CartFlows
Funnel builder and checkout replacement for WooCommerce from Brainstorm Force, with modern checkout layouts, order bumps, upsells and A/B testing.
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FunnelKit Funnel Builder
WooCommerce funnel and checkout builder with custom checkout pages, order bumps, one-click upsells, A/B tests and analytics, built with your page builder.
Free installs30K+WordPress.org, active
Est. Pro installs~8.5KLikely 4.3K–17K
Vendor claims40.3K+Vendor's own figure
Rating5.0/51,028 reviews
Price from$129/yrFreemium
Last updated21 Oct 2026Version 3.17.0.1
Overview
FunnelKit Funnel Builder (formerly WooFunnels) turns the WooCommerce checkout into one step of a sales funnel. You build optin, sales, checkout, upsell and thank-you pages with Elementor, the block editor, Divi, Bricks or Oxygen, and FunnelKit handles the checkout form, offers and reporting. The free Lite plugin is on WordPress.org; paid plans add checkout optimisation and funnel tools.
How it works
You can either replace the store-wide checkout with a FunnelKit “Store Checkout” or create separate funnels for specific products. Each step is a page built from templates and widgets in your chosen builder, so the checkout matches the rest of the site. A drag-and-drop field editor lets you arrange checkout sections and fields.
Free vs paid
Lite includes checkout and thank-you page templates, the drag-and-drop field editor for existing fields, express payment buttons and a basic performance dashboard. The Basic plan adds custom field types (14 including file upload), conditional fields, multi-step checkout, Google address autocomplete and a sliding cart. Plus is the first plan with order bumps, one-click upsells and downsells, A/B testing and per-step funnel analytics. Professional and Elite bundle FunnelKit Automations for emails, SMS and abandoned cart flows. Cart recovery itself is also available through the separate free FunnelKit Automations plugin.
Strengths
- Full design freedom because pages are built in mainstream page builders.
- Strong offer engine: rule-based bumps, upsells, downsells and smart skipping.
- Funnel and step-level analytics with split testing.
Limitations
The free version lacks bumps, upsells, multi-step checkout and custom field types, so most stores will need Plus or above. Introductory prices renew at full price, and the funnel concept adds more setup than a simple checkout restyler. It takes over the checkout rather than extending the block-based Checkout.
FunnelKit is a good fit for stores and course sellers that want ClickFunnels-style funnels inside WooCommerce, with the offers and testing to raise average order value.
Best for: Stores that want custom-designed checkout funnels with order bumps, upsells and split testing inside WooCommerce.
FunnelKit is one of the most capable funnel builders for WooCommerce, combining page-builder freedom with a strong offer and analytics engine. It costs more than template-only checkout plugins once you need upsells, and the free tier is mainly a starting point.
Pros
- Checkout and funnel pages built in Elementor, block editor, Divi, Bricks or Oxygen
- Rule-based order bumps, one-click upsells and downsells
- A/B testing and step-level funnel analytics
- 14 custom field types with conditional logic on paid plans
- Free Lite version includes templates, field editor and thank-you pages
- Declares HPOS compatibility
Cons
- Bumps, upsells and A/B tests need the Plus plan or higher
- First-year prices are introductory and renew at full price
- More setup than a simple checkout restyler
- Replaces rather than extends the block-based Checkout
- Email automation and advanced cart recovery need Professional or a separate plan
Key features
What FunnelKit Funnel Builder highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Checkout and funnel page templates
- Drag-and-drop checkout field editor
- Express payment buttons
- Customisable thank-you pages
- Opt-in and sales pages
- Elementor, Gutenberg, Divi, Bricks and Oxygen support
- Contacts activity tracking
- Performance dashboard and leaderboards
Pro / paid adds From $129/yr
- 14 custom field types including file upload
- Conditional checkout fields
- Multi-step and Shopify-style checkout
- Google address autocomplete
- Rule-based order bumps
- One-click upsells and downsells
- A/B testing of pages, offers and prices
- Step-level funnel analytics
- Sliding side cart
- Premium template library
- Email and SMS automations (Professional)
Feature checklist
16 of 18 features we track in WooCommerce Checkout, feature score 88/100
Checkout fields 3/5
Checkout field editor Key
Add, remove, reorder and rename checkout fields.
Lite lets you build sections and drag, reorder or remove checkout fields.
Included
Custom field types
File upload, date, select, checkbox and other field types.
14 field types such as checkbox, radio, HTML and file upload.
Paid version Basic
Conditional fields Key
Show fields based on products, cart or other answers.
Show or hide checkout fields based on shopper choices.
Paid version Basic
Fields that add fees
Fields or options that add a fee to the order.
Not verified
Fields in emails & orders
Custom field values appear in emails, orders and My Account.
Not verified
Checkout layout 5/5
Optimised checkout templates Key
Redesigned checkout layouts built for conversion.
Lite includes checkout templates; premium library on paid plans.
Included
Multi-step checkout
Split checkout into steps.
Two- and three-step and Shopify-style checkouts are paid features.
Paid version Basic
One-page & direct checkout
Skip the cart or combine product and checkout on one page.
One-page checkouts and order forms are part of the paid funnel tools.
Paid version Plus
Address autocomplete
Google Places or similar address lookup.
Google address autocomplete with your own Maps API key.
Paid version Basic
Express payment buttons
Apple Pay, Google Pay or PayPal buttons at the top of checkout.
Apple Pay and Google Pay express buttons on both Lite and paid tiers.
Included
Conversion 5/5
Order bumps Key
Add-on offers inside the checkout.
Multiple rule-based bumps with skins and custom positions.
Paid version Plus
One-click upsells
Post-purchase upsell offers.
