Rank Math SEO
Modular WordPress SEO plugin with a broad free tier: redirects, 404 monitor, schema, Search Console analytics and multiple focus keywords.
97
Squirrly SEO
Cloud-assisted SEO plugin with a live writing assistant, keyword research, audits, rank tracking and llms.txt; paid plans raise usage limits.
Free installs30K+WordPress.org, active
Est. Pro installs~4.2KLikely 2.1K–8.4K
Rating4.6/5683 reviews
Price from$9.99/moFreemium
Last updated2 Nov 2026Version 14.2.9
Overview
Squirrly SEO (now branded on WordPress.org as a GEO/AEO plugin) combines a WordPress plugin with Squirrly’s cloud service. Heavier jobs such as keyword research, audits and ranking checks run on Squirrly’s servers, while the plugin handles on-site settings. It is built around Focus Pages, a method where you pick the pages that matter most and work through a prioritised list of SEO goals for each.
What you get for free
With a free Squirrly account you get the Live Assistant, which checks content against multiple keywords as you write in Gutenberg, Elementor or Divi, plus limited AI keyword research, SEO goals and audits. Technical automation covers meta tags, canonical links, Open Graph and X cards, XML sitemaps (including news, video and image), JSON-LD schema with many types, local business data, robots.txt editing, bulk SEO editing, and imports from Yoast, Rank Math, AIOSEO, SEOPress, TSF and others. Newer features target AI search: llms.txt and llms-full.txt generation, AI crawler controls, IndexNow and Google Indexing API submissions, and an answer-readiness audit. Inner Links helps build internal links between related pages.
Paid plans
- Higher limits on Focus Pages, keyword research and audit pages
- Squirrly-sourced SERP checker credits on Web Dev Kit and Business (Free and PRO rank data comes from Search Console)
- Client management and partial co-branding on Web Dev Kit
Redirect management, 404 monitoring and custom schemas live in the separate Squirrly SEO Advanced Pack plugin.
Considerations
Because many features depend on Squirrly’s cloud, you need an account and an internet connection to the service, and the free tier is tightly capped (one Focus Page, five keyword researches a month). The interface is large and opinionated, which some users find overwhelming. Plans are billed monthly, and Squirrly states renewals stay at the price you signed up at.
Squirrly fits bloggers and small businesses who want step-by-step guidance and research tools inside WordPress rather than a purely technical plugin. Agencies wanting full white label or a lean footprint will find better options.
Best for: Bloggers and small businesses who want guided, research-driven SEO inside WordPress.
Squirrly packs keyword research, audits and a live writing assistant into WordPress, and its technical and AI-search features are broad. The cloud dependency, low free limits and complex interface make it less appealing for developers who just want lean technical SEO.
Pros
- Live Assistant checks content against several keywords as you write
- Built-in keyword research, audits and rank data
- llms.txt, AI crawler control and IndexNow included free
- News, video and image sitemaps plus extensive schema types
- Imports from a long list of other SEO plugins
Cons
- Free tier limits are tight (1 Focus Page, 5 keyword researches)
- Relies on Squirrly cloud account for core tools
- Redirects, 404 monitor and custom schema need the Advanced Pack plugin
- Busy, opinionated interface with a learning curve
Key features
What Squirrly SEO highlights on its WordPress.org page and its own website, split by version.
Free version WordPress.org
- Live Assistant with multiple keywords
- Focus Pages and SEO goals
- AI keyword research (limited)
- XML, news, video and image sitemaps
- JSON-LD schema with many types
- llms.txt and llms-full.txt
- AI crawler controls
- IndexNow and Google Indexing API
- Inner Links internal linking
- Bulk SEO editing
- Robots.txt customisation
- Import from 12 SEO plugins
Pro / paid adds From $9.99/mo
- More Focus Pages and audits
- Higher keyword research limits
- SERP checker credits
- Rank tracking on Google
- Client credit and feature controls
- Partial co-branding (Web Dev Kit)
- Advanced Pack: redirects and 404 monitor
- Advanced Pack: custom schemas
Feature checklist
25 of 27 features we track in SEO Plugins, feature score 90/100
On-page 8/8
Title & meta editor Key
Edit SEO titles and descriptions with templates.
