Brevo vs Noptin
Updated 11 Oct 2026. 25 features compared side by side.
Free WordPress connector for the Brevo (formerly Sendinblue) SaaS platform: sign-up forms, contact sync, SMTP and campaigns sent from Brevo.
Lightweight self-hosted newsletter plugin with opt-in forms, new-post emails and automation rules; premium unlocks the visual editor, lists and sequences.
Choose Brevo if…
- You need A/B testing and visual automation builder
- You also want built-in sending service
- You prefer the more widely used option
Choose Noptin if…
- You need subscribers stored in WordPress and send through your own SMTP or ESP
- You also want membership & LMS triggers and form plugin integrations
- You weigh user ratings (4.5 vs 4.1 on WordPress.org)
Brevo includes 3 features that Noptin lacks, including A/B testing, Visual automation builder and Built-in sending service; Noptin has 4 that Brevo lacks, including Membership & LMS triggers, Subscribers stored in WordPress and Send through your own SMTP or ESP. Both include 18 of the 25 features we track.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Brevo NoptinCampaigns5/54/5
Brevo's drag-and-drop email editor is available on the Free plan; campaigns are designed on brevo.com.
Visual drag-and-drop editor falls back to the classic editor without a licence.
Ready-made responsive templates are included on all plans.
Reusable templates and the 50+ template library are licence features.
RSS campaign integration creates campaigns from new posts on a daily, weekly or monthly check.
New posts trigger emails free; other post types and user or customer recipients need premium.
Campaigns can be scheduled, though Free plan sends stop at 300 per day and cannot roll into the next day.
Newsletters can be scheduled, and recurring digests go out daily, weekly, monthly or yearly.
A/B testing is excluded from Free and Starter and included from Standard.
A/B testing is not mentioned on the plugin page, docs or pricing page.
Automation3/43/4
Visual workflows on Free, but only 2,000 unique contacts can enter automations; unlimited from Standard.
Trigger-based automated emails free; sequences, welcome series and conditional logic need a licence.
Free official Brevo for WooCommerce plugin adds order sync, transactional emails and abandoned-cart workflows.
Order and product triggers free; abandoned cart and lifetime-order triggers are premium.
Workflow builder with triggers, conditions and delays for welcome, cart and win-back flows.
Automations use a rule editor (trigger, conditions, action), not a visual canvas.
No native WordPress membership or LMS triggers; connectors such as WP Fusion or Zapier fill the gap.
Form and PMPro level-change triggers free; LearnDash, MemberPress and other LMS triggers premium.
Subscribers & lists7/77/7
Drag-and-drop embedded forms via widget or shortcode; Brevo pop-ups are not on the Free plan.
Unlimited forms as shortcodes, blocks, popups, slide-ins and widgets.
Forms support double opt-in with a confirmation email.
Double opt-in with fully customisable confirmation emails.
Unlimited lists plus segments by attributes, behaviour, purchases and engagement.
Tags can be added free, but lists and filtering recipients by tag or segment are premium.
Unlimited contact attributes such as birthday or company.
Create custom subscriber fields, including date fields for triggers and merge tags.
Contact records with attributes and behaviour-based data; a full per-contact timeline is not documented in these sources.
Single subscriber view with fields and campaign activity; no CRM-style timeline.
Contact import plus migration paths from Mailchimp, Omnisend and Klaviyo.
CSV import from Mailchimp, AWeber, ConvertKit, MailPoet and others, plus CSV export.
Unsubscribe and profile-update forms let contacts change details and list subscriptions.
Subscription preferences page is part of the premium add-ons.
Sending & deliverability3/54/5
Contacts, campaigns and stats are stored in Brevo's cloud, not in the WordPress database.
Subscribers, forms and emails are stored on your WordPress site.
Campaigns always send through Brevo's own infrastructure; you cannot plug in SES or another ESP.
Sends via wp_mail, so any SMTP plugin is used automatically.
Brevo runs the sending service, including an SMTP relay for WordPress transactional mail.
No vendor sending service; Noptin relies on your WordPress mail setup.
Brevo tracks deliveries and bounces and suppresses bounced addresses automatically.
Includes an Amazon SES bounce handler only.
Free plan stores up to 100,000 contacts but sends only 300 emails a day.
Free version has no subscriber cap and unlimited newsletter sending.
Reports & integrations3/44/4
Basic open, click and unsubscribe stats on Free; heatmaps and advanced reports from Standard.
Per-campaign opens, clicks and unsubscribes plus link click reports.
Brevo for WooCommerce adds an ecommerce dashboard with revenue insights.
Campaign revenue tracking is only active with a licence.
Form builders such as Contact Form 7 or WPForms supply their own Brevo connectors.
CF7, WPForms, Gravity Forms, Fluent Forms, Ninja Forms and Elementor forms are free integrations.
Double opt-in and consent management fields to record permission.
GDPR consent option on forms and all data stored locally.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Brevo Freemium
| Free | $0 |
|---|---|
| Free | Free per month, Unlimited |
| Starter | $9 per month, Unlimited |
| Standard | $18 per month, Unlimited |
| Professional | $499 per month, Unlimited |
Noptin Freemium
| Free | $0 |
|---|---|
| Free | Free per year, Unlimited |
| Personal | $149 per year, 1 site |
| Growth | $199 per year, 3 sites |
| Agency | $349 per year, 50 sites |
Downloads trend
Brevo
5,723 downloads last week
Noptin
6,135 downloads last week
Verdict
Brevo and Noptin are closely matched on features (80/100 and 80/100). The differences are in the details: Brevo adds A/B testing and visual automation builder, while Noptin adds subscribers stored in WordPress and send through your own SMTP or ESP. Check the features you rely on in the table below before deciding.
Biggest differences
Brevo: not included. Noptin: included. Subscribers, forms and emails are stored on your WordPress site.
Brevo: not included. Noptin: included. Sends via wp_mail, so any SMTP plugin is used automatically.
Brevo: paid version (Standard). Noptin: not included. A/B testing is excluded from Free and Starter and included from Standard.
Brevo: included. Noptin: not included. Workflow builder with triggers, conditions and delays for welcome, cart and win-back flows.
Brevo: third-party. Noptin: partial. Form and PMPro level-change triggers free; LearnDash, MemberPress and other LMS triggers premium.
Brevo: included. Noptin: not included. Brevo runs the sending service, including an SMTP relay for WordPress transactional mail.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
Which would you choose?
0 votes so far. Vote to see the results.
Compare something else
FAQ
Which is better, Brevo or Noptin?
Brevo and Noptin are closely matched on features (80/100 and 80/100). The differences are in the details: Brevo adds A/B testing and visual automation builder, while Noptin adds subscribers stored in WordPress and send through your own SMTP or ESP. Check the features you rely on in the table below before deciding.
Which has more features?
Noptin includes 22 of the 25 features we track, against 21 for Brevo. Feature count is only part of the picture; check which of the differences matter to you.
Is Brevo free?
Brevo has a free version on WordPress.org. Paid plans start at $9/mo.
Is Noptin free?
Noptin has a free version on WordPress.org. Paid plans start at $149/yr.
Feature data last changed 11 Oct 2026. Spotted something wrong? Suggest an edit to Brevo or Noptin. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.