FluentCRM vs Noptin
Updated 11 Oct 2026. 25 features compared side by side.
Self-hosted email marketing and CRM plugin by WPManageNinja: unlimited contacts, campaigns and automation funnels, sending through your own SMTP or ESP.
Lightweight self-hosted newsletter plugin with opt-in forms, new-post emails and automation rules; premium unlocks the visual editor, lists and sequences.
Choose FluentCRM if…
- You need A/B testing and visual automation builder
- You want the more complete feature set (91/100 vs 80/100)
- You want the lower entry price ($129/yr vs $149/yr)
- You prefer the more widely used option
Choose Noptin if…
- WordPress site owners who want a lightweight, self-hosted newsletter with strong plugin integrations and are open to a one-off lifetime licence
FluentCRM includes 2 features that Noptin lacks, including A/B testing and Visual automation builder. Both include 22 of the 25 features we track.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
FluentCRM NoptinCampaigns5/54/5
Free block-based composer with dynamic tags; the drag-and-drop visual builder is Pro.
Visual drag-and-drop editor falls back to the classic editor without a licence.
Several built-in template styles, custom HTML templates and reusable saved templates free.
Reusable templates and the 50+ template library are licence features.
Recurring campaigns send latest posts daily, weekly or monthly; Pro only.
New posts trigger emails free; other post types and user or customer recipients need premium.
Free version can send or schedule campaigns for a set date and time.
Newsletters can be scheduled, and recurring digests go out daily, weekly, monthly or yearly.
Subject-line A/B (split) testing for campaigns is a Pro feature.
A/B testing is not mentioned on the plugin page, docs or pricing page.
Automation4/43/4
Free funnels with sign-up and form triggers, waits and emails; sequences need Pro.
Trigger-based automated emails free; sequences, welcome series and conditional logic need a licence.
Free gets some purchase triggers and history; abandoned cart and revenue reports are Pro.
Order and product triggers free; abandoned cart and lifetime-order triggers are premium.
Visual funnel canvas with delays is free; conditional branches require Pro.
Automations use a rule editor (trigger, conditions, action), not a visual canvas.
LearnDash, LifterLMS, TutorLMS, MemberPress, PMPro and other triggers are Pro only.
Form and PMPro level-change triggers free; LearnDash, MemberPress and other LMS triggers premium.
Subscribers & lists7/77/7
Embedded opt-in forms via free Fluent Forms integration; no native popup or slide-in.
Unlimited forms as shortcodes, blocks, popups, slide-ins and widgets.
Global double opt-in settings with customisable confirmation email and redirect.
Double opt-in with fully customisable confirmation emails.
Lists, tags and contact filtering free; dynamic segments are Pro.
Tags can be added free, but lists and filtering recipients by tag or segment are premium.
Unlimited contact custom fields, grouped and editable.
Create custom subscriber fields, including date fields for triggers and merge tags.
Profiles show email log, purchase history, form submissions and notes, even in free.
Single subscriber view with fields and campaign activity; no CRM-style timeline.
CSV, WP users and migration from Mailchimp, ActiveCampaign, ConvertKit etc.; export is Pro.
CSV import from Mailchimp, AWeber, ConvertKit, MailPoet and others, plus CSV export.
Email preference page lets contacts manage all or specific list subscriptions.
Subscription preferences page is part of the premium add-ons.
Sending & deliverability4/54/5
All contacts and campaign data are stored in your WordPress database.
Subscribers, forms and emails are stored on your WordPress site.
Sends through any SMTP or ESP, typically via FluentSMTP with SES, Mailgun or SendGrid.
Sends via wp_mail, so any SMTP plugin is used automatically.
FluentCRM does not send email itself; you connect a third-party delivery service.
No vendor sending service; Noptin relies on your WordPress mail setup.
Bounce handlers for SES, SendGrid, Mailgun, Postmark, Brevo, SparkPost and more.
Includes an Amazon SES bounce handler only.
No limits on contacts or emails in the free plugin.
Free version has no subscriber cap and unlimited newsletter sending.
Reports & integrations4/44/4
Campaign open, click and link-level reports with dashboard charts.
Per-campaign opens, clicks and unsubscribes plus link click reports.
Campaign revenue and WooCommerce reports are listed as Pro features.
Campaign revenue tracking is only active with a licence.
Fluent Forms integration free; Elementor Forms, webhooks and others in Pro.
CF7, WPForms, Gravity Forms, Fluent Forms, Ninja Forms and Elementor forms are free integrations.
Double opt-in and data kept in your own database; vendor describes it as GDPR ready.
GDPR consent option on forms and all data stored locally.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
FluentCRM Freemium
| Free | $0 |
|---|---|
| Free | Free per year, Unlimited |
| Solo/Blogger | $129 per year, 1 site |
| Small Business | $249 per year, 5 sites |
| Agency | $499 per year, 50 sites |
Noptin Freemium
| Free | $0 |
|---|---|
| Free | Free per year, Unlimited |
| Personal | $149 per year, 1 site |
| Growth | $199 per year, 3 sites |
| Agency | $349 per year, 50 sites |
Downloads trend
FluentCRM
40,656 downloads last week
Noptin
6,135 downloads last week
Verdict
FluentCRM scores higher on our feature checklist (91/100 against 80/100) and includes A/B testing and visual automation builder that Noptin does not. Paid plans start at $129/yr for FluentCRM and $149/yr for Noptin. Check the features you rely on in the table below before deciding.
Biggest differences
FluentCRM: paid version (Solo/Blogger). Noptin: not included. Subject-line A/B (split) testing for campaigns is a Pro feature.
FluentCRM: partial. Noptin: not included. Visual funnel canvas with delays is free; conditional branches require Pro.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
Which would you choose?
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FAQ
Which is better, FluentCRM or Noptin?
FluentCRM scores higher on our feature checklist (91/100 against 80/100) and includes A/B testing and visual automation builder that Noptin does not. Paid plans start at $129/yr for FluentCRM and $149/yr for Noptin. Check the features you rely on in the table below before deciding.
Which has more features?
FluentCRM includes 24 of the 25 features we track, against 22 for Noptin. Feature count is only part of the picture; check which of the differences matter to you.
Is FluentCRM free?
FluentCRM has a free version on WordPress.org. Paid plans start at $129/yr.
Is Noptin free?
Noptin has a free version on WordPress.org. Paid plans start at $149/yr.
Feature data last changed 11 Oct 2026. Spotted something wrong? Suggest an edit to FluentCRM or Noptin. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.