MailPoet vs Noptin
Updated 11 Oct 2026. 25 features compared side by side.
Newsletter and email automation plugin from Automattic with a drag-and-drop editor, WooCommerce emails and an optional built-in sending service.
Lightweight self-hosted newsletter plugin with opt-in forms, new-post emails and automation rules; premium unlocks the visual editor, lists and sequences.
Choose MailPoet if…
- You need visual automation builder and built-in sending service
- You want the more complete feature set (88/100 vs 80/100)
- You prefer the more widely used option
Choose Noptin if…
- You need no subscriber cap in the free version and form plugin integrations
MailPoet includes 2 features that Noptin lacks, including Visual automation builder and Built-in sending service; Noptin has 2 that MailPoet lacks, including No subscriber cap in the free version and Form plugin integrations. Both include 20 of the 25 features we track.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
MailPoet NoptinCampaigns4/54/5
Drag-and-drop email designer with blocks for posts, pages and WooCommerce products.
Visual drag-and-drop editor falls back to the classic editor without a licence.
70+ pre-built, mobile-friendly templates on every plan, including the free Starter plan.
Reusable templates and the 50+ template library are licence features.
Automatic new post emails, with categories or tags to include or exclude.
New posts trigger emails free; other post types and user or customer recipients need premium.
Newsletters can be sent immediately or scheduled for later.
Newsletters can be scheduled, and recurring digests go out daily, weekly, monthly or yearly.
No A/B testing in MailPoet; it remains an open request on the vendor's feature board.
A/B testing is not mentioned on the plugin page, docs or pricing page.
Automation4/43/4
Welcome emails, abandoned cart and purchase follow-ups free; free users can't add or remove steps.
Trigger-based automated emails free; sequences, welcome series and conditional logic need a licence.
Abandoned cart, first purchase, product/category emails and Woo transactional email customiser.
Order and product triggers free; abandoned cart and lifetime-order triggers are premium.
Step-by-step workflow editor with delays and if/else branches needs a paid plan to edit freely.
Automations use a rule editor (trigger, conditions, action), not a visual canvas.
Paid triggers for WooCommerce Subscriptions and Bookings; no LMS or form-plugin triggers listed.
Form and PMPro level-change triggers free; LearnDash, MemberPress and other LMS triggers premium.
Subscribers & lists7/77/7
Forms below posts, fixed bar, popup, slide-in, exit intent, shortcode and block.
Unlimited forms as shortcodes, blocks, popups, slide-ins and widgets.
Sign-up confirmation (double opt-in) email can be enabled and customised in settings.
Double opt-in with fully customisable confirmation emails.
Lists, tags and engagement/purchase-based segments; multi-condition segments need a paid plan.
Tags can be added free, but lists and filtering recipients by tag or segment are premium.
Custom fields such as text, date or checkbox can be added to subscribers and forms.
Create custom subscriber fields, including date fields for triggers and merge tags.
Subscriber records with lists and tags; per-subscriber engagement stats on paid plans, no CRM timeline.
Single subscriber view with fields and campaign activity; no CRM-style timeline.
CSV import/export plus direct import from a Mailchimp list.
CSV import from Mailchimp, AWeber, ConvertKit, MailPoet and others, plus CSV export.
Built-in Manage Subscription page lets subscribers edit details and lists or unsubscribe.
Subscription preferences page is part of the premium add-ons.
Sending & deliverability4/54/5
Subscribers, lists and campaigns are stored in the WordPress database.
Subscribers, forms and emails are stored on your WordPress site.
Send with your host, SendGrid, Amazon SES, Mailgun or most SMTP providers.
Sends via wp_mail, so any SMTP plugin is used automatically.
MailPoet Sending Service included free for up to 500 subscribers / 5,000 emails a month.
No vendor sending service; Noptin relies on your WordPress mail setup.
Automatic bounce and complaint handling only with MailPoet Sending Service; manual with other methods.
Includes an Amazon SES bounce handler only.
Free Starter plan is capped at 500 subscribers and 5,000 emails per month.
Free version has no subscriber cap and unlimited newsletter sending.
Reports & integrations3/44/4
Summarised open/click stats free; detailed engagement statistics on paid plans.
Per-campaign opens, clicks and unsubscribes plus link click reports.
Detailed WooCommerce purchase statistics per email require a paid plan.
Campaign revenue tracking is only active with a licence.
Gravity Forms, CF7, Fluent Forms and others connect via third-party connector plugins.
CF7, WPForms, Gravity Forms, Fluent Forms, Ninja Forms and Elementor forms are free integrations.
Double opt-in, consent records (IP, date, source) and WordPress personal data export/erase.
GDPR consent option on forms and all data stored locally.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
MailPoet Freemium
| Free | $0 |
|---|---|
| Starter | Free per month, 1 site |
| Creator | $8 per month, 1 site |
| Business | $10 per month, 1 site |
| Agency | $30 per month, 50 sites |
Noptin Freemium
| Free | $0 |
|---|---|
| Free | Free per year, Unlimited |
| Personal | $149 per year, 1 site |
| Growth | $199 per year, 3 sites |
| Agency | $349 per year, 50 sites |
Downloads trend
MailPoet
218,010 downloads last week
Noptin
6,135 downloads last week
Verdict
MailPoet scores higher on our feature checklist (88/100 against 80/100) and includes visual automation builder and built-in sending service that Noptin does not. Noptin still has the edge on no subscriber cap in the free version and form plugin integrations. Check the features you rely on in the table below before deciding.
Biggest differences
MailPoet: paid version (Creator). Noptin: not included. Step-by-step workflow editor with delays and if/else branches needs a paid plan to edit freely.
MailPoet: included. Noptin: not included. MailPoet Sending Service included free for up to 500 subscribers / 5,000 emails a month.
MailPoet: not included. Noptin: included. Free version has no subscriber cap and unlimited newsletter sending.
MailPoet: third-party. Noptin: included. CF7, WPForms, Gravity Forms, Fluent Forms, Ninja Forms and Elementor forms are free integrations.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
Which would you choose?
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FAQ
Which is better, MailPoet or Noptin?
MailPoet scores higher on our feature checklist (88/100 against 80/100) and includes visual automation builder and built-in sending service that Noptin does not. Noptin still has the edge on no subscriber cap in the free version and form plugin integrations. Check the features you rely on in the table below before deciding.
Which has more features?
They are level: both include 22 of the 25 email marketing & newsletters features we track.
Is MailPoet free?
MailPoet has a free version on WordPress.org. Paid plans start at $8/mo.
Is Noptin free?
Noptin has a free version on WordPress.org. Paid plans start at $149/yr.
Feature data last changed 11 Oct 2026. Spotted something wrong? Suggest an edit to MailPoet or Noptin. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.