Newsletter vs Noptin
Updated 11 Oct 2026. 25 features compared side by side.
Long-running free newsletter plugin by Stefano Lissa with unlimited subscribers, a drag-and-drop composer and paid add-ons for automation and delivery.
Lightweight self-hosted newsletter plugin with opt-in forms, new-post emails and automation rules; premium unlocks the visual editor, lists and sequences.
Choose Newsletter if…
- You want the more complete feature set (83/100 vs 80/100)
- You prefer the more widely used option
Choose Noptin if…
- You need revenue tracking
Noptin has 1 that Newsletter lacks, including Revenue tracking. Both include 21 of the 25 features we track.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Newsletter NoptinCampaigns4/54/5
Drag-and-drop composer with 25+ blocks and live preview; extra blocks via paid add-on.
Visual drag-and-drop editor falls back to the classic editor without a licence.
Reusable templates and composer presets included free.
Reusable templates and the 50+ template library are licence features.
Paid Automated add-on (Professional) builds newsletters from recent posts and custom post types.
New posts trigger emails free; other post types and user or customer recipients need premium.
Newsletters can be sent immediately or scheduled after choosing the target.
Newsletters can be scheduled, and recurring digests go out daily, weekly, monthly or yearly.
No A/B testing in the plugin or its add-on catalogue.
A/B testing is not mentioned on the plugin page, docs or pricing page.
Automation3/43/4
Paid Autoresponder add-on (Professional) sends follow-up email series with delays.
Trigger-based automated emails free; sequences, welcome series and conditional logic need a licence.
Paid WooCommerce add-on: checkout opt-in, lists by product/category; no abandoned cart.
Order and product triggers free; abandoned cart and lifetime-order triggers are premium.
Automation is limited to post digests and linear autoresponder series; no workflow canvas.
Automations use a rule editor (trigger, conditions, action), not a visual canvas.
Paid add-ons for MemberPress, PMPro, Ultimate Member and event plugins add subscribers to lists.
Form and PMPro level-change triggers free; LearnDash, MemberPress and other LMS triggers premium.
Subscribers & lists7/77/7
Widget, shortcode, in-post and HTML forms free; popup and top bar via paid Leads add-on.
Unlimited forms as shortcodes, blocks, popups, slide-ins and widgets.
Single or double opt-in with a confirmation email and privacy checkbox.
Double opt-in with fully customisable confirmation emails.
Lists plus targeting by list combinations, custom fields and language; no tags.
Tags can be added free, but lists and filtering recipients by tag or segment are premium.
Custom profile fields can be collected in forms and used for targeting.
Create custom subscriber fields, including date fields for triggers and merge tags.
Subscriber edit panel shows sent emails and status with the Reports add-on; no CRM timeline.
Single subscriber view with fields and campaign activity; no CRM-style timeline.
CSV import and export of subscribers in the free plugin.
CSV import from Mailchimp, AWeber, ConvertKit, MailPoet and others, plus CSV export.
Auto-generated profile page where subscribers edit details and choose lists.
Subscription preferences page is part of the premium add-ons.
Sending & deliverability4/54/5
Subscribers and newsletters are stored in your WordPress database.
Subscribers, forms and emails are stored on your WordPress site.
Works with SMTP plugins; free SMTP/Brevo add-ons, SES/SendGrid/Mailgun on Professional.
Sends via wp_mail, so any SMTP plugin is used automatically.
No vendor-run sending service; mail goes through your host or a connected provider.
No vendor sending service; Noptin relies on your WordPress mail setup.
Bounce Management and ESP delivery add-ons with complaint handling are in Professional.
Includes an Amazon SES bounce handler only.
No cap on subscribers or newsletters in the free plugin.
Free version has no subscriber cap and unlimited newsletter sending.
Reports & integrations3/44/4
Open and click tracking free; Reports and Retargeting add-on adds detail.
Per-campaign opens, clicks and unsubscribes plus link click reports.
Neither the Reports nor WooCommerce add-on attributes sales to newsletters.
Campaign revenue tracking is only active with a licence.
Paid add-ons for CF7, WPForms, Gravity, Ninja, Fluent, Formidable, Forminator, Elementor (Essential).
CF7, WPForms, Gravity Forms, Fluent Forms, Ninja Forms and Elementor forms are free integrations.
Privacy checkbox, double opt-in, tracking consent controls and GDPR tools in free.
GDPR consent option on forms and all data stored locally.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Newsletter Freemium
| Free | $0 |
|---|---|
| Free | Free per year, Unlimited |
| Essential | $69 one-off, 1 site |
| Professional | $99 one-off, 3 sites |
| Agency | $299 one-off, Unlimited |
Noptin Freemium
| Free | $0 |
|---|---|
| Free | Free per year, Unlimited |
| Personal | $149 per year, 1 site |
| Growth | $199 per year, 3 sites |
| Agency | $349 per year, 50 sites |
Downloads trend
Newsletter
275,615 downloads last week
Noptin
6,135 downloads last week
Verdict
Newsletter scores higher on our feature checklist (83/100 against 80/100). Noptin still has the edge on revenue tracking. Check the features you rely on in the table below before deciding.
Biggest differences
Newsletter: not included. Noptin: paid version (Personal). Campaign revenue tracking is only active with a licence.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
Which would you choose?
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FAQ
Which is better, Newsletter or Noptin?
Newsletter scores higher on our feature checklist (83/100 against 80/100). Noptin still has the edge on revenue tracking. Check the features you rely on in the table below before deciding.
Which has more features?
Noptin includes 22 of the 25 features we track, against 21 for Newsletter. Feature count is only part of the picture; check which of the differences matter to you.
Is Newsletter free?
Newsletter has a free version on WordPress.org. Paid plans start at $69.
Is Noptin free?
Noptin has a free version on WordPress.org. Paid plans start at $149/yr.
Feature data last changed 11 Oct 2026. Spotted something wrong? Suggest an edit to Newsletter or Noptin. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.