FunnelKit Funnel Builder
WooCommerce funnel and checkout builder with custom checkout pages, order bumps, one-click upsells, A/B tests and analytics, built with your page builder.
88
CartFlows
Funnel builder and checkout replacement for WooCommerce from Brainstorm Force, with modern checkout layouts, order bumps, upsells and A/B testing.
Free installs200K+WordPress.org, active
Est. Pro installs~33KLikely 21K–50K
Vendor claims4.2M+Vendor's own figure
Rating4.8/5517 reviews
Price from$149/yrFreemium
Last updated5 Oct 2026Version 3.3.0
Overview
CartFlows is a funnel builder for WooCommerce made by Brainstorm Force, the company behind the Astra theme. It replaces the default checkout with its own layouts and lets you build multi-step funnels with landing, checkout, upsell, downsell and thank-you steps. The free plugin is on WordPress.org; CartFlows Pro adds the revenue tools.
How it works
You can override the store checkout globally or create funnels for individual products. Steps are pages that you can design with Elementor, Spectra/Gutenberg, Bricks, Divi, Beaver Builder and others, or use the distraction-free Instant Checkout and Modern Checkout layouts. A checkout field editor lets you add, remove and reorder fields, including file inputs.
Free vs paid
The free version includes the modern and instant checkout layouts, single-, two- and multi-step checkouts, ready-made funnel templates, the field editor, thank-you steps, pixel tracking and a basic analytics dashboard. Paid plans (Starter, Pro and Suite) add dynamic order bumps, one-click upsells and downsells, A/B split testing, advanced analytics, smart funnel routing, Google address autocomplete, auto-applied coupons, product options and premium templates. Abandoned cart recovery is a separate plugin, free on WordPress.org with a Pro version bundled in the Suite plan.
Strengths
- Generous free version with polished checkout layouts and multi-step checkouts.
- Works with most major page builders.
- Lifetime licences are available on Pro and Suite.
Limitations
Order bumps, upsells and split testing all need a paid plan, and the advertised first-year prices rise at renewal. The pricing page shows two different sets of Suite tiers, which makes comparing plans harder. CartFlows does not declare compatibility with the block-based Cart and Checkout, and conditional field logic is not clearly documented.
CartFlows suits stores that already use Astra or a mainstream page builder and want a free, better-looking checkout today with the option to add funnels and upsells later.
Best for: Stores wanting a free, better-converting checkout now, with funnels and upsells available as a paid upgrade.
CartFlows offers one of the strongest free checkout replacements, and its paid plans cover the usual funnel tools at competitive prices. Its main downsides are paid-only offers and a slightly confusing pricing structure.
Pros
- Free version includes modern, instant and multi-step checkout layouts
- Works with Elementor, Spectra, Bricks, Divi, Beaver Builder and more
- Dynamic order bumps and one-click upsells on paid plans
- A/B split testing and funnel analytics
- Lifetime licence option
- Declares HPOS compatibility
Cons
- Order bumps, upsells and A/B testing are paid-only
- Introductory first-year prices renew higher
- Abandoned cart recovery is a separate plugin
- Pricing page shows conflicting Suite tiers
- No declared compatibility with the block-based Checkout
Key features
What CartFlows highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Modern and Instant Checkout layouts
- Single, two-step and multi-step checkout
- Replace the store checkout globally
- Ready-made funnel templates
- Checkout field editor with custom fields
- Thank-you page layouts
- Pixel tracking for Google, Facebook, TikTok and more
- Works with major page builders
- Basic analytics dashboard
Pro / paid adds From $149/yr
- Dynamic rule-based order bumps
- One-click upsells and downsells
- A/B split testing
- Advanced funnel analytics
- Smart funnel routing
- Google address autocomplete
- Auto-apply coupons
- Product options on checkout
- Premium funnel templates
- Cart abandonment, cart and coupon tools in Suite
Feature checklist
15 of 18 features we track in WooCommerce Checkout, feature score 81/100
Checkout fields 2/5
Checkout field editor Key
Add, remove, reorder and rename checkout fields.
Add, remove, reorder or create checkout fields in the free plugin.
Included
Custom field types
File upload, date, select, checkbox and other field types.
Free custom field editor supports several input types, including file upload since 2.2.2.
Included
Conditional fields Key
Show fields based on products, cart or other answers.
Not verified
Fields that add fees
Fields or options that add a fee to the order.
Not verified
Fields in emails & orders
Custom field values appear in emails, orders and My Account.
Not verified
Checkout layout 5/5
Optimised checkout templates Key
Redesigned checkout layouts built for conversion.
Modern and Instant checkout layouts free; premium templates on paid plans.
Included
Multi-step checkout
Split checkout into steps.
Single-, two- and multi-step checkout layouts in the free plugin.
Included
One-page & direct checkout
Skip the cart or combine product and checkout on one page.
Instant Checkout gives a distraction-free single-page checkout.
Included
Address autocomplete
Google Places or similar address lookup.
Google address autocomplete is listed as a Pro feature.
Paid version Starter
Express payment buttons
Apple Pay, Google Pay or PayPal buttons at the top of checkout.
