Rank Math SEO
Modular WordPress SEO plugin with a broad free tier: redirects, 404 monitor, schema, Search Console analytics and multiple focus keywords.
97
ThinkRank SEO
AI-first WordPress SEO plugin with a built-in MCP server, bring-your-own-key AI writing, schema, sitemaps and Search Console data.
Free installs20K+WordPress.org, active
Est. Pro installs~1.8KLikely 900–3.6K
Vendor claims20,000+Vendor's own figure
Rating4.9/536 reviews
Price from$99/yrFreemium
Last updated29 Oct 2026Version 2.20.1
Overview
ThinkRank is an SEO plugin from WPDeveloper, the company behind Essential Addons, Templately and EmbedPress. It covers the usual SEO plugin tasks: titles and meta descriptions, a focus keyword score, schema, XML sitemaps, canonical URLs and robots rules. Its main difference is AI support. A built-in MCP server lets Claude, ChatGPT, Cursor and other AI clients read and change SEO settings after an administrator approves each connection. AI tools for titles, descriptions, content briefs and image alt text run on your own OpenAI, Claude, Gemini or OpenRouter API key, so ThinkRank sells no AI credits.
The plugin is new. It passed 20,000 active installs on WordPress.org within a few months and ships updates several times a week. The free version includes Article, FAQ, HowTo, Organization and Local Business schema, four sitemap modes, Search Console data inside WordPress, an llms.txt generator, a site-wide SEO audit, a role manager, IndexNow and imports from Yoast, Rank Math, AIOSEO, SEOPress, Squirrly and Slim SEO. Pro (listed at $99 a year for one site) adds redirects, a 404 monitor, a broken link checker, AI internal links, keyword rank tracking, GA4, custom schema, news and video sitemaps, multi-location local SEO and advanced WooCommerce SEO.
What it does well
- The MCP server is free, with read or read-and-write access per area and an activity log where AI changes can be reverted.
- AI features use your own provider key, with a daily request limit and a switch to pause all AI use.
- The SEO panel works inside Elementor, Divi, Bricks, Beaver Builder, Oxygen and Breakdance, and scores the rendered builder content.
- WPML, Polylang and TranslatePress support with per-language SEO fields and hreflang.
- A site SEO audit gives a 0 to 100 score with one-click fixes and needs no Google connection.
Limitations
Redirects and the 404 monitor are Pro-only, while Rank Math and SEOPress include them in their free versions. GA4 data also needs Pro. AI features need your own API key and are billed by your AI provider. The plugin has a short track record and changes quickly, so check the changelog before updating a busy site.
Who should pick it: site owners and agencies who want to run SEO work through an AI assistant, and anyone who wants AI writing tools without a credit meter. Sites that need a free redirect manager should compare Rank Math or SEOPress first.
Best for: Site owners and agencies who want to run SEO tasks through an AI assistant, or want AI writing tools billed by their own AI provider.
ThinkRank covers the core SEO features in its free version and adds a free MCP server so an AI assistant can make SEO changes for you. It is new, and redirects and the 404 monitor are paid, so sites that need those for free should compare Rank Math or SEOPress.
Pros
- Free MCP server for Claude, ChatGPT and other AI clients
- AI writing tools use your own API key, with no credit packs
- SEO panel inside Elementor, Divi, Bricks, Oxygen and Breakdance
- Free site audit, role manager, IndexNow and llms.txt
- Imports from Yoast, Rank Math, AIOSEO, SEOPress, Squirrly and Slim SEO
- WPML, Polylang and TranslatePress support
Cons
- Redirects and 404 monitor are Pro-only
- GA4 integration needs Pro
- AI features need a paid key from your own AI provider
- Very new plugin with frequent releases
Key features
What ThinkRank SEO highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- AI titles, descriptions and alt text with your own key
- Built-in MCP server for AI assistants
- Focus keyword content analysis
- Article, FAQ, HowTo and Local Business schema
- Four XML sitemap modes
- Search Console data in WordPress
- llms.txt generator
- Site SEO audit with one-click fixes
- Role manager
- IndexNow instant indexing
- Imports from six SEO plugins
- SEO panel in page builders
Pro / paid adds From $99/yr
- Redirects with regex rules
- 404 monitor
- Broken link checker
- AI internal links
- Keyword rank tracker
- GA4 integration
- Custom schema with field mapping
- News and video sitemaps
- Multi-location local SEO
- Advanced WooCommerce SEO
- Focus Pages
- Scheduled branded email reports
Feature checklist
24 of 27 features we track in SEO Plugins, feature score 93/100
On-page 7/8
Title & meta editor Key
Edit SEO titles and descriptions with templates.