Automated and per-page meta titles, descriptions, canonicals and robots.
Included
Content analysis
Keyword and readability checks while writing.
Live Assistant scores content in real time inside Gutenberg, Elementor and Divi.
Included
Multiple focus keywords
Optimise a page for more than one keyword.
Live Assistant supports optimising for several keywords per page.
Included
Internal linking suggestions
Suggests relevant internal links.
Inner Links and Link Opportunities suggest internal links between related pages.
Included
Social previews
Open Graph and X/Twitter card controls.
Open Graph and Twitter/X card automation.
Included
AI writing assistant
Generate titles, descriptions or content with AI.
AI keyword research and AI guidance; no confirmed AI generation of meta or content.
Partial
Image SEO
Automatic alt text, titles or image attachment redirects.
Live Assistant flags image alt optimisation; automatic alt filling not confirmed.
Partial
Bulk SEO editor
Edit titles and descriptions for many posts from one screen.
Bulk SEO screen to edit titles, descriptions and other fields across posts.
Included
Technical 10/11
XML sitemaps Key
Automatic XML sitemaps.
XML sitemap generator for posts, pages, CPTs and taxonomies.
Included
Schema markup Key
Structured data for rich results.
Automatic JSON-LD for many types (FAQ, Product, Event, Course...); custom schemas via Advanced Pack.
Included
Breadcrumbs
Breadcrumb trail output with schema.
BreadcrumbList rich snippet markup; no confirmed visible breadcrumb output.
Partial
Redirect manager
Create and manage 301/302 redirects.
Per-page 301s in core; Advanced Redirects module (listed on all plans) via Advanced Pack.
Included
404 monitor
Log broken URLs visitors hit.
404 Monitoring is provided by the Squirrly SEO Advanced Pack companion plugin.
Via add-on
robots.txt editor
Edit robots.txt from the dashboard.
Robots.txt customisation included.
Included
llms.txt file
Generate an llms.txt file for AI crawlers.
Generates, edits or uploads llms.txt and llms-full.txt.
Included
News sitemap
Google News sitemap.
Can build an XML sitemap for Google News.
Included
Video sitemap
Video sitemap and video schema.
Video sitemap listed among sitemap types.
Included
IndexNow / instant indexing
Notify search engines when content changes.
Pushes new and updated URLs via IndexNow and Google Indexing API.
Included
Broken link monitoring
Find broken internal or external links.
Audits are offered, but a dedicated broken link checker is not documented.
Not verified
Specialist 2/2
Local SEO
Business details, locations and LocalBusiness schema.
Local Business schema with coordinates, hours and menus, plus KML file.
Included
WooCommerce SEO
Product schema and shop-specific controls.
Declared WooCommerce-compatible; product pages optimised like other post types.
Included
Insights & tools 3/3
Search Console integration
Search Console data inside WordPress.
Connects Google Search Console and GA4 for ranking and traffic data.
Included
Keyword rank tracking
Track keyword positions over time.
GSC-based rank tracking on Free/PRO; Squirrly SERP checker credits on higher plans.
Included
Import from other SEO plugins
Migrate settings and metadata when switching.
Imports from Rank Math, Yoast, AIOSEO, TSF, SEOPress and other SEO plugins.
Included
Admin & agency 2/3
Role manager
Control which user roles can change SEO settings.
Role-based permission checks mentioned, but no user-facing role manager confirmed.
Not verified
White label
Remove or replace plugin branding for client sites.
Only partial co-branding, available on the Web Dev Kit plan.
Paid version Web Dev Kit
Multisite support
Works on WordPress multisite networks.
Readme states compatibility with WordPress Multisite.
Included
Pricing
Free
$0On WordPress.org
PRO
$9.99per month5 sites
25 Focus Pages, 50 keyword researches/month; renews at the price paid.
Web Dev Kit
$51.20per month10 sites
70 Focus Pages, 300 keyword researches, 2,000 SERP credits; client controls and co-branding.
Business
$71.99per month7 sites
70 Focus Pages, 300 keyword researches, 3,000 SERP credits. Extra credit packs sold separately.
Prices are list prices from the vendor's site, checked 14 Oct 2026. Many vendors discount the first year.
