces and suppresses bounced addresses automatically.
Included
No subscriber cap in the free version
Free plan has no low limit on subscribers or emails.
Free plan stores up to 100,000 contacts but sends only 300 emails a day.
Partial
Reports & integrations 3/4
Open & click reports Key
Track opens, clicks and unsubscribes per campaign.
Basic open, click and unsubscribe stats on Free; heatmaps and advanced reports from Standard.
Included
Revenue tracking
Attributes WooCommerce or other sales to emails.
Brevo for WooCommerce adds an ecommerce dashboard with revenue insights.
Via add-on
Form plugin integrations
Add subscribers from WPForms, Gravity Forms, Fluent Forms and similar.
Form builders such as Contact Form 7 or WPForms supply their own Brevo connectors.
Third-party
GDPR consent tools
Consent checkboxes, consent records and data export/erase.
Double opt-in and consent management fields to record permission.
Included
Pricing
Free
$0On WordPress.org
Free
Freeper monthUnlimited
Up to 100,000 contacts, 300 emails per day, Brevo branding on every email, automations limited to 2,000 contacts.
Starter
$9per monthUnlimited
From 5,000 emails a month with no daily cap; price rises with volume. Yearly billing saves 10%.
Standard
$18per monthUnlimited
From 5,000 emails a month; adds unlimited multi-step automations, A/B testing, send-time optimisation and advanced reports.
Professional
$499per monthUnlimited
From 150,000 emails a month; AI segmentation, 10 user seats and ecommerce features. Enterprise is custom-priced via sales.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Brevo?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
100K+
Active installations reported by WordPress.org.
Vendor claim
600K+
Paying customers claimed by the vendor. source
Estimated Pro / paid installs
~7.5K
Our estimate, see method below.
How we estimated this: About 150K free installs x 5% (the usual share of free sites that also run the paid version when a hosted service whose free tier is generous) gives 7.5K. Likely range: 3.8K to 15K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
5,723 downloads last week, 7.5M all time
Rating breakdown
| Version | 3.3.5 |
|---|---|
| Last updated | 24 Jun 2026 (132 days ago) |
| Tested up to | WordPress 6.9.11 |
| Requires | WordPress 4.4+, PHP 5.6+ |
| Support threads (2 months) | 1 of 6 resolved |
| On WordPress.org since | 6 Sep 2012 |
Company & policy
| Paying customers claimed | 600K+ (source, 11 Oct 2026) Brevo says it has 600,000+ customers globally across all channels, not only WordPress users. |
|---|---|
| Founded | 2012 (source, 11 Oct 2026) Founded as Sendinblue by Armand Thiberge; renamed Brevo in 2023. |
Brevo compared
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FAQ
Is Brevo free?
Yes. Brevo has a free version on WordPress.org. Paid plans start at $9/mo.
How many sites use Brevo?
WordPress.org reports 100K+ active installations of the free version. We estimate around 7.5K sites run the paid version.
Does Brevo have drag & drop email builder?
Yes: included. Brevo's drag-and-drop email editor is available on the Free plan; campaigns are designed on brevo.com.
Does Brevo have new post notifications?
Yes: included. RSS campaign integration creates campaigns from new posts on a daily, weekly or monthly check.
Does Brevo have automation workflows?
Yes: included. Visual workflows on Free, but only 2,000 unique contacts can enter automations; unlimited from Standard.
Does Brevo have woocommerce marketing emails?
Yes: via add-on. Free official Brevo for WooCommerce plugin adds order sync, transactional emails and abandoned-cart workflows.
Does Brevo have sign-up forms?
Yes: included. Drag-and-drop embedded forms via widget or shortcode; Brevo pop-ups are not on the Free plan.
Does Brevo have lists, tags & segments?
Yes: included. Unlimited lists plus segments by attributes, behaviour, purchases and engagement.
Does Brevo have subscribers stored in wordpress?
No: not included. Contacts, campaigns and stats are stored in Brevo's cloud, not in the WordPress database.
Does Brevo have open & click reports?
Yes: included. Basic open, click and unsubscribe stats on Free; heatmaps and advanced reports from Standard.
Is the Brevo plugin free?
Yes. The plugin is free and works with Brevo's Free plan, which stores up to 100,000 contacts but only sends 300 emails per day and adds Brevo branding. Higher volumes and branding removal need a paid plan.
Are my subscribers stored in WordPress?
No. Contacts, campaigns and reports live in your Brevo account. The plugin syncs contacts between WordPress and Brevo and embeds Brevo forms on your site.
Does Brevo work with WooCommerce?
Yes, through the separate free Brevo for WooCommerce plugin, which syncs customers and orders, sends WooCommerce transactional emails through Brevo and enables abandoned-cart workflows.
Can Brevo send my blog posts automatically?
Yes. Brevo's RSS campaign integration checks your feed daily, weekly or monthly and creates a campaign when new posts appear, either sending it automatically or saving it as a draft.
Which plan includes A/B testing?
A/B testing starts on the Standard plan. The Free and Starter plans do not include it.
Last updated 11 Oct 2026. Spotted something wrong? Suggest an edit.