Per-post titles and descriptions with SERP preview and AI suggestions.
Included
Content analysis
Keyword and readability checks while writing.
On-page SEO score for a focus keyword with readability and structure checks.
Included
Multiple focus keywords
Optimise a page for more than one keyword.
Not verified
Internal linking suggestions
Suggests relevant internal links.
AI internal link suggestions are Pro-only.
Paid version Pro
Social previews
Open Graph and X/Twitter card controls.
Facebook, LinkedIn, Pinterest and X meta in the free plugin.
Included
AI writing assistant
Generate titles, descriptions or content with AI.
AI titles, descriptions, briefs and alt text with your own provider key; no credit packs.
Included
Image SEO
Automatic alt text, titles or image attachment redirects.
Image SEO controls free; AI alt text needs your own API key.
Included
Bulk SEO editor
Edit titles and descriptions for many posts from one screen.
Bulk optimisation of titles and descriptions with duplicate checks.
Included
Technical 11/11
XML sitemaps Key
Automatic XML sitemaps.
Basic, Complete, E-commerce and Segmented modes with a sitemap index.
Included
Schema markup Key
Structured data for rich results.
Article, FAQ, HowTo, Organization, Local Business, Review and Breadcrumb free; custom schema is Pro.
Included
Breadcrumbs
Breadcrumb trail output with schema.
Breadcrumb trail and schema in the free plugin.
Included
Redirect manager
Create and manage 301/302 redirects.
301/302 redirects with regex rules are Pro-only.
Paid version Pro
404 monitor
Log broken URLs visitors hit.
404 log with one-click fixes is Pro-only.
Paid version Pro
robots.txt editor
Edit robots.txt from the dashboard.
Robots.txt management with per-crawler AI bot switches.
Included
llms.txt file
Generate an llms.txt file for AI crawlers.
llms.txt generator free; llms-full.txt and Markdown for agents in Pro.
Included
News sitemap
Google News sitemap.
Google News sitemap in Pro.
Paid version Pro
Video sitemap
Video sitemap and video schema.
Video sitemap in Pro.
Paid version Pro
IndexNow / instant indexing
Notify search engines when content changes.
Instant Indexing submits URLs through IndexNow.
Included
Broken link monitoring
Find broken internal or external links.
Broken link checker is Pro-only.
Paid version Pro
Specialist 2/2
Local SEO
Business details, locations and LocalBusiness schema.
Single-location Local Business data and local sitemap free; multiple locations need Pro.
Included
WooCommerce SEO
Product schema and shop-specific controls.
Product metadata and e-commerce sitemap free; advanced WooCommerce SEO is Pro.
Included
Insights & tools 3/3
Search Console integration
Search Console data inside WordPress.
Search Console clicks, impressions and queries in WordPress; GA4 needs Pro.
Included
Keyword rank tracking
Track keyword positions over time.
Keyword rank tracker using daily Search Console snapshots.
Paid version Pro
Import from other SEO plugins
Migrate settings and metadata when switching.
Imports from Yoast, Rank Math, AIOSEO, SEOPress, Squirrly and Slim SEO.
Included
Admin & agency 1/3
Role manager
Control which user roles can change SEO settings.
Role and capability matrix for SEO areas, enforced on the REST API.
Included
White label
Remove or replace plugin branding for client sites.
No plugin white label listed; Pro adds branding on email reports only.
Not included
Multisite support
Works on WordPress multisite networks.
Not verified
Pricing
Free
$0On WordPress.org
Starter
$99per year1 site
All Pro features. Shown at $49.50 (50% off) on the pricing page when checked. 14-day refund.