How many sites use Squirrly SEO?
Free installs from WordPress.org, the vendor's own claim, and our estimate of paid installs.
Free version (WordPress.org)
30K+
Active installations reported by WordPress.org.
Vendor claim
25,000+
Paying customers claimed by the vendor. source
Estimated Pro / paid installs
~4.2K
Our estimate, see method below.
How we estimated this: About 35K free installs x 12% (the usual share of free sites that also run the paid version when a hosted service whose free tier is limited) gives 4.2K. Likely range: 2.1K to 8.4K. This counts sites running the paid version, including sites whose licence has lapsed. Estimates are rough and based on public figures as of 14 Oct 2026.
Stats & health
Weekly downloads
16,302 downloads last week, 5.6M all time
Rating breakdown
| Version | 14.2.9 |
|---|---|
| Last updated | 2 Nov 2026 (1 days ago) |
| Tested up to | WordPress 7.0.8 |
| Requires | WordPress 5.3+, PHP 7.0+ |
| Support threads (2 months) | 0 of 1 resolved |
| On WordPress.org since | 8 Jan 2013 |
Company & policy
| Paying customers claimed | 25,000+ (source, 5 Oct 2026) Homepage cites 25,000+ paid B2B clients; pricing page says 23,000 premium clients in 90+ countries. Likely cumulative. |
|---|---|
| Founded | 2012 (source, 5 Oct 2026) Readme: built by Squirrly Limited (UK) since 2012. |
Squirrly SEO compared
Alternatives to Squirrly SEO
All in One SEO (AIOSEO)
Long-standing WordPress SEO plugin with TruSEO analysis, schema, sitemaps and paid tiers adding redirects, link assistant, local SEO and rank tracking.
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SEOPress
Freemium all-in-one SEO plugin with metadata, sitemaps, content analysis and llms.txt free; PRO adds schema, redirects, AI and Search Console.
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Yoast SEO
Long-running WordPress SEO plugin with readability and keyphrase analysis, schema, sitemaps and a Premium tier that bundles Local, Video and News SEO.
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ThinkRank SEO
AI-first WordPress SEO plugin with a built-in MCP server, bring-your-own-key AI writing, schema, sitemaps and Search Console data.
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SureRank
Beginner-friendly SEO plugin from Brainstorm Force with meta templates, schema, site audits, GSC data and built-in AI; Pro adds redirects and indexing.
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FAQ
Is Squirrly SEO free?
Yes. Squirrly SEO has a free version on WordPress.org. Paid plans start at $9.99/mo.
How many sites use Squirrly SEO?
WordPress.org reports 30K+ active installations of the free version. We estimate around 4.2K sites run the paid version.
Does Squirrly SEO have title & meta editor?
Yes: included. Automated and per-page meta titles, descriptions, canonicals and robots.
Does Squirrly SEO have xml sitemaps?
Yes: included. XML sitemap generator for posts, pages, CPTs and taxonomies.
Does Squirrly SEO have schema markup?
Yes: included. Automatic JSON-LD for many types (FAQ, Product, Event, Course...); custom schemas via Advanced Pack.
Do I need a Squirrly account?
Yes. Keyword research, audits, the Live Assistant and ranking data run through Squirrly's cloud, so you connect a free or paid account.
How much does Squirrly SEO cost?
PRO is $9.99/month for five sites, Web Dev Kit is $51.20/month and Business is $71.99/month, with higher Focus Page, research and SERP credit limits.
Does Squirrly handle redirects and 404s?
Basic per-page redirects are in the plugin; the full redirect module and 404 monitor are provided by the Squirrly SEO Advanced Pack companion plugin.
Does it support llms.txt?
Yes. It can generate, edit or upload llms.txt and llms-full.txt and offers controls for AI crawlers such as GPTBot and ClaudeBot.
Last updated 5 Oct 2026. Spotted something wrong? Suggest an edit.