Shows gateway express buttons (e.g. Stripe Apple/Google Pay) in its layouts.
Included
Conversion 5/5
Order bumps Key
Add-on offers inside the checkout.
Dynamic, rule-based bumps with styles and custom locations.
Paid version Starter
One-click upsells
Post-purchase upsell offers.
One-click upsells and downsells using saved payment details.
Paid version Starter
Cart abandonment recovery
Capture emails and send recovery messages.
Separate Cart Abandonment Recovery plugin (free; Pro version in Suite).
Via add-on
Checkout analytics & A/B tests
Conversion stats or split tests of checkouts.
Basic analytics dashboard free; A/B testing and advanced analytics paid.
Included
Custom thank-you page
Design the order received page.
Thank-you step with standard and Instant layouts.
Included
Compatibility 3/3
HPOS compatible
Declared compatible with WooCommerce High-Performance Order Storage.
Declares custom_order_tables (HPOS) compatibility in its compatibility class.
Included
Cart & Checkout blocks Key
Works with the block-based Cart and Checkout.
Replaces checkout with its own form (offers a Checkout Form block); no block-checkout compatibility declared.
Partial
Page builder support
Design checkout with Elementor, the block editor or similar.
Design steps with Elementor, Spectra/Gutenberg, Bricks, Divi or Beaver Builder.
Included
Pricing
Free
$0On WordPress.org
Free
Freeper yearUnlimited
WordPress.org plugin with checkout layouts, field editor and templates.
Starter
$149per year1 site
First year $99, renews at $149. Order bumps, upsells, A/B testing, analytics.
Pro
$299per year3 sites
First year $199, renews at $299.
Pro Lifetime
$699lifetime3 sites
One-time (crossed-out $899), or 6 payments of $119.
Suite
$449per year30 sites
First year $299. Adds Modern Cart Pro, Cart Abandonment Recovery Pro, Power Coupons Pro, OttoKit Pro (1 year). Lifetime $999. Page also lists alternative Suite tiers (Grow/Scale/Agency $199-$399).
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use CartFlows?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
200K+
Active installations reported by WordPress.org.
Vendor claim
4.2M+
Sites/users claimed on the vendor's website. source
Estimated Pro / paid installs
~33K
Our estimate, see method below.
How we estimated this: Website scans by WPoptic find the paid plugin (folder cartflows-pro) on 3,373 live sites; they find the free version on 17,043 sites against about 250K WordPress.org installs, so each site found stands for about 10, giving 34K. About 250K free installs x 12% (the usual share of free sites that also run the paid version when some key features are paid, and store owners upgrade more often) gives 30K. Combining these (weighted average) gives about 33K. The vendor figure (4.2M+) is more than 8 times the free installs, so it probably counts more than this plugin (other products or platforms) and we leave it out. Likely range: 21K to 50K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
13,343 downloads last week, 11.2M all time
Rating breakdown
| Version | 3.3.0 |
|---|---|
| Last updated | 5 Oct 2026 (28 days ago) |
| Tested up to | WordPress 7.1.4 |
| Requires | WordPress 5.8+, PHP 7.2+ |
| Support threads (2 months) | 3 of 4 resolved |
| On WordPress.org since | 30 Nov 2018 |
Company & policy
| Refund policy | 14-day money-back (source, 14 Oct 2026) Refund via support ticket within 14 days. |
|---|
CartFlows compared
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FAQ
Is CartFlows free?
Yes. CartFlows has a free version on WordPress.org. Paid plans start at $149/yr.
How many sites use CartFlows?
WordPress.org reports 200K+ active installations of the free version. The vendor claims 4.2M+ sites in total. We estimate around 33K sites run the paid version.
Does CartFlows have checkout field editor?
Yes: included. Add, remove, reorder or create checkout fields in the free plugin.
Does CartFlows have optimised checkout templates?
Yes: included. Modern and Instant checkout layouts free; premium templates on paid plans.
Does CartFlows have order bumps?
Yes: paid version (Starter). Dynamic, rule-based bumps with styles and custom locations.
Does CartFlows have cart & checkout blocks?
Yes: partial. Replaces checkout with its own form (offers a Checkout Form block); no block-checkout compatibility declared.
Is CartFlows free?
Yes. The free plugin replaces the WooCommerce checkout with modern or instant layouts, supports multi-step checkouts and includes the field editor and funnel templates. Order bumps, upsells and A/B testing need a paid plan.
How much does CartFlows Pro cost?
Starter is $149 a year for one site and Pro is $299 a year for three sites, with lower introductory first-year prices. A three-site lifetime licence costs $699.
Does CartFlows handle abandoned carts?
Not in the core plugin. Brainstorm Force offers a separate Cart Abandonment Recovery plugin, free on WordPress.org, with the Pro version included in the Suite plan.
Which page builders does CartFlows support?
Elementor, Spectra and the block editor, Bricks, Divi, Beaver Builder and others. You can also use the built-in Instant Checkout layout without a builder.
Last updated 14 Oct 2026. Spotted something wrong? Suggest an edit.