Fluid Checkout vs FunnelKit Funnel Builder
Updated 14 Oct 2026. 18 features compared side by side.
Lightweight multi-step or single-step WooCommerce checkout redesign with a free Lite version and PRO templates, express buttons and an optimised cart.
WooCommerce funnel and checkout builder with custom checkout pages, order bumps, one-click upsells, A/B tests and analytics, built with your page builder.
Choose Fluid Checkout if…
- Stores that want a cleaner, easier checkout with minimal overhead and are not looking for funnels or upsells
Choose FunnelKit Funnel Builder if…
- You need checkout field editor and conditional fields
- You also want order bumps and custom field types
- You want the more complete feature set (88/100 vs 44/100)
- You prefer the more widely used option
FunnelKit Funnel Builder has 8 that Fluid Checkout lacks, including Checkout field editor, Custom field types and Conditional fields. Both include 8 of the 18 features we track. 2 features are not yet verified for one or both plugins.
At a glance
Feature comparison
Click a screenshot to see both plugins side by side.
Fluid Checkout FunnelKit Funnel BuilderCheckout fields0/53/5
No editor of its own; works with ThemeHigh Checkout Field Editor and Flexible Checkout Fields.
Lite lets you build sections and drag, reorder or remove checkout fields.
Extra field types come from compatible field editor plugins.
14 field types such as checkbox, radio, HTML and file upload.
Conditional fields only via compatible third-party field plugins.
Show or hide checkout fields based on shopper choices.
No fee fields of its own.
Checkout layout5/55/5
Lite gives an optimised layout; Classic, Boxed, Split and Minimalist templates are PRO.
Lite includes checkout templates; premium library on paid plans.
Multi-step or single-step layouts in Lite.
Two- and three-step and Shopify-style checkouts are paid features.
Single-step checkout layout, but no cart-skip or product-plus-checkout pages.
One-page checkouts and order forms are part of the paid funnel tools.
Paid Google Address Autocomplete add-on, included in the PRO+ bundle.
Google address autocomplete with your own Maps API key.
Apple Pay, Google Pay and Amazon Pay buttons shown before the steps.
Apple Pay and Google Pay express buttons on both Lite and paid tiers.
Conversion1/55/5
Not built in; changelog notes compatibility with third-party funnel plugins.
Multiple rule-based bumps with skins and custom positions.
Not built in; works alongside upsell funnel plugins.
One-click upsells and downsells with rules and multiple offers.
Not built in; compatible with Cart Abandonment Recovery Pro.
Via the free FunnelKit Automations plugin; paid Automations adds SMS and rules.
No conversion stats or split testing.
Basic conversion dashboard in Lite; A/B testing and step analytics from Plus.
Optimised order received page with order overview and progress bar.
Thank-you page templates and order/customer detail widgets in Lite.
Compatibility2/33/3
Main plugin file declares custom_order_tables compatibility.
Changelog 2.13.0 added WooCommerce HPOS compatibility.
Declares Cart/Checkout blocks compatibility but replaces the Checkout block with its own layout.
Takes over the checkout; changelog shows notices and fixes for block-based checkouts.
Checkout layout is not designed in a page builder; Elementor is supported for compatibility only.
Design checkout steps in Elementor, block editor, Divi, Bricks or Oxygen.
Statuses: Yes Pro Add-on Partial 3rd-party No ?
Pricing compared
Fluid Checkout Freemium
| Free | $0 |
|---|---|
| Lite | Free per year, Unlimited |
| PRO | €99 per year, 1 site |
| PRO+ Complete bundle | €129 per year, 1 site |
FunnelKit Funnel Builder Freemium
| Free | $0 |
|---|---|
| Lite | Free per year, Unlimited |
| Basic | $129 per year, 1 site |
| Plus | $299 per year, 2 sites |
| Professional | $399 per year, 3 sites |
| Elite | $599 per year, 30 sites |
Downloads trend
Fluid Checkout
959 downloads last week
FunnelKit Funnel Builder
6,900 downloads last week
Verdict
FunnelKit Funnel Builder scores higher on our feature checklist (88/100 against 44/100) and includes checkout field editor, conditional fields and order bumps that Fluid Checkout does not. Check the features you rely on in the table below before deciding.
Biggest differences
Fluid Checkout: third-party. FunnelKit Funnel Builder: included. Lite lets you build sections and drag, reorder or remove checkout fields.
Fluid Checkout: third-party. FunnelKit Funnel Builder: paid version (Basic). Show or hide checkout fields based on shopper choices.
Fluid Checkout: third-party. FunnelKit Funnel Builder: paid version (Plus). Multiple rule-based bumps with skins and custom positions.
Fluid Checkout: third-party. FunnelKit Funnel Builder: paid version (Basic). 14 field types such as checkbox, radio, HTML and file upload.
Fluid Checkout: third-party. FunnelKit Funnel Builder: paid version (Plus). One-click upsells and downsells with rules and multiple offers.
Fluid Checkout: third-party. FunnelKit Funnel Builder: via add-on. Via the free FunnelKit Automations plugin; paid Automations adds SMS and rules.
Written from the feature, pricing and install data on this page, not from hands-on testing. How we compare.
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Fluid Checkout vs others
FunnelKit Funnel Builder vs others
FAQ
Which is better, Fluid Checkout or FunnelKit Funnel Builder?
FunnelKit Funnel Builder scores higher on our feature checklist (88/100 against 44/100) and includes checkout field editor, conditional fields and order bumps that Fluid Checkout does not. Check the features you rely on in the table below before deciding.
Which has more features?
FunnelKit Funnel Builder includes 16 of the 18 features we track, against 8 for Fluid Checkout. Feature count is only part of the picture; check which of the differences matter to you.
Is Fluid Checkout free?
Fluid Checkout has a free version on WordPress.org. Paid plans start at €99/yr.
Is FunnelKit Funnel Builder free?
FunnelKit Funnel Builder has a free version on WordPress.org. Paid plans start at $129/yr.
Feature data last changed 14 Oct 2026. Spotted something wrong? Suggest an edit to Fluid Checkout or FunnelKit Funnel Builder. Some links are affiliate links. We may earn a commission at no cost to you; it never affects our data or rankings.