One-click upsells and downsells with rules and multiple offers.
Paid version Plus
Cart abandonment recovery
Capture emails and send recovery messages.
Via the free FunnelKit Automations plugin; paid Automations adds SMS and rules.
Via add-on
Checkout analytics & A/B tests
Conversion stats or split tests of checkouts.
Basic conversion dashboard in Lite; A/B testing and step analytics from Plus.
Included
Custom thank-you page
Design the order received page.
Thank-you page templates and order/customer detail widgets in Lite.
Included
Compatibility 3/3
HPOS compatible
Declared compatible with WooCommerce High-Performance Order Storage.
Changelog 2.13.0 added WooCommerce HPOS compatibility.
Included
Cart & Checkout blocks Key
Works with the block-based Cart and Checkout.
Takes over the checkout; changelog shows notices and fixes for block-based checkouts.
Partial
Page builder support
Design checkout with Elementor, the block editor or similar.
Design checkout steps in Elementor, block editor, Divi, Bricks or Oxygen.
Included
Pricing
Free
$0On WordPress.org
Lite
Freeper yearUnlimited
Free WordPress.org plugin: templates, field editor, thank-you pages.
Basic
$129per year1 site
First year $99.50 (introductory; renews at full price). Checkout optimisation, custom/conditional fields, address autocomplete, sliding cart.
Plus
$299per year2 sites
First year $149.50. Adds funnels, order bumps, one-click upsells, A/B testing and analytics.
Professional
$399per year3 sites
First year $199.50. Adds FunnelKit Automations (emails, SMS, broadcasts, cart recovery flows).
Elite
$599per year30 sites
First year $299.50. Professional features for 30 sites.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use FunnelKit Funnel Builder?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
30K+
Active installations reported by WordPress.org.
Vendor claim
40.3K+
Sites/users claimed on the vendor's website. source
Estimated Pro / paid installs
~8.5K
Our estimate, see method below.
How we estimated this: About 35K free installs x 30% (the usual share of free sites that also run the paid version when many key features are paid, and store owners upgrade more often) gives 11K. The vendor claims 40.3K+ sites in total. Taking away about 35K free installs leaves 5.3K, and 80% of that is 4.2K. Vendor totals are loose, so we only move our figure part of the way toward it, from 11K to 8.5K. Likely range: 4.3K to 17K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
7,112 downloads last week, 1.3M all time
Rating breakdown
| Version | 3.17.0.1 |
|---|---|
| Last updated | 21 Oct 2026 (12 days ago) |
| Tested up to | WordPress 7.1.4 |
| Requires | WordPress 6.2+, PHP 7.4+ |
| Support threads (2 months) | 1 of 1 resolved |
| On WordPress.org since | 11 Feb 2021 |
Company & policy
| Refund policy | 14-day money-back (source, 14 Oct 2026) 14-day, no-questions-asked guarantee. |
|---|
FunnelKit Funnel Builder compared
FunnelKit Funnel Builder/Checkout Field Editor for WooCommerce (ThemeHigh)
Flexible Checkout Fields/FunnelKit Funnel Builder
Direct Checkout for WooCommerce/FunnelKit Funnel Builder
FunnelKit Funnel Builder/Checkout Field Editor (Woo)CartFlows/FunnelKit Funnel Builder
Fluid Checkout/FunnelKit Funnel Builder
CheckoutWC/FunnelKit Funnel Builder Alternatives to FunnelKit Funnel Builder
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Fluid Checkout
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Flexible Checkout Fields
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Checkout Field Editor (Woo)
Official Woo Marketplace extension for adding, editing and reordering fields on the classic WooCommerce checkout, sold by Woo at $49 a year.
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FAQ
Is FunnelKit Funnel Builder free?
Yes. FunnelKit Funnel Builder has a free version on WordPress.org. Paid plans start at $129/yr.
How many sites use FunnelKit Funnel Builder?
WordPress.org reports 30K+ active installations of the free version. The vendor claims 40.3K+ sites in total. We estimate around 8.5K sites run the paid version.
Does FunnelKit Funnel Builder have checkout field editor?
Yes: included. Lite lets you build sections and drag, reorder or remove checkout fields.
Does FunnelKit Funnel Builder have conditional fields?
Yes: paid version (Basic). Show or hide checkout fields based on shopper choices.
Does FunnelKit Funnel Builder have optimised checkout templates?
Yes: included. Lite includes checkout templates; premium library on paid plans.
Does FunnelKit Funnel Builder have order bumps?
Yes: paid version (Plus). Multiple rule-based bumps with skins and custom positions.
Does FunnelKit Funnel Builder have cart & checkout blocks?
Yes: partial. Takes over the checkout; changelog shows notices and fixes for block-based checkouts.
What does the free FunnelKit Lite include?
Lite gives you checkout and thank-you page templates, a drag-and-drop editor for the existing checkout fields, express payment buttons and a basic dashboard. Custom field types, multi-step checkout, bumps and upsells are paid.
Which plan do I need for order bumps and upsells?
Order bumps, one-click upsells, A/B testing and funnel analytics start on the Plus plan. The Basic plan covers checkout optimisation only.
Does FunnelKit include abandoned cart recovery?
Cart capture and recovery emails come from FunnelKit Automations. There is a free version on WordPress.org, and the Professional and Elite plans include the paid Automations features.
Which page builders does FunnelKit work with?
It has dedicated integrations for Elementor, the block editor, Divi, Bricks and Oxygen, plus shortcodes for other builders.
Are FunnelKit prices the same at renewal?
No. The pricing page says first-year prices are introductory and renewals are at the full price, for example $129 a year for Basic.
Last updated 14 Oct 2026. Spotted something wrong? Suggest an edit.