Innovator
$159per year5 sites
Same features on 5 sites. Shown at $79.50 when checked.
Visionary
$249per yearUnlimited
Same features on unlimited sites. Shown at $124.50 when checked.
Visionary Lifetime
$499lifetimeUnlimited
One-time payment with lifetime updates. Shown at $249.50 when checked.
Prices are list prices from the vendor's site, checked 31 Oct 2026. Many vendors discount the first year.
How many sites use ThinkRank SEO?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
20K+
Active installations reported by WordPress.org.
Vendor claim
20,000+
Sites/users claimed on the vendor's website. source
Estimated Pro / paid installs
~1.8K
Our estimate, see method below.
How we estimated this: WordPress.org shows 20K+ free installs, which could mean anything from 20K to 30K. The vendor says 20,000+ sites, so we put the free count halfway between the middle of that range and the vendor figure, at about 23K. About 23K free installs x 8% (the usual share of free sites that also run the paid version when some key features are paid) gives 1.8K. Likely range: 900 to 3.6K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 31 Oct 2026.
Stats & health
Weekly downloads
31,340 downloads last week, 241.7K all time
Rating breakdown
| Version | 2.20.1 |
|---|---|
| Last updated | 29 Oct 2026 (4 days ago) |
| Tested up to | WordPress 7.1.4 |
| Requires | WordPress 6.0+, PHP 7.4+ |
| Support threads (2 months) | 3 of 3 resolved |
| On WordPress.org since | 10 Aug 2025 |
Company & policy
| Refund policy | 14-day money-back (source, 31 Oct 2026) WPDeveloper refund policy for all products. |
|---|
ThinkRank SEO compared
Alternatives to ThinkRank SEO
All in One SEO (AIOSEO)
Long-standing WordPress SEO plugin with TruSEO analysis, schema, sitemaps and paid tiers adding redirects, link assistant, local SEO and rank tracking.
95
SEOPress
Freemium all-in-one SEO plugin with metadata, sitemaps, content analysis and llms.txt free; PRO adds schema, redirects, AI and Search Console.
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Yoast SEO
Long-running WordPress SEO plugin with readability and keyphrase analysis, schema, sitemaps and a Premium tier that bundles Local, Video and News SEO.
84
Squirrly SEO
Cloud-assisted SEO plugin with a live writing assistant, keyword research, audits, rank tracking and llms.txt; paid plans raise usage limits.
90
SureRank
Beginner-friendly SEO plugin from Brainstorm Force with meta templates, schema, site audits, GSC data and built-in AI; Pro adds redirects and indexing.
79
FAQ
Is ThinkRank SEO free?
Yes. ThinkRank SEO has a free version on WordPress.org. Paid plans start at $99/yr.
How many sites use ThinkRank SEO?
WordPress.org reports 20K+ active installations of the free version. The vendor claims 20,000+ sites in total. We estimate around 1.8K sites run the paid version.
Does ThinkRank SEO have title & meta editor?
Yes: included. Per-post titles and descriptions with SERP preview and AI suggestions.
Does ThinkRank SEO have xml sitemaps?
Yes: included. Basic, Complete, E-commerce and Segmented modes with a sitemap index.
Does ThinkRank SEO have schema markup?
Yes: included. Article, FAQ, HowTo, Organization, Local Business, Review and Breadcrumb free; custom schema is Pro.
Do I need an AI API key to use ThinkRank?
No. Titles, schema, sitemaps, robots rules, the site audit and Search Console data work without one. AI writing, content briefs and the generative MCP tools need your own OpenAI, Claude, Gemini or OpenRouter key, or an OpenAI-compatible endpoint you run.
Is the MCP server a paid feature?
No. It is in the free plugin. It is off by default, an administrator approves each connection, and each change is logged and can be reverted.
Does the free version include redirects?
No. Redirects, the 404 monitor and the broken link checker are in ThinkRank Pro.
Can I move from Yoast or Rank Math?
Yes. The setup wizard imports data from Yoast SEO, Rank Math, AIOSEO, SEOPress, Squirrly SEO and Slim SEO, and shows what it found before writing anything.
Last updated 31 Oct 2026. Spotted something wrong? Suggest an edit.